2020 MEDIA KIT - Westchester Magazine · 2020-02-11 · westchester magazine // media it 2020 clinton avenue rye ny // ˆ˚ˇ.˘ˇ˝.˛ ˛˚ // saleswestchestermagazine.com 2020 planning

CELEBRATING OUR

February 3, 2020 3:18 PM

2020 MEDIA KIT

WESTCHESTER MAGAZINE // MEDIA KIT 2020 2 CLINTON AVENUE, RYE, NY 10580 // 914.345.0601 // [email protected]

BRAND POWER

Partner with the local brand that sets the standard for all others.Westchester Magazine has long been known as the local media that sets the standard for all other brands. With the largest, most qualified paid subscriber base and the biggest newsstand presence in the area, Westchester Magazine has a proven track record for reaching the most customers and producing outstanding results for our clients.

Print magazines are #1

in reaching affluent influential

consumers in more categories than other media.*

As the leading voice showcasing Westchester County, Westchester Magazine delivers vibrant, informative editorial highlighting dining, home, health, travel, real estate, events, activities, local topics and more.

* Source: GfK MRI, Spring 2017


AUDIENCE

Source: 2016, 2018 CVC Audit Reports

Connect with the area’s most affluent, highly educated, interested consumers. #1

WESTCHESTER MAGAZINE RANKS LOCALLY

» in paid magazine subscriptions

» in magazine newsstand sales

» in magazine media placed in hotel rooms and concierge desks

64% 36% 51.5

$2,236,000 $1,844,216

255,270+

91%

91%

46$3.175B

FEMALE MALE

AVERAGE READER AGE

AVERAGE NET WORTH

PURCHASE PRODUCTS OR SERVICES FROM

ADS SEEN IN THE MAGAZINE

AVERAGE TIME SPENT READING THE MAGAZINE

MINUTES

TOTAL SPENT BY READERS ON RETAIL PRODUCTS & SERVICES

AVERAGE HOME VALUE

AVERAGE MONTHLY AUDITED READERSHIP

56%DINE OUT 1-3X PER

WEEK

OWN A HOME

71%ARE MARRIED

AT A GLANCE


EXPERIENTAL

Meet your next customer face-to-face.Become a sponsor of one of our Signature Events and connect with consumers, influencers and decision makers. Sponsorships are available at a variety of different levels to meet your budget and marketing needs.

FEBRUARYUnveiled: A Boutique Bridal BrunchFebruary 23, 2020

JULYBest of Westchester®July 22, 2020

MARCHWestchester Home’s Design AwardsMarch 26, 2020

SEPTEMBER914INC.’s Best of Business AwardsSeptember 9, 2020

MAYHealthcare Heroes Awards LuncheonMay 14, 2020

SEPTEMBERWingfestDate TBD

MAY914INC.’s Wunderkinds (Rising Professionals Under 30)May 20, 2020

NOVEMBER914INC.’s Women in Business LuncheonNovember 20, 2020

JUNEWine & Food FestivalJune 9-14, 2020

NOVEMBERTop DoctorsDate TBD

Devoted magazine

readers have many friends and spread their ideas over a wide social circle.*

* Source: YouGov Profiles, January 2018


DIGITAL

WESTCHESTERMAGAZINE.COM*

Extend your reach to Westchester Magazine’s active, online audience.We deliver dynamic, high-quality content to our audience and valuable, impactful advertising and marketing campaigns to our partners and clients.

36,187+**

FOLLOWERS*Google Analytics July 2018-July 2019

**As of July 2019

30,776+**

FOLLOWERS4,077,062

214,983

35,400+

6,656,731

222,165

30,000+

TOTAL YEARLY VISITS

AVERAGE MONTHLYUNIQUE VISITORS

OPT-IN NEWSLETTER SUBSCRIBERS

TOTAL YEARLY PAGEVIEWS

AVERAGE MONTHLY MOBILE VISITS

OPT-IN EBLAST VIP SUBSCRIBERS

20,400+**

FOLLOWERS

BE SOCIAL

Sales increase as a

result of advertising in magazine media on

both print and digital platforms.†

† Source: 2019 MPAFactbook


WEDDINGS

Reach Local Brides Planning Their Big Day.To create their dream-come-true wedding, local brides and grooms turn to Westchester/Hudson Valley Weddings magazine and WestchesterMagazine.com/weddings for tips, trends and ideas from the experts. This is the only truly local bridal publication in the market featuring homegrown resources and content that can’t be found anywhere else.

