Wednesday, 09.00-10.30 WA

Room 1: Modeling Customer JourneysChair: Sara Valentini

How Different Brand Encounters Impact Brand Purchase ChoiceShane Baxendale; Emma Macdonald; Hugh WilsonAre Online Deal Prone And Offline Deal Prone Consumers TheSame Consumers?Sara Valentini; Elisa Montaguti; Scott NeslinDesigning Tailored Paths To Purchase Through An Improved BrandTouchpoints’ CombinationGrégoire Bothorel; Régine Vanheems; Anne GuérinThe Impact Of A Mobile Sales Channel On Online And Brick AndMortar RetailFlorian Dost; Erik Maier

Room 2: Product and Brand ManagementHeroic Brand Biography: Characteristics And Effects Of HeroicBrands On Threatened ConsumersGülen Sarial-Abi; Aulona UlqinakuHow Storytelling Affects The Consumer: The Impact Of The FitBetween Story And BrandTheresia Mennekes; Gunnar Mau; Gerhard Wagner; HannaSchramm-KleinDo You Feel Younger Enough To Choose Nostalgic Products?Exploring The Role Of Age Identity In Nostalgic PurchasingBehaviorDovile Barauskaite; Justina GineikieneBrand Heritage: A Multidimensional Measurement Scale To AssessConsumers’ PerceptionPierre Valette-Florence; Fabien Pecot; Virginie De Barnier

Room 3: Willingness to payHeterogeneity In Willingness-To-Pay For Competitor ProductsJan Schikofsky; Ossama Elshiewy“i Am Excited, Thus I Pay More!” Emotions And Pay What You WantKarl Akbari; Elisabeth Wolfsteiner; Udo WagnerCost Transparency: When Does It Matter?Huseyin Sami Karaca; Ozlem Hesapci; N. Alican MecitUnderstanding Pay What You Want Pricing: An Examination OfHow Different Pwyw Applications And Situational Factors AffectCustomers’ Price DeterminationAgnes Sophie Roggentin; Mirja Bues; Manuel Stegemann; Wayne D.Hoyer

Room 4: Managing Alliances and NetworksChallenges Of Value Co-Creation In Service Eco-Innovations:Lessons From The ‘green Ship’ Network In Northern DenmarkRoberto Rivas Hermann; Karin Wigger; Rosanna GarciaOrganizational Machiavellianism, Learning Strategies AndPerformance In Business AlliancesGiuseppe Musarra; Matthew Robson; Constantine KatsikeasCan Unplanned Alliance Terminations Create Firm Value In LargeAlliance Portfolios?Mariia Koval

Room 5: Dealing with Negative IncidentsIt’s Not All About The Money: The Salient Role Of Explanation InImproving Customers’ Responses To Service TerminationAmin Nazifi; Dahlia El-ManstrlyDoes The Increase In Tuition Fees Matter? Differences In EvaluationsOf Value Among Students Paying Varying Tuition FeesSuha OmarCompensate Or Explain? Management Responses To NegativeOnline Customer ReviewsRico Piehler; Michael Schade; Ines Nee; Tanja Fink; ChristophBurmannChoice Overload In Services: The Role Of Decision StrategiesAlain Decrop; Giacomo Del Chiappa

Room 6: Social Situation: Celebrity Endorsementand Product PlacementExploring The Perception Of Influencers Vs. Traditional Celebrities:Are Social Media Stars A New Type Of Endorsers?Jan-Frederik GräveThe Behavioral Impact Of Product Placements In Film: DocumentingThe Crucial Roles Of Transportation-Imagery And ParasocialInteractionIgnacio Redondo; Cristel Russell; Jorge BernalSponsorships Vs. Celebrity Endorsement: Analyzing Mediators ForTheir Different Impact On Brand ImageOliver Schnittka; Julian Hofmann; Marius Johnen; Carsten ErfgenThe Effectiveness Of Celebrities As A Branding DeviceCathy Nguyen; Lucy Simmonds; Jenni Romaniuk

Room 8 (Topsportlounge): Marketing Theory andNew ParadigmsThe Many Faces Of Sharing: A Conceptual FrameworkVeselina MilanovaBiographical Repercussions As Context Of Reproduction Of SocialPractices: An Application To Wine Sector.Roxane Favier; Anthony Galluzzo; Jean-Philippe GalanUnderstanding The Social Context Of Customer EngagementBehavior: Dynamics And DriversJulia Fehrer; Herbert Woratschek; Claas Christian Germelmann;Roderick BrodieOrganising For Marketing Creativity: A Set-Theoretic ApproachKholoud Mohsen; Teck-Yong Eng

Room 10A: Donations & cause-related marketingEffectiveness Of Cause-Related Marketing Campaigns: AMeta-Analysis On The Empirical EvidenceRobin Katzenstein; Christina Schamp; Tammo BijmoltThe Effect Of Political Donations On Brand Preferences: TheModerating Roles Of Social Responsibility And Attitudes Toward TheCandidatesPatrice Auger; Jill Klein; Samuelson Appau

Room 10B: Internet Usage BehaviorFostering The Observing Brand Audience’s Willingness-To-EngageThrough The Communication Of Co-Creational EffortsFanny Cambier; Ingrid PoncinPre-Purchase-Porn: How Adult Content Affects Purchase DecisionsRadoslaw Karpienko; Anatoli ColicevThe ''Browsing Basket'': Examining Internet Browsing And PurchasingBehavior Using Topic ModelsNadine Schröder; Andreas Falke; Harald Hruschka; Thomas ReuttererA Theoretical Model To Explain The Internet Of Things AdoptionElodie Attié; Lars Meyer-Waarden

Room 11: Consumer PsychologyDoes The Number Of Ingredients Depicted On Food PackagingImpact Information Processing And Product Judgment?Fanny Thomas; Sonia CapelliAre We Consuming Too Many Or Too Much Food(s)? Another LookAt Food Partitioning EffectsAnneleen Van Kerckhove; Natalina Zlatevska; Stephen Holden; JolienVandenbroeleEmbarrassed While Ordering Food? The Role Of Calorie LabelingAnd Social InfluenceMelis Ceylan; Nilüfer Aydınoğlu; Vicki Morwitz'Low Fat' But High In Sugar: Consumer Response To PotentiallyMisleading Nutrition ClaimsOssama Elshiewy; Steffen Jahn; Tim Doering; Yasemin Boztug

Room 12: Special SessionIntegrating Customer-Facing Functions In Innovation: Advances InB2c And B2b Settings

Chairs: Michel van der Borgh; Ad de Jong

How Can Salespersons as Knowledge Brokers Facilitate theInvolvement of B2B Customers in Product Innovation?Ad de Jong; Ed NijssenR&D’s Approaches to gather Customer Needs Intelligence duringProduct Innovation: Leveraging Customer-Facing Functions inTechnology Intensive MarketsMichel van der Borgh; Vreni BorsboomWhen a Lack of Service Innovation Becomes a Source of Boredom:Understanding Antecedents and Consequences of FLE BoreoutRuth Stock; Ad de Jong

Room 13: Special SessionNew Insights Into Customer Management

Chairs: Michael Haenlein; Barak Libai

How Customer Referral Programs Turn Social Capital into EconomicCapitalChristophe van den Bulte; Emanuel Bayer; Bernd Skiera; Philipp SchmittLeveraging Purchase Timing Regularity for Predicting CustomerBehaviorMichael Platzer; Thomas ReuttererNetwork or Revenue? The Lifetime Value of Influencer MarketingProgramsMichael Haenlein; Barak LibaiThe Pattern of Product ReviewsVerena Schoenmueller; Oded Netzer; Florian Stahl

Springerzaal: NWO-sponsored session on openaccess publishing

Theater foyer: Poster session & Book market

Springer foyer: Job market

Theater foyer: Poster session

Wednesday, 11.00-12.30 WB

Room 1: Online RetailingChair: Tanya Mark

Combining Psychographic Surveys And Transaction Data ToSupport Decision-Making About Online Store DevelopmentLouna Laurila; Jukka Luoma; Henrikki TikkanenProfitability Of Manufacturer Online Channel Addition To ADual-Channel Retailer StructureShahrzad Kurbiel; Jost AdlerMight Emails Be More Effective Than Catalogs? Evidence From AMultichannel RetailerTanya Mark; Jan Bulla; Rakesh Niraj; Ingo BullaHow Online Customer Reviews Affect Retailers' PerformanceJan Kemper

Room 2: Product and Brand ManagementVisibility On Packaging – A Means To Embrace Food AppealHannele Kauppinen-Räisänen; Outi UusitaloSavouring Morality: Moral Satisfaction From Buying AndConsuming Food With Ethical Origin Leads To SubjectivelyExperiencing Its Taste As SuperiorNicolas KervynBrand Architecture Change: When The Corporate Brand Steps OutOf The ShadowVeronica Gabrielli; Ilaria BaghiEffect Of Internal Brand Communication On Employee BrandCommitment: A Moderated Mediation StudyKatja Terglav; Maja Konečnik Ruzzier; Robert Kaše

Room 3: Facets of International B2B MarketingThe Role Of Distance And Supplier’s Reputation In InternationalSupplier SelectionSilviu Horia Tierean; Guido Berens; Cees Van RielExamining The Interplay Between The Dark Side And The Bright SideOf The Exporter-Importer Relationship: Performance ImplicationsLeonidas C. Leonidou; Bilge Aykol; Paul ChristodoulidesThe Resource-Based View In The Context Of Exporting: A LiteratureReview And Suggestions For Further ResearchIlayda Ipek

Room 4: Interfirm Relationship GovernanceThe Double-Sided Effects Of Formal And Informal GovernanceNgoc Luu; Jack Cadeaux; Liem NgoThe Joint Effects Of Ex Ante Contractual Completeness And Ex PostGovernance On Compliance In Franchised Marketing ChannelsVishal Kashyap; Brian MurthaDispute Resolution And Relationship Dissolution In FranchisingJeff Wang; Xu Zheng; Marko Grünhagen

Room 5: Service & Consumer PsychologyWhen And How To Ask Your Consumers: The Role Of Consumer'SConstrual On Service EvaluationsAruna Divya TatavarthyYou Can Touch This – The Influence Of Holding A Service-RelatedPhysical Object On Service EvaluationNora Nägele; Daniel WentzelThe Impact Of Psychological Ownership On Customer UsageProcessesMichael Kleinaltenkamp; Jingshu Li; Patrick GumprechtWhy And How Does Psychological Empowerment Matter To ServiceWorkers? A Moderated Mediation TestWeiyue Wang; Hongwei He; Weichun Zhu; Gang Wang

