What do we do now? SWOT Analysis! `8 SWOT ANALYSIS What’s the situation? ID problem or opportunity...
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What do we do now? SWOT Analysis! `8 SWOT ANALYSIS What’s the situation? ID problem or opportunity Environmental Scan of EXTERNAL opportunities & threats
`8 SWOT ANALYSIS Whats the situation? ID problem or opportunity
Environmental Scan of EXTERNAL opportunities & threats Conduct
SWOT Analysis Tool for auditing organization & environment 1 st
step of planning Helps focus on key issues Reflect on INTERNAL
strengths & weaknesses
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SWOT ANALYSIS Strengths Your INTERNAL strengths Expertise
People Innovative products Location Quality processes Any aspect
that adds value
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Weaknesses Your INTERNAL weaknesses Quality of your people Lack
of expertise Undifferentiated products Inferior location Poor
quality of team or products Damaged reputation
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o Opportunities Developing new markets EXTERNAL opportunities
Mergers, joint ventures, strategic alliances New products Moving
into new market segments International markets A market vacated by
ineffective competitor
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Threats EXTERNAL threats out of your control Price wars Market
trends Competitor with new or superior product New competitor in
your market Competitor with better channels of distribution
Government controls
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Opportunities Strengths Weaknesses Threats
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Assignment Conduct a SWOT Analysis Pick 3 goals you want to
accomplish in your life. These goals should be related to your
personal life or your professional life. Goals should be serious.
Use SWOT Analysis model to analyze your goals & influences. You
are your own company and you will determine whether you are a
success.
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Thank You for Moving! Bye Bye Now!
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Strength Powerful retail brand with a reputation for value for
money, convenience and a wide range of products all in one store.
Weakness Since Wal-Mart sell products across many sectors (such as
clothing, food, hard goods, stationary), it may not have the
flexibility of some of its more focused competitors Opportunity
Opportunities exist for Wal-Mart to continue with its current
strategy of large, super centers and international growth. Threat
Being number one means that they are the target of competition,
locally and globally.
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Strengths Nike is a global brand. Its the number one sports
brand in the World. The famous 'Swoosh logo is instantly
recognizable, and Phil Knight even has it tattooed on his ankle
Weakness Nike has a diversified range of sports products. However,
the income of the business is still heavily dependent on its share
of the footwear market. Nike is vulnerable if that market share
erodes. Opportunities There is opportunity to develop products such
as sport wear, sunglasses and jewelry. Such accessory items have
high profits margins. Threats The sports shoes market is is very
competitive. Nikes business model (high value branded product at a
low Cost) is now commonly used. Competitors are developing brands
to take Nike's market share
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NEW Assignment Conduct a SWOT Analysis Work in teams of 3.
Complete a SWOT Analysis on a real company of your choice. Analysis
should be detailed. Use internet research Use SWOT Analysis model
to analyze company & influences. Only one SWOT will be due from
each team.