WM14 Sponsorships

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Winter Market 2014 Promotional Opportunities

Text of WM14 Sponsorships

  • WINTER MARKET | JANUARY 22-25, 2014 Salt Palace Convention Center | Salt Lake City, UT

    ALL MOUNTAIN DEMO | JANUARY 21, 2014Solitude Mountain Resort, UT

    MAXIMIZE YOUR REACH AT OUTDOOR RETAILERTHINK BEYOND YOUR BOOTH

  • Find out how to become a Platinum, Gold or Silver sponsor. For more sponsorship opportunities

    CALL YOUR ACCOUNT EXECUTIVE TODAY!

    Set your brand apart

    Build traffic, increase sales

    Increase brand recognitionand visibility

    Enhance customerinteraction

    Create distinct opportunities

    "Partnering with Outdoor Retailer on the Inspiration

    Awards has provided a platform to support the outdoor

    community at large and continue our deep-rooted

    association with the community by recognizing its

    greatest role models. ORs strong marketing and logistics

    team is fully committed from concept through execution

    and has enabled us to create a strong and meaningful

    new tradition for the industry." Greg Thomsen, Adidas

    Outdoor Retailer is awesome for us because of all the

    like-minded individuals who love being in the outdoors.

    Its been a big year for us with a lot of product rollout and

    for people to come to the show still excited and engaged

    for more from us -its the snowball effect that we want to

    keep see getting bigger. Mike Hambacher, Go Pro

    22,000+ Attendees

    900+ Brands

    95% of attendees come to Outdoor Retailer to see New Products*

    86% of attendees come to Outdoor Retailer to build business relationships*

    Outdoor Retailer re-invests nearly 20% of its topline revenue to the associations and organizations that support the outdoor recreation economy

    Sponsorships increase booth traffic up to 104%**

    Show advertising increases brand awareness by 46%**

    Hospitality functions increase brand awareness by 86%**

    Build Your Brand, Support Your Industry, Drive Traffic

    TOP 5 REASONS to be a Sponsor at Winter Market

    STATS

    TESTIMONIALS

    *WM13 post show attendee survey**CEIR Research Database

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  • Find out how to become a Platinum, Gold or Silver sponsor. For more sponsorship opportunities

    CALL YOUR ACCOUNT EXECUTIVE TODAY!

    AMPLIFY Its about reaching who you DONT know

    ONSITE Onsite signage, activations and installations 22,000 Industry buyers, decision makers and influencers

    DIRECTORY Distributed exclusively onsite to buyers Circulation 6,000 Potential Readership 24,000+

    DIGITAL OutdoorRetailer.com: Winter Market unique visitors: 415,414 Annual page views: 1,386,244 Winter Market 2013 GoExpo Planner: Unique visitors: 33,689 Annual page views: 782,240

    CUSTOMCustom, multi-platform, multi-screen packagesTailor your program for your target audience

    BOOTH Your Booth, Your Universe

  • Find out how to become a Platinum, Gold or Silver sponsor. For more sponsorship opportunities

    CALL YOUR ACCOUNT EXECUTIVE TODAY!

    ELEVATE

    SUSTAINABLE IMPRESSIONProviding sponsorship items that buyers can bring back to their stores or offices is a powerful branding tool. Whether its a tool to carry on their adventures, digital content to share, maga-zines or whatever you may dream up, your logo, your brand and your brand story will be recognized long after the show.

    Debuting at Winter Market 2014 is Discover New @ OR, our new digital showroom where buyers can peruse your latest offerings before, during and long after the show has closed.

    EXAMPLES Discover New @ OR

    Live From OR

    VIP Bags

    Hotel Drops

    Library Bins

    Official Show Swag

    Lanyards

    Key Cards

    Project OR

    Bottles

    Mobile App

    Transportation Guide

    RESOURCEOR is big (consistently named one of Trade Show News Network's 25 fastest-growing trade-shows by attendance woot, woot!), and navigating the OR experience can sometimes be a little tricky even for the most seasoned buyer. Providing for show attendees wants and needs is a unique way to create a positive relationship encompassing everything from floorplans and transportation guides to warming huts at the Demo, concession ware, sample stations and party sponsors, RESOURCES connect your brand to the OR audience in a tangible way.

    EXAMPLES Inspiration Awards

    Retailer Lounge

    Water Stations

    Recycle Bins

    Zones

    Charging Stations

    Happy Hours

    You are Here Kiosks

    Press Room

    OU @ OR

    Shuttles

    Floorplans

    BRAND BUILDINGBAM! High impact brand recognition for all attendees, ORs BRAND BUILDING opportunities focus on the placement of your messaging for maximum exposure. These opportunities command attention and strengthen the recognition of your brand to all attendees.

    Some 22,000 people will pass through Winter Market, what will you do to be seen?