Room 6: Prescriptive Analysis: Disclosure, Crisis andAd Skipping‘it’s My Own And Honest Opinion!’ The Effects Of Explicitness AndModality Of Sponsored Vlog Disclosures On Consumers’ OnlineBrand Engagement.Stefan Bernritter; Somaiya Tabibi; Sophie BoermanUser Adaptation To Skippable Video Ad Formats: The Effect OfPrevious Exposure, Habit And Time Urgency On Ad SkippingBehaviorDaniel Belanche Gracia; Carlos Flavián; Alfredo Pérez-RuedaThe Use Of Ambiguity Markers In Crisis Communication And TheModerating Role Of Source Of Information DisclosureHannelore Crijns; Veroline Cauberghe; An-Sofie Claeys; LiselotHudders

Room 8 (Topsportlounge): Marketing Theory andNew ParadigmsParadox Management Approach To Communications - EmbracingParadoxical Values As A Factor Of Contextual Segmentation -Ivana Beveridge; Dr.Catherine De La Robertie; Dr.Guo-Ming ChenBringing It All Back Home: Transferring Dyadic Perspectives FromClassic Marketing Channel Theory Into An Internal MarketingContextDavid Brown; Anders Wappling; Helen Woodruffe-BurtonChoosing Methods Of InvestigationRobert East

Room 10A: Molding CSR perceptionsThe Crux Of The Morality Halo: The Interplay Of Corporate SocialResponsibility And Price Increases On Consumers’ Perceived PriceFairnessJohannes Habel; Sascha Alavi; Laura Marie Schons; Urs MüllerLet It Shine! – Flagship Csr Projects Affect Consumers’ Perception OfCorporate Social Responsibility And Consumer BehaviorHelena Maria Lischka; Marco Hubert; Tim Eberhardt; Xian Liu; PeterKenningInvestigating The Relationship Between Co-Creation AndConsumers’ Perceptions Of Corporate Social Responsibility: TheRole Of Co-Creation TypeCatherine Janssen; Gwarlann De Kerviler; Véronique PauwelsThe Effects Of Attributions On Consumer Responses To CsrInitiatives: The Moderating Role Of Initial TrustGrzegorz Zasuwa

Room 10B: Mobile and New TechnologiesVoice Vs Touch: The Impact Of Mobile Experiences On Brand TrustMargherita Pagani; Margot Racat; Charles Hofacker“augmented Self” - Impact Of Augmented Reality App On ThePerception Of Self And ProductsAna Javornik; Marta PizzettiConnected Devices And Personal Coaching. The Effects OfFeedback Message On User’s Behavioral Intentions: The CentralRole Of Well-BeingAgnes Helme-Guizon; Fanny Magnoni; Jean-Luc GiannelloniHow Does Mobile Online Shopping Fit Into Consumers’ LifestyleAnd Needs? Empirical Insights Into The Drivers Of Perceived MobileOnline Shopping CompatibilityStefanie Sohn; Jessica Fleer

Room 11: Consumer PsychologyNudging Consumer Towards Sustainable Consumption Choices:Effects Of Psychological Distance PerceptionsNicole Koenig-Lewis; Laura GrazziniCan Concern For The Disadvantaged Promote Disadvantage?Amit Bhattacharjee; Gabriele PaolacciCarpe Diem: Examining The Impact Of Hedonic Experiences OnProsocial BehaviorDaniela Carmen Cristian; Bob M. Fennis; Luk WarlopGet Some Respect, Buy Organic Foods! When Everyday ConsumerChoices Serve As Prosocial Status SignalingSami Kurki; Petteri Puska; Merja Lähdesmäki; Marjo Siltaoja; HarriLuomala

Room 12: Special SessionFrom Footsteps To Footprints: The Growing Value Of Business-To-Business (b2b) Relationships In Firm Performance

Chair: Kenneth H. Wathne

Beyond Words: The Impact of Firms’ Customer- and Dealer-Targeted Communications on Product Recall EfficacyVivek Astvansh; Kersi D. Antia; Xin (Shane) WangNetwork GovernanceStefan Wuyts; Kenneth H. WathneTechnological Collaboration with Customers: Driver orConsequence of Product Innovation?Ernst C. Osinga; Carlos D. Santos; Erik A. Mooi

Room 13: Special SessionDeveloping New Marketing Approaches And Models For TheMulticultural Marketplace

Chairs: Catherine Demangeot; Eva Kipnis

Building Organizational Multicultural Competence for SustainableAdvantageEva Kipnis; Catherine Demangeot; Chris Pullig; Marylyn CarriganChallenges and Opportunities in Intercultural Service Encounters(ICSEs) ResearchPiyush SharmaMigrant Marginality and Adjustments in ContemporaryMarketplacesSamuel K. Bonsu; Julie EmontspoolOn the Wisdom of Targeting Cultural Segments: Media Reporting ofReactions to Muslim Fashion Events across National ContextsCatherine Demangeot; Stephanie SlaterThe Role of Marketing in building the “new” South Africa:Perpetuating or Reducing Consumer Vulnerability?Lizette Vorster; Eva Kipnis; Gaye Bebek

Springerzaal: Leaving footprints sessionChairs: Peter S.H. Leeflang; Peter C. Verhoef

Dominique HanssensP.K. KannanDebbie MacInnis

Theater foyer: Poster session & Book market

Springer foyer: Job market

Theater foyer: Poster session

Wednesday, 14.00-15.30 WC

Room 1: Online RetailingChair: Gunnar Mau

Does Delivery Time Moderate The Effects Of Vivid Product ImagesIn Online Stores?Gunnar Mau; Frederic Nimmermann; Hanna Schramm-Klein; SaschaSteinmann; Florentine FrentzEnvisioning Products When Shopping Online: Examining ConsumerProduct Size Perceptions Based On Online Retailing Product PicturesHanna Berg; Annika LindströmHow To Acquire New Customers When Online Retailers Are ForcedTo Non-Disclose Information? The Role Of CuriosityJana Gäthke; Nicola BilsteinVirtual Value Co-Creation In Fashion Retailing: Antecedents AndConsequencesMaría-Del-Carmen Alarcón-Del-Amo; Marta Frasquet-Deltoro;Carlota Lorenzo-Romero

Room 2: Product and Brand ManagementTowards A Dynamic Capability Perspective On Brand LoveKonstantin Garidis; Christoph Aurenz; Manuel Benk; AlexanderRossmann; Stefan Georg TrieflingerAntecedents And Consequences Of Brand Love: The InterplayBetween The Self, Engagement And Attachment ConsequencesAsli Kuscu; Ozlem HesapciThe Effects Of Social Networking Sites On Brand BenevolenceDaniela Langaro; Maria De Fatima Salgueiro; Paulo RitaTheory Of Brand HateMarc Fetscherin; Sabrina Hegner

Room 3: International Marketing StrategyDoes Export Product Adaptation Enable Customer Value Creation?An Examination Of Finnish ExportersEleni Tsougkou; João S. Oliveira; John W. Cadogan; Ian Hodgkinson;Tommi LaukkanenShould International Marketing Capabilities Be Dispersed AcrossFirm Boundaries?Itzhak Gnizy; Yoel AsserafForeign Entry Mode Choices: Imitation Behavior Of Strategic GroupMembersEnar Ruiz Conde; Francisco José Mas-Ruiz; Aurora Calderón-MartínezThe Role Of National Culture For Perceptions And Effects Of Cross-National Corporate ReputationJohannes Hirschmann; Bernhard Swoboda

Room 4: Low Income Consumers and EmergingEconomiesStigmatized Religion In A Traditional MarketplaceRajesh Nanarpuzha; Rohit Varman; Piyush Sinha; S. AbhishekEvoices Of The Unheard: Insights From Emerging MarketsAlessandro Inversini; Isabella Rega; Nigel Williams; IoannaSamakovlisProduct’s Characteristics As Drivers Of Trickle-Down And ReverseInnovation: Evidence From The Food IndustryVerdiana Giannetti; Gaia RuberaDeveloping Access To Markets And People: An EmpiricalInvestigation Of 4a Framework In Five Asian Bop MarketsMoutusi Maity; Ramendra Singh

Room 5: Service PlaceBroadening Place Attachment In Service Settings Place EngagementRamazan Yavuz; Aysegul TokerWho Lives Here? - Searching A Home-Like Nursing HomeLeila Hurmerinta; Birgitta Sandberg; Henna Leino; Mira MenzfeldConsumer Confinement In Airline TravelAndre Marchand; Stephanie Feiereisen; Vince Mitchell; ThorstenHennig-Thurau

Room 6: Consumer Co-Creation: Product Reviewsand Word of MouthWill I Share Positive Or Negative Word-Of-Mouth? An Analysis OfThe Joint Effect Of Consumption Experience Valence And ChoiceAssortment On Sharing BehaviorMatteo De Angelis; Gregory S. Carpenter; David Dubois; MicheleCostabileThe Effect Of E-Wom On The Sales Of A Mature Cpg Product: ASemantic ApproachCarmen Abril; Joaquin Sanchez; Carmen MarhuendaWhen Does Review Incentivization Matter? The Perception AndAdoption Of Product Reviews In Different Online ContextsChris Horbel; Bastian Popp; Johanna MühlbeyerMore Than Looks: The Impact Of Platforms’ Design Elements OnLanguage Abstraction In Online Consumer ReviewsGoele Aerts; Tim Smits; Peeter Verlegh

Room 8 (Topsportlounge): EMAC climber

Room 10A: Food & beverage consumption, waste,and healthinessNaturally Ugly: Consumer Perceptions Of Misshaped ProduceMia Birau; Corinne FaureBargain Or Good Deed? Exploring How Retailers ShouldCommunicate Expiration Date Pricing Of Suboptimal FoodsJessica Aschemann-Witzel; Ilona E. De Hooge; Viktorija Kulikovskaja;Tino Bech-Larsen; Marije OostindjerDoes Advertising Content Influence Alcohol Products’ Perceptions,Desire To Consume And Health Warnings’ Noticeability? AnExperimental Approach Based On Verbal And Non-VerbalMeasurementsJacques François Diouf; Sophie Lacoste-Badie; Olivier Droulers; KarineGallopel-MorvanTricky Numbers: The Effect Of Complex Nutrition Key Labels OnProcessing Fluency And Evaluations Of ReliabilityNatalina Zlatevska; Sonia Vilches-Montero

Room 10B: Native and Search AdvertisingDoes Mental Construal Influence The Perception Of IncongruentAdvertisement? The Case Of Incongruent Brands In EsportsFrederic Nimmermann; Hanna Schramm-Klein; Gunnar Mau; GerhardWagnerUsing Past Browsing Behavior To Improve Bidding Strategies InSearch Engine AdvertisingSebastian Alexander Schubach; Jan Hendrik Schumann; AlexanderBleierConsumer Evaluation Of Digital Native Advertising Versus BannerAdvertisingBianca Harms; Tammo Bijmolt; Janny Hoekstra

