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Constant taxrate 0.4 Year1cost $ 6.00 intrate 0.15 costgrowth 0.05 pricegrowth 0.03 Input Variable Year1sales 10000 Sales growth 0.1 Year1price $ 9.00 Calculations Year 1 2 3 4 5 Unit Sales 10000 11000 12100 13310 14641 unit price $ 9.00 $ 9.27 $ 9.55 $ 9.83 $ 10.13 unit cost $ 6.00 $ 6.30 $ 6.62 $ 6.95 $ 7.29 Revenues $90,000.00 $101,970.00 ### ### ### Costs $60,000.00 $ 69,300.00 $80,041.50 $92,447.93 ### OUTPUT Variable Before Tax Profi $30,000.00 $ 32,670.00 $35,490.51 $38,449.83 $41,529.81 Tax $12,000.00 $ 13,068.00 $14,196.20 $15,379.93 $16,611.92 Aftertax Profits $18,000.00 $ 19,602.00 $21,294.31 $23,069.90 $24,917.89 NPV $70,054.34

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Page 1: What if Analysis

Constanttaxrate 0.4Year1cost $ 6.00 intrate 0.15costgrowth 0.05pricegrowth 0.03

Input Variable Year1sales 10000Sales growth 0.1Year1price $ 9.00

Calculations Year 1 2 3 4 5Unit Sales 10000 11000 12100 13310 14641unit price $ 9.00 $ 9.27 $ 9.55 $ 9.83 $ 10.13 unit cost $ 6.00 $ 6.30 $ 6.62 $ 6.95 $ 7.29 Revenues $ 90,000.00 $ 101,970.00 $ 115,532.01 $ 130,897.77 $ 148,307.17 Costs $ 60,000.00 $ 69,300.00 $ 80,041.50 $ 92,447.93 $ 106,777.36

OUTPUT VariableBefore Tax Profits $ 30,000.00 $ 32,670.00 $ 35,490.51 $ 38,449.83 $ 41,529.81 Tax $ 12,000.00 $ 13,068.00 $ 14,196.20 $ 15,379.93 $ 16,611.92 Aftertax Profits $ 18,000.00 $ 19,602.00 $ 21,294.31 $ 23,069.90 $ 24,917.89

NPV $70,054.34

Page 2: What if Analysis

Year Month Store Group Product Units Revenue2007 August south milk low fat 805 $ 3,187.80 2007 March south ice cream Edies 992 $ 3,412.48 2007 January east milk skim 712 $ 1,808.48 2006 March north ice cream Edies 904 $ 2,260.00 2006 January south ice cream Edies 647 $ 2,076.87 2005 September west fruit plums 739 $ 1,707.09 2006 March east milk low fat 974 $ 2,181.76 2007 June north fruit apples 615 $ 1,894.20 2007 July west fruit cherries 714 $ 1,856.40 2006 May south cereal Special K 703 $ 1,553.63 2005 June west ice cream Edies 528 $ 2,064.48 2006 October east cereal Raisin Bran 644 $ 1,809.64 2005 June south fruit grapes 919 $ 2,196.41 2007 May west milk skim 767 $ 1,932.84 2007 June west cereal Raisin Bran 984 $ 1,987.68 2005 March south cereal Raisin Bran 744 $ 2,217.12 2007 September east ice cream Edies 693 $ 2,189.88 2006 October east milk chocolate 658 $ 1,895.04 2005 November east ice cream Breyers 878 $ 3,274.94 2005 May south ice cream Breyers 848 $ 3,281.76 2007 August south milk low fat 547 $ 1,247.16 2005 June west ice cream Edies 664 $ 1,513.92 2007 April south ice cream Edies 882 $ 2,716.56 2007 February west fruit plums 930 $ 2,408.70 2005 November east cereal Special K 735 $ 2,594.55 2007 July north ice cream Edies 557 $ 1,542.89 2007 July west ice cream Breyers 790 $ 2,456.90 2007 August south ice cream Breyers 730 $ 2,664.50 2006 December south fruit plums 815 $ 2,901.40 2005 August west fruit plums 727 $ 2,006.52 2006 October north cereal Cheerios 644 $ 1,713.04 2006 January south cereal Raisin Bran 939 $ 2,319.33 2005 June north cereal Raisin Bran 739 $ 1,544.51 2006 July north cereal Raisin Bran 866 $ 2,866.46 2006 January south fruit grapes 513 $ 1,395.36 2007 July west ice cream Edies 534 $ 1,244.22 2007 September east cereal Cheerios 587 $ 1,590.77 2007 October west fruit apples 770 $ 1,817.20 2006 March north milk low fat 536 $ 1,972.48 2005 September east fruit grapes 787 $ 1,967.50 2005 January west cereal Special K 687 $ 2,397.63 2005 August west milk low fat 687 $ 1,449.57 2007 March west cereal Special K 943 $ 1,886.00 2006 May south milk low fat 731 $ 2,485.40 2007 October east fruit apples 993 $ 3,227.25 2007 March west fruit plums 686 $ 1,996.26 2005 March south fruit apples 675 $ 2,457.00 2005 May east milk chocolate 598 $ 1,477.06 2006 February south cereal Raisin Bran 604 $ 1,963.00 2006 February south ice cream Breyers 693 $ 1,517.67 2006 February north milk skim 766 $ 1,646.90 2007 April west cereal Special K 509 $ 1,812.04

Page 3: What if Analysis

2005 April south fruit cherries 901 $ 2,234.48 2006 June east cereal Special K 625 $ 1,368.75 2007 May east milk whole 914 $ 3,518.90 2006 March east cereal Cheerios 768 $ 2,027.52 2005 April west fruit apples 681 $ 1,695.69 2007 August west ice cream Ben and Jerr 630 $ 2,186.10 2007 January north fruit plums 704 $ 2,471.04 2006 March north fruit cherries 806 $ 1,781.26 2006 April west fruit plums 673 $ 2,591.05 2007 May west milk low fat 920 $ 3,293.60 2007 October west ice cream Edies 651 $ 2,180.85 2005 June west cereal Raisin Bran 775 $ 1,860.00 2007 May south cereal Special K 583 $ 1,953.05 2006 December east cereal Cheerios 542 $ 2,059.60 2005 May east cereal Raisin Bran 952 $ 3,303.44 2005 January east milk chocolate 618 $ 2,329.86 2005 August west milk chocolate 573 $ 1,839.33 2005 August east cereal Raisin Bran 738 $ 2,405.88 2007 August east ice cream Edies 506 $ 1,553.42 2007 January east cereal Raisin Bran 554 $ 1,639.84 2006 February east milk whole 843 $ 1,820.88 2006 October east milk chocolate 628 $ 1,620.24 2006 April east cereal Special K 897 $ 1,838.85 2005 November east cereal Cheerios 937 $ 2,436.20 2007 November north ice cream Edies 653 $ 1,972.06 2005 February south milk whole 640 $ 1,574.40 2005 February north ice cream Edies 555 $ 1,481.85 2007 March west ice cream Breyers 958 $ 3,170.98 2005 March north ice cream Breyers 935 $ 3,702.60 2005 March north milk low fat 727 $ 1,773.88 2005 December east cereal Special K 820 $ 1,869.60 2005 February east cereal Raisin Bran 977 $ 2,354.57 2007 July south ice cream Breyers 759 $ 2,003.76 2006 January west milk low fat 601 $ 1,514.52 2005 March west ice cream Edies 759 $ 2,474.34 2005 June west fruit grapes 934 $ 2,783.32 2006 July south ice cream Breyers 766 $ 1,654.56 2005 June north ice cream Breyers 962 $ 3,674.84 2007 May south fruit grapes 818 $ 1,963.20 2005 February north fruit grapes 729 $ 2,383.83 2005 June south cereal Special K 768 $ 2,188.80 2007 August west milk low fat 879 $ 3,120.45 2007 May east ice cream Breyers 503 $ 1,448.64 2007 February west ice cream Edies 506 $ 1,401.62 2005 November west fruit grapes 956 $ 2,934.92 2005 April south milk chocolate 671 $ 2,663.87 2005 November south ice cream Breyers 923 $ 2,815.15 2007 July west cereal Raisin Bran 800 $ 1,976.00 2006 February west fruit apples 929 $ 3,056.41 2007 April east fruit cherries 840 $ 2,167.20 2005 March east fruit grapes 805 $ 2,302.30 2006 February north cereal Raisin Bran 723 $ 1,576.14 2006 March west fruit plums 596 $ 1,519.80 2006 October north fruit apples 729 $ 1,880.82

