WERTPrepared by Intercollege EU Office

2nd SCM – AthensApril 8th, 2011

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Dissemination Activity for Cyprus

Activity: Targeted Dissemination and Exploitation of

Project Outcomes;

Implementing Partners: Intercollege (Core Partner) +

Association of Cypriot Women in Tourism (Associate

Partner);

Methodology:

target group identification,

development of dissemination tools and dissemination by combining

traditional channels (newspapers, personal contacts, project

presentation) and new media channels (internet, email),

development of exploitation plan.

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Goals and Objectives

Raise Awareness: about WERT and the issues in

hand;

Inform Individual Women: about WERT and

possible participation in planned activities;

Disseminate: the project outputs;

Engage stakeholders: in the project.

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Identified Target Groups for Cyprus

Target Groups Individuals - women entrepreneurs and potential women

entrepreneurs involved in rural tourism and crafts; Associations/organizations - groups representing the

interests of women entrepreneurs e.g. Business and

Professional Women Association, NGOs etc; Stakeholders in the Tourism Sector – Cypriot Tourism

Organization (CTO), CSTI, ACTE etc.,

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Dissemination Activities and ResultsOctober 2010 – March 2011

• Target Database – 100+ contacts;

• Press Release – 10/02/11 (POLITIS, 3rd largest circulation Greek-

language newspaper in Cyprus - 7,000 copies daily);

• Greek/English Press Release circulated to all identified individuals

and groups on dissemination list;

• Project and main activities announced in Limassol - conference

promoting women’s entrepreneurship/in collaboration with the

Cyprus BPW Association;

• The Cyprus Tourism Organization (CTO) to support the

implementation of the WERT project in Cyprus.

• Posted on UNIC website

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Future Activities Expand on communication with target group(e.g.):

sending them a summary of the needs analysis results;

informing them about plans for the pilot training;encourage them to participate in the WERT

online community (details to be discussed during SCM) ;

plan a Project presentation or Focus group with Target group – to be determined with Associate Partner….

Further Considerations…