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modern clothing, gifts, & toys. Wee Chic is growing up! A fresh new take on fashion for Tween Girls 2012 Little Characters Alyssa, Sophia, & Victoria

Wee Chic Press book~Tween fashion 12

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Wee Chis is excited to announce the addition of tween girls sizes to the boutique. Contact Stephani Renbaum for more details or images. [email protected] | 443.253.2105

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Page 1: Wee Chic Press book~Tween fashion 12

modern clothing, gifts, & toys.

Wee Chic is growing up! A fresh new take on fashion for Tween Girls

2012 Little Characters Alyssa, Sophia, & Victoria

Page 2: Wee Chic Press book~Tween fashion 12

A child between middle childhood and adolescence, usuallybetween 8 and 12 years old.

Tween:

Morgen, wearing

Appaman

Angela, wearing Mayoral & LA Made

Page 3: Wee Chic Press book~Tween fashion 12

Wee Chic’s new tween collection for Fall 12’ will feature many of the season’s hottest trends from well known designer ’s as well as new found exclusive lines. Look for colored denim, capes, faux fur, moto jackets, and sweater knit dresses.

2012 Little Characters Angela, wearing LA Made and Sydney wearing Desigual and Toobydoo

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hase

r M

ayo

ral

Des

igua

l Sp

lend

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Ella

Mo

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LA M

ad

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es Je

ans

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Too

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oo

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py

Sock

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Ant

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nts

Page 4: Wee Chic Press book~Tween fashion 12

Little Cha

racter, Vero

nica

Little Cha

racter, A

lyssa in S.T

A revamped logo and store interior updates will greet the July/August arrival of the collection in style. The warm, personal service and time saving extras like free gift wrap and easy shipping are just a given.

Page 5: Wee Chic Press book~Tween fashion 12

Stuff Wee <3...

Beyond clothes, Wee Chic will add accessories and gifts for the tween market

with an eye to quality and style not

present in the mall stores that cater to this client.

Little Character, Veronica

Littl

e C

hara

cter

, Aly

ssa

in S

T

Littl

e C

hara

cter

, Ang

ela

in L

.A. M

ad

e a

nd M

ad

pa

x

Page 6: Wee Chic Press book~Tween fashion 12

“We have heard very clearly from our clients that the current offerings for her tween daughter don’t meet her aesthetic or value standards. Our goal is to create an assortment of clothing, accessories and gifts that appeal to mom’s definition of age appropriate while wowing her almost-teen on style factor.”

Littl

e C

hara

cter

, Aut

umn

in A

pp

am

an

Page 7: Wee Chic Press book~Tween fashion 12

Tweens spend $43 billion annually, which translates to about $2,047

per tween (Source: Research and Markets)

Littl

e C

hara

cter

, Syd

ney

in D

esig

ual

Littl

e C

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cter

s, G

race

& S

op

hia

in T

ea a

nd D

esig

ual

Littl

e C

hara

cter

, Gra

ce in

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xy

Page 8: Wee Chic Press book~Tween fashion 12

All looks available at Wee Chic in Green Spring Station late Summer 2012.

Credits:Photography~Laura Black, Laura Black Photography Reisterstown, Maryland

Styling~Bridget Quinn Stickline, Wee Chic Boutique Art direction~Laura Black/Bridget Quinn Stickline

Hair Styling~Brian Oliver, T.H.E AgencyLocation~The Ritz Carlton Residences, Baltimore Inner Harbor

Public Relations~Stephani Renbaum

The Little Characters Search is a yearly campaign hosted by Wee Chic. The children featured in this book were selected from over

1000 submitted Maryland kids to be the 2012 faces of the boutique. Special thanks to all 32

selected kids and their families. For more information about Wee Chic or The

Little Characters Search contact Stephani Renbaum [email protected]

Did you enjoy our preview? Expect our

full Fall 2012 press book soon.