Welcome to Hastings, the Heart of Hawke’s Bay,

New Zealand

The very first people to arrive in our region knew they had reached an extraordinary place. The land’s rich earth made it perfect for growing food. And that meant this was a place to put down roots, and begin to grow a community. Today, our beautiful vineyards are home to some of the world’s top wines. Delicious fruit harvested from our colourful orchards are enjoyed in New Zealand, Australia and further afield. We have expert food growers, and skilled artisans who turn freshly grown ingredients into sought after produce and sensational flavours. There are creative artists, craftspeople and entrepreneurs who design, make and build. Our schools help grow talented young people, equipping them to make their way in the world. All around there is fresh pasture, clear running water, and a climate that makes it easier for us to have a healthy life, and enjoy the outdoors. There is so much under the sun that makes this place extra special. It started with an imaginative people who valued the earth they’d found. The story continues.

2015 DISCLAIMER Every effort is made to ensure that the information contained in this proposal is accurate. Hastings District Council is not liable (in contract, tort, including negligence, equity or any other cause of action) for any direct or indirect damage, losses, costs or expense (including wasted costs, loss of profits or loss of business opportunity) or costs or expenses of any kind to any respondent if they rely on any information provided by Hastings District Council in this proposal.

26CONTACTS

04 HAWKE’S BAY, NEW ZEALAND

14 INFRASTRUCTURE

AND BUSINESS SUPPORT

10 BUSINESS, ECONOMY

AND WORKFORCE

18 COMMERCIAL

AND INDUSTRIAL ZONES

08LEGENDS

OF THE REGION

03MESSAGE FROM

THE MAYOR

26HASTINGS

DISTRICT COUNCIL SUPPORT

22 WORLD CLASS

EDUCATION

24 LIFESTYLE

AND TOURISM

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CONTENTS

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WELCOME FROM THE MAYOR OF HASTINGSMy district, Hastings, in the Hawke’s Bay region of New Zealand, is unique. It is famous for its food production across the fertile Heretaunga Plains. The water running beneath these plains is so clean and clear we drink it straight from the ground.

We are proud to say ‘Great Things Grow Here’.

We are New Zealand’s largest producer of apples, pears, stonefruit and squash. Our farms produce premium beef and lamb, which is exported to markets around the world. Hawke’s Bay is the oldest and second largest wine-growing region. Our warm summers and mild winters make Hawke’s Bay a great place to live. We are among the first to see the new day’s sun.

Hastings has a long, loyal friendship with China. In 1981, we signed the first-ever sister city agreement between New Zealand and China. Our social, cultural, economic, educational and political understanding, and mutual respect, have grown as a result of our friendship with sister city Guilin in the Guangxi Zhuang Autonomous Region.

Partnering with China is a key part of our region’s future. We already have relationships with a wide variety of local governments, institutions, companies and individuals, and strongly support opportunities that encourage new ties.

We welcome young people from China who come here to study in our wonderful schools or at our tertiary institution, and we take pride in their successes.

Tourists from China love the experience of our natural, open spaces that give way to expansive views from ranges to ocean. They love teeing off on one of the great marvels of modern golf, the Cape Kidnappers golf

course, which sits on cliff tops 140 metres above the sea. They enjoy our celebratory festivals, sporting events, such as the Horse of the Year, and experiencing the region’s famous Art Deco architecture and history.

When you come to Hastings, you see a city that is vibrant and business-friendly. Our central location and efficient infrastructure, including Napier port, which provides five weekly shipping services to China, give access to a myriad of opportunities for overseas investors.

We are great exporters to the world and our primary production base has inspired new businesses with expertise in technology, mechanical, electrical and robotic engineering, research and development and logistics.

New Zealand is ranked highly by the World Bank for ease of doing business. Hastings has so much to offer and I personally invite you to explore the opportunities in this innovative hub on the Pacific Rim. We welcome new business and investment.

Lawrence Yule Mayor, Hastings District Council

Mr Lawrence Yule has been the Mayor of Hastings District Council since 2001. Mayor Yule also holds the high-level position of President of Local Government New Zealand. This organisation represents all local authorities in New Zealand, advocating for their interests and has a powerful role in liaising with the Government.

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MESSAGE FROM THE MAYOR

HAWKE’S BAY A GREAT REGION IN NEW ZEALAND

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The region has a temperate climate with four distinct seasons: summer, winter, autumn and spring. The mountainous ranges, Ruahine, Tararua and Kaweka, on our western boundary protect our fertile lands that stretch out to a picturesque coastline.

Our clean water supply from beneath the earth of the expansive Heretaunga Plains and fresh, clean air make this a great region in which to grow things. Hawke’s Bay is an international food and wine producer, and you will understand why when you see the lush, green fields and taste our smooth, award-winning wines.

Our community is friendly and culturally diverse. Ngati Kahungunu is New Zealand’s third largest Maori iwi, or group of people, and we are proud that Hawke’s Bay is considered their home.