Room 11: Consumer PsychologyA Break In The Clouds: Functional Benefits Of ConspicuousConsumption For Powerless ConsumersSumaya Albalooshi; Mehrad Moeini-Jazani; Bob M. Fennis; LukWarlopThe Heart Has Reasons That Reason Can’t Understand: HedonicGoals Lead Consumers To Choose More Worse-Rated ProductsIgnazio Ziano; Anneleen Van Kerckhove; Mario Pandelaere; LaurenceVan SeverenConsumers With Low Self-Esteem Verify Negative Self-ViewsThrough Miserable ProductsAnika Stuppy; Nicole L. Mead; Stijn M. J. Van OsselaerBanking HappinessAli Faraji-Rad; Leonard Lee

Room 12: Special SessionCurrent Topics In Digital Marketing

Chairs: Bernd Skiera; Klaus Miller

Economic Consequences of Cookie DeletionKlaus Miller; Bernd SkieraIdentifying a Minimal Set and Sequence of Questions forRecommendation AgentsJohn Liechty; Arvind Rangaswamy; Yifan ZhangTime Preferences for Online Subscriptions: The Impact of FramingBenefits as Price Discounts or Bonus TimeVeronica Valli; Florian Stahl; Daniel Bartels

Room 13: Special SessionRetailer-Manufacturer Relationships Under Pressure

Chairs: Michiel van Crombrugge; Sara van der Maelen; ElsBreugelmans

Catching Friendly Fire: How Retailer Characteristics Influence theImpact of Manufacturer Direct-to-Consumer Sales on Retail SalesMichiel van Crombrugge; Els Breugelmans; Kathleen CleerenHeterogeneity in Consumer Response to a Conflict DelistingSara van der Maelen; Els Breugelmans; Kathleen Cleeren; KusumAilawadi; Scott NeslinRetailer Savings Weeks: The New Promotional MantraJonne Guyt; Els GijsbrechtsThe Impact of Innovation Copycats on Original Pioneer DemandBarbara Deleersnyder; Max Nohe; Anne ter Braak

Room 14: Meet the editor: General marketingjournalsChair: Maarten Gijsenberg

Pradeep Chintagunta, Quantitative Marketing and EconomicsRajdeep Grewal, Journal of Marketing ResearchConstantine Katsikeas, Journal of the Academy of Marketing ScienceConstantine Katsikeas, Journal of International MarketingNeil Morgan, Journal of MarketingRoland T. Rust, International Journal of Research in MarketingPeter C. Verhoef, Marketing Science

Springerzaal: Leaving footprints sessionChair: Peter S.H. Leeflang

Cait LambertonBarak LibaiKoen Pauwels

Theater foyer: Book market

Springer foyer: Job market

Wednesday, 16.00-17.30 WD

Room 1: Challenges in RetailingChair: Arry Tanusondjaja

Multichannel Choice In Luxury Shopping: Evidence From UpscaleDepartment Store Chain In East AsiaMototaka Sakashita; Ewa Maslowska; Vijay ViswanathanReturn Rate Calculation Method Matters: Evidence From 16 RetailersNamig Nurullayev; Siham El Kihal; Bernd Skiera; Christian SchulzeTo Buy But Not To Keep: The Impact Of Mental ImageryDiscrepancy In E-Commerce Product ReturnYakun Zhang; Sarah Hong XiaoThe (ongoing) Value And Loyalty Of Luxury Department ShoppersArry Tanusondjaja; Jenni Romaniuk; Magda Nenycz-Thiel; MototakaSakashita; Vijay Viswanathan

Room 2: Product and Brand ManagementPersonal Branding As A Networked Activity And A CooperativeProcessGuillaume Dumont; Mart OtsSizes Are Gendered: The Effect Of Semantic Size On BrandStereotypingShaobo Li; Kuangjie Zhang; Sharon NgMe, Myself And I – Uncovering The Effects Of Product NamePersonalizationStefan Raff; Nora Nägele; Daniel WentzelThe Way Back Into Warmth: Physical Coldness On Liking Of Heavy-Grained ProductsYu-Shan Athena Chen; Wei-Ken Hung; Lin-Lin Chen

Room 3: Authenticity, Materialism, Luxuries andPrestige Goods (The Sweet Life Across Cultures)Materialism As A Driver Of Consumer Attitudes Toward ConsumerCulture Brand PositioningFernando Fastoso; Boris BartikowskiNegative Word-Of-Mouth About Unsustainable Luxury Products:An Examination Of Shame And Cultural OrientationCesare Amatulli; Matteo De Angelis; Giovanni Pino; Gianluigi GuidoThe Role Of Authenticity Seeking In A Glocal WorldKatharina Petra Zeugner-Roth; Fabian Bartsch

Room 4: Tourist satisfaction and loyaltyI Love This Tourist Attraction And Feel Good. Will I Be Back?Luisa Andreu; Enrique Bigné; Carmen Perez-Cabañero; Carla RuizKey Drivers Of Visitors' Loyalty. Evidence From The Prado MuseumNuria Recuero Virto; Jesus Garcia De Madariaga; Maria FranciscaBlasco LópezVolitional Reconsumption Of Leisure EventsJan Drengner; Steffen Jahn; T. Bettina Cornwell; Hansjoerg GausInfluence Of Customer-Driven Factors In Future Loyalty FromWellness Tourists’ PerspectivesLanlung Chiang; Liang-Ghih Fan

Room 5: Communication and persuasionRejecting The Person Leads To Rejecting The Message: Extending TheTheory Of Psychological ReactanceSabrina Lucke; Joerg Koenigstorfer; Angela Y. LeeProviding Health Checks As Incentives To Retain Blood Donors ─Evidence From Two Field ExperimentsMartha Wegner; Sigrun Leipnitz; Clement Michel; Nina MazarThe Relevance Of Congruent Pictures For The Percep-Tion AndAssessment Of Health Claims – Results Of An Eye Tracking StudyAndrea Groeppel-Klein; Markus Freichel; Stephanie KliebensteinNow I Get It…how Manipulation Of Personal Relevance FacilitatesProsocial Behavior By Means Of Personal DistressNatascha Loebnitz; Marco Hubert; Klaus Grunert

Room 6: Everywhere a Sign: Visuals and SymbolicDesignWhich Side Of The Face Do You Like Better? Pose Orientation,Impression Formation, And Product AttitudeJaewoo Park; Taku Togawa; Hiroaki IshiiHumanizing Products With Typeface: Effects Of HandwrittenTypefaces On Consumers’ Product EvaluationsRoland Schroll; Benedikt Schnurr; Dhruv GrewalThe Influence Of Parameters Of Symbolic Advertising And SymbolAffinity On Consumers’ Processing Fluency And Ad ResponsesEliza Pott; Jan R. LandwehrThe Dual Cuteness Effect: How Cute Packaging Design InfluencesPerceptions Of Food ProductsBenedikt Schnurr

Room 8 (Topsportlounge): EMAC climber

Room 10A: Sustainable consumer behaviorThe Effect Of Hope On Adopting Pro-Environmental Behaviors. Is ItHope Just For Women?Maria Lagomarsino; Linda LemariéReduce And Reuse Waste: The Role Of Perceived ConsumerEffectiveness And Green Values On Disposal BehaviorAnna Mei Habitzreuter; Jörg KönigstorferOptionally Green: The Role Of Green Attribute Optionality InInfluencing Performance EvaluationsBryan Usrey; Dayananda Palihawadana; Charalampos Saridakis;Aristeidis TheotokisContinued Adoption Of Eco-Innovations: Effects Of Attitudes,Norms And Technology OptimismJohan Jansson; Annika Nordlund; Agneta Marell

Room 10B: SIG Innovation & StakeholdersChairs: Paul Driessen; Bas Hillebrand; Annouk Lievens

Eileen FischerJaideep Prabhu

Room 13: SIG Marketing StrategyChairs: Kapil Tuli; Thorsten Wiesel

Rajdeep GrewalStefan Stremersch

Wednesday, 17.30-18.30 WE

Room 11: SIG Customer Relationship ManagementChairs: Javier Sese; Manfred Krafft

Michael HaenleinRoland T. Rust

Room 12: SIG B2B MarketingChairs: Michael Kleinaltenkamp; Vishal Kashyap

Adreas EggertGary LilienWolfgang Ulaga

Room 14: Tutorial on latent class analysisRecent developments and applications of latent class analysis

Chair: Jeroen K. Vermunt

Theater foyer: Book market

Springer foyer: Job market

Restaurant: IJRM editorial board meeting

Thursday, 09.00-10.30 TA

Room 1: Trial & Repeat Purchases in RetailChair: Susana Costa E Silva

Factors Affecting Consumers’ Acceptance Of An OmnichannelApproachSusana Costa E Silva; Carla C. MartinsHow ‘pull Factors’ Inadvertently Advance Online Customers’Mobile-Service Use-ResistanceJacques NelA Comparison Of Brand Loyalty Between On The Go And TakeHome Consumption PurchasesGiang Trinh

Room 2: Sharing of Social Media ContentDoes Sharing Make Consumers Happy Or Does Happiness MakeConsumers Share?Ezgi Akpinar; Kivilcim Dogerlioglu DemirWho Will Become The Next Hub?: An Early Prediction FrameworkFor Influential Users During Urgent EventsBill Rand; Hechao Sun; Shawn MankadSharing Videos And Messages On WhatsappLucas Souza; Ana Augusta Freitas; Marcio Mota; João PauloCavalcanteOn The Likelihood To Comment On Posted SelfiesStefania Farace; Tom Van Laer; Ko De Ruyter; Martin Wetzels

Room 3: Country of Origin EffectsThe Country-Of-Destination Effect: How Foreign Target CountryInformation Affect Product EvaluationsJohanna Schwenk; Verena Hüttl-MaackGlobal Brand Ambassadors: Antecedents Of In-Group AndOut-Group Global Brand Advocacy Among Chinese At Home AndAbroadMark Cleveland; Boris BartikowskiThinking Or Feeling? The Moderating Role Of InformationProcessing Modes On Country-Of-Origin EffectsAdamantios Diamantopoulos; Maja Arslanagic-Kalajdzic; NicoleSchischlikCountry-Related Emotions As Mediators Of The RelationshipBetween Country Stereotype Dimensions And Brand AffectGeorgios Halkias; Adamantios Diamantopoulos; Arnd Florack;Johanna Palcu

Room 4: Marketing Strategy in Emerging EconomiesWhat To Learn And Whom To Learn From? An Empirical Study In AnEmerging EconomyXiaoyun Chen; Xiaofeng Zhang; Ying Wang

