s3da7fec4fa937eeb.jimcontent.com€¦ · Web view1. Organisational summary. 2. About your organisation . 2.1 Vision, mission, values . 2.2 History . 2.3 Legal status . 2.4 Our aims

Business plan 2019 - 2021

14Elementz Business Plan 2019-2021

Contents

1. Organisational summary

2. About your organisation

2.1 Vision, mission, values

2.2 History

2.3 Legal status

2.4 Our aims

3. What we do

3.1 Products and services

3.2 Product and service development

4. Our market

4.1 Beneficiaries

4.2 Donors and supporters

5. Market research

6. How we reach our market

6.1 Marketing strategy

6.2 Marketing plan

6.3 Our brand

7. Market analysis

7.1 SWOT Analysis

7.2 Competitor analysis

8. Operational plan

8.1 Milestones and timescale

8.2 Resources

8.3 Premises and equipment

8.5 Transport and logistics

8.6 Insurance

9. People, management and governance

9.1 Our board

9.2 Our team

10. Our impact

10.1 Impact summary

10.2 Impact measurements

11. Financial summary

11.1 Income


11.2 Expenditure

11.3 Financial management

11.4 Funding strategy

12. Risk map

13. Contact details


1. Organisational summary

4Elementz is Community Interest Company based in Camborne and Redruth, founded in 2012 by Kelly Thorne a probation officer for Devon and Cornwall. After having been awarded the ‘Innovation Award 2012’ for her Rap Therapy work in prisons, she was inspired to set up 4Elementz.

We use hip hop culture and media to engage young people at risk of social exclusion and help them work towards a creative career. We run unique workshops in rap therapy, music and media career mentoring and media production as well as provide a training and work experience hub to build young people’s creative careers. Rap music resonates with young people social excluded like no other genre. It can create opportunities, reengage them into the community, be away to deliver information and rebuild self-esteem.

2. About your organisation

2.1 Vision, mission, values

4Elementz CIC is a unique community project using hip-hop culture to engage hard to reach young people in creative hobbies, courses and careers.

Hip-hop is a powerful tool which can drive social change and redirects many lives. Aiming to reduce the risk of offending and social exclusion though a number of social action projects, including; our early intervention workshops with teens at risk of school exclusion to our hip-hop education courses delivered in prisons, improving literacy and English writing skills.

Mission:- create social mobility within our community of disadvantaged young people at risk of

offending, substance misuse & social exclusion. - increase community engagement in creative arts inspired by hiphop culture.- Inspire and empower disadvantaged people in the community, and in prisons, to start their

own creative hobbies and careers.

2.2 History

Over the last five years, 4Elementz have been running a range of music, media and social action projects. Our projects appeal to the hardest to reach young people at risk of offending because we use hip-hop and British grime culture to inspire and engage them in positive activities that build their skills and experience. Our impact and current waiting list of young people wishing to engage in the project demonstrates that we are addressing a real gap in existing provision and drawing upon the trusted relationships we develop with young people to link them into statutory and specialist support as appropriate.

Legal status

4Elementz CIC a registered Community Interest Company 08546377 based in the UK.

2.3 Our aims

1. Sustain early intervention creative hip-hop influenced media culture youth projects in the community.


2. Pilot ‘Rap Therapy’ courses and spoken word events in south west prisons; before rolling out nationally across the UK.

3. Mentor emergent young artists to launch their own creative social action projects and organisations that address unmet needs, inequalities and prejudice in and across socio-economically deprived communities throughout the UK.

3. What we do

3.1 Products and services

3.1.1 Early Intervention Youth Workshops

Media and music workshops for young people delivering: lyric writing workshops, media skills training, videography, studio time and work experience.

4Elementz run youth workshops aiming to engage the hard to reach, at risk of exclusion and offending teens. Using hip-hop music to inspire positive creative hobbies and careers as well as improving literacy and educational achievement. Offering skills training, work experience and accredited educational courses. The workshops give young people the chance to learn outside of a school environment and gain accredited certificates and experience for their CV's improving their life changes and providing early intervention.

3.1.2 Hip-Hop Education and learning

A unique hip-hop community education programme for all levels and ages. 4Elementz offers two online accredited course. The first course is the Rap Therapy course is a lyric writing course, helping the student learn or improve their MC skills. The second course is Lyrics Literature. This course studies the great works of rap in depth and at A Level English Literature standard.