Page 4: What if Analysis

2007 May south cereal Cheerios 823 $ 2,658.29 2007 July east ice cream Edies 842 $ 2,526.00 2007 March south fruit cherries 874 $ 3,469.78 2007 October east cereal Raisin Bran 743 $ 2,897.70 2007 October north ice cream Breyers 786 $ 2,876.76 2005 October south milk chocolate 506 $ 1,781.12 2006 October east fruit apples 591 $ 1,388.85 2007 July west fruit plums 702 $ 1,649.70 2007 January east milk low fat 938 $ 2,954.70 2007 June east cereal Raisin Bran 651 $ 2,564.94 2005 January south cereal Raisin Bran 983 $ 2,064.30 2005 November south fruit grapes 866 $ 3,160.90 2006 February south cereal Raisin Bran 627 $ 2,276.01 2007 August east fruit plums 645 $ 1,941.45 2006 December north cereal Cheerios 671 $ 1,670.79 2006 November south milk skim 847 $ 2,337.72 2005 August west milk low fat 905 $ 1,846.20 2006 April west fruit grapes 736 $ 2,708.48 2007 September south fruit grapes 580 $ 2,314.20 2007 April south ice cream Edies 678 $ 1,966.20 2007 January north milk low fat 891 $ 2,200.77 2006 January south cereal Special K 572 $ 1,538.68 2006 January west milk low fat 610 $ 2,403.40 2005 November north fruit apples 588 $ 2,299.08 2006 March west fruit plums 715 $ 2,588.30 2007 August south cereal Special K 511 $ 1,047.55 2007 August west milk whole 948 $ 2,673.36 2005 July east fruit cherries 972 $ 2,507.76 2007 May west cereal Raisin Bran 714 $ 2,134.86 2007 February west ice cream Ben and Jerr 689 $ 2,611.31 2005 August east milk whole 607 $ 1,875.63 2005 September west fruit apples 770 $ 2,972.20 2006 February south fruit cherries 928 $ 3,452.16 2006 March south fruit cherries 925 $ 2,423.50 2006 July south fruit plums 957 $ 2,325.51 2007 March north milk low fat 688 $ 1,699.36 2007 September north cereal Cheerios 560 $ 1,691.20 2005 August east milk whole 760 $ 1,900.00 2005 December south ice cream Edies 570 $ 2,006.40 2006 December north ice cream Ben and Jerr 633 $ 2,519.34 2006 July south milk low fat 527 $ 1,754.91 2007 January south milk whole 817 $ 2,736.95 2007 November south fruit grapes 718 $ 2,491.46 2005 April south ice cream Breyers 570 $ 1,772.70 2007 August west cereal Raisin Bran 672 $ 1,881.60 2006 March south fruit plums 701 $ 2,530.61 2007 June north ice cream Breyers 783 $ 2,176.74 2005 December south ice cream Edies 845 $ 3,143.40 2005 March south ice cream Breyers 646 $ 1,317.84 2005 November east fruit grapes 576 $ 1,912.32 2006 July north ice cream Breyers 583 $ 1,842.28 2005 October west fruit plums 692 $ 1,806.12 2007 May east fruit grapes 666 $ 1,398.60 2006 October east cereal Cheerios 642 $ 2,054.40

Page 5: What if Analysis

2006 April south cereal Raisin Bran 695 $ 2,168.40 2006 February south ice cream Edies 511 $ 1,732.29 2005 February east milk low fat 918 $ 2,469.42 2005 October west milk skim 716 $ 2,384.28 2005 March west fruit apples 783 $ 2,646.54 2007 November east ice cream Breyers 582 $ 1,938.06 2007 January north milk skim 649 $ 2,375.34 2005 July south cereal Raisin Bran 966 $ 3,574.20 2006 October west ice cream Ben and Jerr 771 $ 2,336.13 2007 January south cereal Cheerios 856 $ 2,174.24 2005 January west fruit apples 823 $ 2,073.96 2005 June south ice cream Ben and Jerr 877 $ 3,279.98 2007 January west ice cream Edies 666 $ 2,124.54 2005 September north fruit plums 560 $ 2,066.40 2005 December south milk chocolate 673 $ 2,301.66 2007 January west ice cream Edies 944 $ 2,926.40 2007 November east fruit apples 822 $ 3,131.82 2006 November south ice cream Breyers 872 $ 3,226.40 2007 September south ice cream Edies 711 $ 2,275.20 2005 April north milk whole 963 $ 3,110.49 2005 September west fruit apples 892 $ 3,175.52 2007 September north milk low fat 865 $ 2,707.45 2006 June west cereal Raisin Bran 959 $ 2,378.32 2006 January west cereal Raisin Bran 980 $ 3,145.80 2007 July west cereal Special K 876 $ 3,162.36 2007 April west milk skim 676 $ 1,406.08 2006 February east milk low fat 658 $ 1,750.28 2005 October north cereal Raisin Bran 647 $ 2,115.69 2005 October south fruit plums 717 $ 1,534.38 2006 July west ice cream Ben and Jerr 623 $ 1,619.80 2005 February north fruit grapes 903 $ 2,447.13 2007 August west fruit plums 885 $ 2,902.80 2007 February west fruit grapes 574 $ 1,739.22 2005 November south ice cream Breyers 509 $ 1,430.29 2005 March south fruit grapes 802 $ 2,646.60 2007 December north milk low fat 836 $ 2,666.84 2006 August north cereal Raisin Bran 737 $ 2,122.56 2005 March east ice cream Edies 864 $ 3,447.36 2006 December south ice cream Edies 896 $ 3,386.88 2005 December north cereal Special K 643 $ 2,507.70 2005 April west milk low fat 998 $ 2,115.76 2007 June south fruit plums 869 $ 3,015.43 2006 October south fruit apples 814 $ 2,946.68 2007 February east fruit apples 990 $ 3,366.00 2007 August west ice cream Breyers 647 $ 1,462.22 2005 March east fruit apples 610 $ 2,202.10 2005 January east cereal Raisin Bran 586 $ 1,904.50 2007 September south fruit apples 756 $ 2,275.56 2007 March west fruit grapes 817 $ 3,145.45 2007 March south cereal Raisin Bran 915 $ 3,220.80 2006 December east cereal Raisin Bran 912 $ 2,580.96 2007 March north milk low fat 655 $ 2,587.25 2005 December west cereal Raisin Bran 985 $ 3,506.60 2006 February south ice cream Ben and Jerr 896 $ 2,903.04

