Website Analysis

EminemInteractive:As soon as you enter this artist’s official website home page, you instantly catch a snippet of what sort of genre/music this artist performs. The dark colours of the website instantly give the audience that this artist is passionate and serious about his work, also exploiting the truth in his songs. The artist has promoted his new album at the top of the page in a big red and white colours so that the audience can immediately catch the attention of his new album. Moreover, he has also introduced famous executive producers such as ‘Dr. Dre’, this is extremely effective as it will raise awareness from the producer side as they have a huge fan base. The image in the middle of the website is from his latest video which he is trying to promote by using the convincing words such as ‘WATCH IT NOW’ with a option to view the song. This is effective for the audience as they don’t have to access any other sites to watch this video as they can watch it on his official page.

At the bottom of this artist’s home page, he has given the audience many options to view, such as a store with his made merchandise and his latest music which he has released. This artist has also given his fans the latest news on what is happening in his career which is really effective for the audience as they can keep tabs on this artist.

Throughout this website, this artist has introduce sub headings which has many features such as ‘Email Sign-up, ‘Video’, ‘Events’ and ‘Lyrics’. These features are effective for the audience as they give them many options to view on the website as they can keep tabs on the artist. The Video page is effective as you can view this artist latest music videos by clicking on them instead of going onto YouTube or Vevo to view them. Furthermore, .this artist as also introduced illustrations which synergies his platform whilst promoting his music. The lyrics page is extremely effective for the fans as they can access the official lyrics of his latest songs and learn them. Through the videos and lyrics on his pages, you can notice that the type of genre this artist produces is Hip-Hop and Rap.

Typography

The typography on this artist’s official website is extremely consistent as it is clear and easy to read. The serif, grey ‘Calibri’ typography is simple but effective, his simplicity helps the audience to understand the read the lyrics as it entices the audience.

This artist has introduced his very own record label called ‘Shady Records’ which is extremely effective as it is popular and well-known. Also, this artist has also included the distribution/company/records he has worked with. This is effective as it raises awareness, especially if the distribution/company/record has a good reputation and huge fan base, for instance this artist has included ‘Interscope Records’ which is a massive record label.

Interaction

• This artist has introduced a music play button on his lyrics page, which is sponsored by Spotify.

• This is effective as it allows the audience to listen to his latest music for free instead of going onto another website to access this music e.g. YouTube.

• Also, Spotify is a huge music app which has a good reputation as many consumers use it, this will help this artist bring attention to his latest song.

• He has also introduced a social networking search bar which has many famous sites such as Facebook, Twitter and Instagram.

• This will help him bring attention to his latest songs/music videos as these sites are broad and wide open, many people can promote, spread the message and set a trend of his music videos/songs.

• He has given his viewers the option to share what they are listening to by putting social networking sites above the music play button, this is another way in each this artist has tried to approach his fans and attract attention to his latest songs.

• The Hashtag is effective as it is a common modern day theme which could help his songs/music videos get trending.

This particular artist can influence our group in which genre we could use as his music is very inspirational, influential and instrumental. He also interacts with the audience by expressing his opinions freely. However, he also uses explicit and offensive word which could be a factor in not choosing this type of genre.