Welcome to the First Steps Towards CCTV Independence: From Analog Video to IP Systems

Welcome to the First Steps Towards CCTV Independence:From Analog Video to IP Systems

@2014 Hikvision USA, Inc. All Rights Reserved. Proprietary and Confidential .

• CCTV is quickly transitioning from low resolution analog technology to megapixel IP technology

• There is a perception that IP systems are much more complicated than analog – longer setup and installation time

• But your customers and prospective customers want higher resolution images and have higher expectations which cannot be met by analog solutions

• You need to get into the IP realm to stay competitive and win more jobs

Thanks for coming!Why are you here today?


Who is Hikvision and why are we teaching this class?

• More than one million sq. feet of mfg. space

• Every day we produce:• More than 5K DVR’s

and NVR’s • More than 20K

cameras

• That is more than 5,000,000 products each year and current growth rate is <20%

• ISO 9001/ 14001

• We are currently expanding our manufacturing facility

The largest CCTV manufacturer in the world

Current Manufacturing location

Current office building.

To be converted to manufacturing facility this year

Headquarters

Russia

India

Europe

Middle East USA

Hong Kong

South AfricaBrazil

Singapore

BranchJoint Venture

A global manufacturer supporting our partners on six continents.

Australia

Global Footprint



• Fastest growing CCTV company in the USA with a complete line of Analog and IP DVR’s, NVR’s, Camera’s, Encoder’s and Decoder’s

• Extremely high manufacturing capacity

• Local Sales, Tech Support, & Application Engineering

• Hikvision has hit the sweet spot of performance, picture quality, reliability and finally, price

• More than 3,000 R&D Engineers = constant improvements and innovation

• One common user interface across our entire product line

• NO License or Maintenance fees

• We partner with 50 of the top 60 global CCTV companies to support integration with their equipment

• Free iVMS software - no charge for clients • Free iPhone, Android, Windows Mobile and Blackberry apps

• 3-year warranty and everything is UL Listed

Why is HIKVISION becoming so popular in the U.S.?

Platform Partners Storage Partners IP StandardizationOrganizations

Technology Partners


Software Partners

>> 80 and counting…


We have feet on the street to support and help you win more jobs and after you’ve won the jobs, we help you keep your customers happy.


Q. Why is it important to consider offering IP to my customers?

A. Because if you don’t, someone else will.


Some myths about going from analog to IP…• Too expensive

• Too confusing. I want to stay with what I know. I don’t have time to learn about IP


Now, you have answers to those problems…

1. Prices have come way down.

2. The argument about not having time is now costing you money. You need to make time if you want to remain competitive.

3. It is much easier to go from analog to IP than it was just two short years ago.

4. Hikvision is here to help you.

Why do customers and prospective customers like IP more than analog?

• Higher level of functionality.

• It is the latest technology.

• The resolution can be far better than analog.

• Integration with alarm and access control systems.

• Video verification.

• Possibility of offering cloud storage.

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IP gives you the option for much higher resolution

Traditional 4 CIF Analog

High resolution analog/IP:

720p (1 megapixel):

1080p (2 megapixels):

3 Megapixel

5 Megapixel

Future - 4K 4096 x 3072

1920 x 1080

1280 x 720

960 x 480

High DefinitionGood Clarity

Camera Resolution …

Megapixel

2048 x 1536

2592 x 1944

460,800

921,600

2,073,600

3,145,728

5,038,804

12,585,912

Insanity

704 x 480 337,920


The best monitors (today) can display up to 1920 x 1080 pixels in live view

1920

1080


Better Resolution and Digital Zoom

Analog IP Megapixel


What should you expect today?• A solid 2-hour nap

• A better understanding of IP CCTV systems and network technology.

• Ability to identify different types of IP solutions.

• Tips on how to sell an IP system to an end-user.

• How to make the transition from analog to IP.

Analog System connected to the World Wide WebViewable from smartphones and PCs

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Types of Transmission

Help prepare for the future by running CAT 5/6 UTP, instead of RG-59.

