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© 2014
SOCIAL MEDIA MARKETING MADE SIMPLE
© 20142
Kelly MirabellaOwner – Social Media Geek, Trainer and ConsultantStellar Media Marketing
email: [email protected]
facebook: Stellar247
twitter: @Stellar247
Linkedin.com/in/KellyMirabella
pinterest: Stellar247
instagram: everydaysocial
google+: Stellar Media Marketing
© 2014
agenda• why use social media?• what’s right for my business?• what do I do next?
3
© 20144
Facebook LinkedIn InstagramTwitter Pinterest
why use social media?
Google+
© 2014
social media is the new word-of-mouth
5
social media marketing
leads to…• new customers
• repeat business• referrals
© 20146
© dennis nations 2011
concerns? you’re not alone…
social media looks really interesting, but… I’ll never have millions of customers…
using new marketing tools sound great, but…
I will never write thought leadership articles….
reading what’s being said sounds useful, but…I’ll never have a dedicated staff to do it right…
I hear about new tools and networks everyday, but…
I just don’t have the time to stay current…
© 20147
what you do have is powerful…loyal, happy customers
an excellent customer experience
interesting and important things to say!
© dennis nations 2011
© 20148
Facebook LinkedIn InstagramTwitter Pinterest
what’s right for my business?
Google+
© 20149
1,000,100,000active users
522,000,000daily users
why create abusiness page?
Source: Facebook
© 201410
tips for your business page
post relevant content: comments, photos, videos
use your page to help answer fan questions
have fun!
make settings public so customers and prospects can find you
use as an alternate landing page for your email
add an email signup form right on your Facebook page
© 2014
anatomy of a Facebook page1. cover photo
2. profile photo
3. about
4. apps/tabs
5. timeline
6. posts
11
© 2014
post + video = 100% more engagement
GOT PICS?
post + picture = 120% more engagement
post + photo album = 180% more engagement
13
Source: Facebook, “Best Practices for your Page and media strategy” (March 2012)
38%
© 201414
how can Facebook help your business?
drive traffic to your website
customer service
engagement reviews/word
of mouth
© 201415
288,000,000active users
88%follow at least one brand
should I be usingTwitter?
Source: Global Web Index (February 2013)
Source: TechCrunch (October 2012)
© 201416
tips forusing Twitter
share links to interesting content & ask for feedback
tweet a survey or poll
send direct messages (DMs)
retweet content from people you are following
© 201417
how can Twitter help your business? promote your
products/services/events share news coverage customer service build relationships through
retweeting and promoting others
© 201418
83%of B-2-B marketers are using LinkedIn
33% | 52%Nonprofits and Associations using LinkedIn
should I be usingLinkedIn?
Source: Content Marketing Institute (October 2012)
Source: Nonprofit Social Network Survey Report
© 201419
tips forusing LinkedIn
manage your professional contacts and relationships
find individuals you know in a professional capacity
promote your products and services
participate in discussions; recruit attendees to your events
invite people to join your mailing list
© 201420
how can LinkedIn help your business? inform about what you do share your expertise promote your
products/services build relationships
© 2014
10,400,000active users
21%of users purchased something they saw on Pinterest
should I be usingPinterest?
21
Source: Customer Magnetism (May 2012)
Source: PriceGrabber (April 2012)
© 2014
tips forusing Pinterest
create a Pinterest business page
pin your content & link to your website
pin others’ content
share interesting images related to your business
ask people to share your pins
22
© 2014
how can Pinterest help your business? engagement customer research drive users to your
website
23
© 2014
343 millionmonthly active users
5 billion timesis how often the Google +1 button is used per day
should I be usingGoogle+?
24
Source: GlobalWebIndex (February 2013)
Source: PRDaily.com,
© 2014
tips forusing Google+
share your posts publicly
organize your followers with circles
share strategically
try a hangout
25
© 2014
how can Google+ help your business?
26
SEO value visual showcase multimedia talk directly with
customers
© 2014
what do I do next?
© 201428
look professional complete your
business profile
brand your presence
add starter content
© 201429
look professional complete your
business profile
brand your presence
add starter content
© 201430
kickstart growth: use your email list announce your new
presence in your newsletter
include standard links in every email
include social media sign up icons in every email
© 201431
starter content information, tips, and practical advice
questions asked by your customers
links to:
− archived newsletters; event home and registration pages
− polls and surveys
− blogs (yours and others’); websites (yours, and others in your area of expertise)
− thought-provoking discussions that inspires dialogue
− relevant videos, photos, podcasts
− interesting content that you find
© 201432
make content shareable
use the Share Bar in your emails – make it easy for
readers to share on social media
© 201433
focus on the content: share knowledge so people care
trade useful information for attention
inspire trust by filtering the noise
social media “do”: be the expert
© 201434
social media “don’ts”what NOT to include in your Facebook, Twitter, and LinkedIn Updates.
don’t pitch.
don’t overtly self-promote.
don’t offer incentives to get reviews or sharing.
don’t stray from your areas of business into: personal information, politics, sports, religion, etc.
© 201435
what should I monitor?
categories,topics,
keywords
similar companies
your brand
experts + influencers
© 201436
Hootsuitetools to manage + monitor
© 201437
NutshellMailtools to manage + monitor
reply from your inbox
track your insights
read fancomments
© 201438
Google Alertstools to manage + monitor
© 201439
next steps…
constantcontact.com » Resources » Learning Center
free social media webinars
constantcontact.com » Resources » Local Learning
Grow Your Business with Emailand Social Media workshop
call a coach at 855.825.0404
any questions?
© 201440
More from Kelly…Go to StellarMediaMarketing.com to see my upcoming webinars and classes.