Our courses promote online self-study and are awarded with a City & Guilds Digital Accreditation. Young people based in Cornwall or any schools or agencies locally that would like to get involved in our free workshops can contact us and we will let them know what we can offer. We have a creative co-work spaces, training rooms for teaching and access to editing facilities and Hungry Sounds studio a peer to peer run Rap music studio in Camborne.


3.1.3 Creative Community HubOur growing creative community of artists following their passions and developing a career in arts and community projects. Our mentoring programme offers business support, media marketing and training.

- Creating opportunity: 4Elementz co working hub is more than just a office facility. We mentor social entrepreneurs from disadvantaged areas and backgrounds. Taking them from their ideal stage, though setting up their companies, onto growing a sustainable business model with huge social impact.

- Creating impact: All our social enterprises aim to benefit the community and have positive social impact. From organising gallery exhibition, putting on public workshops, activities and talks. We have a large range of social projects.


Providing a range of support from training, qualifications, funding bid writing to the use of our workshop and office space. 4Elementz co working hub enables social start-ups to get off the ground, with no investment from them, other than a commitment to hard work and passion. Our staff team is on hand to provide, business management, media, administration and digital design. Helping our social start up a grow website, social media platform and support all their administration needs.

3.2 Product and service development

We need to mature beyond short-term grant funding that only recognise project costs and ties our Senior Director up managing multiple income streams; continuously chasing further grant awards and self-funding our rent costs/volunteering her hours in the meantime.

We envisage that this two-year business plan will support us strategically to invest and promote income generating courses in prisons and probation settings throughout the UK. Early indication from the Ministry of Justice is that an accredited, rap therapy programme would appeal to the under-served BAME and youth prison populations and that we could charge £80 per module (on a 4-module course).

Additionally, we are seeking external funding support to support sore costs to increase organisational sustainability at our base in the Pool Innovation Centre and enhance existing delivery through the development of:

Workbooks to add structure to all workshops. An eye-catching and engaging rap notebook including quotes, song analysis, personal challenges and creative exercises and;

A disc of instrumental beats to support vocal development; made available to all attendees alongside the workbook as detailed above.

4. Our market

4.1 Beneficiaries

All young people participating in our organisation are living in the most precarious positions, where making the transition to adult independence is most challenging – for example 30% of those we engaged in consultation about business planning already have a criminal record.

Participants are further disadvantaged by living in areas amongst the 10% most deprived in England (IMD 2015) including Treneere, Redruth, Camborne, Illogan. Social exclusion is compounded by health inequalities, limited access to services/housing, poverty and sporadic low-skilled/low-waged employment. Our rural area has been targeting by inner-city organised crimes who are trafficking in drugs and exploiting local vulnerable young people.

Young People confide in us unreservedly and are urgently telling us that they are being groomed, controlled and threatened by unknown, remote and gang-based drug suppliers who are using them to sell drugs across Cornwall.

Moreover, it is our observation that the nature, class and severity of the drugs being handled by our young people is rapidly increasing. Young people that used to deal class C marijuana predominantly to their peers are now under increasing pressure to supply class A crack-cocaine with significantly higher associated risks in terms of clientele, value and consequences if caught. Young people report that they are fearful of their suppliers, customers and the environments within which they are having to work, increasingly carrying weapons knives for self-protection.


Our local area has no youth centres and few places where disengaged young people can go to access support or inspiration and the nearest Prince’s Trust Enterprise Programme is over 100 mile away – virtually inaccessible for our young people with stunted social mobility and limited access to funds.

In direct response, 4Elementz have built our workshops and facilities up from the streets with local young people at the helm. Immersed in Cornwall’s underground youth culture through our innovative rap therapy and grime music production and peer mentoring support we know and are known to a socially excluded sub-culture of desperate young people. We alone share lived experiences and a solidarity with them that cannot be taught or bought by any other agency. This assertion is backed up by findings of our recent young people’s consultation, alarmingly 85% of our vulnerable respondents confirmed they receive no support from any other agencies or projects.

“4Elementz are the ONLY ones in Cornwall putting effort into seeing young people off the streets and give them a safe place to create and work on music. No one else in Cornwall cares about the youth.”

