SWOT AnalysisWorksheet

SWOT stands for Strengths, Weaknesses, Opportunities and Threats. It’s a good idea for every business to do this type of analysis occasionally to evaluate the state of the business and to plan strategies for growth in the future.

1. What are the strengths of the dive business in your area?

2. What are the weaknesses of the dive business in your area?

3. What opportunities exist to grow the dive business in your area?

4. What threats exist that may slow the growth of the dive business in your area?