What are blue chips?

2

Top 100 companies as per market cap

• Established businesses with long track record

• Offering diversification via various business segments within the company

Proven business models

• Market leaders in terms of market share, size, penetration

• Typically have strong corporate-governance practices

Local dominance

• Generating significant revenue from global markets

Global presence

Blue chips have generated wealth for their investors over a long term

Why invest in blue chips?

3

Stable returns

High liquidity

Well researched

universe

High stability and visibility of business

Low marginal

cost due to high scale operations

Competitive advantage due to high

capital efficiency

Large caps cover 70-

75% of total market cap of all listed companies

Large caps offer stable returns

4

Source: Bloomberg, Past performance may or may not be sustained in future. Data for last 15 years. Data as on 31st Mar 2019. Large: Nifty 50 TRI, Mid: Nifty Midcap 100 TRI, Small: Nifty Smallcap 100 TRI

-55% -61% -72%

-6% -13% -17% 0% -1% -8%

18% 21% 21% 13% 16% 13% 12% 15% 12%

101%

161% 166%

51% 52% 68%

26% 27% 29%

Large Mid Small Large Mid Small Large Mid Small

1 year return 3 year return 5 year return

Minimum

Average

Maximum

With less volatility & drawdowns

5

Source: Bloomberg, Past performance may or may not be sustained in future. Data for last 15 years. Data as on 31st Mar 2019. Large: Nifty 50 TRI, Mid: Nifty Midcap 100 TRI, Small: Nifty Smallcap 100 TRI

-14% -14%

-22% -21%

-26% -26%

-32%

-40% -40%

1 year 3 year 5 year

Maximum Drawdown

Large

Mid

Small17%

18%

18%

17%

18% 18%

18%

19% 19%

1 year 3 year 5 year

Average volatility

Large

Mid

Small

Large caps provide cushion during tough market conditions

6

Source: Bloomberg, Past performance may or may not be sustained in future. Data for last 15 years. Data as on 31st Mar 2019. Large: Nifty 50 TRI, Mid: Nifty Midcap 100 TRI, Small: Nifty Smallcap 100 TRI

50%

-52%

53%

4% 14%

9%

58%

-61%

73%

-1%

30%

-12%

77%

-72%

79%

-4%

30%

-25%

Jul 04 - Jan 08 Jan 08 - Dec 08 Dec 08 - Sep 10 Sep 10 - Mar 14 Mar 14 - Jan 18 Jan 18 - Mar 19

Rising market Falling market Rising market Flat market Rising market Volatile Market

Returns in different market conditions

Large Mid Small

However, blindly investing in large caps wont help

7

Variation in top and bottom stocks over the last 10 years

% CAGR (CY 08-18)

BSE 100 index 14.5

Top quartile 26.2

Bottom quartile (15.9)

Our strategy relies on bottom up selection of quality companies that can deliver sustainable growth

Source: Bloomberg, Past performance may or may not be sustained in future. Data as on 31st Dec 2018

Weak companies have

destroyed significant

investor wealth

There is a high dispersion in long term stock performance

There is value in quality investing

8

Axis Approach

Strong business

model

Good ROE’s

and cash flows

Secular growth rate

of the sector

(around 1.5 to 2x of

GDP)

Strong corporate

governance/

promoter

pedigree

Focus on…

.. and be good risk managers

Axis Bluechip Fund: Positioning

9

1

2

3

Large cap companies (80-100%) with other companies (0-20%)

The Scheme will invest predominantly in Equity and

Equity Related Instruments of Large Cap companies.

Risk management embedded in the investment process

Relatively liquid portfolio

Targets volatility below benchmark (Nifty)

Pure bottom up stock picking

focusing on fundamentals

Maintains a core portfolio of quality businesses

with secular growth prospects

Takes tactical positions in quality cyclicals linked

to fund manager views of cyclical factors and

market positioning

Note: Current Portfolio Allocation is based on the prevailing market conditions and is subject to changes depending on the fund manager’s view of the equity markets. Market caps are defined as per SEBI regulations

as below: a. Large Cap: 1st -100th company in terms of full market capitalization. b. Mid Cap: 101st -250th company in terms of full market capitalization. c. Small Cap: 251st company onwards in terms of full market

capitalization.

Large cap biased : Minimum 80% in large caps

10

Note: Current Portfolio Allocation is based on the prevailing market conditions and is subject to changes depending on the fund manager’s view of the equity markets. Market caps are defined as per SEBI regulations

as below: a. Large Cap: 1st -100th company in terms of full market capitalization. b. Mid Cap: 101st -250th company in terms of full market capitalization. c. Small Cap: 251st company onwards in terms of full market

capitalization.