4.2 Partner agencies

We demonstrate a robust and proven network of referral agencies all working at a grassroots level with excluded people aged up to 30 years old in socio-economically deprived communities. Including:

Devon & Cornwall Police. Courts, Probation and Youth Offending Services. HMP Exeter, HMP Dartmoor and the Ministry of Justice. Jobcentre Plus. Real Ideas Organisation. Safer Stroger Partnership. Victim care unit. Social Services. Housing Associations. Healthcare professionals, including A&E and CAMHS. Education practitioners including Cornwall College, Pool Academy, Duchy College, Truro and

Penwith College. Third sector specialist support agencies including Bosence Farm rehabilitation Centre and

Addaction. Other social enterprises: Hungry Sounds Studio CIC, Cornwall Photography CIC, 4Social CIC

and Offender Help International. Relationships with artists.

4.3 Supporters

National Lottery Community Foundation. Arts Council England. Crimebeat. Cornwall Community Foundation. Children in Need. #iwill Fund.

4.4. Customers

4Elementz are assessing trading opportunities to generate unrestricted income to subsidise core costs, as well as pilot new initiatives to research and test the market. We are in discussions with the


Ministry of Justice, south west prisons, statutory agencies and local schools to develop the following products and services –

Online rap therapy courses sold to community partners and prisons. Rap workbooks sold in bulk to schools and community organisations Training and talks for professionals e.g. Metropolitan Police to promote understanding and

cultural awareness the diverts from prejudiced, reactionary practise and censorship.

5. Market research

4Elementz place service user participation at the core of our organisational culture and as such are led by the feedback we receive when working within our community, including; socially excluded young people, vulnerable adults, referral and partnership agencies and local authority representatives.

We involve participants in the design, planning and delivery of our projects and activities at every stage. Two of our Company Directors are former young participants at 4Elementz who have volunteered and developed through our skills programmes over the last five years. Wherever possible our employment of sessional workers will draw from our community of former service users to sustain their shift away from illegal activity, draw upon their lived experience and provide authentic and credible role models for the next cohort of young people committed to changing their lives.

4Elementz have conducted a coordinated period of consultation involving 50 local people in and around the communities of Cambourne and Redruth, including those we do not currently engage with the organisation. Wary of paperwork and often with limited literacy skills; respondents have been supported to contribute their experiences and ideas to the project scoping and planning stages through a variety of mediums to promote accessibility: face-to-face and telephone interviews, online surveys, comments on social media platforms, audio and video submissions.

Business planning consultation took place over six months and the findings demonstrated overwhelmingly that 4Elementz is an organisation where vulnerable people choose to engage. 95% of respondents felt strongly that we are somewhere they can ‘talk about issues and ask for help’. 60% shared 4Elementz offers, ‘good people’ in a ‘good environment’ where people feel they are empowered with ‘the ability to express myself’. In addition, respondents indicated that our ‘best bits’ further include giving youth a chance to improve in the future (11%); equipment (11%) and work (4%).

Respondents openly shared that the most concerning issues that affect them are: depression and anxiety (19%); drugs and alcohol; family and confidence problems (10%); trouble with school, work and police, relationship problems, dyslexia and low self-esteem (5-10%) and wider issues included bullying, self-harm, money problems, gambling and loneliness. 30% of respondents disclosed they have a criminal record.

Over 66% of respondents listed, often multiple, areas 4Elementz could develop to support them further – as proposed in this funding application. 17% would like to see ‘mixed projects’ e.g. creative projects with business skills/support; 16% are seeking additional access to music and photography equipment/spaces and 8% would like to ‘get participants back’ to take part in progression opportunities as well as build capacity of peer mentors where former participants have achieved successful careers. 100% of respondents indicated a combination of support and work at 4Elementz would help with all of the issues they are experiencing.


We currently hold a waiting list of 12 potential project participants seeking to use or proposed business incubation facilities and make their mark in the world! Importantly local people have chosen the themes that will be explored through project support: media photography and videography (30%); music production (24%); graphic design (3%); writing lyrics (11%); art (9%); graffiti (7%) vlogging and blogging (7%). Demonstrating a genuine, community-led demand for our organisation to mature – growing our participants with us.

Project workers will facilitate ongoing opportunities for group discussions and feedback during our collaborative weekly planning meetings, held in partnership with participants. As a user-led project our participants will also be involved in developing programme repertoire, designing promotional materials, producing case studies to measure impact, etc - providing them with wider project management experience to enhance our project and their future ventures. We evaluate our impact by regularly gathering feedback forms and case study stories from all participants.


6. How we reach our market

6.1 Marketing strategy

Organisational, project based and event marketing will predominantly be distributed via Facebook and Instagram. Commissioning and boosting targeted adverts has proven a highly effective method to reach and engage with our client demographic.

