WeightWatchers.comWeightWatchers.com is functional, timely, conversational and personalized. It’s the online destination for healthy living encouraging members with recipes, fitness and health advice, personal tools and community.

• Unique Audience: 2,850,000 • Avg. Time Per Visitor: 12 Minutes• Reach: 1.1%• Total Minutes: 34,000,000• Total Views: 41,000,000• Avg. Views Per Visitor: 14

Weight Watchers MobileWeight Watchers Mobile provides members with guidance and smart choices wherever they are. With suggestions, tips, reminders and motivational support, this is a must-have for members on the go.

• 6 MM monthly impressions• 13.1 MM downloads• Average CTR: 1.15%

Sources: comScore Multi-Platform Jan 2015, Weight Watchers Reports

Weight Watchers DigitalOverview

Source: comScore-January 2015 (PC only)

WOMEN 76%

MEN 24%

MEDIAN AGE 50.3

KIDS IN HOUSEHOLD 43%

MEDIAN HOUSEHOLD INCOME $76,487

Weight Watchers DigitalWeightwatchers.com Demographic Profile

WeightWatchers.comTARGETED CONTENT SPONSORSHIPS• Health Conditions• Seasonal & Holiday Guides• Interactive Cheat Sheets• Recipe Collection Pages• The Skinny On… Series• Sponsored Channels• Beauty & Fashion• Life Stages• Editorial Challenges• Social Media• Community• eNewsletters

CUSTOM MARKETING OPPORTUNITIES• Brand Platforms/Microsites• Community Challenges• Interactive Polling Units• Games & Sweepstakes/Tweetstakes

Weight Watchers MobileTARGETED CONTENT• Articles• Recipes• Favorites List• Shopping List• Cheat Sheets • Success Stories

CUSTOM MARKETING OPPORTUNITIES • Rich Media• Recipe Sponsorships• Microsites• Games• Video

Weight Watchers DigitalAdvertising Opportunities

120x600• Max File Size (GIF): 99K• Max File Size (Flash): 99K• Flash/Click Tag Version: AS2• Looping: (3) :15 loops• 3rd Party Served: Yes• Accepted File Types: GIF, JPEG, JavaScript, Flash• Expand Direction: Left• Expand Size: 2X• Expand Dimensions: 240x600• Initial Load: 99K• Polite Download: 99K• Sound: Must be user-initiated click to play• Open/Close Options: User-Initiated, Mouse Over or Click to Expand• Lead Time: 10 business days• Geo-Targeting: Yes

160x600 and 300x600• Max File Size (GIF): 99K• Max File Size (Flash): 99K• Flash/Click Tag Version: AS2• Looping: (3) :15 loops• 3rd Party Served: Yes• Accepted File Types: GIF, JPEG, JavaScript, Flash• Expand Direction: Left• Expand Size: 2X• Expand Dimensions: 320x600• Initial Load: 99K• Polite Download: 99K• Sound: Must be user-initiated click to play• Open/Close Options: User-Initiated, Mouse Over or Click to Expand• Lead Time: 10 business days• Geo-Targeting: Yes

Weight Watchers DigitalAdvertising Unit Specifications

120 x

600

160 x

600

300x600

300x250• Max File Size (GIF): 99K• Max File Size (Flash): 99K• Flash/Click Tag Version: AS2• Looping: (3) :15 loops• 3rd Party Served: Yes• Accepted File Types: GIF, JPEG, JavaScript, Flash• Expand Direction: Left• Expand Size: 1.3X• Expand Dimensions: 400x250• Initial Load: 99K• Polite Download: 99K• Sound: Must be user-initiated click to play• Open/Close Options: User-Initiated, Mouse Over or Click to Expand• Lead Time: 10 business days• Geo-Targeting: Yes

728x90• Max File Size (GIF): 99K• Max File Size (Flash): 99K• Flash/Click Tag Version: AS2• Looping: (3) :15 loops• 3rd Party Served: Yes• Accepted File Types: GIF, JPEG, JavaScript, Flash• Expand Direction: Down• Expand Size: 2X• Expand Dimensions: 728x180• Initial Load: 99K• Polite Download: 99K• Sound: Must be user-initiated click to play• Open/Close Options: User-Initiated, Mouse Over or Click to Expand• Lead Time: 10 business days• Geo-Targeting: Yes

Weight Watchers DigitalAdvertising Unit Specifications

300x250

728x90

Distributed to 6.1 million opt-in users weekly.

325x195• 325x195 JPG banner• Copy: 50 characters maximum• URL• Lead Time: 6 weeks

eNewsletter Advertising Unit SpecificationsWeight Watchers Digital

325x195 325x195

50 CHARACTERS MAXIMUM u

Rich Media Banners Max Frames per Second (Frame Rate): 18-24Max Panels: 3Hot Spots: 1/3 of ad acceptableVideo Weight: 100k

Video Specifications: Pre-RollDimensions: 480x270 (16:9 Wide Screen)Max File Size: 300kbFrame Rate: 30fps

Mobile Ad Unit SpecificationsAndroid Ad Sizes: 240x38, 320x50, 480x75, 540x84iPhone Ad Size: 320x50

iPad Ad Sizes: 728x90, 704x50

General Guidelines• All traffic drivers and site served.• Weight Watchers will choose an image based on what is appropriate for the content.• Please inform us if there are any suggestions or restrictions we should know about before production.• Changes to an existing campaign must be received at least (5) business days prior to the change.

ContactsLauren SimblistDirector, Digital SalesLauren.Simblist@weightwatchers.com212.817.4474

Emily WarshowskyDirector, Digital SalesEmily.Warshowsky@weightwatchers.com212.589.2810

Melissa KarrelAccount ExecutiveMelissa.Karrel@weightwatchers.com212.817.4211

Megan Trigg Midwest Territorymegan@triggmedia.com312.330.7245

Jay MonaghanWest Coast Territoryjay@monaghanmedia.com415.777.4417

Weight Watchers DigitalMedia Specifications & Guidelines

Julie LeeSouthwest Territoryjlee@neeseandlee.com214.477.0125

Jo NeeseSouthwest Territoryjneese@neeseandlee.com214.505.1680