MARKETING

Week March 9, 2015 – March 13, 2015

DECA NEWS: DECA MEETING FRIDAY AUDITORIUM FIRST HALF OF FLEX! Sign up for Relay for Life – Support

American Cancer Society! Turn in your form for Meet in the Middle! Are you Officer Material? Turn in your Intent

to run form today! Seniors – be sure to apply for the DECA at KGHS Scholarship

Due This Week:Unit 3 (Ch 5 & 6) Vocabulary & Assessments – Due ThursdayUnit 3 Test Friday!

MONDAY, MARCH 9, 2015 Early Work:What is a Private (Free) Enterprise System? Today’s Objective:

Developing Professionalism in the Workplace Activities

Vocabulary & Assess– complete in composition book Unit 3 – Introduction – Essential Question Chapter 5 – Notes & PowerPoint

Traits of Private Enterprise Business Opportunities

What are the advantages and disadvantages to being self-employed?

Worksheet on Self-Employment Homework: Read Chapters 5 & 6 for Test Friday!☞Point of the Day: The 4 Freedoms of the Free Enterprise

Systems are ownership, competition, risk, and profit.

“Good advice is almost certain to be ignored; but that is no reason not to give it.”

Magic Monday Morning – Manners Moment

TUESDAY, MARCH 10, 2015 Early Work:What is Supply and Demand? Today’s Objective:

Developing Professionalism in the Workplace

Activities Vocabulary & Assess– Complete by Thursday Chapter 6 – Notes & PowerPoint

Government and Laws Social Responsibilities and Ethics

What are companies doing to support social causes and how can you help?

Social Responsibility Worksheet Activity Homework: Read Chapters 5 & 6 for Test Friday!☞Point of the Day: Profitable businesses benefit the

economy by hiring more people.

“It’s not whether you get knocked down; its whether you get back up!”

Tough Tuesday – Name that Company

WEDNESDAY, MARCH 11, 2015 Early Work:What are the functions of Business? Today’s Objective:

Developing Professionalism in the Workplace

Activities Vocabulary & Review – Complete by Thursday Chapter 5 & 6 – Notes & PowerPoint – Finish up Role Plays – Page 111 & 135

Homework: Test Friday on Unit 3!☞Point of the Day: Supply and Demand

interact to create price.

“Look at a day when you are supremely satisfied at the end. Its not a day when you do nothing, it’s a day you have

everything to do and do it!”

Wicked Work Wear Wednesday & Role Play Day!

THURSDAY, MARCH 12, 2015 Early Work: Newspaper Day – The Free Lance Star

What are the five (5) roles of government? Today’s Objective:

Developing Professionalism in the Workplace

Activities Vocabulary & Review – Check off today! Finish Discussion of Unit 3 – Questions? COW– By end of Class

Team Activity – “Helping Hands of the Government” Individual Tasks – Pg 132 #13 & Pg 156 #12

Homework: Test Tomorrow!☞Point of the Day: The Government plays a critical role

in enforcing the Free Enterprise System and providing for the health, safety, and welfare of its citizens.

“A positive attitude may not solve all your problems, but it will annoy enough people to make it worth the effort!”

Thundering Thursday – Share a Weird Fact today!

FRIDAY, MARCH 13, 2015 Early Work:What are Ethics? Today’s Objective:

Developing Professionalism in the Workplace

Activities Turn in Composition book at end of class – journal!!! Unit 3 Test Journal – “The Free Enterprise System – what it means to me.” Company Owner – Page 133 – What do you think?

Read & write summary, turn in to teacher Manager – Page 157 – What do you think?

Read & write summary, turn in to teacher

Homework: Bring in a unique product package☞Point of the Day: Ethical Businesses are community-

conscious.

“Did you ever see a horse unhappy or a bird with the blues? They are not trying to impress other birds and horses!”

Foxes Friday - The Week’s Wrap-Up & Good News!