Young people can self-refer to the project and we also welcome agencies signposting and advocating on behalf of eligible young people. All referrals are received directly by the Project Coordinator via phone and/or our online referral form on the public access 4Elementz website. Our referral form is the first tool we use to assess people’s eligibility and individual needs. This is supplemented by additional information recorded via phone and face-to-face interviews with the applicants themselves, immediately following receipt of a referral. Information will be used to plan and review progress as part of a bespoke, Personal Development Plan.

Pilot projects in prisons will be promoted at ‘Outside In’ events, through posters and, most effectively, word of mouth.

6.2 Marketing plan

Who How What WhenSocial media & blogs

Facebook and Instagram adverts, word of mouth, leaflets, posters, banners in prisons

Sign ups to workshops, recruitment for mentoring programme, events and successes

When events are running

Collections and portfolios of artists work

YouTube online gallery Artistic products Ongoing

Website Written and creative content, links to social media/blogs and contact information

Organisational background, services, products, case studies, impact and referral information, ecommerce (tbc),

Ongoing

Marketing collateral

Distribution of printed literature in prison settings

Posters, leaflets, workbooks and branded clothing

When events are running

6.3 Our brand

The monkey! Our monkey logo is based on an original piece of local graffiti which we digitally altered to include different images Kelly Thorne took in New York to tie in our Hip Hop culture influence. Graffiti art is used consistently within our branding to reflect hip hop influences and resonate with underground, street-based youth culture and BAME communities we so effectively engage.


7. Market analysis

7.1 SWOT Analysis

Strengths WeaknessesStrong track record Unique engagement methods AuthenticityHiphop and grime music resonate with underground youth culture and especially under-represented BAME communities Established premises and access to high quality media equipment and facilities Social media presence & following Waiting lists demonstrates demand Quality of work product Multi-agency referral and project partners

Lack of time and capacity at senior management levelUnder-representation of female participants

Opportunities ThreatsOnline courses remove physical barriers and costs that limit participant numbers Ministry of justice links and 2019 prison pilotFunding strategy Generation of unrestricted income through trading opportunities

Lack of multiple year grants secured to date threaten sustainability Probation reforms Cessation of ESIF fundsSuccession planning for Senior Director

7.2 Competitor analysis

Our local area has no youth centres and few places where disengaged young people can go to access support or inspiration. Exacerbated by continued public funding cuts and coupled with wider constraints placed on statutory services. This has resulted in a continued rise in thresholds required to receive support, e.g. CAMHS, and waiting list times of 2+ years for those who are still eligible.

In direct response, 4Elementz have built our workshops and facilities up from the streets with local young people at the helm. Immersed in Cornwall’s underground youth culture through our innovative rap therapy and grime music production and peer mentoring support we know and are known to a socially excluded sub-culture of desperate young people. We alone share lived experiences and a solidarity with them that cannot be taught or bought by any other agency. This assertion is backed up by findings of our recent young people’s consultation, alarmingly 85% of our vulnerable respondents confirmed they receive no support from any other agencies or projects.

“4Elementz are the ONLY ones in Cornwall putting effort into seeing young people off the streets and give them a safe place to create and work on music. No one else in Cornwall cares about the youth.” Source: Young person, 2019.

Our participants often have negative experiences of statutory agencies, especially Police, courts and youth offending services that have driven them further underground, fuelling a vicious cycle of drugs, crime and self-protection in order to survive.


Eligible for European Structural Investment Funds, Cornwall has benefitted from a range of SME business support initiatives. E.g. Cultivator, Growth Hub, Cornwall Trade & Investment. It would be our express intention to link our young participants into these packages of business services and associated training/events as appropriate. Through our preparatory project support we will build the capacity of our creative and socially motivated participants to manage their chaotic lifestyles and overcome physical and cultural barriers to participate in the mainstream business community in Cornwall and beyond.

During project scoping we have also identified that The Princes Trust’s. ‘Enterprise Programme’ offers a similar, if broader, service designed to harness the potential of young people. Unfortunately for Cornwall, start-up support stops at Exeter over 100 miles from our base. A 6-hour return journey on public transport costing up to £55 per day at peak times. Moreover, this course is delivered in partnership with Exeter College, an environment that would prove challenging for our current clientele/young people who have overwhelmingly had negative experiences, including exclusion, from mainstream education.

4Elementz already work in partnership with a thriving network of social enterprises; providing budding young activists with direct access to high-profile creative mentors and combining decades of industry know-how to tailor-make our start-up and life skills support.