Targeted distribution of 25,000 copies annually throughout Westchester County, the Hudson Valley, Fairfield County, CT, and New York City via:

• Newsstands at prime retail locations including Barnes and Noble, CVS, etc.

• Bridal Registries• Bridal Shows• Wedding Consultants• Hotel & Reception Sites• Beauty Salons & Spas• Bridal Shops

SPACE RESERVATION DEADLINE: November 13, 2020

DELIVERY: December 8, 2020

DISTRIBUTION

More adults 18-29 read

magazines (95%) than use

Facebook (81%).**Pew Research Center Social Media Fact Sheet, Feb 2018;

GfK MRI, Fall 2017


Introduce your business to an audience that is new to Westchester County.

• Distributed by real estate agents to new home seekers

• Available at premium hotels and newsstands year round

• Mailed to new Westchester Magazine subscribers

• Bonus distribution at Westchester Magazine signature events

• Print and digital versions available

• Kept by readers and referred to throughout the year

Don’t miss this once-a-year opportunity!

SPACE RESERVATION DEADLINE: February 7, 2020

DELIVERY: March 6, 2020

Targeted towards new residents and visitors, this annual guide to Westchester County showcases local dining, arts and entertainment, shopping, education, outdoor recreation, town descriptions, and more!

Adults 18–49 rely on magazine

media to provide them with valued information,

conversation and purchase inspiration.*

* Source: Simmons Multi-Media Engagement Study, Spring 2017

DISTRIBUTION

ULTIMATE GUIDE


2020 PLANNING CALENDAR

2020 ULTIMATE GUIDE: SPACE CLOSE: February 7, 2020 // PUB. DATE: March 6, 20202021 WESTCHESTER/HUDSON VALLEY WEDDINGS: SPACE CLOSE: November 13, 2020 // PUB. DATE: December 8, 2020

D Digital-only feature on westchestermagazine.com Print and Digital components

Cover story in blue. Calendar subject to change without notice.

JANUARY FEBRUARY MARCH APRIL MAY JUNE52 WEEKENDS OF FAMILY FUN

A Guide to Holistic Health in WestchesterFamily-Friendly Venues D

TOP PIZZA BY TOWNBeauty Guide to Aging Gracefully

A Teenager’s Guide to Westchester Top Cardiologists

Heart Health Guide DEVENT: Unveiled: A Boutique Bridal Brunch

EDUCATION ISSUE + PUBLIC & PRIVATE SCHOOLS CHARTS

A Day at the MuseumDoughnuts

Best Childcare/Day Care Centers D

REAL ESTATE – THE BOOM IN MIXED USE PROJECTS

Sophisticated Home Design Spring Fashion

Most Affordable Towns D

COUNTY INFLUENCERS/POWER PLAYERSGolf Guide (combo with 914INC.)

Healthcare HeroesMaternity Guide to Westchester

Westchester’s Top Bloggers & Social Media Influencers D

EVENT: Healthcare Heroes

DINERS & DINER FOODSummer Travel

Top Cosmetic Doctors Top Dentists

What to Do Every Day This Summer D

EVENT: 10th Annual Wine & Food Festival

PRINT/DIGITAL PARTNER CONTENTBest of Westchester® Hall of Fame

Camp Guide Health and Beauty

Home Improvement

American Heart Assoc. SupplementCamp Guide

Cardiologist Profiles (included in AHA Sup.) Dental Health // Education

Parties, Weddings & Celebrations

Outdoor Living Retirement Living Profiles

The Region’s Finest Medical Centers Women’s Beauty & Wellness

Healthcare ProfilesKIDS!