UTP for analog – with Baluns

• Consists of 4 twisted pairs.– Relatively inexpensive to produce because they are

unshielded.– Get their shielding (from electrical interference) by

being twisted together in pairs.

• Can go a distance of up to 2000 feet with active baluns. (but remember that IP can only go 323 feet between devices)

• Use one pair for video transmission.• Use another pair for power.

Future-proofing analog systems

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Common IP Configuration

Typical IP system

Internal Static IP Address

Router External Static IP Address

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=s84M4bpqyOvMrM&tbnid=IUO9MK7jec9KXM:&ved=0CAUQjRw&url=http://www.quickship.com/brocade-br-210e-r0001-A-200e-san-switch&ei=2Tp4Uc3LPMatqAGdooDgAQ&bvm=bv.45645796,d.aWM&psig=AFQjCNGc4LA1qq3Z21yxO1R-tQNBLZfSag&ust=1366920243347917


















http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=xe7EOeJc4h8AlM&tbnid=kK_JJo69Ln34SM:&ved=0CAUQjRw&url=http://www.hsn.com/products/belkin-n750-dual-band-n-wireless-router/6533187&ei=iDx4UfTcNMidqgHd9IGoBg&psig=AFQjCNG5g2eQM0i3lQXLPj_mU_E-AahpfQ&ust=1366920683808218














What is IP?

• IP (Internet Protocol) is simply the standard way devices communicate over a network– An IP device communicates digitally via cables (CAT5,

CAT6, or fiber optic), or wireless transmissions vs. analog communication with RG-59.

• The biggest advantage of “Internet Protocol” – Devices conform to a universally recognized standard

that allows easy integration of various manufacturers’ equipment.

Everything needs an IP address

• A numeric identification assigned to devices participating in a computer network. Address can be assigned two ways:

– Static – address is manually assigned following structure defined by network administrators or by using an address within the default group of the routing device.

– Dynamic - assigned by a Dynamic Host Configuration Protocol server (DHCP). This DHCP device is usually the router onsite

• 192.0.0.64 for example is the default IP address of all Hikvision products.


Network Example

IP Networking

• Networks allow users to share resources and communicate:– Files– Databases– E-mails– Applications– Printers– Etc…….

• The important thing to remember is networks are all about allowing devices to share information including the remote viewing of video recorded on the local drives of a NVR.

Networks in our Daily Lives

Although each of these products may be different, they all have one thing in common - they all use IP to communicate. You don’t need to know how it works to use it!

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=qrk1p0LDhmlatM&tbnid=JVKIR1c46GATTM:&ved=0CAYQjRw&url=http://www.iosdoc.com/iphone-6-and-samsung-galaxy-s5-to-feature-liquid-cooling-systems/&ei=-m4qU6yxKqeqyAHr_IGoAg&psig=AFQjCNFNp4YGXINxZoNAwCK20PiZCt5o8g&ust=1395376056160034

Types of Networks

Peer-to-Peer

Client-Server

Peer to Peer Networks Communications in which both sides have equal

responsibility for initiating, maintaining and terminating the session.

• Small Networks• Less expensive• Limited Capabilities

Client Server Networks• An architecture in which the client (workstation) is

the requesting device and the server is the supplying device.

• Large Networks• Require Network OS (Operating System)• Efficient use of shared resources

Networking over a Local Area Network (LAN)

Networking over a local area network (LAN)This is a representation of what a campus network might look like. They can all share a common connection to the internet, but each building can be its own LAN.

Networking over a Wide Area Network (WAN)

`

Hub in Jefferson

City

Branch In KCHQ in St. Louis

Here is an example of how several smaller LANS make up a wide area network.

Typical devices used in a network• Workstations/clients

• Network Interface Cards (NIC)

• DVR, hybrid or NVR

• Servers

• Modems

• Routers

• Switches

• Accessories (cable, rack, mounts, UPS, etc.)