Room 5: Charitable donationWhen Payment Undermines The Pitch: On The Persuasiveness OfPure Motives In FundraisingAlixandra Barasch; Jonathan Berman; Deborah SmallInvestigating The Role Of National Identity In Charitable DecisionMaking: Does Charity Really Begin At Home?David Hart; Andrew RobsonTo Donate Or Not To Donate? Qualitative Investigation Of TheDonation Intention-Behaviour Gap In Charity Celebrity-EndorsedCampaignsParichehr Riahi PourDynamics In Charity Donating Decisions: Insights From A LargeLongitudinal DatasetMarijke Leliveld; Hans Risselada

Room 6: Marketing Challenges for Managing andProtecting CustomersUnlocked Versus Locked-In Customers’ Value In Contractual SettingMatilda Dorotic; Evert De Haan; Socrates MokkasToo Good To Be True? Adverse Consequences Of Discounts Used InAdvance Selling Via CrowdfundingDaniel Blaseg; Christian Schulze; Bernd SkieraDeveloping A Privacy Strategy: Assessing The Relative ImportanceOf The Main Elements Of Privacy Using A Conjoint ExperimentFrank Beke; Felix Eggers

Room 8 (Topsportlounge): EMAC-GAMMA jointsymposiumCutting Edge Issues in Marketing

Chairs: Udo Wagner; Sang-Hoon Kim

Alliance Cooperation and NPD Performance: A Focus on FocalFirm's CapabilitiesSungkyu Lee; Tony Garrett; Jong-Ho LeeCustomer Assistance via Chat: An Exploratory Perspective andUsers TypologyMarion Sanglé-Ferrière; Benjamin VoyerHow Intentional and Unintentional Verbal Abuses by RegularCustomers and Casual Customers Affect Service Employees’Emotional ResourcesYonghwan Choi; Junyong KimIdentifying Potential Customers among Infrequent Attendees ofPerforming ArtsSang-Hoon Kim; Youseok Lee; Jisu YiLocal Customer and Visitor Behavior under Mobile Push-or-pullPromotionsRuijin Zhang; Yeupeng SuiMembers' Life Span in Virtual CommunityGuoxin Li; Ting Lei; Xue YangRobotics in Multi-Channel MarketingJuran KimSafety Service Quality and Customer SatisfactionHee Soek Woo; Sang Jin Kim; Huanzhang Wang; Kyung Hoon KimThe Impact of the Standardized Product Information Disclosure onMarketing: A study in ChinaPeng Zou; Yixin Li; Yan Liu; Guofeng LiThe Moderating roles of Scandalized brand’s Relative MarketPosition and The Competing brand’s Consumer Loyalty in Spilloverof Brand ScandalHye-In Sung; Junyong Kim

Room 10A: Meet&greet the IJRM editors

Room 10B: Digital Media / RetailingEmbedding Products In Latent Attribute Spaces: Implications ForManaging Assortments In Fmcg RetailingSebastian Gabel; Daniel KlapperA Dynamic Clickthrough And Conversion Model For Paid SearchAdvertisingAnoek Castelein; Dennis Fok; Richard PaapPrediction In Social NetworksEnric Junque De FortunyManipulation Of Online Forums By Firms: The Efficiency Vs.Desirability Debate And Implications For Equilibrium OutcomesSreyaa Guha; Shameek Sinha

Room 11: Consumer PsychologyThe Inspirational Power Of AestheticsDonghwy An; Nara YounWe’ll Always Have Paris (though We May Not Think Of It):Consumers Overestimate How Often They Will Retrospect AboutExperiencesStephanie Tully; Tom MeyvisEditing Entertainment: Length Constraints, Consumption Experiences,And The Case Of The Motion Picture IndustryA. Peter Mcgraw; Anika Stuppy; Justin PomeranceSeeing Something Sexy Makes One Sink Down? GenderDifferences And Self-Construal Matter On Subsequent IndulgentConsumptionChun-Tuan Chang; Xing-Yu Chu; Shr-Chi Wang

Room 12: Special SessionA Brand Reputation Tracker And Database

Chair: Roland T. Rust

Methodology and Initial ResultsWilliam RandThe Brand Reputation Conference and EMAC-Oxford BrandReputation AwardsAndrew T. StephenThe Maryland-Oxford Brand Reputation TrackerRoland T. RustWebsite and Accessible DatabaseGillian Brooks

Room 13: Special SessionConnectivity In The Digital Space: The Impact Of Iot, Social, AndMobile Technology On Consumer Attitudes And Behaviors

Chairs: Eric Boyd; P.K. Kannan

Data Security Concerns and their Impact on Consumer Participationin Contextual Marketing ProgramsEric Boyd; P.K. Kannan; MinChung Kim; Kee Yeun LeeNetwork Based Targeting: Modeling The Consumer Behavior WithinA NetworkMantian Hu; Chih-Sheng Hsieh; Jiaman JiaThe Influence of Social Media Marketing on Consumers’ ConversionBehaviorLara Lobschat; Evert de Haan; Peter C. Verhoef; Stefan SommerVisualizing Emergent Identity of Assemblages in the ConsumerInternet of Things: A Topological Data Analysis ApproachTom Novak; Donna Hoffman

Theater foyer: Book market

Springer foyer: Job market

Restaurant: 2017 EMAC/Sheth FoundationDoctoral Dissertation Competition jury preparationmeeting (10.00-11.00)

Thursday, 11.00-12.30 TB

Room 1: Consumer Behavior in RetailingChair: Erik Maier

Augmented Reality: A Combination Of Interaction And AugmentedImages To Innovate Online RetailingSandra Wolnitz; Prof. Dr. Frank Huber; Cecile KornmannCautiousness Caps Curiosity: The Influence Of Risk On AttitudeTowards Product Subscription ModelsSeverin Bischof; Tim Böttger; Thomas RudolphRepeated Exposure Across Conceptually Related Products:Short-Term Posi-Tive And Long-Term Negative Effects In RetailErik Maier

Room 2: Firm Communication in Social MediaEnvironmentsHow Important Is The Topic Of Corporate Messages To GetRetweets? Evidence From The Automobile Brands In The SpanishTwittersphereManuel Ceballos; Nora Lado Couste; Angel Garcia CrespoHow Is Social Media Data Used In Companies? An Exploration OfThe Role Of Social Media Chatter In Internal Marketing DiscourseFarhoodeh Zamani Baidokhti; Mairead BradyYou Are All Competent, Now Tell Me More: Exploring The Effects OfCeo Leveraging Social MediaHsin-Hsuan Meg LeeWhen It Pays Off To Remain Silent – The Impact Of Social MediaEnvironment On The Effectiveness Of Brand Responses To NegativeWord-Of-MouthMarius Johnen; Marleen Relling; Oliver Schnittka

Room 3: Cross-Cultural PsychologyChoice Overload Revisited: Scale Development, Drivers, AndModerators Across Three CountriesTatjana Koenig; Beatrix Dietz; Christina Roeder; Frank HälsigApproach And Avoidance In Intercultural Service Encounters: TheRole Of Other ConsumersNabil Ghantous; Amro MaherSeeing More In Less: How Mindsets Influence The Process AndOutcome Of Product CustomizationGeetanjali Saluja; Rashmi AdavalCultural Differences In The Means-End Chain: The Effect Of AnalyticVersus Holistic ThinkingByung-Joon Choi

Room 4: Consumer Behavior in EmergingEconomiesFan Motivation For Attendance Of Soccer Matches In Brazil: AMulti-Group Analysis By Club MembershipAndres Rodriguez Veloso; Luis Hernan Contreras Pinochet; FelipeMageste; Guilherme ShiraishiShopping Enjoyment To The Extreme: Hedonic ShoppingMotivations And Compulsive Buying In Developed And EmergingMarketsFeray Adiguzel; Csilla HorvathA Consumer Advocacy And Helping Behaviour Model For TheSelf-Service Technology Environment: Insights From AfricaEstelle Van Tonder; Cornelis Albertus Coetzee

Room 5: Sales Management and Personal SellingGood Intention Gone Bad: Understanding The Effects OfSalespeople’s Positive Implicit Attitudes Towards CustomersSascha Alavi; Johannes Habel; Jan Wieseke; Nick Lee; Philipp HaafPurchase Anxiety: Conceptualization And Development Of AMeasurement ScaleKatarina Hellen; Maria Sääksjärvi; Johanna GummerusSalesperson’s Resilience And Its Positive Effects In A Mediated RoleAmbiguity-Sales Performance RelationshipSebastian Pyka; Cornelia ZangerThe Charismatic Salesperson: The Effects Of Charisma Training OnCustomer Responses In Personal Selling – An Experimental StudySandra Pauser; Udo Wagner

Room 6: Marketing Challenges for Learning andCreativityBalancing Novelty And Usefulness In Creativity A Dynamic TeamComposition ApproachAfra Koulaei; Fred Selnes; Håvard NessThe Role Of Formal And Informal Marketing Controls In EnhancingMarket-Focused Learning And Firm PerformanceXiaoning Liang; Johanna Frösén; Yuhui GaoBrave New World 2.0? How Big Data Affects ManagerialDecision-Making In Marketing.Christoph Wortmann; Peter Mathias Fischer; Sven ReineckeWhat Drives Customer Leading Capability?Lancy Mac; Li Jingyao

Room 8 (Topsportlounge): EMAC-GAMMA jointsymposiumSustainable Fashion & Social Learning Platform / Global FashionMarket Equity for Traditional Market

Chairs: Roland T. Rust; Ming-Hui Huang

Examining the Influence of Green Advertising Claims on GreenBrand Image, Green Trust, and Brand Love within Fast FashionTeona Gogichaishvili; Eunha Chun; Eunju KoGoing Green or Not?: It’s a Matter of How to Frame Price Premiumsand Monetary Savings of Eco-Friendly Products and Customers’Environmental ConcernsJungyun Jeong; Junyong KimHow Service Quality Works for Customer Equity in TraditionalMarkets: A Cross-Cultural Study in Korea and ChinaHuanzhang Wang; Kyung Hoon KimPerceived Consumption Value and eWOM in Upcycling FashionWei Jiang; Jihye Yu; Eunha Chun; Eunju KoSustainable Marketing Activities of Traditional Market and BrandLoyaltyJaesuk Jung; Eunju KoThe Effects of Sustainable Knowledge's level on Perceived Value &Brand Preference: A Focus on Korean and Chinese ConsumersJinghe Han; Eunju KoThe Sustainable Fashion Index and Its AntecedentsHuanzhang Wang; Kyung Hoon KimThe influence of sustainable packaging on the consumer behaviorHonglei Liu; Kyung Hoon Kim; Gang Songe-Sustainable Marketing in Social Platform ServiceChang Suk Choi; Sang Jin Kim; Huanzhang Wang; Kyung Hoon Kim