Profiles of LawSpring Home & Garden Guide

Townhouse, Condo & Apartment Living

Daily Fee Course Guide (included in Golf Guide)

Guide to Cosmetic Procedures Kitchens & Baths

Women in Healthcare Profiles

Alzheimer’s Awareness SupplementDental Profiles

Healthcare ProfilesParties, Weddings & Celebrations

Wine & Food Festival Guide

SPACE CLOSE: NOV. 29 // PUB. DATE: DEC. 26 SPACE CLOSE: JAN. 2 // PUB. DATE: JAN. 21 SPACE CLOSE: JAN. 24 // PUB. DATE: FEB. 18 SPACE CLOSE: FEB. 21 // PUB. DATE: MAR. 17 SPACE CLOSE: MAR. 20 // PUB. DATE: APR. 14 SPACE CLOSE: APR. 24 // PUB. DATE: MAY 19

JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER20TH ANNUAL BEST OF WESTCHESTER®

Men’s Grooming Guide D

EVENT: 20th Annual Best of Westchester®

FOOD & DINING ISSUEEssential Eats // Ice Cream

One-of-a-Kind DiningBars & Restaurants Along the

Metro North Line D

FALL ARTS PREVIEW Hot Hudson Valley Hotels

Westchester’s Swankiest WorkoutsMusic Lovers Guide D

EVENT: Wingfest

BEST PLACES TO LIVEFree Things to Do In Westchester

Top Towns for Artists & Musicians D

TOP DOCTORSOld School Italian

Health Tips for Every Age from Our Top Doctors D

EVENT: Top Doctors

ICONIC WESTCHESTER ARCHITECTURE Unique Holiday Dinners

Westchester’s Malls and Shopping Centers Update D

PRINT/DIGITAL PARTNER CONTENTBest of Westchester® Hall of Fame

Best of Westchester® ProfilesMen's Health & Style

Profiles of Law

Back to School GuideCollege Guide (included in Hudson Valley

Magazine, Delaware Today, Main Line Today. Close: 6/12/20)

Five Star Wealth Managers®

Healthcare ProfilesSummer Sip & Savor

ACE: Arts, Culture & Entertainment Faces of Westchester (Close: 7/11/20)

Parties, Weddings & Celebrations The Region’s Finest Medical Centers

Breast Cancer Awareness Supplement Fall Home Resource Guide

Five Star Real Estate®Private Schools Guide

Profiles of LawSuper Lawyers®

Healthcare ProfilesHoliday Catering & Party Planning

Retirement Living ProfilesWhat's Hot in Auto

Urgent Care Guide

Holiday Look Book Jewelry

Success Stories in Medicine

SPACE CLOSE: MAY 29 // PUB. DATE: JUN. 23 SPACE CLOSE: JUN. 26 // PUB. DATE: JUL. 21 SPACE CLOSE: JUL 24 // PUB. DATE: AUG. 18 SPACE CLOSE: AUG. 28 // PUB. DATE: SEP. 24 SPACE CLOSE: SEP 25 // PUB. DATE: OCT. 20 SPACE CLOSE: OCT. 23 // PUB. DATE: NOV. 17


SPECS

DIMENSIONS WIDTH HEIGHTTrim Size 8 3/16" (8.187") 10 7/8" (10.875")

Bleed Size 8 7/16" (8.437") 11 1/8" (11.125")

Image Area (Full) 7" 10"

2/3 Vertical 4 5/8" (4.625") 10"

1/2 Vertical 4 5/8" (4.625") 7 3/8" (7.375")

1/2 Horizontal 7" 4 7/8" (4.875")

1/3 Square 4 5/8" (4.625") 4 7/8" (4.875")

1/3 Vertical 2 1/4" (2.25") 10"

1/4 Vertical 3 1/2" (3.5") 4 7/8" (4.875")

*(Dining Section Only)

1/6 Horizontal 4 5/8" (4.625") 2 1/4" (2.25")

1/6 Vertical 2 1/4" (2.25") 4 7/8" (4.875")

1/12 2 1/4" (2.25") 2 1/4" (2.25")

TERMS & GUIDELINES Frequency: Published monthly. On sale approximately the last week of the month prior to issue date.

Closing Dates: Generally about the 23rd of the month two months prior to issue date, e.g. February 23rd for the April issue. When normal closing date falls on Saturday, Sunday or holiday, issue closes preceding work day.

Cancellations: Neither the advertiser nor its agent may cancel after the closing date. If by the closing date the magazine has not received copy that, in its sole discretion, it deems acceptable for publication, it may either repeat the advertiser’s most recent advertisement which it has published or publish nothing, charging the agency and advertiser for any space reserved by them.