Workstation/ClientA workstation or client is simply a desktop or laptop computer in

a network*Needs be able to access the network*

**Accomplished through use of a

Network Card or Wireless Laptop Card,

network access now usually built in**

Network Interface Cards (NIC)• A Network Interface Card = is a computer hardware

component that connects a computer/NVR/Hybrid/DVR to a computer network.

• Multiple can be used to “load balance”

• Most laptops have two NIC interfaces– Hardwired RJ45 port– Wireless

Server

• A computer or device on a network that manages the network’s resources

•Multiple Processors and threads•Redundant Hard Drives (RAID*)•Redundant Power Supplies•Hot-swappable Components

*Redundant Array of Independent Disks

The Internet

Router

Switch

Router

The cloud is an industry recognized symbol for the internet. The internet is a global network of interconnected computers, that allows users to share information along multiple channels. .

The modem is the device an internet service provider (or ISP) uses to connect your LAN to their WAN for internet access.

Modem

Router

A router is a networking device whose software and hardware are tailored to the tasks of routing and forwarding information. Some routers are combination router and modems.

Router

Workstations

Switch

A switch is one of the main connection point in your network – devices will plug into the ports on your switch. Ports can also be also referred to as Ethernet Ports.

Modem

Router

Switch

Category Cabling

Cat5e and Cat6 were developed to improve the speed at which data can travel over the network.

• iEEE standard limits distance to 100M (328 feet without repeater or switches)

• As the category number gets higher, so does the speed and Mhz of the wire. This is not a coincidence, because each category brings more stringent testing for eliminating crosstalk (XT) and adding isolation between the wires.

• Cat5 Cable– 5th generation of twisted pair Ethernet technology– 24awg 4 wire pairs, supports fast Ethernet (10/100MBPS)– 100m (328ft) maximum distance

• Cat5e (enhanced) Cable– Same gauge and pairs but contains a physical separator between 4 pairs to further reduce electromagnetic interference – supports gigabit Ethernet (1,000MBPS), but not certified at gigabit speed– 100m (328ft) maximum distance

• Cat6 Cable– 6th generation of twisted pair Ethernet technology– 100m (328ft)distance – Certified for gigabit Ethernet


Ethernet Cable Speeds

Fiber Optic CableFor cable runs over (328ft)

Connector Types ST (Straight Tip) – common in security applications SC (Subscriber) - square connector, with push/pull locking ability

Gaining in popularity FC (Fixed Connector) – normally used in test environments and single mode

use LC (Lucent Connector) - designed for small form factor applications


Fiber Optic Speeds

What do I need to install an IP system?

IP CCTV offers more advanced options than analog. The built-in analytics, PoE, and multiple storage solutions makes this a superior design for future installations.

1. IP camera(s)2. Something to Record video: Hybrid, NVR4. Cat5, Cat5e & Cat6 (328 ft.)5. Switches & Routers, modem (if distances are more than 100 meters and for connectivity to WWW)

http://www.hikvision.com/En/US/Products_show.asp?id=4148

http://www.hikvision.com/En/US/Products_show.asp?id=4148


Gigabit Ethernet

Fast Ethernet

Wireless 802.11n

Wireless 802.11g

Ethernet

56K Modem

0 100 200 300 400 500 600 700 800 900 1000

1000

100

100

54

10

0.056

Speed (Mb/s)

Network Speeds


Network Speed, Bandwidth, Throughput, and Latency

• Speed is the rated or nominal speed of a particular networking technology.

• Bandwidth is the data-carrying capacity of a network or data transmission medium.

• Throughput is a measure of how much actual data can be sent per unit of time across a network, channel or interface.

• Latency refers to the timing of data transfers on a communications channel or network.


The IP systems


What if you have a customer who: 1. Has existing analog cameras that they recently

purchased. 2. Wants to ensure that the analog equipment

investment they made (even if it was quite a few years ago) is not thrown away.

3. Has existing analog cameras with long runs (and doesn’t have budget to replace all of the existing coax runs with CAT 5E and fiber but still wants a few new IP cameras to see the great new technology and the better resolution you are proposing.