Room 10A: Cocreation and co productionWhen “valentino” Gets Personal: Is Self-Customization The NewLuxury?Silke Elisabeth Hieke; Page Moreau; Martin SchreierThe Boundaries Of Co-Production: How The Interplay Of BrandingAnd Self-Printing Affects Product EvaluationAras Erkin; Daniel WentzelCustomer Participation In Co-Configuration: Antecedents AndOutcomesJessica Pallant; Ingo Karpen; Emily Chung; Sean SandsA Study On The Role Of Feedback On The Quality Of Ideas FromCustomers In Idea Crowdsourcing CommunityStella Yiyan Li; Kimmy Wa Chan; John Jianjun Zhu; Liyuan Wei

Room 10B: Choice ModelsConfounding In Preference And Structural HeterogeneityNarine Yegoryan; Daniel Guhl; Friederike Paetz; Daniel KlapperModelling Intra-Household Heterogeneity To Explain MultipleDiscrete Continuous ChoicesVedha Ponnappan; Avadhoot Jathar; Srinivas PrakhyaUnderstanding Identification Of Alternative-Specific HeterogeneityIn Mixed Logit Models Applied To Panel DataDaniel GuhlMeasuring Substitution And Complementarity Among Offers InMenu Based Choice ExperimentsTetyana Kosyakova; Thomas Otter; Sanjog Misra; Christian Neuerburg

Room 11: Consumer PsychologyOf Wish Lists, Shopping Carts, And Open Tabs: When Delaying APurchase Decision Reduces Purchase LikelihoodRyan Hamilton; Deidre PopovichShould We Really Instruct Survey Respondents To Think Carefully?Evidence From Choice-Based Conjoint ExperimentsRoland Rüppell; Reto Hofstetter; Gerald HäublAsymmetrical Evaluation Of Pros And Cons In Future Context BasedChoicesGian Luca Marzocchi; Alessandra ZammitEmpirical Comparison Of The Adjustable Spanner And TheAdaptive Toolbox Models Of ChoiceAntonia Krefeld-Schwalb; Christopher Donkin; Ben R. Newell;Benjamin Scheibehenne

Room 12: Special SessionBlessings And Burdens In The Sharing Economy – Value AndValue Creation

Chair: Doreén Pick

Practice and Perception of Peer-to-Peer Sharing – A quantitativesurvey with peer-topeer users in GermanyChristine HenselingSharing Economy Adoption barriers: A cross-cultural investigation offree-floating car sharing servicesJonas Bielefeldt; Uta Herbst; Marcel M. Zondag; James A. EckhardtSharing in the private sphere: People’s means-end chains behindtheir motivation to borrow (not) from othersAlexandra Klemm; Mathias Peyer; Ingo Balderjahn; Florence ZeisemerThe augmented value-creation logic in product service systemsPayam Akbar; Stefan Hoffmann

Room 13: Special SessionWhat Drives (un)healthy Purchase Decisions?

Chair: Kelly Geyskens

Green keeps you lean: How shopping basket color can nudgeconsumers toward healthier food choices.Caroline de Bondt; Anneleen van Kerckhove; Maggie GeuensHealthy-Shopping Dynamics: The Relative Healthiness of SequentialFood Choices Within Major Shopping TripsMartine T. van der Heide; Koert van Ittersum; Jenny van DoornThe Impact of Adding a Health Symbol on Product PerformanceStijn Maesen; Anne ter Braak; Lien LameyThe impact of nutritional health claims on SKU choice.Niels Holtrop; Kathleen Cleeren; Kelly Geyskens; Peter C. Verhoef

Springerzaal: 2017 EMAC/Sheth FoundationDoctoral Dissertation Competition paperpresentationAlexander Edeling, Essays on Strategic Marketing Behavior and ItsFinancial Performance ImplicationsSungtak Hong, The Perils of Category Management: The Effect ofProduct Assortment on Multicategory Purchase IncidenceJessica Müller-Swedens, Gamification: Conceptualizing and Testing aNew Consumer-Firm Interaction Paradigm

Theater foyer: Book market

Springer foyer: Job market

Thursday, 14.00-15.30 TC

Room 1: GreenBEEChairs: Arto Rajala; Jenniina Sihvonen; Tamara Galkina

Room 2: Word-of-MouthPlease, Don´t Give Us A Low Rating!Gema Martinez Navarro; Diana Gavilan; Maria AvelloIdentifying Product Features That Delight Customers: Are OnlineReviews And Surveys Comparable?Steffen Mueller; Markus Beinert; Roger SeilerThe Importance Of Electronic Word-Of-Mouth On ConsumerPerception Of Content MarketingBenedikt Hirschfelder; Joel ChigadaAn Empirical Investigation Of Word-Of-Mouth Spillovers OnConsumer Decision ProcessAnatoli Colicev; Arnaud De Bruyn

Room 3: Global versus Local BrandingThe Differential Effect Of Global Brand Origin: How Domestic-Global Brands Create ValueFabian Bartsch; Timo Mandler; Michaela KirchhoferHow Brand Equity Affects Market Share In Developed And InEmerging Markets: The Moderating Role Of Global Vs. Local BrandLia Zarantonello; Silvia Grappi; J. Joško BrakusThe Influence Of Localised Csr Activities And Perceived BrandLocalness On Willingness To Buy At Foreign Grocery Retail StoreAnd The Moderating Role Of Consumer EthnocentrismDirk Morschett; Marta Keane“removing The Halo”: Why, When And How Regret AnticipationHelps Local BrandsVasileios Davvetas; Adamantios Diamantopoulos; Lucy Liu

Room 4: Decision-making by travellersA Multinational Study On Perceptions Of Attractions/activities OfStudent Tourists From Eight CountriesJorge Lengler; Catarina Marques; Asad MohsinHow Health-Related Signs Unexpectedly Promote Healthy ChoicesAt BuffetsHuy Tran; Knut Ivar Karevold; Steffen Kallbekken; Brian WansinkExploring The Risk Reduction Strategies Of TravellersVaruna Luximon; Yin Teng Chew; Yunus Ali

Room 5: Sales Management and Personal SellingRetention And Turnover Of Direct-Selling DistributorsJulian F Allendorf; Anne T. Coughlan; Manfred KrafftBetter Deal Closure Predictions: A Matter Of “survival” For SalesOperationsRakesh Niraj; Amit Garg; Ming SiRole Of Cross-Functional Goal Alignment And Emotional Labor InLinking Internal Marketing To Customer SatisfactionSelma Kadic-Maglajlic; Nathaniel Boso; Milena MicevskiThe Dual Effect Of Trust On Managers’ Use Of Sales InformationTamara Keszey; Wim Biemans

Room 6: Marketing Challenges and FinancialPerformanceProduct Discontinuation And Firm ValueIsmail Erzurumlu; Nükhet Harmancioglu; Sundar G. BharadwajQuantifying Marketing’s Holy Grail: Digital Advertising’s Impact OnFirm Performance And ValuationShuba Srinivasan; Emanuel Bayer; Edward Riedl; Bernd SkieraThe Financial Performance Of Ancillary FeesLeon Gim Lim; Kapil TuliCelebrity Endorser Scandals: Do They Spill Over To The SponsorFirms’ Competitors?Nico Friederich; Michael Paul

Room 8 (Topsportlounge): Word of mouth andcustomer-to-customer interactionGroup Consumption And Word Of Mouth In Experiential GoodsIrit Nitzan; Talia Rymon; Jehoshua EliashbergGuilty But Happy: Conceptualizing And Delineating SpecialTreatment From Preferential TreatmentJagrook Dawra; Kanupriya KatyalSocial Influence On Cross-Buying: The Importance Of Private AndSocial InformationJeroen Van Den Ochtend; Markus Meierer; René AlgesheimerThe Roles Of Extroversion, Opinion Leadership, And ContributionMargin In Customer Referral ProgramsSebastian Tillmanns; Vijay Viswanathan; Manfred Krafft; DanielAsselmann

Room 10A: Design Innovativeness and FirmInnovationBeating The Going-Public Effect In Firm InnovationSimone Wies; Christine MoormanProduct Design: How Brand Recognition And Confusion Affect SalesPerformanceFlorian Waldner; Katrin Talke; Sebastian MüllerThe Effects Of Licenses: A Games Industry AnalysisAlexa Burmester; Michel Clement; Steven Wu; Franziska Voelckner; JanU. BeckerDesign Innovativeness: Concept And Effect On PerformanceSvetlana Khimina; Gaia Rubera

Room 10B: Miscellaneous Studies in MarketingModeling and AnalyticsA New Criterion For Assessing Estimation Accuracy InCovariance-Based Structural Equation ModelingAndreas Falke; Nadine Schröder; Herbert EndresDoes Customer Satisfaction Mediate The Effects Of Mergers &Acquisitions On Firm Value?David RutambukaProduct Type And Impulse Buying: Empirical Evidence From A LargeField Experiment And Real Sales DataDaniel Weimar; Reinhold Decker; Christian DeutscherA Technology Acceptance Model For EntrepreneursOliver Schuster; Christine Falkenreck; Ralf Wagner

Thursday, 16.30-20.00 TD

Room 11: Consumer PsychologyThe Effect Of Environmental Crowdedness On Word-Of-MouthIrene Consiglio; Matteo De Angelis; Michele CostabileFeeding The 5000: The Value Of Shared Objects As A Function OfThe Number Of People Shared With.Bart ClausTo Fill-In An Empty Self: The Impact Of Social Exclusion OnConsumer Preference For Visual DensityLei Su; Wen Wan; Yuwei JiangConsumer Responses To Peers’ Luxuriously Looking InstagramAccounts: The Moderating Role Of MaterialismMarijke De Veirman; Liselot Hudders; Veroline Cauberghe

Room 13: Special SessionShaping The Future Of Virtual Reality Marketing: Perspectives AndChallenges

Chairs: Svetlana Bialkova; Enrique Bigné

From Computer to Cave: A simulated convenience store usingimmersive virtual realityMalcolm J. Wright; Alexander Schnack; Judith Holdershaw; JonathanElmsIn-store shopping vs. virtual reality retailing. A comparison throughneurobehavioral measuresEnrique Bigné; Mariano Alcañiz; Jaime GuixeresPlay me the music: How sound and vision interplay may enhance VRexperiencesSvetlana Bialkova; Marnix van GisbergenWearable devices for Virtual Reality responding to humansemotional stateCharles Nduka; Graeme Cox

Room 12: Special SessionCustomer Management: From Pay & Satisfaction To Retention &Recommendation

Chair: Koen Pauwels

Customer Journeys and their Effects on Customer Satisfaction andLoyaltyDennis Herhausen; Kristina Kleinlercher; Oliver Emrich; Peter C.Verhoef; Thomas RudolpIt Pays to Pay Smart: Customer benefits of introducing Cashless AppPaymentsZiad Chouecki; Matilda Dorotic; Koen PauwelsThe Incremental Value of Unstructured Data in Predicting CustomerRetentionEvert de Haan; Elena MenichelliThe Role of Attitudinal Information in Managing Customer LoyaltyRajkumar Venketesan; Werner Reinartz; Alexander Bleier; NaliniRavishanker