• Hawke’s Bay population 159,000

• Hastings population, 77,400

• Hawke’s Bay annual GDP $6,354 million

• Our key industries are horticultural growing and processing, manufacturing, pastoral farming, forestry and commercial and community services

• Tourism is worth $554 million annually and our visitor numbers are growing rapidly

• We are happy people - 85 percent are satisfied or very satisfied with life

• We are healthy - 84 percent have good to excellent health.

Hawke’s Bay is a provincial region on the east coast of the North Island. The major urban areas are centred around the cities of Hastings and Napier, which are just 20 kilometres apart.

New Zealand is one of the most beautiful, uncrowded

countries in the world. It lies in the south-west

Pacific Ocean and consists of two main islands – the

North Island and the South Island. It is south-east of Australia, across the

Tasman Sea. New Zealand is 12 hours ahead of GMT (Greenwich Mean Time) and four hours ahead of

Beijing time.

New Zealand’s population is 4.5 million.

It ranks highly as one of the most desirable countries

in which to live because of its pure, clean environment and happy, friendly people.

We are known for many things: our world champion All Blacks rugby team, the small, flightless Kiwi bird, producing the Lord of the

Rings movies and inventing the bungee jump.

No part of New Zealand is more than 130 kilometres

from the ocean.

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HAWKE’S BAY, NEW ZEALAND

Government structure in New Zealand

New Zealand is governed by two levels of authority: local and central government. Local government in New Zealand is made up of city, district and regional councils. Each city or district has a Mayor who leads a democratically elected team of local councillors. Together, they make decisions on behalf of their communities.

The Mayor is the highest city official, the public face of the Council and is considered a key leader with an important political role in creating trade and investment opportunities.

Each city or district council is responsible for developing and maintaining quality infrastructure, providing public services and administering regulatory functions. A Council helps ‘open doors’ and makes introductions for new businesses and people relocating to the district.

Regional Councils are responsible for environmental management.

At central level, the New Zealand Parliament is made up of democratically elected members from different political parties, with either a majority party, or coalition of parties, becoming the Government. All members of Parliament are responsible for making the laws of the land. All constitutional authority remains at this central level.

Local and central government work together, with central government setting a legislative framework, with laws and regulations that govern the whole of New Zealand. Local government works within this framework and has ability to make local rules and use its powers of local decision-making.

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HAWKE’S BAY, NEW ZEALAND

ASIDE FROM BEING ONE OF THE MOST BEAUTIFUL COUNTRIES IN THE WORLD,

NEW ZEALAND HAS A RICH HISTORY THAT BLENDS MAORI AND EUROPEAN CULTURES.

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GREAT LEGENDS OF HAWKE’S BAY

Maori myths and legends are a strong part of New Zealand culture. They form an important part of our Hawke’s Bay history and provide great stories of how we have grown to become a thriving, vibrant region.

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Let’s start with the famous story of Maui. According to legend, Maui caught a great fish that turned out to be the North Island of New Zealand. The hook formed part of the North Island coastline which subsequently was named Hawke’s Bay. The Maori name for Hawke’s Bay is ‘Te Matau a Maui’ or the ‘Hook of the Fish of Maui’.

There is a famous love story about the magnificent Te Mata Peak, which is the most significant landscape in Hastings. It is said that great Maori chief, Te Mata Rongokako, fell in love with the daughter of a rival chief. To prove his worthiness and win the beautiful Maori maiden’s love, Te Mata accepted a series of near-impossible challenges. The final task was to eat his

way through this great, rocky range but he choked and died before completing the challenge. Today, Te Mata Peak depicts the outline of his body and is called Sleeping Giant by locals.

The region’s Maori culture is represented at Nga Pou o Heretaunga. These 18 traditionally carved wooden poles, or pou, each represent an ancestor from marae around the Heretaunga district and stand proudly in Civic Square in Hastings. The pou present a tangible link to our region’s cultural heritage. Pou are artistically and elaborately carved to mark places of significance and acknowledge the association between the people (tangata) and the land (whenua). Each pou depicts information on the whakapapa or genealogy of each marae.

You will also hear New Zealand referred to as Aotearoa. According to Maori legend, Kupe was a great navigator and the first Maori explorer to discover New Zealand. The

first sign of land was a large white cloud in the distance. From his canoe, or waka, were shouts of “A cloud, a white cloud, a long white cloud”, and so the name, Aotearoa – land of the long white cloud, was bestowed.

The first European explorer, Captain James Cook, reached New Zealand in 1769. From the late 18th Century, New Zealand was regularly visited by explorers, missionaries and traders. Today, New Zealand has a unique blend of its British heritage interwoven with Maori traditions, and is a cosmopolitan, multicultural nation with educated, independent and friendly people.