    EXAMPLES Events

    Vehicle placements

    Window Clings (interior/exterior)

    South Plaza Activations

    Floor Decals

    Display Cases

    Escalator Clings

    Lanyards

    All Mountain Demo

    Green Steps

    Show Directory

    Outdoor Display

    Increase awareness for your brand with bold, innovative messaging

    Window ClingsMeterboardsAll Mountain DemoDisplay Cases

    You Are Here KiosksZonesShuttlesInspiration Awards

    Coffee MugLibrary BinsMobile AppLive from OR

  • Find out how to become a Platinum, Gold or Silver sponsor. For more sponsorship opportunities

    CALL YOUR ACCOUNT EXECUTIVE TODAY!

    SPONSOR TIERS Let Us Push Your Brand Even Further

    PLATINUM | $30,000+ Company logo will be placed on a co-branded, exterior hanging banner Company's logo will be included in the OR Daily spread, for one day of the show Logo included on the sponsorship page of website: www.outdoorretailer.com Logo on foldout floorplan map and onsite "You are Here kiosk Logo recognition on sponsorship page within the OR Daily Day 0 Logo to be placed alongside of Show Directory listing Logo inclusion on Exhibitor Sponsorship Brochure for Winter Market 2015 Exhibitor badges to include ribbon highlighting Platinum sponsorship level Logo included at bottom of an Attendee eNews Logo inclusion on co-branded, interior hanging banner for Platinum sponsors Logo inclusion on "Thank You" page in the Show Directory Logo inclusion and company recognition on OR Facebook posting for Platinum sponsors Platinum level 2' x 3' floor graphic in front of booth Logo inclusion on thank you ad on OR Winter Market website

    GOLD | $15,000 $29,999 Company logo will be placed on a co-branded, exterior hanging banner Company's logo will be included in an OR Daily spread, for one day of the show Logo included on the sponsorship page of website: www.outdoorretailer.com Logo on foldout floorplan map and onsite "You are Here kiosk Logo recognition on sponsorship page within the OR Daily Day 0 Logo to be placed alongside of Show Directory listing Logo inclusion on Exhibitor Sponsorship Brochure for Winter Market 2015 Exhibitor badges to include ribbon highlighting Gold sponsorship level Logo included at bottom of an Attendee eNews Logo inclusion on co-branded, interior hanging banner for Gold sponsors

    SILVER | $5,000 $14,999 Company logo will be placed on a co-branded, exterior hanging banner Company's logo will be included in the OR Daily spread, for one day of the show Logo inclusion on the sponsorship page of website: www.outdoorretailer.com Logo on foldout floorplan map and onsite "You are Here kiosk Logo recognition on sponsorship page within the OR Daily Day 0 Logo to be placed alongside of Show Directory listing Logo inclusion on Exhibitor Sponsorship Brochure for Winter Market 2015

    *At all levels, sponsor must submit a current logo with signed contract for inclusion in ALL materials listed above. Many above opportunities are time sensative.

    OR Daily

    OR Show Directory

    OR eNewsletter

    OR Facebook Page

    OR Foldout Floorplan Map

    OR Winter Market Homepage

  • Find out how to become a Platinum, Gold or Silver sponsor. For more sponsorship opportunities

    CALL YOUR ACCOUNT EXECUTIVE TODAY!

    All Star Industry Jam Co-Sponsor

    Banner - Interior and Exterior Opportunities

    Charging Stations

    Coffee Mug

    Column Wrap - Interior and Exterior Opportunities

    Demo - Event Sponsor, Presenting and Product Sponsor Opportunities

    Display Case - East Entrance Lobby

    Elevator Clings

    Fashion Show - Presenting, Supporting and Product Sponsor Opportunities

    Floor Decals - Interior and Exterior Opportunities

    Green Step - Presenting and Supporting Sponsor Opportuntities

    Hotel Key Card

    Industry Breakfast

    Industry Party - Title or Co-Sponsor Opportunities

    Inspiration Awards - Title, Presenting and Supporting Sponsor Opportunities

    Lanyards - Exhibitor, Attendee and Exclusive Sponsor Opportunities

    Library Bin

    Zone Take Over - New Product Zone, Yoga Studio, Design Center

    Mannequin Display

    Meterboard

    Official "Show Product" Recognition

    Online Lounge

    Onsite Floorplan - Exclusive

    Onsite New Product Showcase

    OU@OR Sponsored Seminar

    Outdoor Display Area

    Outdoor Event/"Good Morning OR" Activity

    Press Room

    Project OR - Title, Presenting and Supporting Sponsor Opportunities

    Recycling Sponsor

    Registration Kick Panels

    Restroom Sponsorship

    Retailer Lounge

    Show Bag

    Show Directory Advertising Opportunities

    Staff Apparel Sponsor

    Swag Handout

    TotalReachTM Packages

    TV Sponsorship - Exclusive

    Vehicle Placement