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Welcome home to your new Abode!
WE’VE RENOVATED!Introducing ABODE: the new homes and renovations magazine produced in partnership between the Canadian Home Builders Association Nova Scotia and the SaltWire Network.
Abode is Nova Scotia’s only consumer publication dedicated to the home building and renovating, real estate and decorating industries across the province. With prospective and current homeowners in mind, the publication features practical information, tips and advice, highlights of current trends and profiles of industry leaders, providing Maritimers with content they can relate to.
Produced in partnership between the Canadian Home Builders Association Nova Scotia and the SaltWire Network, Abode
reaches targeted audiences four times annually:
The REAL Home Show Guide: February 26, 2019
ABODE ❘ Spring: April 13, 2019
Parade of New Homes Guide: May 28, 2019
ABODE ❘ Fall: October 5, 2019
Abode and its sister industry event guides will be distributed throughout greater Halifax and the province through targeted channels, including to The Chronicle Herald subscribers, with Business Voice magazine to Halifax Chamber of Commerce members, racks at home improvement retailers and CHBA NS events. The publication is complimented and promoted online on TheChronicleHerald.ca where advertisers will gain up to 50,000 impressions from targeted audience segments.
Abode proudly serves as an ambassador for the Canadian Home Builders Association Nova Scotia and its membership of certified and experienced builders, renovators, manufacturers, tradespeople and professionals.
ABODE
The CHBA NS 2018 Renovator of the Year
Exclusive Reduced Rates for CHBA NS MembersPrice includes print + digital advertising on the SaltWire Network
AD SIZE MEASUREMENTS IMPRESSIONS PRICE PER INSERTION*
(width x height) (Online) SINGLE CHBA NS INSERTION MEMBER 20% off
ABODE SIZES Back Cover 8.5” x 11” (+1/4” all sides) 40,000 $4,330 $3,505 Inside Covers 8.5” x 11” (+1/4” all sides) 40,000 $3,990 $3,230 Full Page (full bleed) 8.5” x 11” (+1/4” all sides) 40,000 $3,230 $2,615 Large Banner 7.25” x 4.87” 25,000 $2,052 $1,660 Banner 7.25” x 3” 15,000 $1,595 $1,275
TAB SIZES Back Cover 9.37” x 9.71” (No bleed) 40,000 $4,330 $3,505 Inside Covers 9.37” x 9.71” (No bleed) 40,000 $3,990 $3,230 Full Page 9.37” x 9.71” (No bleed) 40,000 $3,230 $2,615 Banner 9.37” x 3.88” 25,000 $2,052 $1,660
SHARED SIZES Large Block 4.75” x 4.87” 15,000 $1,225 $980 Card Wide 4.75” x 2.37” 7,000 $699 $565 Card Tall 2.25” x 4.87” 7,000 $699 $565 Small Block 2.25” x 2.37” 5,000 $393 $315
*Premium positions (upfront, guaranteed, special requests) add 5%. *Shared sizes in Tab are scaled up from Abode sizes.
FEATURED CONTENTAlign your brand with content that matters to targeted audiences.
The REAL Home Show Guide (February 26, 2019) · Featuring home show exhibit information, large floorplan and industry-related content, photos and product reviews.
Abode | Spring (April 13, 2019) · Featuring the CHBA NS Builder of the Year, local before and after projects, product profiles, plus industry trends and timely topics.
Parade of New Homes Guide (May 28, 2019) · Promoting the benefits of professionally-built, energy- efficient new homes to qualified consumers across the province.
Abode | Fall (October 5, 2019) · Featuring the CHBA NS Renovator of the Year, local before and after projects, product profiles, plus industry trends and timely topics.
DISTRIBUTIONProduced four times each year, Abode represents a multi-platform marketing solution for …
ABODE ❘ Spring & Fall editions · 20,000 copies delivered through paid subscriptions of The Chronicle Herald to targeted homeowners. · 3,950 copies delivered through Business Voice Magazine to Halifax Chamber of Commerce members. · 2,000 copies available in racks at various home improvement retailers and at CHBA-NS events.
ABODE ❘ In-paper feature · Abode content and advertisers will be reprinted as a multi-page feature section inside the metro edition of The Chronicle Herald – an additional 30,000 copies!
Home Show & Open House Guides · 120,000 copies delivered through paid subscriptions of The Chronicle Herald and total market coverage flyer distribution as a custom bright-white tabloid
Digital ❘ NEW! · Advertisers will receive digital presence that is contextually aligned with Abode & Homes content on TheChronicelHerald.ca · Required ad sizes: 970x250 (billboard), 300x250 (big box) · Campaign durations: 4 weeks
HOME BUILDING • BUYING • RENOVATING • DESIGNING IN NOVA SCOTIA 2019 SERIES
The Real Home Show Guide
February 23
THE REAL HOME SHOW GUIDE • ABODE • PARADE OF NEW HOMES GUIDE • ABODE
AD SIZES & SPECS All sizes are displayed as width by height
TabFull Page (No bleed)
9.37” x 9.71”(No bleed)
Tab Banner
9.37” x 3.88”
ABODE Spring Edition
April 13
Parade of Homes Guide
May 25
ABODE Fall Edition
October 5
AbodeFull Page (full bleed)
8.5” x 11”(plus .25” bleed all sides)
Abode Large
Banner
7.25” x 4.87”
Abode Banner
7.25” x 3”
CardTall
2.25” x 4.87”
SmallBlock
2.25” x 2.37”
Card Wide
4.75” x 2.37”
Large Block
4.75” x 4.87”
Shared Sizes:
PUBLISHED BY
ENERGY PARTNERINDUSTRY PARTNER
PROUDLEY PRESENTED BY
MATERIAL SUBMISSIONS:Acceptable file format is PDF.
All files must be CMYK, 300 dpi and built to appropriate size. Files must be posted to our FTP site: http://ftp.herald.ca.
Production specification inquiries should be directed to
Dave MacNeil: 902.426.2811 ex1071 ([email protected]) or
Darren Saulnier: 902.426.2811 ex1073 ([email protected])
For more info or to reserve space, contact:
Jason Brachvogel
P 902-426-2811 ext. 3449 M 902-430-6493 M [email protected]