Page 6: What if Analysis

2007 October south cereal Special K 644 $ 1,667.96 2006 December east fruit plums 827 $ 2,390.03 2006 March west milk whole 678 $ 1,972.98 2006 September north cereal Cheerios 942 $ 3,758.58 2005 January east milk chocolate 918 $ 3,056.94 2007 December west cereal Raisin Bran 913 $ 2,547.27 2007 September north ice cream Edies 756 $ 2,094.12 2006 March south ice cream Breyers 927 $ 1,909.62 2006 January east fruit cherries 548 $ 2,109.80 2007 November west ice cream Breyers 793 $ 1,586.00 2006 April west cereal Raisin Bran 553 $ 1,625.82 2007 May west cereal Raisin Bran 629 $ 2,056.83 2007 August north ice cream Breyers 674 $ 1,853.50 2006 April north milk skim 579 $ 1,540.14 2006 November east milk low fat 619 $ 1,355.61 2005 August south ice cream Edies 529 $ 1,899.11 2005 February south milk skim 674 $ 1,954.60 2007 June east fruit cherries 815 $ 1,744.10 2006 August west fruit grapes 611 $ 1,270.88 2006 February west ice cream Edies 904 $ 3,127.84 2006 April north milk low fat 851 $ 3,267.84 2005 July south ice cream Edies 919 $ 1,883.95 2005 April south cereal Cheerios 747 $ 2,300.76 2005 June east ice cream Breyers 728 $ 1,798.16 2007 April east milk whole 752 $ 2,210.88 2007 July north cereal Raisin Bran 558 $ 1,478.70 2007 June south cereal Raisin Bran 520 $ 1,367.60 2005 July south fruit apples 630 $ 2,047.50 2005 September east milk low fat 765 $ 2,034.90 2006 October south cereal Cheerios 919 $ 2,931.61 2007 December north fruit cherries 803 $ 3,027.31 2005 February south milk skim 668 $ 2,324.64 2006 April west milk whole 559 $ 1,492.53 2007 April north cereal Raisin Bran 974 $ 3,652.50 2005 December west cereal Special K 665 $ 1,416.45 2005 February west ice cream Ben and Jerr 521 $ 1,833.92 2006 September north milk whole 862 $ 2,120.52 2006 October south milk skim 697 $ 1,986.45 2005 June west cereal Special K 614 $ 2,443.72 2006 November east fruit cherries 792 $ 3,001.68 2006 December east ice cream Breyers 713 $ 2,630.97 2007 July west ice cream Edies 625 $ 2,050.00 2006 April west fruit plums 888 $ 1,838.16 2006 January north fruit grapes 552 $ 1,672.56 2006 January west fruit plums 802 $ 2,365.90 2005 September south fruit plums 686 $ 1,372.00 2005 June north fruit cherries 647 $ 1,792.19 2006 January west milk whole 894 $ 1,904.22 2005 March west milk chocolate 637 $ 1,420.51 2007 May south fruit grapes 943 $ 2,348.07 2007 December east ice cream Breyers 704 $ 2,323.20 2005 August east milk low fat 943 $ 2,961.02 2005 December north cereal Raisin Bran 900 $ 2,043.00 2006 February south ice cream Ben and Jerr 693 $ 2,716.56

Page 7: What if Analysis

2006 November south cereal Cheerios 926 $ 2,555.76 2005 March west ice cream Edies 993 $ 2,651.31 2006 August south ice cream Ben and Jerr 962 $ 3,116.88 2006 June north ice cream Edies 843 $ 2,731.32 2005 March north ice cream Breyers 819 $ 1,670.76 2007 November west milk skim 616 $ 1,416.80 2005 October north cereal Raisin Bran 904 $ 3,064.56 2006 June north milk low fat 815 $ 2,665.05 2005 April west ice cream Breyers 663 $ 1,922.70 2007 August west cereal Raisin Bran 727 $ 2,050.14 2006 March west ice cream Breyers 592 $ 1,444.48 2006 September south cereal Cheerios 703 $ 1,989.49 2007 January south fruit plums 546 $ 1,457.82 2005 December west cereal Special K 992 $ 3,888.64 2007 August south fruit plums 625 $ 2,018.75 2006 August north cereal Raisin Bran 911 $ 2,796.77 2007 October east cereal Special K 744 $ 2,715.60 2006 July east fruit plums 680 $ 2,040.00 2006 July east ice cream Breyers 618 $ 1,724.22 2007 October south cereal Special K 979 $ 1,997.16 2006 July east ice cream Ben and Jerr 635 $ 1,708.15 2007 June south milk low fat 531 $ 1,062.00 2006 October east cereal Cheerios 861 $ 1,833.93 2005 October south fruit plums 872 $ 2,214.88 2007 February north milk chocolate 676 $ 1,419.60 2006 June west ice cream Breyers 725 $ 2,211.25 2007 November north cereal Raisin Bran 890 $ 2,225.00 2006 February south fruit apples 792 $ 2,185.92 2006 April west fruit plums 884 $ 3,253.12 2006 March east fruit plums 640 $ 2,124.80 2007 November north ice cream Breyers 903 $ 1,914.36 2005 December south milk low fat 668 $ 2,177.68 2007 September west fruit grapes 918 $ 1,982.88 2006 March east milk whole 896 $ 3,557.12 2005 January south fruit plums 703 $ 2,312.87 2006 June south milk skim 742 $ 1,617.56 2005 July south fruit apples 788 $ 1,843.92 2007 February north cereal Raisin Bran 570 $ 1,145.70 2005 June east cereal Raisin Bran 848 $ 2,713.60 2005 January west fruit grapes 604 $ 1,528.12 2006 March north fruit cherries 767 $ 2,876.25 2005 September north ice cream Ben and Jerr 675 $ 1,856.25 2005 May north milk chocolate 781 $ 1,796.30 2006 September west cereal Raisin Bran 535 $ 1,551.50 2005 December east milk skim 620 $ 2,399.40 2007 August west cereal Raisin Bran 749 $ 1,505.49 2007 July west milk chocolate 972 $ 3,129.84 2006 February south ice cream Ben and Jerr 932 $ 1,985.16 2007 March north milk chocolate 761 $ 2,716.77 2005 April west cereal Cheerios 922 $ 2,387.98 2007 April east fruit plums 636 $ 2,397.72 2005 September west cereal Raisin Bran 674 $ 1,846.76 2007 July north milk skim 516 $ 1,166.16 2006 November east cereal Raisin Bran 771 $ 1,827.27

