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The 2012 Media Kit of Westchester Health & Life
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2012
b e rge n | Mid d le s e x | Mo nMo u th | Mor r i s & e s s e x | We stc he ste r
T h e G o o d L i v i n G M a G a z i n e s
W a i n s c o t M e d i a . c o M
b e rge n Mid d le s e x Mo nMo u th Mor r i s & e s s e x We stc he ste rw a i n s c o t m e d i a . c o m
SUBJeCT TO CHaNGe | UPdaTed 10/11
2012
editorial overview
Welcometo the new H e a lt H & l i f e ! Last year we revamped our look, adopting a modern and clean design that showcases gorgeous photography, and we refocused our content, putting an emphasis on supporting local businesses and the surrounding communities. We also expanded our health coverage to include a strong focus on well-being and an appreciation for all things green, and the response to these changes—from both readers and advertisers—has been outstanding.
Wainscot media’s H e a lt H & l i f e magazines, with our commitment to bringing readers everything they need to live a meaningful life, attracts the very audience so many advertisers are looking to reach: affluent, educated consumers who find personal enrichment through their local connections.
We are the “Good Living magazine,” and Health & Life, along with our website, social media components and events, brings the best of New Jersey and Westchester to our readers.
jennifer vreeland , editor in [email protected]
�linda�rothschild����Publisher����201.571.2251����[email protected]
editorial calendarPublishing Dates sPecial aDvertising section Details
W E S T C H E S T E R H E a lT H a n d l i f E . C o m
subJect to chanGe | uPdated 10/11 | 1�OF�4
2012
issue editorial� �highlights
special�advertising�sections
section�description/�advertiser�focus
february/march�
spec�sec�close:
12/22/2011
ad�close:
01/09/2011
materials:
01/11/2012
mailed:�
01/30/2012
annual ultiMate sPa Guide rejuvenate, revive and restore with Westchester’s best spas as selected by our editors in our second annual “ultimate spa Guide.”
health�focus:the latest information about prevention and treatment for those battling eating disorders.
at�home: how healthy is your bedroom?
call�for�entries: the Green housewives of Westchester nominate the most earth-minded local womanyou know.
Grill & chillour second annual grilled food recipe contest and live cook-off challenge
ask�your�doctor
breathe�deep
Q&a from Westchester’s leading doctors, dentists and healthcare practitioners. FF section.
dedicated to mind, body and soul: yoga and Pilates studios, gyms and holistic stores.
april/may
spec�sec�close:
02/21/2012
ad�close:
03/05/2012
materials:
03/08/2012
mailed:�
03/29/2012
hoMe & Garden issueinspirational interior and exterior design and must-have home accessories
shoP local Westchester issuediscover the best resources from fashion to stationery, right in your own backyard with our shop local Westchester Guide.
at�home: bathroom updates
call�for�entries: Grill & chillour second annual grilled food recipe contest and live cook-off challenge
taste of Westchesterour second annual taste of Westchester readers’ choice awards survey
life�is�good
the�complete�Westchester�home�and�garden�resource�guide
education�planner
Your guide to senior living in Westchester. includes retirement communities, senior healthcare centers and rehabilitation centers. FF section.
Perfect for all types of home design, renovation resources for inside and outside. display advertising with complimentary advertorial.
Westchester’s leading schools, camps, colleges and continuing education programs. display advertising with complimentary advertorial.