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System 1 – the Hybrid




What if you have a customer who:

1. Only needs a small system.2. Doesn’t have any knowledge of

networking or any kind of IT professional on staff.

3. Doesn’t have a lot of money but still wants the best-possible resolution and latest and greatest system.

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System 2: The plug and play



What if you have a customer who:

1. Wants the latest and greatest.2. Needs a lot of IP cameras.3. Wants a lot of high resolution (3 and 5

MP cameras).4. Is worried about redundancy.

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System 3:A Full Feature NVR



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NVR with Encoders

Analog cameras can also be “encoded” turning the into IP cameras that can be recorded using NVR

If coax cables are longer than 100M you can send Ethernet signal more than 1000 feet by using IP over Coax transmitter and receiver.

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How do I sell an IP system?

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How do I sell an IP system?

• Find out what is happening that is causing the customer/prospect to want a CCTV system?

• Do they really need an IP system?• Discuss the different options with them.• Discuss the differences between analog and

High Definition megapixel (3MP camera has 9 times better resolution than standard 4 CIF video).

56

Questions to ask when selling IP

• What do you expect to see when looking at video footage?

• Do you currently have a CCTV system?• If you have cameras are they analog or IP?

– If IP what manufacturer?• If going with IP, will the cameras be on an isolated

network or will they be on network with other devices (computers, cash registers, etc.).

• If on their network, What’s the network environment, 10/100 or is it Gigabit?

57

Questions to ask when selling IP cont.

• Do you plan on adding more cameras in the future?

• Do you plan on using the NVR to display live or playback video?

• How many people will be accessing the NVR to view live or previously recorded images?

• How many days of storage do you want?• What Frame Rate do you need?

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Questions to ask when selling IP cont.• If you are recording on motion how many hours of

the day is there activity and during those hours what is the percentage of time where there is motion?

• Do you plan on recording audio?• Are you planning on integrating with access

control and if so what is the brand of the access control system.

• Do you want to pay for a static IP address from your ISP or would you like to go with DDNS?

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IP Camera Storage and BandwidthSingle Camera

Compression Type

Type Quantity FPS Hrs Motion % 30 Days of Storage in TB

Gigabit Network

utilization per server

Gigabit Network utilization per camera

H.264 640 x 480 1 8 24 50 0.1 0.25% 0.01%

1.3 mp 1 8 24 50 0.4 0.25% 0.01%

2 mp 1 8 24 50 0.5 0.25% 0.01%

3 mp 1 8 24 50 0.9 1.00% 0.56%

5 mp 1 8 24 50 1.6 1.00% 1.00%

8 mp 1 8 24 50 2.6 1.59% 1.59%

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Compression Type

Type Quantity FPS Hrs Motion % 30 Days of Storage in TB

Gigabit Network

utilization per server

Gigabit Network utilization per camera

H.264 640 x 480 32 8 24 50 2.7 2.00% 0.06%

1.3 mp 32 8 24 50 11.6 7.00% 0.22%

2 mp 32 8 24 50 15.9 10.00% 0.31%

3 mp 32 8 24 50 29.9 18.00% 0.56%

5 mp 32 8 24 50 49.8 31.00% 1.00%

8 mp 32 8 24 50 82.9 51.00% 1.59%

IP Camera Storage and Bandwidth32 Cameras

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• Find out what they really need and what they expect out of their system.

• Find out why they need it. Just wishful thinking and bare bones budget or do they have a real need. When they have a need/pain they usually make the resources necessary to purchase a solution that will solve their problem.

• Make sure they understand that CSI is a TV show not a reality show.

Considerations When Designing an IP Camera System

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• Don’t assume you can reduce cameras by increasing MP amount of a camera. (Two 2MP cameras may provide much better coverage than One 5MP camera and perform better in low light).

• Make sure you exceed Storage calculations by 20% to be safe.