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LEGENDS OF THE REGION

BUSINESS AND ECONOMYWhen you arrive in Hawke’s Bay – just a one hour flight from Auckland - you take a short drive from the airport to Hastings and quickly realise this is a business hub for the Hawke’s Bay region.

You fly in over a patchwork of fields, each growing something special. Sheep and cattle may be grazing in green paddocks, and you will see the changing colours of fruit and vegetable crops at different stages of growth. As you near the city you will see clusters of processing plants that turn the bounty of the land into value-added goods for export.

Hastings has built a strong economy around its primary production. Industries have taken advantage of the region’s fertile plains, pleasant climate, clean water supplies and fresh, clear air. Its twin city of Napier is an attractive seaside city. It has grown up around Napier Port and is renowned for its Art Deco architecture.

You will hear about horticultural and agricultural cropping, fruit and vegetable processing, pastoral farming and forestry. But new and diverse businesses are growing up around these traditional strengths.

There is a robust environment of innovation, research and development, and creativity. Examples include the development of new apple varieties, world-class sheep breeding genetic research, design and manufacture of automated, robotic technologies and active voltage conditioning technology to guard against voltage sags.

Not only do great things grow in this part of the world, the scenery is breath-taking. You quickly understand why tourism in another important growth industry.

For all these reasons, Hastings has excellent growth and investment potential. It is also lucky be located in an area of very low hazard risk. This gives certainty to business continuity and reliability.

The economy is strengthening, commercial building activity is surging and businesses are optimistic about the future. The growth in commerce means a network of professional services is clustered in the Hastings central business district.

KEY INDUSTRIES

$355m5.9%

HORTICULTURAL GROWING

$2,400m39.7%

COMMERCIAL SERVICES

$285m4.7%

MANUFACTURING

$665m11%

PROCESSING

$925m15.3%

COMMUNITY SERVICES

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WORKFORCEA typical New Zealand work day is eight hours, with a 40-hour week. Hastings is a popular city with employees who have a great, affordable and easy lifestyle. Staff are happy because they live in a city with a moderate climate and relaxing, affordable lifestyle. We have a reputation for being hard, loyal and honest workers.

The diverse, skilled and stable workforce also helps to put the region in a strong position to take advantage of future economic development. The workforce has sufficient numbers and diversity to support larger scale employers.

Annual GDP for the region is $6,354 million. Industries with future business and economic development potential include agribusiness, boutique food processing, freight services, infrastructure/construction and support, health and aged care services, tourism, wine and farm services.

There are several international companies, particularly in the food and wine sectors and a large number of thriving, small to medium sized businesses.

Economic indicators• Hawke”s Bay’s GDP grew by 6.4%

in 2014

• Tourism is growing. Total direct visitor spending has increased 26% in the past five years

• The wine industry is a great success. Production of grapes was up 15% in the past year

• Five international food processing firms are based in Hawke’s Bay

• Napier Port is growing. Volumes are expected to be up 20% this year

• 132,000 hectares planted in forest. Timber products are a major export earner.

Great reasons to do business here• Availability of land and buildings for

commercial and industrial activity

• Significantly lower business costs compared to larger cities

• Short delivery distances/times to and from port and distribution centres

• Easy and cost effective connections by air, road and port

• Supportive council focused on business growth

• Welcoming business support networks.

$105m1.7%

FORESTRY AND LOGGING

$175m2.9%

PASTORAL FARMING

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BUSINESS, ECONOMY AND WORKFORCE

HAWKE’S BAY WATER EXPORTED TO CHINAA Chinese businessman identified an investment opportunity to use fresh New Zealand water for mixing with infant formula being used in China.The logical combination of two premium New Zealand products has resulted in businessman Ju Xinghong investing $NZ15 million in a water export plant in Hawke’s Bay. Further investment will be made in China to establish distribution and marketing networks.

The plant and operation is 100 percent-owned by Mr Ju’s company, New Zealand New Water (NZNW). The land and building, in the Tomoana Food Hub, Hastings, is a joint venture between Mr Ju and a Hawke’s Bay family-owned business headed by Trevor Taylor. The high-quality, clean water will be exported in bulk throughout Asia.

Mr Taylor says it is a unique partnership with a successful outcome. The plant will employ about 40 people when it begins export operations in July this year, with the number of new jobs likely to grow to near 100 as production reaches full capacity.

“It is a fantastic site in a beautiful environment, right alongside orchards, the outlook is very picturesque,” says New Zealand New Water Business Development Manager, James Baldwin. His General Manager is Danny Lu, who has an international sales and marketing background and is the main conduit between investor, advisers and overseas suppliers.

Mr Ju visited New Zealand many times while involved in importing infant formula

into China. He has bought a home in New Zealand and will soon be shifting his family, including three young daughters, to live and be educated in New Zealand. He loves being able to live a relaxed, enjoyable life with freedom, and thinks the environment is spectacular, making it a great place to bring up his children.

The investors explored many options around New Zealand before deciding on the Hastings site.

