Further website research

Standing on top of building could show he thinks he is above and better than all other artists in his genre .

The picture of the artist used on the website is an image of him in one of his music videos called ‘not afraid’. The use of the same location for the picture and the music video creates continuity and links his music video to his website.

In the picture the artist is looking away from the camera so you can’t see his face. This could show that he believe his music is more important than his appearance and so is not showing his face as he wants his fans to concentrate on his musical skill and not his appearance.

The artist is wearing a hoody and baggy jeans in the picture. This shows that the artist creates hip hop music. This is because wearing hoodies and baggy jeans is a convention for hip hop music and so it shows that the artist is a hip hop artist.

The artist is wearing clothing, hoody and jeans, that an ‘everyman’ would wear. This could show that his music is going to have lyrical content to which the ‘everyman’ could relate to. This therefore shows that the artist is going to go against mainstream hip hop by not being glamorous and not glamourizing his lyrics.

The second letter ‘E’ in the artists name is backwards. This could show that the artist is going to be different from other hip hop artist and is perhaps going to create hip hop music which breaks the traditional conventions for hip hop music.

The website has a forum which fans can go on. This shows that the artist values his fans and wants feedback from them. This creates a closer relationship between the artist and the fans as they can communicate more easily. This closer relationship between the artist and his fans would therefore make the fans more fanatical and would make it more likely for them to buy his products.

You can sign in to the website. This shows that there is an opportunity for fans of the artist to form a community online. Also by signing in the fans can get detail of how to buy the artists products. This could generate more revenue for the artist as the more information fans have about the artists products the more likely the fans are to buy the product.

The store creates commerce for the artist as people who use the website can easily buy his products, such as his music, and so they would be more likely to buy his products if they can do it easily.

You can follow the artist on Twitter. This creates a closer relationship between the artist and the fans. This is because the fans and the artist can more easily communicate to each other. This makes the fans more devoted to the artist, as the closer the relationship the fans have to the artist the more fanatical they will be about the artist. This will then make it easier for the artist to sell products to the fans, such as his music, as fanatical fans are more likely to buy the artists products.

How has this research helped me?

• I need to create a method of communication between the artists and fans to make the relationship between the artist and the fans more intimate.

• I can use this intimate relationship to promote the artists album and other products.

• I need to have a forum on my website for my artist so that the fans can communicate amongst themselves and form a community centred around the artist. The forum can also be used by the artist to communicate to the fans.