Room 14: Meet the editor: Behavioral marketingjournalsChair: Koert van Ittersum

Eileen Fischer, Journal of Consumer ResearchJoel Huber, Journal of the Association of Consumer ResearchAmna Kirmani, Journal of Consumer PsychologyKlaus Wertenbroch, Journal of Marketing BehaviorJoelle van Hamme, Journal of Business Ethics

Theater foyer: Book market

Springer foyer: Job market

Restaurant: 2017 EMAC/Sheth FoundationDoctoral Dissertation Competition jury decision-making meeting

Martini church: Keynote speeches, award session, reception

Friday, 08.30-09.30 FA

Friday, 09.30-11.00 FB

Springerzaal: EMAC general assembly

Room 1: Retailing StrategyChair: Kathleen Cleeren

Integration Service Quality In The Context Of Omni-ChannelRetailing: A Review And Agenda For Future ResearchManel Klibi; Élissar ToufailyInternational Strategy-Implementation-Performance Paths ForRetailersBernhard Swoboda; Lukas MorbeThe Market Valuation Of Conflict DelistingsKathleen Cleeren; Marleen Hermans; Néomie RaassensThe Moderating Role Of Shopping Trip Type In Store SatisfactionFormationAuke Hunneman; Peter C. Verhoef; Laurens Sloot

Room 2: Brand Engagement in Social MediaEnvironmentsHow Brands Can Boost Their Fan Pages’ Overall Sharing: The ‘right’Variation Of Fit Between Online Contents And Brand Fan PagesFederica Vecchioni; Elisa Montaguti; Sara ValentiniExploring Motivations To Engage In Online Brand Communities: AComparative AnalysisRodrigo Perez Vega; Maria Del Mar Portilla IrastorzaEngagement With Brand Posts During Consecutive Stages Of TheCustomer JourneyJoris Demmers; Jesse Weltevreden; Willemijn Van DolenMeasuring Engagement With Charitable Events In Social MediaBrand And User PostsJos G.A.M. Lemmink; Kilian Hensens; Benjamin Lucas; KristinaHeinonen

Room 3: Heterogenous topicsCompeting With Free Content - Pricing Strategies For Cross-PlatformBundling Services In The News IndustryPetra Schulz; Michel Clement; Felix EggersEmpirical Generalizations On Cross-Price ElasticitiesJohannes Auer; Dominik PapiesHow Does The Price-Quality Cue Impact Perceived FinancialQuality Of Mutual Funds? Investigating The Moderating Role OfTrust And Fund Management StyleJonas Nilsson; Jeanette Carlsson Hauff; Anders Carlander

Room 4: Destination brandingHow Perception Of Place Brand Authenticity Can Improve TouristsSatisfaction And Attitudinal Loyalty: A Cross Cultural StudyElaine Martins; Eliane Cristine Francisco-MaffezzolliLuxury Destination Brand – Factors That Help In Building ItZoran Krupka; Andreja DobraBeyond Destination Branding – The Role Of Destination BrandCredibility And Its Impact On Tourists’ Approach BehaviorBernd Frederik Reitsamer; Alexandra Brunner-Sperdin

Room 14: Nutrition information and healthy eatingThe Effect Of Calorie And Physical Activity Menu Labels On FoodChoice: Evidence From Field And Lab ExperimentsAmir Heiman; Eyal Ert; Oshri MaidanikThe Impact Of The Australasian ‘health Star Rating’ Front Of PackNutritional Label On Consumer Choice: A Longitudinal StudyRobert Hamlin; Lisa McneillHow Summary Nutrition Information Reduces OverindulgenceYasemin Boztug; Steffen Jahn; Till Dannewald; Tim Doering; JuttaSchuchImproving Planning Interventions: A Meta-Analytic Review InHealthy EatingIrene Vilà; Isabel Carrero; Raquel Redondo

Room 5: Service RecoveryThe Value Of Process And Efforts: Implicit Theories And Customers’Satisfaction With Service RecoveryJenny Xiaoyan Liu; Shaobo Li; Elison LimThe Buffer Effect Of Wom On Consumers’ Post-Failure ReactionsSabrina GottschalkTrust Recovery Tactics After Double Deviation: Is There A RightTiming?Natalia Pacheco; Kenny Basso; Cristiane PizzuttiUtilizing Firm-Hosted Virtual Community For Service RecoveryCindy Yunhsin Chou; Shuling Liao; Yu-Ting Huang

Room 6: Happily Ever After: Metaphor, StoryTelling and EmotionFood Metaphor In Advertising Of Non-Food Brands: Towards AConceptual Model Of The Impact On Consumer AffectiveResponsesOthman Boujena; Isabelle Ulrich; Yolande Piris; Laetitia ChicheporticheExperiential Marketing Of Luxury Brand - Value Co-Creation InBranded EventsPekka Mattila; Elina Koivisto; Elina KorpelaMaking Advertising Entertaining: Insights From Performing ArtistsNicole Hartnett; Adam Gelzinis; Magda Nenycz-Thiel; RachelKennedyIs Storytelling Always A Good Idea? Investigating Identification &Anthropomorphism In Storytelling AdsLaurence Dessart; Renaud Lunardo

Room 8 (Topsportlounge): Relationship marketingand consumer behaviourEffects Of Goal Attainment And Locus Of Causality In RelationalExchanges On Emotion Valence And Future Loyalty IntentionsPrithwiraj Nath; Sally Mckechnie; Jiyao XunManagement Of Expectations: How Price-Quality PositioningAffects Customer SatisfactionMartin MoosbruggerDesigning Touchpoints Across The Customer JourneyChristina Kühnl; Christian Homburg; Danijel JozicMultichannel Communications As Determinants Of Trust InConsumer Relationships With Their Service Providers?Chris Halliburton

Room 10A: Product adoptionThe Impact Of Resale Value On The Willingness-To-Pay For ElectricVehiclesFelix Eggers; Maik HavingaCustomer Attitudinal Adoption Of Industrial Innovations: The Role OfSalespeople'S Adoption, Degree Of Innovation, And Number OfCompeting ProductsHerbert Endres; Roland Helm; Christian Nowack; Christian SchmitzCommunicating Future Opportunities: How Growth MindsetIncrease Consumers’ Evaluations Of Radically New ProductsAjmal Hafeez; Marit Engeset; Fred SelnesTowards An Integrated Theory Of Pro-Poor Innovation Adoption InThe BopMd Rajibul Hasan; Professor Ben Lowe; Dr. Dan Petrovici

Room 10B: Online Display AdvertisingValue Of Third-Party Data For Targeting In Online AdvertisingElham Maleki; Iman Ahmadi; Nadia Abou Nabout; Bernd SkieraThe Impact Of Ad Viewability On Advertising EffectivenessChristina Uhl; Nadia Abou Nabout; Klaus MillerThe Effect Of Banner Exposures On Consumer MemoryTitah Yudhistira; Tammo Bijmolt; Eelko HuizinghDisclosing Information About Ad Placements In Online DisplayAdvertising: The Effect On Demand And PriceSila Ada; Nadia Abou Nabout

Room 11: Consumer PsychologyCan Social Support Alleviate Stress While Shopping?Raúl Pérez López; Laura Lucia-Palacios; Yolanda Polo-RedondoGetting Personal Power From Heroes: Effects Of Heroes OnMitigating Psychological ThreatsAulona Ulqinaku; Gülen Sarial-AbiWho Am I? : How Identity Conflicts Can Influence The EmotionalConnections Between Brands And ConsumersMarilyn Giroux; Bianca GrohmannUnderstanding The Feeling Of Missing OutCeren Hayran; Zeynep Gurhan-Canli

Room 12: Special SessionElectronic Word Of Mouth: Taking The Next Step

Chairs: Peeter W.J. Verlegh; Francesca Sotgiu

Earned Attention, Earned Sales: The Role of Owned Media AcrossPlatformsFrancesca Sotgiu; Peeter W.J. VerleghPaying Peanuts Lowers Legitimacy: When And Why MonetaryIncentives Hinder WordOf-Mouth Sender PersuasivenessChristilene du Plessis; David DuboisSocial Media’s Impact on Consumer Mindset: When to Use WhichSentiment Extraction Tool?Raoul Kübler; Anatoli Colicev; Koen PauwelsWhat Makes Consumers Share Negative Product Information?Ezgi Akpinar; Peeter W.J. Verlegh; Ale Smidts

Room 13: Special SessionSome Surprising Effects Of Negative Emotions On Consumers’Behavior

Chairs: Liat Levontin; Yael Steinhart

Negative self-disclosure on the web – More than a therapist or apriestLiat Levontin; Elad Yom-TovOn the Consumption of Anger-Eliciting ItemsNira Munichor; Yael SteinhartPersonalized Advertising in Public Environments: Perceptions andConsequencesNicole Heß; Jan Hendrik Schumann; Martin Mende; Maura ScottThe Effect of Disgust Exposure on Consumers’ Identity andCompensatory ConsumptionElena Fumagalli; L.J. Schrum

Theater foyer: Book market

Springer foyer: Job market

Room 14: Round Table SessionFoundations for Developing a Research Tradition to Bridge theTheory-Praxis Gap

Chair: Roderick J. Brodie

Ajay KohliNick LeePeter S.H. LeeflangKristian MöllerSuvi Nenonen

Friday, 11.30-13.00 FC

Room 1: Shopper MarketingChair: Klemens Knoferle

An Upbeat Crowd: The Effect Of Social Density And Instore MusicTempo On Retail SalesKlemens Knöferle; Alexander VossenPersonalized Collaborative Recommendations In The Mass-RetailingSector: The Impact Of The Recommended Products And TheAccompanying Message On Consumer BehaviorVirginie Vandenbulcke; Caroline Ducarroz; François Fouss“when Prices Per Kilogram Are Perceived Higher Than Prices PerGram!” Package Size As A Boundary Condition For The Unit EffectAndré Fecher; Thomas Robbert; Stefan Roth

Room 2: Emotional Responses in Social MediaEnvironmentsMeasuring Consumer Misbehaviour On Social MediaChedia Dhaoui; Cynthia Marie Webster; Lay Peng TanEmotional Contagion In Social Media Communication: AnUnconscious And Conscious Process?Lisa Schoner-Schatz; Verena Hofmann; Nicola Stokburger-SauerDo Experiential Purchases Trigger More Envy Than MaterialPurchases?Niels Van De Ven; Ruoyun Lin; Sonja Utz"like", "comment" And "share"! The New Political Strategy In TheDigital EraDonia Ferjani; Rahim Kallal