“The Hastings District Council was very helpful with information and guidance. We clicked with them from day one and it allowed us to make a quick decision. The Mayor, Chief Financial Officer and Project Manager were on board with us from the start and that made a huge difference,” says Mr Baldwin.

“We didn’t have the experience of a project of this size. The Council helped us understand its processes for the new building and manufacturing. They brought clarity to the project and kept it moving.” Production will begin just over a year from the time the preferred site was selected – a significant achievement for a large-scale project.

Napier Port also became involved early in the planning process and was able to offer competitive arrangements for export.

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New Zealand New Water offers the following advice to international investors coming to Hawke’s Bay:

• Use local government expertise

• Have faith in the local workforce and professional advice available

• Use professional services, such as lawyers and accountants, that provide bilingual assistance, and carry out due diligence before hiring them

• Access information on foreign exchange, capital transfer restrictions and international funding rates at the start of your planning

• Hawke’s Bay, in many ways, is better resourced to deal with new business than many major cities

• Consider locating your home and Head Office in Hawke’s Bay. You will have a better quality of life, have access to some of the world’s best vineyards, wonderful schools, great restaurants and stunning golf courses.

“TASTING THE HAWKE’S BAY WATER IS TASTING THE STORY OF THE REGION.”JU XINGHONG, OWNER, NEW ZEALAND NEW WATER

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PROFILE

Water

The Heretaunga Plains aquifer is a significant natural resource. Water from this underground artesian aquifer is among the cleanest in New Zealand. It is safe to drink straight from the ground, does not require filtration, chemical treatment or disinfection.

Napier Port

Napier Port is central New Zealand’s leading international port and the fourth largest container port in the country. It handles the same size and range of container vessels that call at our other leading ports of Auckland, Tauranga and Lyttelton. Napier’s proximity to the main east coast shipping lane allows a small deviation by vessels to call directly and Napier’s high level of refrigerated containers is an attraction to shipping lines. There are five services a week to China and at least 15 major shipping lines call weekly to service other international destinations.

Hawke’s Bay Airport

The airport is approximately 10 minutes from Napier’s central business district and 20 minutes from Hastings. The efficiency and frequency of planes through Hawke’s Bay Airport provide important links to the world.

Rail

The rail network provides cost-efficient transport for bulk commodity, containerised or temperature controlled freight. Rail is an important link into Napier Port.

Roading

If you’re a visitor, remember we drive on the left-hand side of the road. There are fewer vehicles than in main centres so there are no traffic delays. This contributes to business efficiency and cost savings. The roading network is safe and in good condition.

Power

A smart network featuring a range of world-class network and communication technologies delivers electricity throughout Hawke’s Bay. Automated technologies increase network resilience, reliability and performance.

Telecommunications

The high-speed fibre optic network in the region provides modern, reliable telecommunications covering the key commercial, industrial and residential precincts in Napier and Hastings.

One of Hawke’s Bay’s most important natural advantages is its abundant supplies of clean water. We have plenty of flat land and one of the best climates in New Zealand, making Hastings a great and lucky place to set up business.

INFRASTRUCTURE

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SUPPORT FOR YOU AND YOUR BUSINESS

The great advantage of doing business in Hawke’s Bay is that the region is small enough for people to easily become part of a friendly community but sophisticated enough to support international business.You can expect to find the same level and quality of advice in Hawke’s Bay as you would in any major centre. This includes legal services, chartered accountants, all recognised trading banks, civil, structural and manufacturing engineers, human resource consultancies and many business networks and associations.

With an increasing number of international students earning professional qualifications at Hawke’s Bay’s EIT (Eastern Institute of Technology), it is likely you will be able to tap into support services that have access to translation services. Chinese-speaking employees are increasingly common. Many of the larger firms have international affiliations and are able to meet the needs of a growing, diverse range of businesses choosing to invest in or make Hawke’s Bay their home.

“I’VE DONE BUSINESS IN AUSTRALIA AND ALL PARTS OF NEW ZEALAND AND I CAN’T THINK OF ANY BUSINESS SERVICE THAT WE CAN’T ACCESS FROM HERE.” RICK CRANSWICK, PRINCIPAL, BUSINESS ADVISORS AND ACCOUNTANTS

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INFRASTRUCTURE

INVESTMENT OPPORTUNITY AT FOOD HUBHastings man Trevor Taylor is a man of vision. He is developing the Tomoana Food Hub where food-related industries can be clustered on the one site, sharing resources and infrastructure.

The development is an example of business opportunity and confidence in this prosperous, fertile region. The Tomoana Food Hub could potentially become a $100 million venture. The first tenant is New Zealand New Water (NZNW), owned by Chinese investors. It involves a $10 million, joint venture development of land and buildings and further investment for the installation of high tech equipment. NZNW will be exporting clean Hawke’s Bay water in bulk for distribution throughout Asia.