Page 8: What if Analysis

2005 April south cereal Raisin Bran 806 $ 2,643.68 2006 March east fruit plums 716 $ 2,405.76 2007 April north fruit grapes 810 $ 2,786.40 2006 February north cereal Raisin Bran 512 $ 1,536.00 2007 June south ice cream Breyers 726 $ 1,749.66 2006 July south cereal Raisin Bran 730 $ 1,898.00 2005 July south ice cream Edies 701 $ 2,390.41 2005 August south milk skim 822 $ 2,260.50 2006 June west milk low fat 910 $ 3,567.20 2006 April south milk skim 1000 $ 2,380.00 2006 November east fruit cherries 778 $ 2,085.04 2005 May east ice cream Breyers 775 $ 1,953.00 2005 December east milk whole 832 $ 1,847.04 2006 May south fruit grapes 719 $ 1,833.45 2007 August south ice cream Ben and Jerr 650 $ 1,716.00 2005 November west fruit apples 775 $ 1,852.25 2007 February east ice cream Breyers 686 $ 1,996.26 2005 March north milk low fat 734 $ 1,695.54 2006 December east fruit cherries 845 $ 1,867.45 2006 January west ice cream Breyers 732 $ 1,639.68 2005 March east fruit apples 619 $ 1,770.34 2005 August east milk low fat 738 $ 1,763.82 2005 January south ice cream Ben and Jerr 598 $ 1,985.36 2005 March west milk low fat 535 $ 1,867.15 2005 November north ice cream Ben and Jerr 827 $ 2,166.74 2005 October west cereal Raisin Bran 801 $ 2,531.16 2006 February west milk whole 868 $ 2,656.08 2006 September west ice cream Breyers 511 $ 1,696.52 2006 October north ice cream Ben and Jerr 524 $ 1,875.92 2005 March east milk whole 922 $ 2,931.96 2007 June south fruit grapes 902 $ 3,463.68 2005 June west milk chocolate 832 $ 2,129.92 2006 July south milk whole 668 $ 2,478.28 2007 June north fruit apples 510 $ 1,407.60 2005 July south fruit grapes 669 $ 2,408.40 2007 December north ice cream Edies 671 $ 2,455.86 2005 March west ice cream Breyers 644 $ 1,835.40 2007 January south cereal Raisin Bran 846 $ 2,961.00 2006 May south milk skim 846 $ 3,079.44 2006 October west milk low fat 954 $ 3,253.14 2005 February east milk low fat 733 $ 2,125.70 2005 August north ice cream Ben and Jerr 800 $ 1,648.00 2007 March west milk low fat 534 $ 1,708.80 2006 September south milk skim 600 $ 1,620.00 2005 September east cereal Cheerios 708 $ 2,619.60 2005 January west milk chocolate 532 $ 1,590.68 2006 March south milk whole 656 $ 1,856.48 2007 August east cereal Cheerios 771 $ 2,205.06 2007 January west fruit grapes 558 $ 1,964.16 2006 December east ice cream Breyers 962 $ 3,694.08 2005 April north ice cream Edies 844 $ 3,224.08 2005 March south fruit cherries 503 $ 1,287.68 2005 November east fruit plums 840 $ 2,343.60 2006 July north fruit apples 705 $ 1,628.55

Page 9: What if Analysis

2005 May west ice cream Ben and Jerr 559 $ 1,855.88 2006 July south milk whole 994 $ 2,803.08 2005 May west milk chocolate 853 $ 2,209.27 2007 April north fruit cherries 858 $ 2,737.02 2007 April north ice cream Ben and Jerr 555 $ 1,182.15 2007 April south ice cream Breyers 543 $ 1,476.96 2005 January west cereal Raisin Bran 646 $ 2,344.98 2006 December south cereal Raisin Bran 794 $ 1,992.94 2007 July east ice cream Ben and Jerr 573 $ 1,237.68 2007 August north milk low fat 534 $ 1,431.12 2005 May south cereal Raisin Bran 793 $ 2,497.95 2005 May south ice cream Edies 709 $ 1,985.20 2007 March south ice cream Edies 907 $ 2,058.89 2005 February north fruit plums 955 $ 2,989.15 2006 September north fruit plums 685 $ 2,116.65 2006 April north ice cream Edies 903 $ 2,600.64 2007 May west ice cream Breyers 903 $ 2,438.10 2005 December east milk skim 701 $ 2,495.56 2005 December west fruit plums 738 $ 2,214.00 2007 June north milk low fat 950 $ 2,023.50 2005 January north fruit cherries 773 $ 2,434.95 2006 May east cereal Special K 760 $ 1,801.20 2006 March west fruit cherries 502 $ 1,490.94 2007 April north fruit cherries 925 $ 2,479.00 2005 September south ice cream Ben and Jerr 893 $ 2,812.95 2006 January east cereal Special K 786 $ 2,837.46 2006 September east fruit apples 837 $ 2,879.28 2006 August south milk chocolate 823 $ 2,156.26 2007 August north cereal Raisin Bran 823 $ 2,469.00 2007 October east cereal Cheerios 577 $ 1,846.40 2007 October north fruit grapes 758 $ 2,516.56 2007 March east ice cream Breyers 681 $ 2,717.19 2007 October east ice cream Breyers 837 $ 2,410.56 2006 June west cereal Special K 964 $ 2,217.20 2007 December north milk whole 998 $ 3,473.04 2005 September south fruit grapes 729 $ 2,624.40 2005 February west fruit plums 658 $ 1,730.54 2005 September south milk skim 738 $ 1,505.52 2005 June east ice cream Breyers 950 $ 3,619.50 2007 September north ice cream Ben and Jerr 776 $ 3,041.92 2007 January west milk chocolate 768 $ 1,774.08 2007 November south milk chocolate 809 $ 2,386.55 2007 January west ice cream Edies 764 $ 2,849.72 2006 September west milk low fat 789 $ 2,272.32 2005 March north milk low fat 781 $ 1,835.35 2007 October north milk chocolate 885 $ 3,442.65 2005 September west fruit plums 816 $ 2,358.24 2005 December west cereal Raisin Bran 789 $ 2,524.80 2007 June north cereal Special K 572 $ 2,019.16 2005 October west ice cream Edies 627 $ 2,062.83 2006 July east fruit cherries 858 $ 2,179.32 2006 June west fruit apples 892 $ 3,041.72 2006 October north cereal Special K 858 $ 3,380.52 2007 December east cereal Special K 967 $ 2,137.07