VOCABULARYPrivate (Free) Enterprise SystemPatentTrademarkCopyrightCompetitionPrice competitionNon-price competitionMonopolyBusiness riskProfitSupplyDemandDomestic businessGlobal businessFor-profit businessNonprofit organizationPublic sectorPrivate sectorIndustryDerived demand

WholesalersRetailersProductionManagement FinanceAccountingFDACPSCEEOCOSHASECEPAFTCFlextimeTelecommutingAd CouncilGreen MarketingEthicsBBBPrice GougingWhistle blowing

Assess for Understanding– Pg 131-#2-9, Pg 155 - #2-9

OBJECTIVES FOR THE WEEK – TSWBAT:

Developing Professionalism in the Workplace Use customers’ and managers’ feedback to

improve performance Explain the importance of diversity in the

work environment Examine ethical behavior in the workplace Resolve customer and co-worker conflicts Demonstrate positive working relationships Demonstrate appropriate workplace

behavior

CTE Competencies Linked to SOLs

MAKING IT REAL – YOUR WEEKLY ACTIVITY

The Private (Free) Enterprise System – oh how I love thee!

Its all about me… the customer! And its all about… the Entrepreneur!

This Unit helps us understand how our country has developed as a nation that not only encourages enterprise, but also protects

businesses, workers, and consumers through various government agencies.

The United States of America – what a great place to do business!

COW ACTIVITIESTEAM ACTIVITY

“Helping hands of the Government”

Your assigned team will investigate a government agency, prepare a report to be presenting to class that describes the agency, highlights a recent news article on the agency and what it has been investigating, along with such information as who is the head of the agency, where the main office is located, and interesting facts that you discovered.

INDIVIDUAL TASKSChapter 5 – Utilizing the web site listed in #13 on Page 132, investigate this site, discussing on paper what it does, the different types of patents, noting differences.

Chapter 6 – Utilizing the web, complete #12 on Page 156, research and report, addressing the noted bullets.

5 MARKETING QUESTIONS – ANSWERS DUE BY FRIDAY IN-CLASS FOR DISCUSSION & GRADE: (ANSWER ON SEPARATE SHEET OF NOTEBOOK PAPER TO TURN IN ON FRIDAY)16. Employees who are unable to respond to questions about the company's goods or services can

affect the customer's

A. image of the business. C. sourcing strategy.

B. purchasing ability. D. price fixing.

17. Which of the following is no longer the determining factor in customers’ buying decisions for

many products:

A. Quality C. Price

B. Return policies D. Customer service

18. Which of the following is one of the deciding factors in determining whether an item is a

consumer or industrial good:

A. Price of the purchase C. Who makes the purchase

B. How the purchase is made D. When the purchase is made

19. Businesses are affected by social factors in the external environment because

A. every business creates consumer products.

B. customer needs are affected by these factors as well.

C. a business cannot survive without social networking.

D. customers no longer value quality.

20. Which of the following provides government protection of business property:

A. Revenues C. Economic incentives

B. Consumer-protection laws D. Patents

MARKETING ROLE PLAY – WHAT WOULD YOU DO? ANSWERS DUE BY FRIDAY FOR DISCUSSION & GRADE:(ANSWER ON BACK OF 5 QUESTIONS SHEET OF NOTEBOOK PAPER TO TURN IN ON FRI)

Situation: Assume the role of employee of a recently opened cleaning service business. You have solid business experience and are experienced in the services provided by your new employer. The business provides a wide assortment of cleaning services targeted to a broad variety of businesses. The business offers cleaning services ranging from display window cleaning to daily interior cleaning and trash disposal. The business has been open for one month. Business has been good and cleaning contracts have exceeded the plan. The business owner has asked you to help prepare a newspaper advertisement for the business. The purpose of the advertisement is to announce the opening of the business and the services your business provides. A fellow employee who has little business experience asks you why the business is planning an advertisement when the business is doing well.Activity: You are to briefly explain to the employee the role of advertising and promotion ad the role they play in a business’s overall marketing strategy. You are also to explain the role of marketing in generalQuestions to answer:1. Why is promotion an important part of the marketing mix?2. Why is market identification important in promotion?

CLASSROOM PROCEDURES THINGS YOU HAVE TO DO!

R-E-S-P-E-C-T EVERYTHING!!! Your supplies – bring your stuff every-day! Bring your book

every-day! Bring your notebook & composition book every-day! Bring pen/paper/thinking cap/open mind ever-day!

Place all bags on the floor under your table! Wait for Teacher instruction before beginning activity! Passes out of Class - No Exit First 10/Last 10

One person out of room at a time Pass Board – USE IT! Keep it short!

Stay in your seat until you are dismissed from class – the bell tells Teacher when class is over; Teacher then dismisses you.

No talking while Teacher or others have the floor. Watch your language and mind your manners, please. All School Rules will be followed without question.