“It’s a unique partnership and shows you can retain assets through joint ventures and achieve a successful outcome,” he says.

“We’re a privately-owned, family related business so we can make things happen quickly. There isn’t the bureauracy of a big corporate. We can cost-effectively provide a high spec’d building to meet the needs

“MY VISION IS TO DEVELOP A CLUSTER OF INDUSTRIES ON ONE SITE, SHARING RESOURCES AND INFRASTRUCTURE, WHICH REDUCES CAPITAL REQUIREMENTS AND TO GET CLIENTS TO WORK COLLABORATIVELY TO MUTUAL ADVANTAGE.”TREVOR TAYLOR, MANAGING DIRECTOR, TOMOANA FOOD HUB

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of new business and, by working with the Hastings District Council, we reduce the red tape,” says Trevor.

This massive stage-one development, undertaken by Hawke’s Bay operators, proves the region has the construction and contractor expertise for projects of such scale. The factory covers around 2.5 hectares of the newly zoned 16 hectares. The land is alongside global food processor Heinz Wattie’s.

The hub’s specific zoning eases the resource consent process, there is ample trade waste disposal capacity, reliable supply of clean water from the region’s artesian underground aquifer and is serviced with innovative technologies including ultra fast telecommunication systems.

Trevor Taylor dreamed about such a development when he first purchased

LOGISTICSHastings, and the wider Hawke’s Bay region is well serviced with third-party logistic solutions. One example is Tomoana Warehousing. This company is located adjacent to the Tomoana Food Hub and global food processor, Heinz Wattie’s.

Tomoana Warehousing has 8,000 square metres of storage and a modern fleet of more than 40 trucks, with a wide range of capability. It is a leading transport, warehousing and third party logistics provider to importers, exporters and manufacturers nationwide.

The company is well established, with experience of working with large corporate organisations across a wide range of industries.

“We’re centrally located for bringing produce off the Heretaunga Plains, transporting product to Napier Port and distribution around the North Island. Hastings is well served with third party logistic solutions for national and international shipment and distribution.” Stewart Taylor, Managing Director, Tomoana Warehousing and Transport.

part of the old Tomoana Freezing Works in 1996. He has an orcharding background – his family first established an orchard in Hastings in 1895 - and could see the potential in the region’s productive sector. Innovative solutions are increasingly important to match consolidation in the Hawke’s Bay horticultural scene, with bigger companies growing greater volumes.

“My vision is to develop a cluster of industries on one site, sharing resources and infrastructure, which reduces capital requirements and to get clients to work collaboratively to mutual advantage,” says Trevor.

Alongside the hub is the Taylor’s original enterprise that has grown rapidly. What was initially a transport company is now a multimillion dollar business involved in transport, warehousing and third-party logistics.

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PROFILE

There are few places around the world where you can sit at the factory door and see snow-capped mountains, smell the ocean air or sweet aromas from the nearby orchards. When you drive the 20 kilometres from Napier to Hastings, you will see farms, orchards and grass fields interspersed with industrial and processing zones. This carefully managed marriage of production and processing is what makes Hawke’s Bay so alluring for businesses looking for a new home.

Local authorities plan carefully where different types of businesses can be located. They care about managing the environment carefully. There are established industrial areas in each city and there is also plenty of space for future development.

Both cities, Hastings and Napier, have business parks and industrial zones to suit different types of activity. The following are examples:

A PLACE FOR INVESTMENT AND GROWTH

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The Tomoana Food Hub

This is a unique zone, near Hastings, specifically designed to meet the needs of food companies. It sits on 16 hectares of privately-owned land alongside the global food processor Heinz Wattie’s.

Irongate Industrial Zone

This is an exciting new Hastings initiative to satisfy an increased demand for short and longer-term use for dry industries that require a large land area but smaller building footprint. Irongate is suitable for general industrial and commercial use. It would be a great home for timber and wood product processing and manufacturing, engineering, logistics and warehousing, distribution and wholesale activities.

Omahu Industrial Zone

This is an established area in Hastings which is being expanded. The zone suits businesses that need a higher profile, such as machinery sales and hire, equipment and supplies used in industrial, agricultural, horticultural, building or landscaping.

Whakatu Industrial Zone

The 60 hectares of prime industrial land near Hastings offers many development possibilities. It is particularly suited to wet processing industries due to its highly

• Centrally located in the North Island

• Hastings is on the fertile Heretaunga Plains

• Uncontaminated soil, untouched by industrialisation

• Abundant, clean water from underground aquifer

• Hastings is a premium global producer, processor and exporter of primary produce

• Cost competitive, lower cost structures than main centres

• Logistical advantages: efficient warehousing, fast transport access to port and roading links north and south

• New Zealand’s fourth largest port. Five services each week to China

• Extensive range of business services available, many with international affiliation

• Supportive, business-friendly council

• Skilled, diverse workforce.