�linda�rothschild����Publisher����201.571.2251����[email protected]
editorial calendarPublishing Dates sPecial aDvertising section Details
W E S T C H E S T E R H E a lT H a n d l i f E . C o m
subJect to chanGe | uPdated 10/11 | 2�OF�4
2012
issue editorial� �highlights
special�advertising�sections
section�description/�advertiser�focus
June/July
spec�sec�close:
04/18/2012
ad�close:
05/12/2012
materials:
05/03/2012
mailed:�
05/29/2012
live Your best liFe thriving adult (55+)-focused topics from bone health and long term care to senior living.
at�home: creating outdoor living and playing spaces
the�green�houseWives�of�WestchesterWhat they’re doing that makes a difference
“family�summer�getaWays”capture the excitement of summer vacation through a child’s eyes with our guide to the best places in Westchester and beyond.
call�for�entries:�taste of Westchesterour second annual taste of Westchester readers’ choice awards survey
outdoor�oasis
health�&�Wellness�resource�guide
breathe�deep
the source for creating the perfect escape at home: landscaping, pools, paving and deck advertisers. display advertising with complimentary advertorial.
showcase of local healthcare practitioners. FF section.
dedicated to mind, body and soul: yoga and Pilates studios, gyms and holistic stores.
august/september
spec�sec�close:
06/22/2012
ad�close:
07/06/2012
materials:
07/09/2012
mailed:�
07/27/2012
Grill & chill the results are in for the best grilled food recipe contest, plus reader recipes and menus to create your own backyard soiree.
health�focus: dermatology —sun damage and your skin
at�home: Porch, patio and poolside furnishings
back-to-school�shopping�savings:tips and great local finds
call�for�entries: cutest Pet contest
education�planner
Westchester’s leading schools, camps, colleges and continuing education programs. display advertising with complimentary advertorial.
october/november
spec�sec�close:
08/22/2012
ad�close:
09/05/2012
materials:
09/07/2012
mailed:�
09/27/2012
Your Personal best!our guide to looking good, feeling great and staying fit! top practitioners offer guidance on how to reach your personal health goals.
taste oF Westchesterour second annual readers’ choice awards where you’ll discover your neighbors’ favorite restaurant, gourmet shop, nightlife spot and more are and why.
at�home: audio and theater equipment
cutest Pet contest results revealed
breathe�deep
ask�your�doctor
life�is�good
a section dedicated to mind, body and soul centers: yoga and Pilates studios, gyms and holistic stores. Fob FF section opposite in Good health.
Q&a from Westchester’s leading doctors, dentists and healthcare practitioners. FF section.
Your guide to senior living in Westchester. includes retirement communities, senior healthcare centers and rehabilitation centers. FF section.
�linda�rothschild����Publisher����201.571.2251����[email protected]
editorial calendarPublishing Dates sPecial aDvertising section Details
W E S T C H E S T E R H E a lT H a n d l i f E . C o m
subJect to chanGe | uPdated 10/11 | 3�OF�4
2012
issue editorial� �highlights
special�advertising�sections
section�description/�advertiser�focus
december/January
spec�sec�close:
10/25/2012
ad�close:
11/18/2012
materials:
11/11/2012
mailed:�
11/28/2012
holidaY entertaininGGet inspired get in the spirit of the holiday season with local decorating and entertaining ideas.
shop�local�holiday�gift�trends:Great local finds for everyone on your list.
health�focus: antiaging dental care
at�home: creating a wine cellar
call�for�entries:�“ultimate spa Guide”our third annual guide featuring the best spas in Westchester county as selected by our editors.
fit�foodie
trend�report
Fob FF section highlighting local healthy cuisine.
highlights news and trends relevant to any advertiser. includes photo and professional write-up and layout.
