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Welcome Cornerstone Students!. Sit with your team please! Log in using info on sticker to right of each PC monitor. BUSX 301: Company & Industry Research. Ms. Shana Gass, MSLS, MS [email protected] Reference Librarian, Cook Library September 2010. Your assignment. - PowerPoint PPT Presentation
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Welcome Cornerstone Students!
• Sit with your team please!
• Log in using info on sticker to right of each PC monitor
BUSX 301:
Company & Industry Research
Ms. Shana Gass, MSLS, [email protected] Librarian, Cook Library
September 2010
Your assignment
• What do you need to know?
• Which sources would you
consult to find out?
Company Web Site• Good first step
– Look at the Investors / Investor Relations Section.
– Due Dilligence:Consult Annual Report and/or 10-K.
• Additional sources– Sources that come from outside the company
– news & analysis– Sources about competitors & the industry as a
whole
Cook Library Business Subject Gateway
Company & Industry Info - Exercise
• Teams divide & conquer • All sources – link from Business
Subject Gateway• Ask questions!• Be ready to report on your source• 15 min.
Company Dossier, in the LexisNexis Academic • Blend of sources (like Yahoo Finance)
• Snapshot – background info
• Financials & ratios
• News
• Competitors
• Stock info, investment analysis
• Law cases & patents
• Custom reports!
LexisNexis is a Cook Library Database
Value Line• Industry & Company Information
• Investment perspective
• Financials & Stock performance
• Analysis
• Ranking of companies & industries Timeliness =
how well VL thinks stock will perform in next 6-12 mos. 1 is the best
Safety = VL’s measure of volatility1 is the least volatile
• Use the Investor Tools tab to learn about it!
Cook Library Database
Value Line – First Screen
Value Line – Lookup Company
Value Line – Searching for a Company
A Company Stock Report
The Value Line Investor Tools Section
What does it all mean???
Standard & Poor’s NetAdvantage – Industry Surveys• Environment
• Trends
• How the industry operates
• How to analyze the industry (using ratios, etc.)
• Financials for leading companies
• Sources of Industry info
Industry publications
Trade associations
Government agencies which regulate industry
Cook Library Database
Datamonitor Company SWOT Analyses
• In Business Source Complete• Steps:
Do a simple search for company name
• Under narrow by source…click on …SWOT Analyses
• CAUTION: Datamonitor reports embargoed for academic market – may be a bit old
In a Cook Library Database
More Research Tips!
• http://pages.towson.edu/sgass/courses
• > BUSX
Questions?
…feel free to contact me!
Shana Gass (410) 704-2395 [email protected] *preferred
Or any reference librarian:
Cook Library Web Site > Ask a Librarian for options