GREATEST PLACE IN NEW ZEALAND - HAWKE’S BAY

advanced and extremely cost effective waste management infrastructure. It is one of the region’s most important business and employment areas. Companies already at home in this zone include Silver Fern Farms, which is one of New Zealand’s largest red meat producers, and Apollo Apples, the third largest apple producer in New Zealand.

Hawke’s Bay Airport Business Park

This zone is designed to attract a mix of light industrial and commercial business. It is on land alongside the region’s airport, just 10 minutes to Napier and 20 minutes to Hastings. Global power and automation technology giant, ABB, has its research and development centre and factory in this zone.

Ahuriri Business Park

This zone is in Napier’s historic seafront suburb. It is one of the largest mixed-use business parks in New Zealand. Its tenants include retail, storage and commerce operators.

Onekawa Industrial Zone

This is an established, mixed industrial zone in Napier. It continues to expand and is close to Napier Port.

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COMMERCIAL AND INDUSTRIAL ZONES

Four years ago a group of Chinese investors seized an opportunity to buy a prestigious Hawke’s Bay winery – after it fell victim to the USA economic collapse.

PARITUA, A DISTINCTIVE INVESTMENT

Paritua’s vineyards enjoy stony soil, long summers and crisp winters, which combine to produce some of the best New Zealand wines.

Managing Director Jack Wu, who has lived in New Zealand for 20 years, is bringing the vision of Paritua’s new owners to life.

“When we took over in 2011, most of the wine was being exported to the USA but this market quickly faded away in the economic downturn. With the expertise and contacts of our investors, we are taking advantage of the growing demand for high quality wine in China.”

Paritua’s investors also own the company that markets and distributes their wine in the larger cities in China.

“Today, 70 percent of our wine goes to China and we are gradually expanding on this and building our exports to other countries.” It is a careful and considered expansion for an investment that has enormous potential.

Paritua’s best wines are entered in only the most well-regarded competitions in China and usually come away with gold medals. Those gold medal wines are highly sought after and the name of Paritua is becoming known.

Developing new markets means developing new relationships. “This means we must be patient and put time and effort into getting to know the people who are helping us get our wine into their country, and onto their wine lists,” said Mr Wu.

Wine maker Jason Stent says Paritua wines are carefully nurtured. “We want to make the best quality we can from each vintage. We are blessed in Hawke’s Bay as we have a great climate for growing grapes. There is also a variety of different land types, so the flavours of the wine changes from vineyard to vineyard. At Paritua, we make the most of that.”

Mr Wu says the investment has not been at arms-length. The 10 Chinese investors visit often, several have New Zealand residency and their children are attending school or university in Auckland or other parts of the country. Jack Wu and his wife also live in Auckland and he commutes to his work in Hawke’s Bay. His son is attending university in Australia while his daughter is at school in Auckland.

“New Zealand and Hawke’s Bay provide many opportunities not just for investment, but for a way of life. The fresh air, beaches, and beautiful landscape are best enjoyed with a glass of wine and a platter of locally produced fruit and cheese.”

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PROFILE

“THE FINEST SOILS, CLEAN

WATER, FRESH AIR AND AN AMAZING

CLIMATE”ROSS BEATON,

APOLLO APPLES

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WORLD CLASS EDUCATION

Parents want to give the best to their children, and an excellent education is perhaps the best gift of all.

The United Nations Human Development Education Index ranks New Zealand’s system in the top 10 world-wide. International students come to study in a safe country where education standards are high.

Our children usually start school when they are five years old. They spend approximately 13 years at school, gaining qualifications to attend university, institutes of technology or joining the workforce. Education for preschoolers is also encouraged, with a variety of learning centres for these youngsters.

Hastings, and its suburban village of Havelock North, have some of the best schools in New Zealand. Highly regarded integrated schools in Havelock North include Iona College and Woodford House. Both cater for girls in years 7-13. Hereworth School, a private school that specialises in

education for primary and intermediate aged boys, is also in Havelock North. Lindisfarne College, in Hastings, caters for boys in years 7-13. These schools offer choices of being a day student or living at the school’s hostel accommodation with other students. International students sometimes prefer to stay with local families so that they can improve their English and learn more about our way of life.

Government funded secondary schools include Hastings Boys’ High, Hastings’ Girls High, Flaxmere College, Karamu High, St John’s College and Havelock North High. Student numbers at each school range from between 300 to 1,000 pupils.

It is safe and easy to get to school each day. Students walk, cycle or take a short bus ride.

Tertiary education is provided by EIT, an Institute of Technology offering programmes from certificate to Masters’ degree level. The student-lecturer ratio is significantly lower than at big-city universities, allowing a more personal approach and easier access to lecturers. There is more to learning English than sitting in a classroom and international language students are taken on outdoor visits to experience everyday situations where they can practice their new language. The EIT has a strong student support network.

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WORLD CLASS STUDIES

LUCKY GIRL FROM HUBEI TO HAWKE’S BAY

Zhang Tingting came to New Zealand from China and now says she has a lucky life in beautiful Hawke’s Bay where some of the world’s finest produce is grown.