Page 10: What if Analysis

2006 February north milk whole 836 $ 2,666.84 2005 December east cereal Raisin Bran 921 $ 3,536.64 2007 September east fruit plums 898 $ 3,035.24 2006 July north ice cream Breyers 516 $ 1,640.88 2007 September east milk skim 722 $ 2,064.92 2005 June north cereal Raisin Bran 991 $ 2,437.86 2006 October north ice cream Breyers 798 $ 1,787.52 2007 February south fruit plums 803 $ 2,569.60 2005 March west cereal Special K 520 $ 1,258.40 2007 January west milk chocolate 529 $ 1,433.59 2005 July east milk low fat 888 $ 2,353.20 2007 September south fruit grapes 552 $ 1,644.96 2007 November north cereal Cheerios 740 $ 1,531.80 2005 October west ice cream Breyers 962 $ 1,943.24 2005 May north ice cream Breyers 614 $ 2,406.88 2005 January south ice cream Edies 775 $ 2,123.50 2006 June north cereal Raisin Bran 589 $ 1,943.70 2006 July north ice cream Edies 951 $ 2,329.95 2007 May east milk skim 796 $ 2,037.76 2006 September east cereal Raisin Bran 822 $ 1,824.84 2007 October north ice cream Ben and Jerr 503 $ 1,996.91 2007 September north milk skim 557 $ 1,899.37 2005 May east milk skim 782 $ 2,267.80 2005 June north fruit apples 930 $ 3,692.10 2006 July west ice cream Ben and Jerr 720 $ 1,800.00 2006 August south milk low fat 701 $ 2,593.70 2006 November west cereal Special K 887 $ 3,281.90 2007 May north cereal Special K 920 $ 2,714.00 2006 July west fruit cherries 524 $ 1,388.60 2007 December west milk chocolate 878 $ 2,634.00 2007 July west ice cream Breyers 858 $ 3,071.64 2006 January south fruit plums 868 $ 2,421.72 2005 July south fruit cherries 951 $ 3,689.88 2006 August south ice cream Breyers 740 $ 1,998.00 2005 January north ice cream Ben and Jerr 590 $ 2,147.60 2007 June south ice cream Breyers 539 $ 1,665.51 2005 September south fruit cherries 922 $ 1,880.88 2005 May south ice cream Edies 842 $ 2,568.10 2006 July north fruit cherries 724 $ 1,643.48 2005 August east ice cream Breyers 670 $ 2,264.60 2007 October east milk low fat 791 $ 2,428.37 2005 January east milk chocolate 673 $ 2,072.84 2005 October north cereal Raisin Bran 589 $ 1,884.80 2006 October south ice cream Ben and Jerr 950 $ 3,277.50 2006 October north milk low fat 921 $ 2,984.04 2006 April south ice cream Breyers 912 $ 3,556.80 2007 February south ice cream Ben and Jerr 640 $ 1,984.00 2006 February south cereal Cheerios 891 $ 3,109.59 2006 February west milk skim 986 $ 3,796.10 2006 August east cereal Raisin Bran 788 $ 2,663.44 2006 March south ice cream Breyers 700 $ 2,030.00 2005 September north milk skim 773 $ 2,744.15 2006 April east cereal Cheerios 611 $ 1,276.99 2007 June east fruit cherries 573 $ 1,833.60

Page 11: What if Analysis

2007 June south fruit plums 821 $ 1,756.94 2005 August east milk chocolate 699 $ 2,656.20 2005 October south ice cream Ben and Jerr 784 $ 1,936.48 2005 April north fruit cherries 737 $ 2,859.56 2007 December north cereal Special K 621 $ 2,285.28 2006 May east milk low fat 991 $ 3,141.47 2006 April east fruit cherries 567 $ 1,508.22 2005 February north cereal Raisin Bran 897 $ 1,874.73 2007 July east fruit plums 676 $ 2,676.96 2005 August west fruit cherries 892 $ 2,007.00 2005 February north cereal Cheerios 650 $ 2,515.50 2007 March east milk skim 625 $ 1,950.00 2005 November west fruit plums 862 $ 2,982.52 2007 October east cereal Cheerios 935 $ 3,160.30 2005 September east milk low fat 850 $ 1,717.00 2006 December west milk whole 610 $ 1,708.00 2006 May south milk low fat 970 $ 2,648.10 2006 April east milk skim 918 $ 3,470.04 2005 November south cereal Cheerios 853 $ 2,362.81 2007 December east milk skim 744 $ 2,946.24 2006 March east milk chocolate 964 $ 3,161.92 2005 August west cereal Raisin Bran 629 $ 2,113.44 2005 May east ice cream Edies 712 $ 2,363.84 2005 December east fruit plums 800 $ 3,184.00 2006 December west cereal Special K 734 $ 2,216.68 2005 July north ice cream Breyers 762 $ 1,790.70 2005 March north milk skim 512 $ 2,027.52 2006 February east milk whole 590 $ 1,256.70 2005 April west milk low fat 694 $ 2,130.58 2007 November west fruit apples 933 $ 3,498.75 2005 November east ice cream Ben and Jerr 916 $ 3,370.88 2007 December south cereal Raisin Bran 539 $ 1,891.89 2005 November south fruit grapes 833 $ 2,832.20 2005 September south milk whole 964 $ 2,400.36 2005 October north fruit apples 707 $ 2,792.65 2007 July north fruit plums 517 $ 1,566.51 2006 May west fruit apples 755 $ 1,532.65 2007 April east fruit cherries 964 $ 3,316.16 2006 August west fruit plums 632 $ 1,813.84 2007 July south fruit cherries 516 $ 1,738.92 2005 November north ice cream Ben and Jerr 819 $ 3,104.01 2006 December east ice cream Ben and Jerr 608 $ 1,483.52 2007 October south ice cream Edies 868 $ 2,282.84 2006 July north fruit cherries 593 $ 1,666.33 2007 November west fruit grapes 984 $ 2,351.76 2005 January east cereal Raisin Bran 624 $ 1,709.76 2005 June north ice cream Ben and Jerr 528 $ 1,832.16 2007 December west cereal Raisin Bran 724 $ 1,976.52 2005 July south milk whole 600 $ 1,950.00 2006 February north milk whole 660 $ 1,821.60 2007 January north milk skim 514 $ 1,870.96 2006 December west ice cream Edies 516 $ 1,176.48 2005 June south milk chocolate 887 $ 2,838.40 2005 February west cereal Cheerios 719 $ 2,782.53

Page 12: What if Analysis

2005 February west cereal Special K 941 $ 2,465.42 2005 May north fruit grapes 778 $ 2,474.04 2005 June south ice cream Edies 622 $ 1,436.82 2005 September east milk skim 660 $ 1,445.40 2007 February south cereal Raisin Bran 711 $ 1,763.28 2007 May north milk skim 750 $ 1,522.50 2006 August south ice cream Breyers 605 $ 1,524.60 2007 February east cereal Raisin Bran 619 $ 1,293.71 2006 July east fruit cherries 702 $ 1,509.30 2006 January west fruit grapes 508 $ 1,198.88 2007 December west fruit grapes 750 $ 1,860.00 2005 March north milk chocolate 874 $ 2,010.20 2007 November north cereal Raisin Bran 871 $ 3,440.45 2006 February south fruit plums 981 $ 2,786.04 2006 February north milk low fat 719 $ 1,495.52 2007 June south cereal Raisin Bran 885 $ 1,858.50 2005 May west ice cream Breyers 535 $ 1,594.30 2007 May east fruit cherries 949 $ 2,524.34 2006 April south cereal Raisin Bran 645 $ 1,876.95 2007 December north ice cream Edies 669 $ 1,485.18 2006 October north cereal Raisin Bran 834 $ 2,860.62 2005 December north cereal Cheerios 989 $ 2,472.50 2006 January east ice cream Edies 604 $ 2,373.72 2006 September south milk chocolate 751 $ 2,185.41 2007 March south fruit grapes 740 $ 2,264.40 2006 October west fruit grapes 694 $ 1,880.74 2005 February south cereal Raisin Bran 640 $ 1,478.40 2005 February south ice cream Edies 810 $ 2,762.10 2007 November east milk whole 651 $ 2,057.16 2007 September east milk whole 979 $ 3,064.27 2006 August east fruit plums 810 $ 2,843.10 2006 December south fruit cherries 646 $ 1,395.36 2005 July west milk skim 734 $ 2,414.86 2007 October west fruit apples 739 $ 2,638.23 2006 March west cereal Raisin Bran 808 $ 3,215.84 2007 July south ice cream Breyers 859 $ 2,748.80 2007 February north ice cream Breyers 831 $ 2,891.88 2006 July south ice cream Edies 829 $ 2,346.07 2005 September east milk whole 835 $ 2,588.50 2007 July south milk low fat 548 $ 2,109.80 2005 October west cereal Cheerios 711 $ 1,521.54 2005 January west milk chocolate 889 $ 2,044.70 2006 May west ice cream Breyers 509 $ 1,073.99 2005 April west milk low fat 565 $ 1,994.45 2006 June west cereal Cheerios 526 $ 1,893.60 2006 May west milk low fat 714 $ 1,799.28 2007 March east cereal Special K 813 $ 3,170.70 2007 April north ice cream Edies 894 $ 2,503.20 2005 September east fruit plums 576 $ 1,969.92 2005 January south cereal Special K 877 $ 3,253.67 2007 November south ice cream Breyers 887 $ 2,767.44 2007 November east milk whole 992 $ 3,104.96 2006 December west milk low fat 962 $ 3,684.46 2005 April east ice cream Ben and Jerr 994 $ 2,137.10