• Be prepared to add network devices if cable run is more than 328 feet. (IEEE Ethernet standard says you should not exceed that distance though because there is no error correction you may be able to go past that limit)


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• If you are putting a ton of high MP cameras on a system, use multiple 32-channel NVR’s instead of one 64-channel NVR. (Watch max Mbps of input)

• Make sure system is designed to handle current camera requirements and any additions that are likely to be made within a year.

• Take into consideration whether or not future expansion is likely to take place beyond a year. 33rd camera can be costly.


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• Discuss benefits and expense of using a RAID configuration.

• Make sure that all existing and new cameras are compatible with the VMS you choose.

• Make sure VMS is compatible with any peripherals such as access control.



I can buy a system cheaper at Costco, Lowes, Sam’s Club or Home Depot.

Politely let them go. They’ll be back…

“Realize you might not be ready for or you can’t afford a professional surveillance system. However, if you decide in the future you are ready or if installing your own recreational system doesn’t work out, I would be happy to install a reliable, easy to use professional system that you will be very happy with.”

The customer we all know and hate love...


Important facts about IP cameras• The higher the resolution the more storage you need.

• Higher resolution cameras are more difficult to view remotely (bandwidth).

• You don’t need 15 or 30 fps, Casinos may require this per gaming commission regulation but at 8fps no one can take the cash, stab a fellow inmate or run out of the store without being seen.

• 720p or 1.3 MP cameras are generally the best performing low light cameras in the industry. After that, the higher the resolution the poorer the performance in low light.

• Do not try to reduce camera counts by increasing megapixels of cameras. (Three 1.3 cameras will give you better coverage than One 5MP)

Different IP solutions

1.3 and 3 MP Dome and bullet camera- Reliable, proven camera provides a sharp, clear picture at a great price- Fixed focal length lens (2.8mm in dome, 4mm, 6mm, 8mm or 12mm options) - Vandal resistant IK10 rating- Outdoor rating - IP66- Operating temp range is -22° F to 140° F- 2 axis gimbal (should use wall mount for dome if mounting to wall)- Bit rate is 32kbps to 15mbps- Day night with IR LED range up to 60-feet - No licensing fees- UL Listed- 3-year warranty



1.3 and 3 MP EXIR Turret Camera- Reliable, proven camera provides a sharp, clear picture at a very low price- Fixed focal length lens (2.8mm, 4mm, 6mm or 12mm options) - Outdoor rating - IP66- Operating temp range is -22° F to 140° F- Digital wide dynamic range- Day night with IR LED range up to 80-feet- EXIR illuminator provides even IR coverage without center hot spot - No licensing fees- UL Listed- 3-year warranty


1.3 and 3 MP EXIR Bullet Camera- Reliable, proven camera provides a sharp, clear picture at a very low price- Fixed focal length lens (4mm, 6mm, 8mm or 12mm options) - Outdoor rating - IP66- Operating temp range is -22° F to 140° F- Digital wide dynamic range- Day night with EXIR illuminator with range up to 150-feet - No licensing fees- UL Listed- 3-year warranty

Better IR Performance

EXIR Technology

IR Performance

• EXIR Camera: Overall illumination is dispersed evenly for uniform coverage, the overall picture is better, clean and delicate.

• Conventional camera: Center appears overexposed, and the overall noise is significant- resulting in grainy image.

EXIR Camera Conventional Camera

Covert IP camera- 1.3 MP resolution- Fixed focal length 3.7mm lens- True wide dynamic range- Electronic Day Night- Built-in Micro SD card slot for up to 64GB- Operating temp range is -22° F to 140° F- No licensing fees- UL Listed- 3-year warranty


Low profile aesthetic mini dome- 1.3 and 3MP options- Fixed focal length lens (2.8mm, 4mm or 6mm options) - Outdoor rating - IP66- Operating temp range is -22° F to 140° F- Micro SD slot for up to 64GB- Day night with IR LED range up to 20-feet- Wireless camera option - No licensing fees- UL Listed- Optional Sound in (S) models- 3-year warranty