This young Chinese woman is originally from Hubei province. After completing a business degree in Nanjing and working in Beijing for three years, Tingting decided to visit New Zealand. When she arrived in Hawke’s Bay, she liked the region so much she enrolled at EIT.

This is a tertiary institution offering more than 130 programmes at masters, post graduate, degree, diploma and certificate level, across an impressive range of subjects. Among its student population are more than 400 international students from 45 countries.

“I came to Hawke’s Bay and really liked this region. I looked for a study major and I thought wine science would be interesting and very different from what I had previously done.”

Tingting enrolled for EIT’s two-year Diploma in Wine Science in 2010. Lacking a science background and struggling with spoken and written English, she initially found it hard-going. The course included practical learning in the vineyard, laboratory and winery helped, as did studying in an English-language environment and living in homestay accommodation.

“I’d never heard all the wine and viticulture terms before, even in Chinese. It was quite interesting.”

For her first five months she lived in homestay accommodation with a Hawke’s Bay family, but later decided to live more independently because she prefers to cook for herself.

After completing her diploma, Tingting moved to Marlborough, a wine region in the South Island, where she worked as a vintage cellar hand. After four months, she was offered a full-time research position at EIT’s Centre of Viticulture and Wine, back in sunny Hawke’s Bay.

“I feel I was quite lucky. I’m lucky to be back in Hawke’s Bay, I like the weather here, and I am lucky to have an interesting job.

“HAVING WORKED IN A BIG CITY IN CHINA, I ENJOY WHAT THE HAWKE’S BAY REGION OFFERS.”ZHANG TINGTING, RESEARCH TECHNICIAN, CENTRE OF VITICULTURE AND WINE, EIT

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PROFILE

LIFESTYLE AND TOURISM

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GREAT LIFESTYLE GROWS ON YOUEnjoy a lifestyle that brings happy, relaxed days with plenty of new opportunities. Great for your health, great for families and great for whatever you like doing when the work day is done.

When you return home from a visit to Hawke’s Bay, you will tell your family and friends that Hawke’s Bay would be a great place to live. People are friendly and smile when they pass you on the street.

Summer is from October until March when the sun sets between 8pm and 9pm. The weather during the rest of the year is also pleasant. This makes Hawke’s Bay a great region for people who love to be outside.

The region is famous for the produce it grows: fruit, meat, vegetables and grapes for delicious wines. Fishermen bring their catch back into Napier so there is always fresh fish, crayfish and other delicacies straight from the sea. Natural products, such as those made from wool, lavender or olive oils, and from the honey bee are easily found.

There are museums and art galleries, produce markets where locals buy and sell, beaches for swimming, surfing and boating, and more than 170 kilometres of cycle trails. Visit Hastings at the start of Spring (September) for its glorious Blossom Festival, or Napier in February for its Art Deco celebrations that commemorate a devastating earthquake in 1931. New Zealanders love their sport. Hastings is no exception so we have plenty of sporting facilities and plenty of land for outdoor sports fields.

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LIFESTYLE & TOURISM

GREAT EXPERIENCE, GREAT MEMORIESThe biggest mistake you can make when you visit Hawke’s Bay is to allow too little time to experience the magic of this tourist destination on the east coast of New Zealand.

Here are 10 great things you can see and do in Hawke’s Bay, with its two enchanting cities of Hastings and Napier.

1. Te Mata Peak

You get a 360-degree, bird’s eye view from this peak which is 400 metres above sea level. This is a treasured landscape. According to Maori legend, it represents the silhouetted outline of a Maori chief who died there while attempting to prove his love for the beautiful daughter of a rival chief. This is the resting place of the ‘Sleeping Giant’.

2. Cape Kidnappers - golf, gannets and stunning scenery

The cape is an extraordinary eight kilometre peninsula protruding high in the sky and out into the Pacific Ocean. It is home to the largest and most accessible gannet colony in the World. Be entranced watching these beautiful birds dive and swoop into the sea. Take the seaside journey by tractor and trailer or the overland option in an air conditioned vehicle.

If you want to stay somewhere luxurious, consider The Farm, at Cape Kidnappers, with an 18-hole golf course alongside. The Farm was recently rated in the world’s top 10 golf resorts and the course consistently rates in the top 40 in the world. Play there and you’ll understand its magnificence when you tee off from cliff tops 140 metres above the ocean.

Hawke’s Bay has at least 20 courses, ranging from world-class and well groomed links-style courses to smaller nine-hole country clubs where sheep may be grazing on the fairways.

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The Triple Peaks Challenge is New Zealand’s most beautiful adventure race. It takes competitors 47 kilometres across three magnificent peaks near Hastings. The 2015 winner was Yun Yanqiao, a visiting Chinese ultra-distance athlete.