Page 13: What if Analysis

2007 August west milk low fat 504 $ 1,189.44 2007 July south cereal Special K 865 $ 3,269.70 2006 March south cereal Cheerios 908 $ 2,796.64 2007 September east fruit apples 500 $ 1,645.00 2005 July west fruit grapes 752 $ 2,624.48 2007 June north fruit plums 715 $ 2,059.20 2005 October west fruit cherries 940 $ 3,590.80 2005 August north cereal Raisin Bran 631 $ 1,621.67 2007 February west fruit plums 800 $ 2,432.00 2006 June south fruit apples 984 $ 2,302.56 2005 April east ice cream Edies 645 $ 2,309.10 2006 August east cereal Raisin Bran 534 $ 1,164.12 2006 November west milk skim 710 $ 2,314.60 2006 September south ice cream Ben and Jerr 730 $ 2,555.00 2005 September north milk whole 784 $ 1,756.16 2007 July east milk chocolate 894 $ 2,235.00 2007 November east fruit apples 568 $ 1,618.80 2005 August west milk chocolate 648 $ 1,840.32 2005 April north cereal Special K 912 $ 3,629.76 2006 January west ice cream Ben and Jerr 626 $ 1,252.00 2005 September east fruit grapes 544 $ 1,109.76 2007 November west fruit grapes 680 $ 1,387.20 2005 February east fruit cherries 674 $ 1,543.46 2007 January north fruit cherries 790 $ 2,670.20 2007 November south fruit cherries 946 $ 2,667.72 2005 August west ice cream Breyers 925 $ 2,007.25 2005 January north milk whole 839 $ 1,946.48 2007 February south ice cream Breyers 905 $ 3,230.85 2006 September east ice cream Ben and Jerr 938 $ 3,067.26 2005 March south cereal Raisin Bran 642 $ 1,836.12 2006 June south ice cream Breyers 925 $ 2,812.00 2005 October east milk skim 633 $ 2,177.52 2007 December south ice cream Ben and Jerr 524 $ 1,545.80 2007 September west ice cream Edies 656 $ 1,725.28 2006 May west fruit grapes 888 $ 2,015.76 2007 March east cereal Cheerios 662 $ 2,118.40 2007 February south ice cream Edies 648 $ 2,404.08 2006 July south milk chocolate 648 $ 1,723.68 2005 June north cereal Raisin Bran 561 $ 1,458.60 2005 August north milk whole 916 $ 2,418.24 2007 May north ice cream Breyers 925 $ 2,987.75 2005 December west cereal Raisin Bran 664 $ 2,609.52 2007 December north ice cream Breyers 814 $ 2,865.28 2005 May south cereal Raisin Bran 920 $ 3,109.60 2005 May south ice cream Breyers 812 $ 2,135.56 2006 November west ice cream Breyers 993 $ 3,167.67 2006 April north fruit plums 993 $ 2,412.99 2007 February west milk low fat 843 $ 2,874.63 2005 April west cereal Raisin Bran 946 $ 3,632.64 2007 August south cereal Special K 649 $ 2,557.06 2006 December west fruit plums 895 $ 3,553.15 2007 September east fruit cherries 634 $ 2,364.82 2006 January west ice cream Ben and Jerr 989 $ 2,175.80 2007 June west cereal Cheerios 657 $ 2,450.61

Page 14: What if Analysis

2007 March east cereal Special K 934 $ 2,008.10 2005 September south fruit plums 679 $ 1,622.81 2005 June east milk skim 966 $ 2,105.88 2005 June south fruit apples 683 $ 2,540.76 2006 January west ice cream Ben and Jerr 693 $ 1,718.64 2007 April north cereal Cheerios 670 $ 1,547.70 2005 April east ice cream Ben and Jerr 516 $ 1,037.16 2006 May west cereal Cheerios 928 $ 2,802.56 2007 September north cereal Raisin Bran 783 $ 1,706.94 2006 November west milk whole 686 $ 1,420.02 2005 July south fruit grapes 744 $ 1,986.48 2006 January north cereal Raisin Bran 725 $ 2,827.50 2006 February east ice cream Edies 748 $ 2,333.76 2006 September south ice cream Breyers 615 $ 2,355.45 2007 February south milk chocolate 736 $ 2,141.76 2007 October north fruit apples 650 $ 2,437.50 2005 July north ice cream Breyers 552 $ 2,086.56 2005 May south cereal Raisin Bran 846 $ 1,717.38 2005 October east ice cream Edies 719 $ 2,444.60 2005 December south ice cream Breyers 980 $ 2,401.00 2006 November east milk whole 599 $ 1,910.81 2005 February east cereal Raisin Bran 580 $ 1,571.80 2006 April south ice cream Ben and Jerr 528 $ 1,309.44 2007 February west milk chocolate 717 $ 2,631.39 2007 May west ice cream Breyers 536 $ 1,908.16 2007 May north fruit plums 603 $ 1,507.50 2007 October west cereal Raisin Bran 719 $ 2,243.28 2005 April west milk low fat 768 $ 2,772.48 2006 July north ice cream Breyers 513 $ 1,549.26 2006 October east ice cream Edies 666 $ 1,791.54 2006 October east milk whole 611 $ 1,582.49 2005 November west cereal Cheerios 728 $ 2,096.64 2005 May west milk chocolate 614 $ 2,112.16 2007 April south milk skim 836 $ 3,302.20 2005 November west ice cream Edies 795 $ 2,750.70 2006 April east ice cream Ben and Jerr 558 $ 2,075.76 2006 January north milk chocolate 883 $ 3,443.70 2006 July east fruit plums 568 $ 1,647.20 2007 June north cereal Cheerios 842 $ 1,978.70 2007 February east cereal Special K 962 $ 2,049.06 2007 November west milk chocolate 515 $ 1,066.05 2006 November north cereal Special K 976 $ 3,533.12 2007 March south fruit apples 543 $ 1,324.92 2005 March north milk low fat 957 $ 3,521.76 2007 March west cereal Cheerios 929 $ 2,183.15 2007 October south fruit cherries 778 $ 2,987.52 2007 July north milk whole 678 $ 1,918.74 2006 September north fruit grapes 778 $ 1,587.12 2007 February west fruit apples 775 $ 2,379.25 2005 September south fruit apples 596 $ 2,264.80 2006 August west milk skim 947 $ 3,068.28 2005 September south milk low fat 898 $ 1,939.68 2005 July north fruit grapes 874 $ 2,919.16 2007 February west fruit cherries 771 $ 2,505.75

