WELCOME TO MAX 98.3 WWRZ

MAX 98.3 WWRZ is unique and fun!

MAX 98.3 WWRZ is different from other radio stations.

MAX 98.3 WWRZ is in a league of its own.

MAXimum Variety… MAX 98.3 features Pop & Rock hits from the 70s through

today. This provides a truly different and broad listening experience for our

listeners.

MAXimum Targeting… MAX 98.3 targets adults ages 25-54 who are looking

for a familiar and diversified mix of music. There’s no burnout and we won’t

interrupt the music with silly talk and meaningless chatter. We let the music do

all of our talking. Listeners won’t need to program their pre-sets to 3 or 4

different stations, what they want to hear is all in one place with MAX 98.3.

MAXimum Attention… MAX 98.3 delivers high quality listening and lots of it.

Your commercials are a big deal around here and they will never fall into the

background. We are a passionate and fun radio station that encourages active

listening. MAX 98.3 will get you noticeable results!

WWRZ-FM

404 WEST LIME STREET, LAKELAND, FL 33815

PHONE: 863-682-8184 FAX: 863-683-2409

www.max983fm.com

STATION PROFILE

MAX 98.3 WWRZ is a pop & rock station playing a variety the hottest hits from the 70s to

today. You can tune in for a full morning of great music, laughs, and a bit of information.

The show consists of all of your favorite songs and segments- Secret Code Word,

Hangover Headlines, and the Random Game of the Week for starters. The MAX morning

crew puts a slight twist on today’s current headlines and news as well. There’s never a dull

moment!

Eric plays a maximum selection from Abba, REO Speedwagon, and Billy Joel to ZZ Top,

Journey, and Stevie Wonder. MAX is a daily morning music marathon. You can join in on

the ultimate brain challenge with the Mental Olympics every Wednesday. Hashtag Hannah

joins the crew every Thursday and Friday and you can hear her doing her best (or maybe

worst) imitations during Hashtag Hannah’s Great Impressions. She will also tell you

what’s going on around Central Florida with What’s the Haps with Hannah. Every Friday

features Mike’s Week in Review, where Mike gives his slightly swerved take on the

headlines of the moment. Each morning the crew provides extra content with their After

Show, Show podcast.

You won’t find another radio station like this. Once you try us, you are guaranteed to love

us. Max 98.3 can then be your new favorite and go to station. Do your friends and family a

favor and tell them about us, it’s only fair that they start their week days off right too!

WWRZ-FM

404 WEST LIME STREET, LAKELAND, FL 33815

PHONE: 863-682-8184 FAX: 863-683-2409

www.max983fm.com

MAX DJ BIOS

Eric Michaels, main host of the Big MAX Morning Show on MAX

98.3 WWRZ was born and raised in the Midwest. His love for

entertainment began in high school. Shortly after graduating high

school, he worked in radio for 11 years. He was then offered an

opportunity with Disney where he would spend more than a

decade of his career. Radio came calling again in 1998 with Hall

Communications and well, the rest is history. Eric has hosted the

Big MAX Morning Show since 2006. Along the journey, he has also

supplied voiceover talents to many causes and national clients

such as EA Sports, Disney, Quaker Oats, Ford, Starbucks, Harlem

Globe Trotters, National Association of Firefighters, 4H, and

MLB’s Tampa Bay Rays, Atlanta Braves and Detroit Tigers. In

Eric’s personal time, he enjoys golf, racquet ball, tennis, baseball,

home improvement projects, and rustic living.

Mike Lee, co-host of the Big MAX Morning Show on MAX 98.3

WWRZ was born and raised in the hustle and bustle of

Oklahoma City, OK. During college, Mike got his first summer

job as an actor for a traveling comedic theater production

company based in Arlington, TX. He grew to love comedy so

much that he spent the next 10 years traveling around the

country entertaining audiences of all ages. In 2004, Mike made

his move to the Sunshine State. In 2008, he met his mentor,

MAX 98.3 morning host Eric Michaels and the two became fast

friends. Mike now spends week day mornings making Eric’s hair turn gray, one strand at a time. It has been a lot of fun and

the MAX team is delighted to have him. In Mike’s spare time,

he enjoys performing stand-up comedy around Central

Florida.

REMOTES

WWRZ 98.3 offers remote packages. We will bring the roadshow to your business

site for a three-hour minimum live broadcast and one of our amazing WWRZ

personalities will air three live commercial breaks per hour. We will also provide

free prizes during the remote.

Twenty-Five live fifteen second promotional announcements will air the week

prior to your remote to allow plenty of publicity for your special event.

Throughout Central Florida, when grand openings, major sales promotions,

benefits or other special events occur, you will find 98.3 WWRZ live on the scene!

WWRZ-FM

404 WEST LIME STREET, LAKELAND, FL 33815

PHONE: 863-682-8184 FAX: 863-683-2409

www.max983fm.com

MARKET INFORMATION

Central Florida, one of the premier growth areas in the nation, is truly served by MAX

98.3. WWRZ’s primary signal effectively reaches 10 counties in the state. Two major cities

are also located within our total coverage areas- Lakeland and Tampa, both ranked in the

top 100 cities in the United States, based on their populations. MAX 98.3’s continued

investment in Central Florida proves its capabilities to keep up the pace with surging

demands of a constantly multiplying population.

MAX 98.3 is based in Polk County which has a current population of 667,150. Polk is home

to Publix Super Markets (a Fortune 500 Company), W.S. Badcock Corporation, and Comcar

Industries. Polk County is also the winter home for the Detroit Tigers Major League

Baseball Team. Retail Sales in Polk County totaled $6.5 billion in 2012.

Polk County is one of Central Florida’s front runners!

WWRZ-FM 404 WEST LIME STREET, LAKELAND, FL 33815

PHONE: 863-682-8184 FAX: 863-683-2409 www.max983fm.com