Room 3: Impact and measure of harmful & unethicalbehaviorCustomer Transgressions And Perceived Employee Misbehavior In AContext Of Uk And Russian Service IndustriesSergey Kazakov; Jose Ruizalba; Spiros GounarisBeing A Socially Responsible Or Irresponsible Retailer: Does ItMatter For Consumers?Valérie Swaen; Nathalie Demoulin; Véronique Pauwels-DelassusIndirect Questioning As An Instrument To Obtain Consumers’(un)ethical Responses In Experiments: A Comparison WithBehavioural DataAnja Spilski; Andrea Groeppel-Klein; Meikel Soliman; JulianeSchaeferThe Impact Of Firm Response To Product-Harm Crises On CustomerSatisfaction: The Mediating Role Of Moral JudgmentAlexander Mafael; Sascha Raithel; Stefan J. Hock

Room 4: Perceived value and quality of tourismexperiencesQuality Conceptualizations In The Hotel Industry And Tourists’SatisfactionVesna Babic-Hodovic; Maja Arslanagic-KalajdzicExploring Festival Impacts And Visitors’ Quality Of LifeLiang-Ghih Fan; Lanlung ChiangEmploying Mindfulness, Images And Experience Evaluation ToPredict Perceived Value Of Travel Experience: The Role Of PerceivedAuthenticitySandra Loureiro; Nikolaos Stylos

Room 14: Public policyMoving Into Energy-Efficient Homes: A Dynamic Approach ToUnderstanding Residents’ Decision-MakingDorothea Schaffner; Christian Weibel; Timo Ohnmacht; Helmut SchadTowads A Better Understanding Of Generic Drugs PrescriptionBehaviorAsma Baazaoui; Triki AbdelfattehSegmenting Population Regarding The Acceptance Of The WaterCharges In IrelandCarla Rodriguez-Sanchez; Franco Sancho-Esper; Geertje SchuitemaMaking The Case For Business Identity Building In TechnologyTransfer Offices – Examining The Factors That Shape TheStakeholders Perceptions On The Success Of University Tto’sSzabolcs Pronay; Norbert Buzas; Tamara Keszey; Takayuki Sakai;Kensuke Inai

Room 5: Technology and Customer InteractionCustomer Preferences And The Willingness To Pay For InteractionChoiceNiklas Barwitz; Peter MaasDo You E-Care? Analyzing The Impact Of ConversationalAgreement In Online Customer ServiceFrancisco Villarroel Ordenes; Christina Pittas; Dhruv GrewalUnderstanding Perceptions Of Chat As A Customer AssistanceChannelMarion Sanglé-Ferrière; Benjamin VoyerSelf-Serving Technology Or An Employee? That’s That Question: ANeuroscientific ApproachNanouk Verhulst; Iris Vermeir; Hendrik Slabbinck; Maurizio Mauri;Vincenzo Russo

Room 6: Doing Good: Sustainability, Literacy andImpactIncentive Or Prevention? The Impact Of Warning Messages OnConsumer BehaviorAline Degorre; Dragana MedicThe Effect Of Health And Environmental Claims On ANon-Hypothetical Willingness To Pay EvaluationDominic Lemken; Mandy Knigge; Stephan Meyerding; Achim SpillerChildren’s Responses To Internet Advertising: Are NativeAdvertisements More Persuasive Than Online Banners?Steffi De Jans; Liselot Hudders; Veroline Cauberghe

Room 8 (Topsportlounge): Relationship marketingand brandsAntecedents And Consequences Of Brand Love In Adolescents: TheCase Of Fashion BrandsSonja Bidmon; Lisa Brandis; Isabella PaierBrand Engagement And JealousyDoaa TalaatExplaining Repurchase Probabilities After A Brand SwitchPhilippe Aurier; Victor MejíaLeaving Footprints On Online Brand Communities: The Role OfPositive And Negative Engagement On CommitmentRicardo Bilro; Sandra Loureiro; Maria Inês Marques

Room 10A: Customer perceptions of innovationI Feel You! How Catching On Emotions Via Online CustomerReviews Affects Innovation AdoptionElisa Konya-Baumbach; Ryan Viehrig; Sabine KuesterPay Enough Or Don’t Pay At All For New Product IdeasOguz Ali AcarLost In Fantasy Or Alive In Reality: The Elution Hypothesis—balancing Immersion And Emersion In Virtual RealitiesAlexander Schulte-Mattler; Daniel Boller; Andreas HerrmannInnovative Prescribing: Is It Due To Opportunity Or Expertise?Malcolm J. Wright; Phil Stern

Room 10B: Path to PurchaseMaximizing Purchase Conversion By Minimizing Choice Deferral:Exploring The Impact Of Choice Set Design On Preference For TheNo-Choice AlternativeJeffrey Dotson; Mark Ratchford; Jeff LarsonThe Effect Of Consumer Mindset On Online Shopping CartAbandonmentDiogo Hildebrand; Chrissy Martins; Veronika Iliuk; Thomas KramerLiving In A Digital Era: A Comparison Of Consumer PreferencesConcerning Music And Video PlatformsSam Van Der Linden; Bert WeijtersShaking Strangers Or Fostering Friends: How Website BrowsingSequences Affect Consumer Purchase BehaviorDaniel Boller; Tobias Schlager; Andreas Herrmann

Room 11: Consumer PsychologyGamification In Prosumption; The Mediating Role Of PrivacyConcernsReza Movarrei; Jaakko Aspara; Kristina WittkowskiShould Sellers Tell The Story Of Second-Hand Products? TheInfluence Of Symbolic Contagion On A Second-Hand PurchaseMarjolaine Bezancon; Denis Guiot; Emmanuelle Le NagardInsight Or Effort? Communicating The Creative Process In Arts AndSciencesGaetano Miceli; Irene Scopelliti; Maria Antonietta Raimondo

Room 12: Special SessionHow Technology Empowers Or Reduces Consumer Behavior

Chairs: Jacob Goldenberg; Chen Pundak

How does social media use affect consumer well-being?Andrew T. Stephen; Gillian Brooks; Peter ZubcsekReducing Peak-Hour Subway Crowding: Investigating theEffectiveness of Disincentives.Leonard Lee; Xiuping Li; Catherine YeungThe Dematerialization of ConsumptionMaria Cristina Cito; Eugina W.L. Leung; Gabriele Paolacci; StefanoPuntoniThe Selfish and Caring of Sharing: Reasons and Personal Outcomesof Public-ShamingChen Pudak; Yael Steinhart; Jacob Goldenberg

Room 13: Special SessionProcessing And Value Change In Repeated Choices

Chair: Joel Huber

Attention, Information Processing and Choice in Incentive-AlignedChoice ExperimentsLiu Cathy Yang; Olivier Toubia; Martijn de JongInformation Processing in Repeated Multi-attribute Choice – TheInfluence of Complexity and Changing ComplexityMartin Meissner; Harmen Oppewal; Joel HuberPredictable object locations enhance top down control of eyemovementsJacob L. Orquin; Nina Chrobot; Klaus G. Grunert

Springerzaal: Distinguished scholar sessionChair: Gary Lilien

Theater foyer: Book market

Springer foyer: Job market

Friday, 14.00-15.30 FD

Room 1: Retail Assortment & PromotionManagementChair: Auke Hunneman

Flyer Design Characteristics: Influence On The Perceived Variety OfThe Retailer’s AssortmentMaciel Prediger; Rubén Huertas-García; Juan Carlos Gázquez-AbadI Can’t Decide! – The Influence Of Multi-Channel AssortmentIntegration On Costumer ConfusionLaura Emmanuelle Bertrandie; Stephan ZielkeThe More, The Better? Price Promotion And Retailer PerformanceRuohao Sun; Fred Selnes; Auke HunnemanThe Effects Of Complement-Based Assortment Organization OnBasket Size: An Interrupted Time Series ApproachPanagiotis Sarantopoulos; Aristeidis Theotokis; Katerina Pramatari

Room 2: Designing Social Media ChannelsDeconstructing The Influence Of Social Presence Factors OnConsumer Attitudes To Social Networking SitesBarney Pacheco; Rhonda Jaipaul-O’garroDesigning Social Media Channels To Meet Consumer NeedsPhilipp Hendrik Steiner; Peter MaasSocial Media Communication Styles And The Dna Of Luxury BrandsKristina Kleinlercher; Tim Böttger; Thomas Rudolph

Room 3: Influence of identity, materialism andreligiosity on behaviorsA Group At A Time: Using Social Group Effects To EngenderSustainable Consumer BehaviorsHugh Wilson; Guy Champniss; Emma Macdonald; Radu DimitriuIntroducing The Green Materialist – A Cluster Analysis Of NorthAmerican And Swiss Consumer PopulationsChristian Martin; Pia Furchheim; Felicitas MorhartThis Is Not A Game: Parents’ Religiosity And Its Role In Children’sMaterialismJuan Francisco Dávila; Mònica Casabayó

Room 4: B2B Solutions and InnovationThe Joint Effect Of Shared Organizational Knowledge AndPurchasing Centralization On Buyer’s Cost Reduction OutcomesAnd InnovativenessSilja Korhonen-Sande; Jon Bingen Sande; Sven A. HauglandDyadic Value Perception Maps In Solution RelationshipsUta Jüttner; Katharina Windler; Dieter HottigerKnowledge Sharing As A Starting Point For Business ModelInnovationPer Freytag; Kristin MunksgaardNegotiation Strategies, Fairness, And Contract Renewal In B2bRelationshipsFabio Cassia; Sven A. Haugland; Francesca Magno; Marta Ugolini

Room 5: Unexpected and Unintended CustomerBehaviorsGood Choice! How The Provision Of Choice Of Service ProviderCan Bias Customer Perceptions Of Frontline Employee EmotionAuthenticityAndreas LechnerReducing Spectator Aggression In Rival Competitions: TheSuperiority Of Dual Identity (vs. Downplay) Statements In TeamSport ServicesJohannes Berendt; Sebastian UhrichThe Role Of The Cultural Match Of Customer And Employee For TheService Satisfaction Of ImmigrantsMilena Micevski; Christina Sichtmann; Sabine Artner

Room 6: Making Sense: Touch, Music andAuthenticityDoes Background Music In Tv-Commercials Help To PositionBrands?Ivar VermeulenThe Sensation Of Touch Makes Me Feel Better: Touch As AnAntidote For Psa AdsAkshaya Vijayalakshmi; Meng-Hsien Lin; Melika KordrostamiLet’s Be Realistic: The Impact Of Perceived Brand Authenticity AndAuthentic Advertisements On Consumers’ Purchase IntentionsKlaus G. Grunert; Natascha Loebnitz