Page 15: What if Analysis

2005 March south milk low fat 725 $ 2,428.75 2007 November north cereal Cheerios 665 $ 2,134.65 2005 February west cereal Raisin Bran 885 $ 2,451.45 2006 November west fruit apples 556 $ 1,490.08 2005 December west cereal Raisin Bran 844 $ 1,738.64 2005 May south ice cream Ben and Jerr 833 $ 1,790.95 2006 September east milk whole 523 $ 1,359.80 2006 July north cereal Cheerios 770 $ 3,056.90 2005 March north fruit grapes 656 $ 2,374.72 2006 June east ice cream Edies 812 $ 1,867.60 2007 September west cereal Raisin Bran 574 $ 1,790.88 2007 January west milk low fat 988 $ 2,855.32 2005 December north ice cream Ben and Jerr 566 $ 1,482.92 2005 February south milk skim 667 $ 1,827.58 2007 January east milk chocolate 688 $ 1,960.80 2006 April east fruit cherries 939 $ 3,061.14 2006 July south cereal Cheerios 576 $ 1,365.12 2005 October east milk whole 937 $ 2,033.29 2007 May east milk low fat 788 $ 2,379.76 2007 April west fruit apples 952 $ 2,513.28 2005 November south fruit apples 945 $ 3,609.90 2005 December west milk low fat 514 $ 1,999.46 2006 July east milk chocolate 569 $ 1,735.45 2006 March east ice cream Breyers 704 $ 1,724.80 2006 December west cereal Raisin Bran 680 $ 2,230.40 2005 April west cereal Special K 916 $ 3,224.32 2007 May south ice cream Edies 831 $ 2,717.37 2006 October west milk whole 577 $ 1,488.66 2007 January west cereal Raisin Bran 529 $ 1,465.33 2007 July south fruit cherries 789 $ 2,422.23 2007 February east fruit cherries 997 $ 2,622.11 2005 February east fruit grapes 802 $ 2,911.26 2005 December south milk chocolate 889 $ 1,991.36 2006 July north cereal Raisin Bran 884 $ 2,846.48 2007 August north milk low fat 869 $ 2,841.63 2006 August south fruit cherries 913 $ 3,615.48 2005 September west cereal Raisin Bran 704 $ 1,640.32 2005 May south cereal Special K 819 $ 3,046.68 2007 July south cereal Special K 814 $ 2,328.04 2007 January west milk whole 735 $ 1,764.00 2007 September south fruit grapes 616 $ 2,420.88 2007 November north ice cream Breyers 981 $ 2,148.39 2005 January west fruit apples 531 $ 1,343.43 2006 March west ice cream Edies 976 $ 2,283.84 2007 December east milk skim 646 $ 1,925.08 2006 December south cereal Cheerios 787 $ 2,038.33 2007 August south cereal Cheerios 572 $ 1,355.64 2006 January east cereal Special K 632 $ 1,308.24 2006 June north fruit plums 883 $ 2,922.73 2007 May west ice cream Edies 528 $ 1,177.44 2006 October north fruit cherries 773 $ 2,148.94 2007 June west ice cream Breyers 980 $ 2,979.20 2007 June south milk skim 606 $ 1,830.12 2007 March north cereal Raisin Bran 710 $ 1,718.20

Page 16: What if Analysis

2007 June east milk skim 594 $ 1,877.04 2007 April east ice cream Edies 717 $ 1,821.18 2005 January north ice cream Edies 580 $ 2,035.80 2005 September west cereal Raisin Bran 750 $ 2,587.50 2006 November north milk chocolate 622 $ 2,413.36 2006 December west ice cream Ben and Jerr 800 $ 1,976.00 2005 June north cereal Special K 983 $ 3,705.91 2006 April east cereal Raisin Bran 866 $ 1,757.98 2005 July west cereal Special K 833 $ 2,390.71 2006 May east cereal Cheerios 915 $ 1,958.10 2007 September west ice cream Edies 787 $ 2,856.81 2005 March north ice cream Breyers 766 $ 2,841.86 2007 May west fruit apples 954 $ 2,222.82 2006 February east ice cream Ben and Jerr 823 $ 3,234.39 2005 March east milk chocolate 794 $ 2,985.44 2007 March east cereal Cheerios 578 $ 1,277.38 2007 September north cereal Special K 945 $ 3,430.35 2007 November west ice cream Ben and Jerr 600 $ 1,878.00 2006 July east ice cream Ben and Jerr 606 $ 2,248.26 2007 June south cereal Special K 781 $ 2,827.22 2006 September east ice cream Edies 905 $ 2,859.80 2006 September north milk low fat 647 $ 1,850.42 2005 October north fruit apples 957 $ 3,368.64 2006 August east cereal Raisin Bran 684 $ 1,922.04 2005 March south cereal Cheerios 685 $ 1,465.90 2005 May east fruit grapes 701 $ 1,556.22 2007 May south milk whole 745 $ 1,758.20 2005 June west fruit grapes 815 $ 2,029.35 2006 August east cereal Cheerios 898 $ 2,101.32 2005 May east ice cream Edies 621 $ 1,428.30 2005 September south cereal Raisin Bran 736 $ 1,972.48 2007 April east milk whole 906 $ 3,053.22 2005 February west fruit plums 874 $ 2,875.46 2005 August south cereal Raisin Bran 913 $ 2,958.12 2006 April south cereal Special K 503 $ 1,182.05 2006 May south cereal Special K 938 $ 2,316.86 2007 October north cereal Raisin Bran 994 $ 2,763.32 2006 November south milk chocolate 963 $ 2,908.26 2006 April south fruit apples 505 $ 1,732.15 2007 November west milk whole 602 $ 1,727.74 2005 December north ice cream Ben and Jerr 891 $ 3,189.78 2005 July south cereal Cheerios 980 $ 3,087.00 2007 May south milk skim 798 $ 1,995.00 2006 October east milk whole 578 $ 1,179.12 2006 November west milk whole 994 $ 3,121.16 2007 November east cereal Cheerios 685 $ 1,739.90 2006 January south ice cream Edies 720 $ 1,591.20 2007 December west cereal Raisin Bran 779 $ 2,079.93 2007 September south cereal Raisin Bran 913 $ 3,569.83 2007 June north milk low fat 721 $ 1,701.56 2006 August north fruit apples 804 $ 2,026.08 2007 August north milk low fat 948 $ 3,630.84 2006 May south ice cream Breyers 711 $ 2,189.88 2007 January north cereal Special K 731 $ 2,288.03