b e rge n Mid d le s e x Mo nMo u th Mor r i s & e s s e x We stc he ste rw a i n s c o t m e d i a . c o m
SUBJeCT TO CHaNGe | UPdaTed 10/11
2012
editorial departments
IN EVERY ISSUElocal Buzz: Our guide to new ideas, tips, trends and things we love in Bergen County
shop local leader: a spotlight on a local business owner and his or her involvement in the community
exercise & Fitness: easy and fun ways to stay fit and tone up
Fashion & Jewelry: Seasonal or eco trends and sporting gear for the entire family
at home: Seasonal, green or trend-worthy design ideas, inspiration and products for the home—inside an out—from decorative furnishings and accessories to appliances, tile, pavers, pools and more
power Food: discover the surprising history and health benefits of a particular food and where to buy, try or grow— plus recipes
tastes: Top, local restaurant reviews, stories on sustainable and organic foods, healthy recipes and more
wine & spirits: Seasonal refreshments with a healthy twist and recipes
Financial Balance: Learn strategies and tips managing your financial health
Bergen living: What’s hot in local real estate
gatherings: Photos from recent charity and social events in the community
things to do: Local must-attend community events, runs, fundraisers, theater and more
where to eat: Fine, casual, family-friendly and farm-to-table dining in Bergen County
escapes: insider review of a new, must-visit destination including spas, yoga retreats, quiet, romantic inns, landmark mansions, quaint villages and more
B E RGE N MID D LE S E X MO NMO U TH MOR R I S & E S S E X WE STC HE STE RW A I N S C O T M E D I A . C O M
SUBJECT TO CHANGE | UPDATED 10/11
2012
The HE ALTH & LIFE titles are mailed to the most affluent households in their respective counties. These are consumers with the most buying power, giving you the best potential for growing your business.
HE ALTH & LIFE has a qualified BPA circulation, meaning your ad campaign is guaranteed to reach a captured audience.
PUBLIC-PLACE COPIES
With strategically mailed distribution to public places such as salons, spas, doctors’ offices and select high-traffic retail locations, HE ALTH & LIFE maximizes exposure for your brand.
WESTCHESTER75,000
BERGEN50,500
MORRIS | ESSEX44,000
MONMOUTH40,000
MIDDLESEX42,845 HEALTH & LIFE CIRCULATION
Bergen 50,500*
Westchester 75,000*
Morris | Essex 44,000*
Monmouth 40,000*
Middlesex 42,845*
TOTAL 252,345
C I R C U L AT I O N
*December 2010 BPA Publisher’s Statement
CIRCULATIONTOTAL CIRCULATION 252,345
B E RGE N MID D LE S E X MO NMO U TH MOR R I S & E S S E X WE STC HE STE R
2012
W A I N S C O T M E D I A . C O M
DEMOGRAPHICS
PE A K E A R N ING A ND S PE ND ING YE A R S
New Jersey and New York are two of the wealthiest states and Health & Life reaches many of the towns with the highest per-capita income in the states. We deliver to a highly targeted audience of more than 950,000 who are active, affluent, and want to spend their time and money in their local communities.
READERSHIPDEMOGRAPHICS HIGHLY ENGAGED AND RESPONSIVE FAVORITE MAGAZINE TOPICS
HIGHLY ENGAGED & RESPONSIVE
FAVORITE MAGAZINE TOPICS
D IE T / E ATING R IGH T
F ITNE S S
FO OD A ND R E C IPE S
H OME IMPROVE ME N TS
LO CA L D IN ING
LO CA L E VE N TS
WOME N’S HE A LTH
93%SPEND A MORE THAN 15 MINUTES READING AN ISSUE ON AVERAGE
91% REGARD THE MAGAZINE AS BEING MODERATELY OR VERY INFLUENTIAL ON PURCHASING DECISIONS
67% PURCHASED PRODUCTS OR SERVICES FEATURED OR ADVERTISED IN THE MAGAZINE
3.5 READERS PER COPY
950,000 TOTAL AUDIENCE
PLANNING TO BUY IN THE NEXT SIX MONTHS:
• CLOTHING • HOME IMPROVEMENT ITEMS • LOCAL TRAVEL • FITNESS PROGRAMS • SPA SERVICES
SOURCE: INBOOK MAGAZINE SURVEY SENT TO READERS, OCTOBER 2011.
13%MALE 87%
FEMALE 66% MARRIED
84% OVER THE AGE OF 45 92%
OWN HOME
$200,000 MEDIAN ANNUAL HOUSEHOLD INCOME
$750,000 MEDIAN INCOME-PRODUCING ASSETS
�linda�rothschild����Publisher����201.571.2251�����[email protected] E S T C H E S T E R H E a lT H a n d l i f E . C o m
2012
h i g h - i m pa c t
Retail locationsWestchester�health�&�life is delivered to key hot
spots throughout bergen county for added exposure.
