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What is Demographics Now ? What’s in it? Who should use it? What can you do with it?. What is it?. P rovides users with access to robust and highly-detailed demographic data (spanning the entire U.S.). It is ideal for gaining consumer and market insight as users consider - PowerPoint PPT Presentation
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What is DemographicsNow? What’s in it? Who should use it? What can you do with it?
What is it?Provides users with access to robust and highly-detailed demographic data (spanning the entire U.S.).
It is ideal for gaining consumer and market insight as users consider• opening a business• finding an untapped audience for
their products/services• analyzing the shifts and needs of a
given population• and so much more!
What’s in it? 2010 Census Data Files
Demographics Consumer expenditures Retail spending MOSAIC lifestyle categories
Maps & Geographic Business Intelligence
Business/Household records
Who should use it?
• Local and Small Business Owners• Entrepreneurs/Start-ups• Business & Economic Students• Nonprofit Organizations• Community Leaders• Social Science Researchers
What can they do with it?
• Market a business • Expand their business• Relocate their business• Do location analysis • Identify competition• Check credit worthiness• Research a company• Track down an address
• Gather data for a business plan• Find and analyze demographic information• Look up individual consumers or businesses• Market research with mapping tools• Generate accurate mailing lists• Discover minority ownership
How do you use it?SCENARIO:A local entrepreneur needs to know the outlook for establishing a photography studio in the _________ area and targeting the surrounding area for his business plan.
Information to Gather for Business Plan: Area population Median household incomes Target market
• Middle and upper income households• Families with children
Estimates of population trends/growth which would support such a business
Information to Gather for Target Market Household Addresses for Mailing Lists
• Company Profiles• Industry Overviews• SWOT Reports• Brands/Products• Industry/Company Rankings • Market Share• Investment Reports• Company Histories• Newspapers• Journals/Trade Magazines• Industry Associations• Case Studies• Country Profiles
What’s in it?