Page 17: What if Analysis

2006 April north fruit plums 568 $ 1,874.40 2006 December south fruit grapes 571 $ 1,199.10 2005 May west milk skim 660 $ 1,650.00 2005 July north cereal Raisin Bran 882 $ 2,231.46 2007 January east milk whole 696 $ 2,310.72 2005 March south fruit plums 930 $ 3,227.10 2007 January west fruit grapes 590 $ 1,728.70 2007 August west milk whole 967 $ 2,146.74 2005 October south milk low fat 554 $ 1,202.18 2006 June south ice cream Breyers 983 $ 3,932.00 2005 April west cereal Raisin Bran 754 $ 2,925.52 2005 September north milk chocolate 545 $ 1,455.15 2005 August north fruit apples 552 $ 1,479.36 2005 November south cereal Special K 902 $ 2,850.32 2007 April south cereal Cheerios 813 $ 2,447.13 2005 March west milk low fat 517 $ 1,085.70 2006 March north milk skim 535 $ 1,423.10 2005 July south milk chocolate 753 $ 1,769.55 2005 August north cereal Special K 949 $ 3,236.09 2006 March east milk whole 792 $ 2,653.20 2007 March north fruit plums 626 $ 2,347.50 2006 September south fruit apples 939 $ 3,136.26 2007 December south ice cream Edies 771 $ 1,927.50 2005 June west cereal Cheerios 684 $ 2,708.64 2007 October north ice cream Ben and Jerr 602 $ 1,679.58 2006 January east milk whole 569 $ 2,219.10 2006 January west milk low fat 551 $ 1,173.63 2005 April north cereal Raisin Bran 717 $ 2,545.35 2006 January south ice cream Edies 949 $ 2,903.94 2006 August south milk whole 995 $ 3,900.40 2005 September north milk low fat 835 $ 2,897.45 2005 December west milk skim 699 $ 1,964.19 2006 July south fruit apples 683 $ 1,748.48 2005 January south milk chocolate 858 $ 2,342.34 2005 May south ice cream Edies 628 $ 1,990.76 2005 May south fruit grapes 706 $ 2,619.26 2006 February south ice cream Breyers 708 $ 2,067.36 2007 October north ice cream Edies 976 $ 2,898.72 2006 September west fruit grapes 870 $ 2,757.90 2005 September west fruit cherries 627 $ 2,213.31 2006 May south ice cream Breyers 722 $ 2,483.68 2005 May north fruit cherries 667 $ 1,834.25 2005 September east ice cream Breyers 931 $ 3,630.90 2007 December north cereal Cheerios 730 $ 2,525.80 2005 February east milk low fat 998 $ 2,055.88 2006 November north fruit plums 934 $ 2,036.12 2006 March west ice cream Breyers 704 $ 1,619.20 2006 May south cereal Cheerios 714 $ 1,663.62 2006 November south ice cream Breyers 827 $ 2,522.35 2005 September west cereal Special K 734 $ 1,607.46 2005 November west ice cream Breyers 566 $ 1,398.02 2007 June west fruit grapes 820 $ 2,509.20 2007 July east ice cream Breyers 556 $ 1,362.20 2006 May north ice cream Edies 852 $ 1,746.60

Page 18: What if Analysis

2007 June north milk skim 608 $ 1,957.76 2005 April east fruit grapes 596 $ 1,293.32 2007 November east milk whole 871 $ 2,151.37 2005 September west ice cream Ben and Jerr 611 $ 2,107.95 2007 February east cereal Special K 941 $ 3,632.26 2007 March north cereal Raisin Bran 679 $ 2,593.78 2006 December west milk skim 929 $ 2,034.51 2005 June north ice cream Edies 626 $ 2,134.66 2007 June west milk skim 713 $ 2,830.61 2005 October west cereal Cheerios 850 $ 2,235.50 2005 September south milk whole 952 $ 2,399.04 2006 June north cereal Special K 736 $ 1,751.68 2005 January north fruit grapes 925 $ 2,099.75 2007 April west ice cream Ben and Jerr 800 $ 2,952.00 2007 November east fruit grapes 531 $ 2,028.42 2007 February south ice cream Edies 933 $ 2,687.04 2005 June north fruit cherries 877 $ 2,166.19 2006 May south milk chocolate 547 $ 1,717.58 2007 January east fruit plums 847 $ 3,320.24 2007 December south fruit plums 608 $ 1,513.92 2005 May west cereal Raisin Bran 749 $ 1,760.15 2005 December north cereal Special K 685 $ 1,876.90 2007 August east cereal Raisin Bran 770 $ 2,310.00 2005 January south ice cream Ben and Jerr 546 $ 2,020.20 2006 August north ice cream Breyers 914 $ 2,650.60 2007 September west cereal Raisin Bran 602 $ 1,342.46 2005 June west milk chocolate 748 $ 2,296.36 2007 January east fruit plums 975 $ 3,168.75 2007 January south ice cream Breyers 947 $ 3,503.90 2007 November south fruit apples 556 $ 1,228.76 2005 January east cereal Special K 734 $ 1,534.06 2007 July west milk skim 799 $ 2,365.04 2006 October west fruit cherries 582 $ 1,309.50 2005 July north ice cream Edies 701 $ 1,759.51 2005 May south ice cream Edies 732 $ 1,837.32 2007 October east fruit cherries 950 $ 1,976.00 2005 June east ice cream Breyers 902 $ 3,066.80 2007 November west fruit grapes 994 $ 3,091.34 2006 December north cereal Raisin Bran 724 $ 1,723.12 2005 November south milk low fat 803 $ 2,449.15 2006 September east ice cream Edies 770 $ 2,918.30 2005 March south ice cream Breyers 542 $ 1,669.36 2006 March south ice cream Breyers 589 $ 1,413.60 2007 August north milk whole 945 $ 2,249.10 2007 April east fruit apples 630 $ 2,312.10 2005 August north milk skim 637 $ 2,497.04 2006 April east milk low fat 670 $ 2,566.10 2006 January south cereal Special K 720 $ 2,534.40 2006 October west fruit grapes 957 $ 2,976.27 2007 January south milk skim 538 $ 1,753.88 2006 March west fruit apples 575 $ 1,903.25 2005 February west cereal Raisin Bran 529 $ 1,327.79 2006 November south ice cream Edies 696 $ 2,526.48 2007 February north fruit cherries 638 $ 1,952.28

Page 19: What if Analysis

2006 April south cereal Raisin Bran 981 $ 2,099.34 2007 July west ice cream Breyers 729 $ 2,493.18 2007 March east cereal Raisin Bran 568 $ 1,868.72 2007 February north cereal Raisin Bran 514 $ 1,814.42 2005 May north ice cream Edies 890 $ 3,301.90 2007 August east milk chocolate 602 $ 1,595.30

Page 20: What if Analysis

price $ 4.00 demand 29000unit cost $ 0.45 fixed cost $ 45,000.00 revenue $ 116,000.00 variable cost $ 13,050.00 profit $ 57,950.00

Page 21: What if Analysis

price $ 4.00 demand 29000unit cost $ 0.45 fixed cost $ 45,000.00 revenue $ 116,000.00 variable cost $ 13,050.00 profit $ 57,950.00