File Requirement: Preferred file format for camera-ready art is PDF/x-1a

Additional Services: • Online advertising on westchestermagazine.com • Event Sponsorships • Creative Services • Reprints

Advertisements created by Westchester Magazine will be charged a nominal fee. Please call for details.

All production charges will be billed to advertisers.

Full Page(Non-Bleed)

Full Page(Bleed)

1/3Square

*1/4Vertical

1/2Horizontal

1/3Vertical 2/3

Vertical

1/2Vertical

1/6Horizontal

Keep live matter 3/8” from trim edge on top, sides and bottom.Keep all printer ’s marks outside of bleed area.For bleed allow 1/8” beyond all trim.

1/6Vertical

1/12Vertical


AUTHORITATIVE VOICE

HOMEWESTCHESTER

Art 101 +Inspiring Design

THEBESTOF

HOME

8th Annual Design Awards

LOCAL

11

MOTHER’S DAY GIFT GUIDE(and Father’s Day, too)

DAMON BAEHRELThe Man. The Myth. The Menu LOCAL

ARTISANS

COOL PLACES TO TAKE A STAYCATION

• FLY A BIPLANE

• SUMMER RENTALS

• TIKI BAR IN NEW PALTZ

a!

PLUS: Will Westchester Feel

an Amazon Effect?

WHAT TO EXPECT FROM WESTCHESTER’S KEY BUSINESS SECTORSEconomic Forecast 2019

A GREAT PLACE TO WORK! Tips from

award-winning local businesses

Today’s Healthcare Trends

One of many flexible work spaces

at Regeneron

Make Your Company

BEST NEW

FIRST-CLASS ROMANTIC DINING I THINK SUMMER: OUR CAMPS GUIDE

RESTAURANTS & BYOBs

Amis Trattoria in Devon.

000-Cover-ML-Feb-18.indd 1 1/3/19 10:47 AM

Ultimate GuidePublished by Westchester Magazine

WESTCHESTER

All Things Westchester...

Top Burgers by Town 150+ Restaurant Listings

15 Things That Make Us the 914 Must-Do Events · Shopping

Standout Destinations Complete Town Descriptions &

Schools Listings

2019Published by Westchester and Hudson Valley Magazines

weddingsLove is Always In Season+ dressescakesflowersand more...

And the place s to go f or late-night eat s

New Restaurants You Must Try

FINDING YOUR DREAM CAREER: EVERYTHING YOU NEED TO KNOW

CURING CABIN FEVERFour great getaways within a four-hour drive

000-Cover-DT-Feb-19.indd 1 1/4/19 5:06 PM

S P R I N G 2 0 1 9www.thehuntmagazine.com

Life in the Brandywine Valley

PlusBrandywine hiking trails

Plein air painter Jacalyn Beam

Gardening accessories

A DAIRY FARM’S STORY OF SURVIVAL

000-Cover-Hunt-Spring-19.indd 1 2/27/19 11:04 AM

Delivering local info in print, online and across social media platforms.Westchester Magazine is part of Today Media, known for its award-winning regional magazines reaching more than 700,000 readers each month. Additional specialty publications focusing on specific topics — including business, weddings, and home & garden — provide an extended reach and distribution to targeted special-interest audiences within our affluent demographic.

SOMETHING YOU ALWAYS LOOK FORWARD TO

T H E M A G A Z I N E O F H U D S O N VA L L E Y FA R M S , F O O D A N D C U I S I N ENUMBER 86 JUNE–AUGUST 2019 VALLEYTABLE.COM

2 Clinton Avenue, Rye, NY 10580914.345.0601

[email protected]

• 431 square miles

• 48 cities, towns & villages

• Population - 967,612

• 48% men/52% women

• 53% married

• Median age - 41 years

• Total employment - 389,632

• Average family median income - $90,578

• Median value of home - $547,800

• 18 hospitals

• 22 colleges and universities

• 1 airport

• Avg. commuting time – 34 minutes

*censusreporter.org, census.gov

Westchester County at a glance*

Documents

2020 MEDIA KIT - Westchester Magazine · 2020-02-11 · westchester magazine // media it 2020 clinton avenue rye ny // ˆ˚ˇ.˘ˇ˝.˛ ˛˚ // saleswestchestermagazine.com 2020 planning