Room 8 (Topsportlounge): CRM Implementationand evaluationCustomer Relationship Management Involvement An IntegrativeReview And Future Research DirectionsErsin Karatepe; Brian TjemkesIt’s The How That Matters: The Importance Of Authenticity InEvaluating Relationship Marketing InvestmentsJessica Hoppner; Ryan WhiteCrm Implementation And Performance Model: The Case Of GreekCompanies’ Perceptions During The Fiscal CrisisChrysa Agapitou; Sotirios Bersimis; Dimitrios Georgakellos

Room 10A: Antecedents and innovative strategiesDoes Having A Procurement Strategy Improve CustomerPerformance In Public Procurement Of Innovations?Jani Saastamoinen; Helen Reijonen; Timo TammiThe Effects Of Strategic Orientations On Firm Performance, And TheMediating Role Of Innovation Performance: A Meta-Analytic PathAnalysisJuan David Reyes; Maria Pilar Lopez-Belbeze; Josep Rialp-CriadoThe Causal Effect Of Cooperative Values On Innovation: AnExperimental StudyVerena RiegerInnovation Strategies: How Much Is Driven By Market ExpectationsAnd Competitive Positioning?Michel Zins; Dave Caissy

Room 10B: Privacy & FraudUnderstanding The Privacy Paradox: The Influence Of DisclosureWillingness On Actual Data DisclosureMirja Bues; Wayne D. HoyerHow To Detect Fraud — Evaluation Of B2c E-Commerce TransactionDataTobias Knuth; Dennis AhrholdtTo Share Or Not To Share: The (monetary) Value Of ShareableCoupons For Face Concerned ConsumersEline De Vries; Sha (sandy) Zhang

Room 11: Consumer PsychologySeeing Is Smelling: Visual Images Can Induce Olfactory ImageryAnd Improve Product EvaluationsVarun Sharma; Zachary EstesHow Do Implicit/explicit Attitudes And Emotional Reactions ToSustainable Logo’s Relate? A Neurophysiological Study.Hendrik Slabbinck; Giulia Songa; Iris Vermeir; Vincenzo RussoSetting The Stage For The Product: How Visually EmbeddingProducts Into Context Can Make You Spend MoreLisa Maria Schiestel; Reto Hofstetter; Dennis VogtMultiple Sources And Consequences, Yet Only One Experience? ASystematic Analysis Of Processing Fluency EffectsLaura K. M. Graf; Stefan Mayer; Jan R. Landwehr

Room 12: Consumer PsychologySpoiled Rotten: Repetitive Preferential Treatment And ConsumerRetaliationElena Fumagalli; Yi LiTo Trace Is To Trust: Consumers’ Response To Product TraceabilityJing Wan; Pankaj Aggarwal; Min ZhaoDevelopment Of A Scale To Measure Customer CognitiveLegitimacyMiriam Lohrmann; Tomás Bayón; Martin EisendConceptualizing The Human Value Content Of Perceived BrandIntentionsSteffen Jahn; Hansjoerg Gaus; Tina Kiessling; Jan Drengner

Room 13: Special SessionBrands, Experiences And Social Relationships In The SharingEconomy

Chairs: Felicitas Morhart; Doreén Pick

Branding at the commercial and communal interface: Humanistbrand networksKatharina Hellwig; Felicitas Morhart; Robert Kozinets; Bruno KocherExperience of use and potential for use of peer-to-peer sharing inGermanyMaike GossenFree Lunch, Anyone? Different motivational Factors for explainingFoodsharing IntentionNadine Schreiner; Olga Zibert; Peter KenningProviding value for societies in the sharing economy – The providers’perspectivesDoreén Pick

Room 14: Meet the editor: Domain-specific journalsChair: Jenny van Doorn

Thomas Anker, European Management JournalWim Biemans, Journal of Product Innovation ManagementEric Boyd, Journal of Business ResearchSteve Brown, Journal of RetailingEunju Ko, Journal of Global Fashion MarketingNick Lee, European Journal of MarketingNick Lee, Journal of Personal Selling and Sales ManagementAndrea Ordanini, Journal of Service Research

Friday, 16.00-17.30 FE

Room 1: Product and Brand ManagementComplaining About Product Defects: The Moderating Role OfSeverity And Warranty On Quality PerceptionsGiuseppe Catenazzo; Marcel PaulssenHow Choices That Are Disconfirmed By Comparative ProductReviews Elicit Feelings Of Schadenfreude: The Case Of BrandRivalryJ. Joško Brakus; Maximilian H. E. E. GerrathWhen Do Journalists Report Negative News About A Brand? AComparison Between Six CountriesSamuel Staebler; Marc Fischer

Room 2: Cross-Channel EffectsDo Advertising And Social Media Activities Drive Consumption?Ewa Maslowska; Vijay Viswanathan; Edward Malthouse; StevenHoornaert; Dirk Van Den PoelExploring Dependencies Across Multiple Online Social NetworkPlatforms: The Role Of Overlapping FriendsHwang Kim; Vithala Rao

Room 3: Social issues and pro-social behaviorThe Benefits Of The Collaborative Economy For FinanciallyConstrained Consumers: The Case Of Second-Hand Buy-And-SellPlatformsEva Delacroix; Béatrice Parguel; Florence BenoitCourting Controversy: When Taking A Stand On Social Issues HurtsOr Helps BusinessSourjo Mukherjee; Niek AlthuizenMarketing Concepts And Their Relevance At The Bop -Consolidating Research On Entrepreneurship To Alleviate PovertyKatharina Raab; Katrin Zulauf; Ralf WagnerEntitled To Do Good: How Self-Enhancement Motivations ShapeBehavior Of Those Feeling SpecialAlexandra Polyakova; Gülen Sarial-Abi

Room 4: B2B Relationships andaccountmanagementLoyalty Programs And Relationship Strength In Business-To-BusinessHesham Gad; Piotr Kwiatek; Zazly Lily WiskerEmotions In Organizational Decision Making: A B2b ResearchAgendaBenoit Bourguignon; Harold BoeckWhich Resources And Capabilities Underpin Strategic AccountManagement?Rodrigo Guesalaga; Beth Rogers; Mika Gabrielsson; Lynette Ryals;Javier MarcosCorporate Entrepreneurship Gone Wrong: How CustomerRelationships Moderate The Effect On Industrial Salesperson’s SalesPerformanceDesirée Jost; Stephan Volpers; Alexander Haas

Room 5: Value Creation and Co-CreationPatient-Centric Productivity: Toward A Service Ecosystem PerspectiveOn Efficiency, Effectiveness, And Quality Of Life In Health CareIlias Danatzis; Carolin Wernicke; Michael KleinaltenkampActor Engagement: A Psychological Microfoundation For ValueGenerationDonia Waseem; Sergio Biggemann; Tony Garry“service Sweethearting”: A Value Co-Creation PerspectivePing-Jen Kao; Scott DackoA New Conceptual Framework For Value Co-Creation: TheImplementation Of Service Design For Hotel Customer ExperienceSzu-Hsin Wu; Yuhui Gao; Qinhai Ma

Room 6: Marketing Challenges at the CorporateLevelThe Effect Of Ceo Transformational Leadership On FirmPerformance: The Role Of Environmental Dynamism And CustomerAnd Innovation OrientationsGuangping Wang; Weichun Zhu; Sean Hannah; Hongwei He; GangWangAn Exploratory Analysis Of Corporate ReputationSezen Aksin-Sivrikaya; Lutz Hildebrandt; Joachim SchwalbachCan Control Mechanisms For Managers Help To Bridge The GapBetween Marketing And Sales?Arnd Vomberg; Leonie Roecker; Christian HomburgThe Impact Of Ceo Core Self-Evaluation On Firm’s MarketOrientation And Innovation PerformanceHao Zhang; Shiquan Wang; Zhiqi Dong

Room 8 (Topsportlounge): Collaboration andnetworking in relationship managementActivating The Hidden Value Of Access-Based Services WithConsumer Appropriation: The Case Of Coworking SpacesAdèle GruenWhere And How Can Academic Entrepreneurs Create BusinessRelationships?María Redondo-Carretero; Carmen Camarero-Izquierdo

Room 10A: Product management and strategyA Quantitative Exploration Of Service Brand Avoidance And ItsAntecedents Among Cno Customers – An Emerging MarketPerspectiveDaniel Petzer; Pierre Mostert; Adele Berndt; Sotira PetrouA Self-Determination View On Individual Opportunity RecognitionWithin FirmsClara Von Gagern; Andreas EngelenDo Product Recalls Help Or Hinder Inventions? UnderstandingChanges To Firm Routines After A RecallAbhishek Borah; Anna Fung; Mukund Chari

Room 10B: User Generated ContentThe Boundaries Of Gamification In Engaging Customers: The StudyOf Loss Aversion Effects On Online Co-Creation PlatformsThomas Leclercq; Wafa Hammedi; Ingrid Poncin“this Review Is Sponsored By”: When The Disclosure Of IncentivizedReviews Affects Blog LoyaltyMaximilian H. E. E. Gerrath; Bryan UsreyCall Me Maybe: Imbalanced Dyads In Networks Across FourCommunication ChannelsJan Schalowski; Christian Barrot

Room 11: Consumer PsychologyWhen Are Numbers Frightening? Effect Of Probability Formats OnJudgments Of Risk And Behavioral IntentionsNevena Koukova; Joydeep SrivastavaThe Compromise Effect In Post-Purchase Consumption Behavior:Evidences From Field ExperimentsVeronica Valli; Florian Stahl; Elisa MontagutiConstrual Level Theory Explains Consumer Response To UncertaintyIn New Product PreannouncementsReinhard Grohs; Roland Schroll

Room 13: Special SessionFrom Food Choice To Waste: Towards A More Sustainable Future

Chair: Jenny van Doorn

Exploring food waste: The role of time and health motivationMarit Drijfhout; Jenny van Doorn; Koert van IttersumReducing food waste with authenticityIlona E. de Hooge; Roxanne I. van Giesen; Erica van Herpen; JornaLeenheerUnderstanding consumer skepticism towards sustainable foodinnovationsJan Andre Koch; Koert van Ittersum; Jan Willem BolderdijkWhen do ethical consumers elicit inspiration instead of denigration?Claire Brouwer; Jan Willem Bolderdijk

Room 12: Consumer PsychologyFront-Of-Package Labelling: The Interaction Effect Of Health ClaimAnd Third-Party Endorsement Source On Consumer PurchaseIntentions Of Functional FoodsHédia El Ourabi; Marc-Alexandre Tomiuk; Ahmed Khalil Ben AyedHealthy Is The Winner’s Choice: How Does Activation Of HealthMotivation Affect Food Choices Across Consumer Value Segments?Jenniina Mira Marjaana Sihvonen; Harri LuomalaMeaning Is Movement: A Visual Analysis Of The (trans)formation OfConsumers’ Multiple Identity PositionsGeorgia Stavraki; Emmanuella PlakoyiannakiThe Role Of Thinking Styles In Price EvaluationsThomas Robbert; André Fecher; Stefan Roth