Where to find us
to view the complete list of locations where Westchester�health�&�life�can be seen, visit Westchesterhealthandlife.coM/Westchester-health-life/Where-to-find-us
Westchester�health�&�life�is also prominently displayed at many Westchester county community events.
c o m m u n i t y
events
B E RGE N MID D LE S E X MO NMO U TH MOR R I S & E S S E X WE STC HE STE RW A I N S C O T M E D I A . C O M
SUBJECT TO CHANGE | UPDATED 10/11
2012
ADVERTISING SPECIFICATIONSMAGAZINE TRIM SIZE: 8.375” x 10.875”
SAFETY: For full-page ads, safety is 0.5” from trim on all sides and 0.75” from inside gutter.
PRINTING AND BINDING PROCESS: Web offset; perfect bound.
PAPER STOCK: 8 pt. gloss coated cover; 45# gloss coated text.
MATERIAL REQUIREMENTS: Health & Life accepts digital files only. All digital files must be accompanied by one set of high-quality color proofs.
DIGITAL REQUIREMENTS:
• Preferred file format: PDF X-1a or PRESS READY PDF. PDF files must contain only 4-color process images (CMYK). Health & Life can not be responsible for PDF files prepared incorrectly.
• Alternate file formats accepted: Illustrator, InDesign, and Photoshop.
• Image Requirements: All images for ads should be color corrected and provided at or above our minimum resolution requirement of 300 dpi. Image files should be CMYK and in .tif, .eps, .jpg, or .psd file format.
• Fonts: All printer and screen fonts must be included on disk.
GENERAL INFORMATION
COPY RESTRICTIONS: Publisher reserves the right, at its absolute discretion and at any time, to reject advertising materials. Advertisements that simulate editorial content must be clearly labeled ADVERTISEMENT.
COPY RESPONSIBILITY: Advertisers are solely responsible for the content of their advertisements placed and printed. Publisher accepts no responsibility for typographical errors.
POSITION GUARANTEES: Position is guaranteed for covers only.
SUBMITTING FINAL AD MATERIALS: Space contracts, insertion orders, camera-ready copy and proofs should be addressed to:
Advertising Department, Health & Life110 Summit Avenue, Montvale, NJ 07645 201.746.7806 e-mail: [email protected]
FTP upload instructions available upon request.
SPACE DIMENSIONS
Full Page: Bleed Art Trim Live Area
8.625˝ x 11.125˝8.375˝ x 10.875˝7.325˝ x 10.375˝
Full Page Non-Bleed 7.325˝ x 10.375˝
2/3 Page Vertical 4.63˝ x 10.375˝
1/2 Page Horizontal 7.325˝ x 5˝
1/2 Page Vertical 3.47˝ x 10.375˝
1/3 Page Square 4.63˝ x 5˝
1/3 Page Vertical 2.33˝ x 10.375˝
1/4 Page 3.47˝ x 5˝
FULL PAGEBleed Art
Trim
FULL PAGENon-Bleed
2/3 V 1/3 V
1/4 P
1/2 V
1/3 S1/2 H
B E RGE N MID D LE S E X MO NMO U TH MOR R I S & E S S E X WE STC HE STE RW A I N S C O T M E D I A . C O M
SUBJECT TO CHANGE | UPDATED 10/11
2012online
C U S T O M W E B C H A N N E L
Stay connected with HEALTH & LIFE readers and web guests with your own channel on the HEALTHANDLIFE.COM site! Includes video capabilities, Facebook and twitter feeds, regular updates, enhanced web capabilities and in book promotion.