Average Large Cap exposure

over 2 years: 83%

Large Cap

86%

88%

90%

92%

94%

96%

98%

100%

Sep-17 Mar-18 Sep-18 Mar-19 Sep-19

Large Cap Midcap Small Cap

Mid Cap

Large Cap

Average Large Cap exposure over 2

years: 84%

Current Investment Focus

11

~ 60% leaders

Companies which operate in secular growth segment and has leading market share in their areas of operation.

~ 40% Challengers

Companies that are gaining markets share due to differentiated offering or cost advantage, in large sectors.

Expected to

deliver

alpha

Expected

to provide

steady

returns

The investment focus of the fund is subject to change on the discretion of the fund manager. The investment strategy of the fund will be in line with the strategy laid out in the scheme information document. For

complete details on the scheme investment strategy refer the scheme information document.

The fund does not compromise on quality of the portfolio

12

The investment focus of the fund is subject to change on the discretion of the fund manager. The investment strategy of the fund will be in line with the strategy laid out in the scheme information document. For complete details on the scheme investment strategy refer the scheme information document. Above numbers are calculated based on the portfolio as on 30th Sep 2019. Please note that above numbers are calculated for the equity portion of the portfolio. ROE: Return on Equity, EPS : Earnings per share.

15.0%

13.8%

Axis Bluechip Fund NIFTY 50 TRI Index (Benchmark)

ROE (%) - FY 19

19.3%

13.1%

Axis Bluechip Fund NIFTY 50 TRI Index (Benchmark)

EPS Growth (FY 19)

Current Portfolio & Risk Parameters (30th Sep 19)

*Note: Current Portfolio Allocation is based on the prevailing market conditions and is subject to changes depending on the fund manager’s view of the equity markets. Past performance may or may not be sustained

in the future. Sector(s) / Stock(s) / Issuer(s) mentioned above are for the purpose of disclosure of the portfolio of the Scheme(s) and should not be construed as recommendation. The fund manager(s) may or may

not choose to hold the stock mentioned, from time to time. Investors are requested to consult their financial, tax and other advisors before taking any investment decision(s).

13

Sector-wise positioning (30th Sep 19)

14

Source IISL, Axis MF Research The benchmark for the scheme is NIFTY 50. Sector(s) / Stock(s) / Issuer(s) mentioned above are for the purpose of disclosure of the portfolio of the Scheme(s) and should not be construed as recommendation. The fund manager(s) may or may not choose to hold the stock mentioned, from time to time. Investors are requested to consult their financial, tax and other advisors before taking any investment decision(s).

-6.0%

-5.2%

-3.0%

-2.8%

-1.4%

-1.1%

-1.0%

-0.7%

-0.4%

-0.3%

0.0%

2.2%

5.1%

7.4%

Oil & Gas

Autos & Logistics

Metal,Metal Products & Mining

Infrastructure & Power

Capital Goods, Engineering & Construction

Healthcare Services

Telecom

Agro Inputs & Chemicals

Information Technology

Media & Publishing

Cement & Building Materials

Others

Finance

Consumer

Sector Overweight/Underweight

The fund has aimed to run lower than market risk while generating positive risk adjusted returns

0.85

0.87

0.89

0.91

0.93

0.95

0.97

0.99

Ja

n-1

7

Apr-

17

Ju

l-1

7

Oct-

17

Ja

n-1

8

Apr-

18

Ju

l-1

8

Oct-

18

Ja

n-1

9

Apr-

19

Ju

l-1

9

Beta

15

Past performance may or may not be sustained in future. Data as on 30th Sep 2019. Beta is a measure of the volatility, or systematic risk, of a portfolio compared to the market(benchmark). Volatility is the extent to which a fund's net asset value typically fluctuates (shown in terms of annualized standard deviation), Sharpe ratio measures the performance of an investment compared to a risk-free asset, after adjusting for its risk. It is defined as the difference between the returns of the investment and the risk-free return, divided by the standard deviation of the investment. All ratios are calculated based on daily returns over a 3 year period at any given point in time.

0.0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

0.9

1.0

Ja

n-1

7

Apr-

17

Ju

l-1

7

Oct-

17

Ja

n-1

8

Apr-

18

Ju

l-1

8

Oct-

18

Ja

n-1

9

Apr-

19

Ju

l-1

9

Sharpe Ratio

10.0%

11.0%

12.0%

13.0%

14.0%

15.0%

Ja

n-1

7

Ap

r-1

7

Ju

l-1

7

Oct-

17

Ja

n-1

8

Ap

r-1

8

Ju

l-1

8

Oct-

18

Ja

n-1

9

Ap

r-1

9

Ju

l-1

9

Volatility

Volatility (Axis Bluechip Fund -Growth)

Volatility (Nifty 50 TRI Index)

Our approach has helped us curb drawdowns relative to the benchmark

16

Past performance may or may not be sustained in future. Data as on 30th Aug 2019. A drawdown is a peak-to-trough decline during a specific period for an investment.

