WEBINAR-The Power Of Merchandising-short

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THE POWER OF MERCHANDISINGDriving profits in an ever-evolving market

webinars ©2016 Mediaclip Inc.

webinars

AGENDA

Indus-trytrends

whatismerch-

andising?

“howto”tactics

keyideas

©2016 Mediaclip Inc.

Product

Market

Technology

Product

Market

Advertising

Packaging

Display

Upselling

Cross-selling

Sharing

Goals & Tracking

Big 5 Take aways

Conclusion

Product Market Technology

Indus-trytrends


WHAT’S CHANGED?Product


Digital overtook Silver halide

• No longer about prints or enlargements• More about personalized photo products like photobooks, calendars, gifts, wall art, etc.

• Digital capture swept through the photo industry• Film usage and prints made from film almost non-existent today

Personalized photo products are in demand

• No longer about creating keepsakes and memories with photo prints• Photos are taken to capture lifestyle and experiences. Visually building a personal brand.

• Food pictures• Selfies• Epic travel shots• Etc..

Photos taken to portray a lifestyle

WHAT’S CHANGED?Market

Baby boomer/Gen-X Millennials

• Still the keeper of memories: Photobooks Prints Etc…

But…

• Her interests and buying habits have diversified:

Home décor & wall art Jewellery & gifts Calendars and cards School products Etc…

Our consumer has changed…there is an opportunity for us to change too!

• Largest generation since the Baby Boomers

• Entering their prime purchasing years• Huge purchasing power• Buying habits dramatically different

than others: Self-branding and uniqueness Peer-referrals and approval Always want a bargain DIY and unconventionality Instant gratification Live for experience Highly visual

Offer products that capture lifestyle as well as a fast, easy, and delightful user-experience.


WHAT’S CHANGED?Technology

MOBILE REVOLUTION & MULTI DEVICE USE

W hen mobile overtook desktop…

2014: Mobile brightens the commuteMain usage during late night & early morning. (12am – 10am)

PCs dominate working hoursMain usage during traditional office hours. (10am – 5pm)

MOBILE REVOLUTION

Tablets most popular at nightMain usage during early evening and TV prime times. (5pm – 12am)

User

s

Year

90% of multiple device ownersswitch betweenscreens tocomplete tasks.


whatismerch-

andising?

ProductMarket Advertising Packaging Display


MERCHANDISINGMarket

AN EVOLVING MARKET REQUIRES INNOVATION

Personalized Printed Photo

market is evaluated at

$15B worldwide

7%Wall décor 3%

Cards

55%Promotional

products

35%Memories

Photo is becoming a mature market.

CHANGEyour product selection often

FOCUSon lifestyle items

MIX-AND-MATCHwith third party images and designs

REINVENTmature products to diversify your offerings


MERCHANDISINGProduct

OFFER A USER EXPERIENCE WORTH COMING BACK TO

Offer multi- platform access for more convenience

The shopping experience must be coherent

The process needs to be intuitive

Present fewer choices but relevant ones

Tap into customer curiosity

Content should be visual and diversified


MERCHANDISINGAdvertising

New customers :

• Build a strong presence on social media using content marketing

• Create contest or pool on social networks to engage with new members

• Use videos on your site and on Youtube to boost your SEO

• Advertise through coupon sites like Groupon

• Retargeting is a good strategy but avoid overdoing it

Existing customers:

• Personalize their experience on your web site (“Recommended for you”)

• Promotional personalized email using their pictures

• Creating special offers for members

• Instigate a referral program

• Loyalty program


MERCHANDISINGPackaging & Display

A 3D realistic product preview before, during and after creation is a must to make the product tangible, facilitating a positive purchasing decision.


Optimize their search

Provide info. about the product

Dynamic display of products

Offer different help tools

Display testimonials and rating

Inspire your users

Make projects tangible with realistic previews

“howto”tactics

Upselling Cross-selling Sharing


METHODSUpselling, Cross selling & Sharing

#MerchandiseWise

• Offer a hardcover book instead of a soft cover one

• A larger format of canvas in the same ratio

• Glossy paper instead of matte• Image enhancement service• A second copy at 50%

Offer an up-scaled version of your products


Offer products complementary to the purchased product

• Personalized plates or party hats with birthday invitations

• Canvas, mini-book or thank you notes with a wedding book

• Personalized gift wrap or box with a high-end photobook

• Related items such as frames, pens, stickers etc.

Offer collaboration on projects between friends and family

• Solidify your brand’s recognition on social media networks with sharing

• Allow “View Only,” “View & Edit,” and “Order Now” options for family/friends to raise the potential of multiple sales

5key

ideas

Big

Take-awayswebinars ©2016 Mediaclip Inc.

KEY IDEAS5 Take-aways

#MerchandiseWise

1

2

3 4

5

It’s all about the experience!

Select and know your customers

Display the most relevant things

Selection is key to differentiating yourself

Don’t be afraid to think outside the box


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WEBINAR-The Power Of Merchandising-short