Ethernet over coax converter- 25MBPS throughput limit- One per camera (transmit and receive) - Up to 1500 feet with properly rated coaxial cable- 12VDC- UL Listed- 3-year warranty



Managed switches- 8, 16 and 24-port options- PoE on all ports- PoE Plus on some ports- UL Listed- 3-year warranty

960H/WD1 analog cameras- Dome, bullet and turret form factors- fixed focal length and varifocal - Vandal resistant IK10 rating- Outdoor rating - IP66- Operating temp ranges are -40° F to 140° F- Mounts- Day night with active IR - UL Listed- 3-year warranty


4-Channel PoE Plug-and-Play NVR - Built-in PoE switch (4 independent 100 Mbps PoE network ports)- Automatically recognizes Hikvison IP cameras (no configuration necessary to get video – plug cameras into the back and you’ve got video, just like analog)- 20MB throughput limit- Works with IP cameras from 4CIF up to 5MP- Up to 8TB of onboard storage (2 bays that hold up to 4TB each)- No licensing fees- Free VMS software- Free apps (iPhone, iPad, Android, Microsoft, Blackberry)- HDMI and VGA interface for monitor- Sync. playback 4-ch. in 720P, 2-ch. in 1080P and 1-ch. in 5MP-UL Listed, 3-year warranty


16-Channel PoE NVR- Hikvision is the only company on the market with a 16-channel plug-and play NVR, where all ports are PoE.- All 16-Channels are PoE (16 independent 100 Mbps PoE network ports)- Automatically recognizes Hikvision IP cameras (no configuration necessary to get video – plug cameras into the back and you’ve got video, just like analog)- 80MB throughput limit- Works with IP cameras from 4CIF up to 5MP- Up to 16TB of onboard storage (4 bays that hold up to 4TB each)- No licensing fees- Free VMS software- Free apps (iPhone, iPad, Android, Microsoft, Blackberry)- HDMI and VGA interface for monitor- UL Listed- 3-year warranty



Hybrids- 16 analog and 16 IP cameras (IP cameras can be expanded to occupy all 32 camera channels)- 160MB throughput limit- Works with IP cameras from 4CIF up to 5MP- Up to 32TB of onboard storage (8 bays that hold up to 4TB each)- No licensing fees- Free VMS software- Free apps (iPhone, iPad, Android, Microsoft, Blackberry)- HDMI, VGA and BNC interface for monitor- UL Listed- 3-year warranty


32 and 64-Channel NVR’s- 160MB throughput limit- Works with IP cameras from 4CIF up to 5MP- Up to 32TB of onboard storage (8 bays that hold up to 4TB each)- No licensing fees- Free VMS software- Free apps (iPhone, iPad, Android, Microsoft, Blackberry)- HDMI, VGA and BNC interface for monitor- UL Listed- 3-year warranty


VMS ‐ Free video management software for Hikvision DVR’s,

hybrids and NVR’s‐ Real-time live view ‐ Video recording‐ Remote search‐ Remote playback‐ File backup


Smartphone apps- Free mobile phone software- Android, iPhone, Microsoft phone, Blackberry- Live view- PTZ- Remote playback

360° Cameras

Fisheye PanoramicNetwork Camera---------------------------------------------------------------------• 6MP or 3MP with true WDR• IR LEDs available for nighttime panoramic view• 360° Panoramic view• Indoor + Outdoor models• Audio I/O• Alarm I/O• Vandal-proof• Smoke Detector option


Conclusion• With the proper support, everyone can make the transition

from analog to IP

• There are a number of options you can choose from to enter the IP realm

• Use your Hikvision team to help present your customer with the best options for their situation and also as your own learning resource


Why use Hikvision as your IP partner?• We’ve hit the CCTV sweet spot

• Superior product• Performance• Resolution• Reliability

• A price that wins jobs for you and still lets you put money in your pocket

• We are here to help you learn and support you and your customers


Questions

Thank you

Documents

Welcome to the First Steps Towards CCTV Independence: From Analog Video to IP Systems