A vital part of our service will involve signposting and supporting participants to access innovation, seed capital and revenue grants. We will proactively target receptive funders, including: UnLtd, Cornwall Community Foundation, Community Led Local Development, BIG3, National Lottery Community Fund ‘Awards for All’ and Arts Council England. Literacy-linked learning and accreditation available during our project will further support young people to develop their functional skills and complete written application forms for such funding or to progress onto business support programmes as required. For example, The School of Social Entrepreneurs has a formal, competitive application process. Moreover, participants have open access to our digital recording equipment and project staff will similarly support them to film applications to maximise accessibility.

As well as self-employment; wider progression routes for participants are presented by the Falmouth University of Arts who offer a range of outreach, academic and employment opportunities post project engagement. At the same time there is an ever-increasing number of creative firms registering in Cornwall and the Isles of Scilly. The latest data shows that the number of creative enterprises has grown by 41% to 1,400 since 2011. The most popular sectors include:

- Advertising.- IT, software and computer services.- Film, television, radio and photography.

8. Operational plan

8.1 Milestones and timescales

Organisational aim Activity/Outputs Timescale1.Sustain early intervention creative hip-hop influenced media culture youth projects in the community.

Secure funding, design and produce online course and materials e.g. workbooks, self-assessment, review and case studies.

Rest of 2019 – online and workbook development.2020 onwards – increased operational programme through online workshops.


2.Pilot ‘Rap Therapy’ courses and spoken word events in south west prisons; before rolling out nationally across the UK.

Secure funding, design and produce online course and materials e.g. workbooks, pilot and evaluate delivery in HMP Exeter & Dartmoor, self-assessment, review and case studies.

Rest of 2019 – online and workbook development.2020 –Roll out and evaluate full pilot year. 2021 – UK-wide operation.

3.Mentor emergent young artists to launch their own creative social action projects and organisations that address unmet needs, inequalities and prejudice in and across socio-economically deprived communities throughout the UK.

Secure funding, skills workshops, creative co-work space provides immediate access to editing, recording, admin facilities and mentoring/coaching support from established local artists. Individual support e.g. CV writing, disclosure of previous convictions, social media marketing, funding, etc.

2019 onwards – secure funding and address demand through current waiting list.

8.2 Premises and resources

Artistic teams at 4Elementz demonstrate a track record in delivering good quality work, including previous Arts Council funded projects. We have a waiting list of people and artists ready to join and who have helped contribute to the planning of the project. Established resources include: accessible workshop space, recording studio, production equipment and systems to monitor quality and achievements e.g. team meetings, evaluation forms.

8.3 Transport and logistics

Participants experiencing rural isolation will be extended transport services to ensure they are able to overcome this barrier and are afforded an equal opportunity to access our project.

8.4 Insurance

Markell insurance include; Public LiabilityLimit £5,000,000 for each claim but in respect of Products Liability, £5,000,000 intotal for all claims occurring during the Period of InsuranceExcess £100 applicable to each third party property claimApplicable Courts UKEmployer's LiabilityLimit £10,000,000 in total for all claims occurring during the period of InsuranceApplicable Courts UKProfessional IndemnityLimit £250,000 in total for all claims made during the period of InsuranceExcess £100 applicable to each claim excluding defence costsApplicable Courts UKTrustee LiabilityLimit £250,000 in total for all claims made during the period of InsuranceExpired June 2020


9. People, management and governance

9.1 Our board

4 Elementz is a Community Interest Company led by Senior Director, Kelly Thorne. I am a professional criminal justice practitioner, photographer, videographer and social entrepreneur.

All of our Directors and artists are authentic former service users originating from the disadvantaged communities within which they work. Including Company Directors –

- Vikki Davy – a social care practitioner currently studying criminology through Higher Education and director of multiple successful Community Interest Companies.

- Brian Tellam – Professional Photographer, Videographer and business owner with teaching experience and owner of the Social Enterprise The Cornish Media Connection

9.2 Our team

4Elementz retains our artistic team on a freelance basis to provide the organisation, creatives and beneficiaries with increased flexibility. Able to respond to complex and often chaotic community needs and emergent trends in our fast paced, reactive environments.

Our team includes professional DJs, music producers, high-profile Cornish grime artist, youth workers, photographers and spoken word poet.

In addition, our Senior Director and programme developer are employed status members of the team offering a core project management, administrative and business development functions.


