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Welcome to Social Media Workshop. Kelly Porritt, DSM District 1349 & Sandi Fullenwider District 1336. Why use Social Networking?. Free or low cost advertising Increased customer base Quick answers for customers Leads to Personal Interaction. Update Your Avon Website!. - PowerPoint PPT Presentation
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Welcome to Social Media Welcome to Social Media WorkshopWorkshop
Kelly Porritt, DSMKelly Porritt, DSMDistrict 1349District 1349
& & Sandi FullenwiderSandi Fullenwider
District 1336District 1336
Why use Social Networking?Why use Social Networking?
Free or low cost advertisingFree or low cost advertising Increased customer baseIncreased customer baseQuick answers for customersQuick answers for customersLeads to Personal InteractionLeads to Personal Interaction
Update Your Avon Website!Update Your Avon Website!
Update your photo…a current picture of Update your photo…a current picture of YOUYOU
Personalize your Avon website, using your Personalize your Avon website, using your own wordsown words
Avon maintains overall look and product Avon maintains overall look and product launch informationlaunch information
Share Avon Share Avon ““widgetswidgets”” on your Facebook on your Facebook pagepage
Share Avon videos from the Share Avon videos from the ““Video LibrarVideo Libraryy”” on your Facebook page on your Facebook page
Using AvonUsing Avon’’s Video Library and s Video Library and ““WidgetsWidgets””
AvonAvon’’s fantastic Video Library, share on s fantastic Video Library, share on your Facebook page…go to Campaign your Facebook page…go to Campaign Tools, then choose Video Library…pick a Tools, then choose Video Library…pick a Video and SHARE!Video and SHARE!
Go to your Web Office, select Go to your Web Office, select ““Marketing,Marketing,”” choose a widget, and Share on SEVERAL choose a widget, and Share on SEVERAL social media sites, including Facebook!social media sites, including Facebook!
FacebookFacebook
Create your own Facebook pageCreate your own Facebook pageTHEN, create your own THEN, create your own ““GroupGroup”” within within
Facebook JUST for business…Facebook JUST for business…Make sure YOUR face is the face your Make sure YOUR face is the face your
customers see…customers see…Keep it positive, nothing kills a business Keep it positive, nothing kills a business
as fast as negative comments or bad as fast as negative comments or bad language.language.
FacebookFacebook
Create a link to: an organization doing Create a link to: an organization doing an Avon fundraiser (have them link your an Avon fundraiser (have them link your Facebook site as theyFacebook site as they’’re latest re latest supporter/sponsor).supporter/sponsor).
Participating in a job fair/festival? Share Participating in a job fair/festival? Share website links with fair/festival organizers website links with fair/festival organizers to promote the event(s).to promote the event(s).
YouTubeYouTube
Monetizing over 2 billion video views per Monetizing over 2 billion video views per week globallyweek globally
24 hours of video get uploaded every 24 hours of video get uploaded every single minute.single minute.
Average person spends 15 minutes a day Average person spends 15 minutes a day on YouTube.on YouTube.
Allows users to subscribe to your videosAllows users to subscribe to your videosEach video is limited to 10 minutesEach video is limited to 10 minutes
Ways you can use YouTubeWays you can use YouTube
Create a video invite for team meetings, Create a video invite for team meetings, opportunity meetings, special events and opportunity meetings, special events and more.more.
Create a video to promote a productCreate a video to promote a productCreate a video to recognize your team Create a video to recognize your team
member's accomplishmentsmember's accomplishmentsCreate a video greeting for customers.Create a video greeting for customers.Create a video of How-To tips based Create a video of How-To tips based
around our product linearound our product line
DonDon’’t Have Time for Multiple Social t Have Time for Multiple Social Media Sites?Media Sites?