Organisers waived the rules to allow Yun Yanqiao to complete when he arrived at the registration point long after entries had closed. He made a late decision to enter the race when his New Zealand host told him of the event.

CHINESE ATHLETE WINS TRIPLE PEAK CHALLENGE

3. Wineries

Hawke’s Bay is the oldest and second largest wine region in New Zealand. We’ve got great wines and great history, starting in 1851 when Marist brothers planted vines, now part of the Mission Estate Winery. Take time to hire a bike and cycle the winery route, tasting fine wines and chatting to winemakers.

4. Art Deco and architecture

A severe earthquake in 1931 provided an opportunity for rebuilding our cities in a new style. Hastings has many magnificent buildings and in Napier, you can see the greatest concentration of buildings in the architectural styles of the 1930s: Art Deco, Spanish Mission and Stripped Classical.

5. Taste the great things that grow here

Dining out is a special treat. Award-winning chefs bring their talents to Hawke’s Bay because they have the opportunity to create wonderful menus using clean, fresh produce grown less than an hour or two away from their restaurants. Taken an orchard tour and sample fruit fresh from the tree.

6. Adventure seekers

There are plenty of activities if you want a challenge. Whitewater rafting on the Mohaka River, register for and take part in one of our many sports challenges, like the Triple Peak Challenge over three amazing peaks, including the famous Te Mata. Go mountain biking in the Eskdale Forest Park with more than 80 kilometres of world-class tracks or tramping around Lake Waikaremoana in the prehistoric rainforest of the Te Urewera National Park.

7. For the children

Splash Planet, virtually in the heart of Hastings City, entertains and thrills children of all ages for hours. This water-themed park will give kids plenty of reasons to send photographic ‘selfies’ back home.

8. Civic Square, Hastings

Walk in Hastings’ central city park among the Pou, carved poles, representing Maori tipuna (ancestors) from the 18 marae of the Ngati Kahungunu people. They were created by local carvers from ancient Totara trees recovered from a river in Te Urewera National Park and gifted by the people of Tuhoe.

9. Fishing

Out on the ocean, along the beach or in our beautiful lakes and rivers – the seafood and fish are waiting for you to find them. Guides will take you to the lucky spots.

10. Hawke’s Bay Farmers’ Market

There is nothing fresher than a basket of food from the Hawke’s Bay Farmers’ Market. The seasonal produce, including a wide range of vegetables, fruit, meat, bread, eggs, pickles and preserves comes straight from the producer. Enjoy the friendly, relaxed atmosphere of a traditional market, seeing, touching, smelling and tasting the offerings.

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LIFESTYLE & TOURISM

HASTINGS DISTRICT COUNCIL HELPS GROW YOUR BUSINESSHastings District Council is the local government authority for Hastings City, Havelock North and the surrounding agricultural and industrial area. The council is responsible for provision of public services, setting and enforcing local rules and regulations, managing consents and plays a leading role in regional economic and social development.

Our desire to attract business to the region is driven by our strong focus on economic development, and international trade and investment is a vital part of our economic development strategy.

We appreciate the challenges of operating in an unfamiliar environment such as New Zealand and can help those establishing a new business or investing in an existing business by providing reliable, independent guidance.

The Council has a specialist team to help you through the process. This includes advice and support on all the required planning and resource consent procedures around zoning and costs, and environmental activities such as wastewater and sanitation, health and safety.

You can expect trustworthy information and data about investment and growth opportunities and strategic planning principles. The Council can also help make introductions to respected contacts and networks through Hawke’s Bay to make sure you find the answers you need.

Please make us your first point of contact. We simplify fact-finding and decision-making. Any barriers to business are likely to be minimised by seeking and closely following Council guidance. We are focused on finding solutions because we welcome you and your business.

There may be financial incentives available for significant new developments that create sustained economic growth and new jobs in specific sectors. Talk to our team before

you get started so that you get the right information from the very beginning.

• Fast, efficient, focused on solving your problems and sharing your objectives

• A team dedicated to you, with the knowledge and back up across the council

• Comprehensive and direct communication

• An attitude driven by a desire to grow our economy.

CONTACTS

Lawrence YuleMAYOR, Hastings District Council

Phone: +64 6 871 5000 Email: lawrencey@hdc.govt.nz

Jim PoppelwellCHINA TRADE ADVISOR, Hastings District Council

Phone: +64 (0) 21 0237 8087 Email: jimp@hdc.govt.nz

Tony GraySPECIAL PROJECTS MANAGER, Hastings District Council

Mobile: +64 (0) 21 939 593 Email: tonyg@hdc.govt.nz

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HASTINGS DISTRICT COUNCIL

207 Lyndon Road East Hastings 4122 Private Bag 9002 Hastings 4156

Phone +64 6 871 5000 Fax +64 6 871 5100

Hastingsdc.govt.nz customerservice@hdc.govt.nz

TE KAUNIHERA O HERETAUNGA