BLOG
C HA NNEL SP ON SOR S HIPS & R UN OF S ITE
Both banner ads and IMU sized ads available on
each channel. Sponsorships include both ads on
one main channel and rotation of ads on entire site.
Run of Site ads rotate randomly throughout the
entire site.
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spa MEnUsdfat pratium nest, sim esciis ene Volutecus, quae perum qui Vendia dolupi.
take ChaRgEsdfat pratium nest, sim esciis ene Volutecus, quae perum qui Vendia dolupi.
home IdEaSsdfat pratium nest, sim esciis ene Volutecus, quae perum qui Vendia dolupi.
SERvE healthycuisine sdfat pratium nest, sim esciis ene Volutecus, quae perum qui Vendia dolupi.
dIgItal ISSUES CoMMUnIty CalEndaR
about us | privacy policy | advertise | contact us | subscribe | my account | bpa statement
copyright 2011 Wainscot media. all rights reserved.
t h E g o o d l I v I n g M a g a z I n E
Market LadyNew Jersey Mom BlogBergenation.comOff the BroilerMommies Do it AllMom to Mom ColumnsMiddlesex Health & LifeMonmouth Health & LifeMorris Health & LifeWestchester Health & LifeNew York Spaces
lInkS wE lovE
PUBlIShER’S Blog
REad about What’s going on With the clients publisher linda rothschild sees eVeryday in her traVels in bergen county and beyond.
win ContESt
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Photogallery
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SPECIalad SECtIon
Get Pampered!
We found the best spas in Bergen County!
New Contest: The Green Housewives of Bergen County
Vote for your favorite Bergen County stores!
Best of 2010: Readers’ Choice Awards
joIn thE CoMMUnIty
LEADERBOARD: 728X90
INTERACTIVEMARKETING
UNIT300X250
LO C A L S O C I A L C O N N E X I O N
Stay active in your local marketplace with a blog, Facebook and Twitter page, updated 2-3 times per week by our social media experts.
BLOG
E - N E W S L E T T E R S P O N S O R S H I P
Have your customized message delivered directly into the inbox of 6,000+ readers of our e-newsletter! Ad and story included. Sponsorship details include:1. Exclusive ownership of tower ad on e-newsletter.2. One e-newsletter module linking to a sponsored story
about you.
2 1
N E W S L E T T E R
ADVERTISING OPPORTUNITIESWEB E-NEWSLETTER BLOG SOCIAL MEDIA VIDEO
2012
LAURA DOWDEN CUSTOM MEDIA PUBLISHER 201.746.7800 [email protected] A I N S C O T M E D I A . C O M
CUSTOM PUBLISHING
Wainscot Media has complete editorial, digital, design and production capabilities to help you craft the custom program that speaks directly to your target audience and captures the spirit of your business. Your stories told your way, delivered precisely to the people you need to reach—that’s the power of custom publishing.
SELECT YOUR STRATEGY• Generate sales leads
• Build brand awareness
• Create brand preference
• Educate prospects
• Acquire new customers
• Retain existing customers
• Position yourself as an industry expert
• Educate your sales force
CHOOSE YOUR FORMAT• Magazine
• Supplement
• Advertorial
• Events
• Video
• Newsletter
• eNewsletter
• Social Media
B E RGE N MID D LE S E X MO NMO U TH MOR R I S & E S S E X WE STC HE STE RW A I N S C O T M E D I A . C O M
SUBJECT TO CHANGE | UPDATED 10/11
2012
CONTACT INFORMATION
SALES
BERGEN & MORRIS | ESSEX
S H A N N O N S T E I T Z
Senior Vice President/[email protected]
MIDDLESEX & MONMOUTH
S H A E M A R C U S
WESTCHESTER
J A N I C E B R O W N E
MARKETING & PRODUCTION
J A C Q U E LY N N F I S C H E R
Manager of Advertising [email protected]
A M A N D A T H O R O G O O D
Marketing [email protected]
C H R I S T I N E H A M E L
Director of Production & [email protected]