Try Social AggregatorsTry Social AggregatorsAllow you to post to multiple pages Allow you to post to multiple pages
with one update or one text.with one update or one text.They are a third party website They are a third party website You will need to register your accounts You will need to register your accounts
on their siteon their sitePopular AggregatorsPopular Aggregators
Ping.fmPing.fmHootSuite.comHootSuite.comTweetDeckTweetDeck
Ping.fmPing.fm Not a .comNot a .com Allows you to post to approximately 30 sites at Allows you to post to approximately 30 sites at
onceonce Versions for web, iPhone, Blackberry, and Versions for web, iPhone, Blackberry, and
desktopdesktop Ping.fm groups services into three categories – Ping.fm groups services into three categories –
status updates, blogs, and micro-blogs – and status updates, blogs, and micro-blogs – and updates can be sent to each group separatelyupdates can be sent to each group separately
Ping.fm has been reborn as Ping.fm has been reborn as Seesmic pingSeesmic ping. You . You can still get there from ping.fm thoughcan still get there from ping.fm though
A user can configure his or her A user can configure his or her Ping.fmPing.fm account account to aggregate content to the following services:to aggregate content to the following services:
AddthisBeboBloggerBrightkiteGoogle +custom URLDeliciousDiggDoubanFacebookFriendFeedFriendsterhi5Identi.caJaiku (by Google)
QzoneRejawSinaStatusNetStumbleuponTumblrTwitterWordPress.comXangaYahoo 360MultiplyYouAre
Kaixin
Kwippy
Kohtakte
Koornk
LiVE JOURNALMashableMy[space]Orkut by GooglePlaxoPlurkPosteasyPownce
HootSuite.comHootSuite.com
Commonly used to manage online brands and to submit messages to the Twitter microblogging service.
Like Ping, you allow this service to access your social media sites
Versions for web, iPhone, Blackberry, Android, and desktop
Uses the URL Shortener ow.ly to shorten URLs submitted to its service
TweetDeckTweetDeck
Updates Twitter, Facebook, LinkedIn, Google Buzz, Foursquare, and MySpace
Versions for web, iPhone, Blackberry, Android, Chrome and desktop
Most popular Twitter applicationPurchased by Twitter for an estimated 40
– 50 million dollars
Measuring your SuccessMeasuring your Success
How do you know if you are actually How do you know if you are actually reaching people?reaching people?
What kind of an information giver are you?What kind of an information giver are you?
Are you successfully engaging users?Are you successfully engaging users?
Klout.comKlout.com
Measures a user's influence across their Measures a user's influence across their social network. social network.
Data collected from sites such Data collected from sites such as Twitter and Facebook and measures as Twitter and Facebook and measures the size of a person's network, the content the size of a person's network, the content created, and how other people interact created, and how other people interact with that contentwith that content
Recently added LinkedIn, Foursquare, Recently added LinkedIn, Foursquare, and YouTube stats and YouTube stats
Scored on a scale of 1 to 100 with higher Scored on a scale of 1 to 100 with higher scores representing a wider and stronger scores representing a wider and stronger sphere of influencesphere of influence
The Klout score is highly correlated to The Klout score is highly correlated to clicks, comments and retweets. clicks, comments and retweets.
The final Klout Score is a representation of The final Klout Score is a representation of how successful a person is at engaging how successful a person is at engaging their audience and how big of an impact their audience and how big of an impact their messages have on people. their messages have on people.
Social Networking: Social Networking: A few last thoughtsA few last thoughts
DonDon’’t spread negativityt spread negativity. Your thoughts are . Your thoughts are amplified exponentially.amplified exponentially.
DonDon’’t spamt spam. This is a relationship based . This is a relationship based interaction.interaction.
Be carefulBe careful sharing personal information. sharing personal information. Return the favor – If you are followed, Return the favor – If you are followed, follow follow
backback. It. It’’s good karma.s good karma. DonDon’’t be afraidt be afraid of social networking – There of social networking – There’’s a s a
video out there showing you how to do just video out there showing you how to do just about everything.about everything.
Questions?Questions?