-18%

-16%

-14%

-12%

-10%

-8%

-6%

-4%

-2%

0%

Sep-17 Dec-17 Mar-18 Jun-18 Sep-18 Dec-18 Mar-19 Jun-19 Sep-19

Drawdown

Axis Equity Fund - Growth Nifty 50 TRI IndexAxis Bluechip Fund - Growth

17

Please refer to the Annexure for returns of all the schemes managed by him.

SIP Performance as on 30th Sep 2019

18

Axis Bluechip Fund – Growth (Inception: 5th Jan 2010)

SIP Investments Since Inception SIP 5 Year SIP 3 Year SIP 1 Year SIP

Total Amount Invested 1,160,000 600,000 360,000 120,000

Market value as on September 30, 2019 2,356,048 847,815 457,000 134,447

Returns (Annualised) 14.08% 13.81% 16.15% 23.14%

Benchmark Returns (Annualised) 11.01% 9.88% 9.38% 7.06%

Additional Benchmark Returns (Annualised) 11.50% 10.90% 11.28% 8.92%

Above investment simulation is for illustration purpose only and should not be construed as a promise on minimum returns and safeguard of capital. Above calculation is based on

Regular Plan - Growth Option NAV. Assuming Rs. 10,000 invested systematically on the first business day of every month over a period of time.. Past performance may or may not

be sustained in future. Returns greater than 1 year period are compounded annualized. Benchmark: Nifty 50 TRI. Additional Benchmak: S&P BSE Sensex TRI. Inception Date: Jan

05, 2010. This scheme is managed by Shreyash Devalkar. Please refer to the Annexure for returns of all the schemes managed by him. SIP returns are computed after accounting for

the cash flow by using XIRR method (investment internal rate of return). The performance given above is for Other than Direct Plan unless specified.

Annexure

19

20

Product Labelling

Fund Name Riskometer Product Labelling

Axis Bluechip Fund

(An open ended equity scheme predominantly

investing in large cap stocks)

This product is suitable for investors who are seeking*

• Capital appreciation over long term

• Investment in a diversified portfolio predominantly

consisting of equity and equity related instruments

of large cap companies

Axis Multicap Fund

(An open ended equity scheme investing across

large cap, mid cap, small cap stocks)

This product is suitable for investors who are seeking*

• Capital appreciation over medium to long term

• Investment in a diversified portfolio consisting of

equity and equity related instruments across market

capitalization.

This product is suitable for investors who are seeking*

• Capital appreciation over long term

• Investing predominantly in equity & equity related

instruments of Mid Cap companies.

Axis Midcap Fund

(An open ended equity scheme predominantly

investing in Mid Cap stocks)

Axis Equity Advantage Fund Sr 1 & 2

(A Close Ended Equity Scheme)

This product is suitable for investors who are seeking*

• Capital appreciation over medium to long term

• Investment in a diversified portfolio of

predominantly equity and equity related instruments

across market cap while managing risk through

active hedging strategies

21 *Investors should consult their financial advisers if in doubt about whether the product is suitable for them.

Statutory Details and Risk Factors

22

Data updated as on 30th Sep 2019.

Disclaimer: Past performance may or may not be sustained in the future. Sector(s) / Stock(s) / Issuer(s) mentioned above are for the

purpose of disclosure of the portfolio of the Scheme(s) and should not be construed as recommendation. The fund manager(s) may or may

not choose to hold the stock mentioned, from time to time.

Statutory Details: Axis Mutual Fund has been established as a Trust under the Indian Trusts Act, 1882, sponsored by Axis Bank Ltd.

(liability restricted to Rs. 1 Lakh). Trustee: Axis Mutual Fund Trustee Ltd. Investment Manager: Axis Asset Management Co. Ltd. (the

AMC). Risk Factors: Axis Bank Limited is not liable or responsible for any loss or shortfall resulting from the operation of the scheme.

This document represents the views of Axis Asset Management Co. Ltd. and must not be taken as the basis for an investment decision.

Neither Axis Mutual Fund, Axis Mutual Fund Trustee Limited nor Axis Asset Management Company Limited, its Directors or associates

shall be liable for any damages including lost revenue or lost profits that may arise from the use of the information contained herein. No

representation or warranty is made as to the accuracy, completeness or fairness of the information and opinions contained herein. The

AMC reserves the right to make modifications and alterations to this statement as may be required from time to time.

Mutual Fund Investments are subject to market risks, read all scheme related documents carefully.

Thank You