10. Our impact

10.1 Impact summary

10.2 Impact measurements

We facilitate ongoing opportunities for participant group discussions and feedback during our collaborative weekly planning meetings, held in partnership with participants and multi-agency partners. As a user-led project our participants are also involved in developing programme repertoire, designing promotional materials, producing case studies to measure impact, etc - providing them with wider project management experience to enhance our project and their future ventures.

Monitoring and evaluation activities will include:

Number of artistic products/commissions. Exhibition and performance attendee numbers, views and likes on social media. Artist, staff and volunteer timesheets and training records. Participant’s self-assessment survey (online or via video camera) baselining and measuring

progress in the development of emotional resilience and positive life choices. Activity and workshop evaluations, consultation survey responses, actions from weekly

planning meetings. Anonymised case studies and blog articles. Self-reporting and disclosure Number of referrals to wider support agencies, e.g. SME support, rehabilitation, victim care

unit, housing associations. Number of participants progressing into self-employment, enterprise registration,

volunteering, education, training and employment. Grant funding activity reports, including evidence of financial expenditure. Audited company accounts, annual report and CIC Report.


11. Financial summary

11.1 Income

Expenditure Year 1 Year 2 Year 3 TotalArts Council England 30,000 99,500 99,500 £229,000National Lottery Community Fund – Awards for All £10,000 £10,000 £10,000 £30,000

#iwill fund £5,000 £5000Children in Need £10,000 £10,000 £10,000 £30,000Great Western £5,000 £5,000Reaching Communities £150,000 £150,000Paul Hammely £60,000 £60,000EU funding CLLD £9500 £9500Other £10,000 £10,000 £20,000Total £538,500

11.2 Expenditure

Expenditure Year 1 Year 2 Year 3 TotalSalary Costs (Senior Director and Programme Developer) £40,000 £40,000 £40,000 £120,000

Artist costs £45,600 £45,600 £45,600 £136,800Professional services £10,000 £10,000 £10,000 £30,000Overheads and office costs £14,500 £14,500 £14,500 £43,500Marketing, design and print costs £30,000 £30,000 £30,000 £90,000Management £10,000 £10,000 £10,000 £30,000Activity costs £3,000 £3,000 £3,000 £9,000Equipment costs £1000 £1000 £1000 £3,000Participant costs £2900 £2900 £2900 £8700Sessional Workers and media production £20,000 £20,000 £20,000 £60,000

Insurance £300 £300 £300 £900Accountant £400 £400 £400 £1,200Recruitment £300 £300 £300 £900Travel £1000 £1000 1000 £3000Contribution towards reserves £500 £500 £500 £1500

Total £179,500 £179,500 £179,500 £538,500

11.3 Financial management

Directors and project managers have been managing grant project budgets grants for over six years. We have successfully secured a sustained programme external project grants, demonstrating our ability to budget, monitor income/expenditure, deliver outcomes and value for money. We believe this large grant application is a natural progression for the organisation as we have matured and


grown our impact and management experience – made possible largely due to the continued support and investment creative and responsible funders.

Our organisation’s main contact and Company Director is a member of the Management Team and reports on expenditure through weekly planning meetings, monthly management reports and quarterly Directors meetings. Detailed financial spreadsheets of all income received and costs incurred are monitored locally to regulate and monitor expenditure. Including: receipts, payroll records, expenses claims, sales invoices, bank reconciliations and participant expenditure.

4Elementz uses the Co-Operative Bank Community Plus bank account which requires two signatures on bank transactions. All financial decisions are made in the weekly project planning meetings and in the quarterly Directors meetings. All members have to agree each funding form budget and any changes to the budgets needs to be agreed with all Directors.

11.4 Funding strategy

Funding source Amount Status Notes

Children in Need £30,000 Secured Sessional Worker costs (3 years)

Great Western £5000 Secured Project costs

National Lottery Community Fund – Reaching Communities

£150,000

Unsecured Project costs

Arts Council England

£99,500 x 2£15,000 x 2

BIG pots Unsecured but the x2 £15 pots we always get every year)

Project costs

Community Led Local Development – Enterprise Grants

£9500

Unsecured (We very are likely to get this)

Project costs

Paul Hamlyn Foundation £60,000

Unsecured Core costs

Lotter awards for all £30,000

Unsecured (but we always get this every year)

Project Costs

IWILL fund £5000 Unsecured (Have

Project Cost


received before)

To be secured £20,000

(Community Foundation Cornwall will offer grants we can apply for)

Total: £538500

12. Risk map

Risk factor Likelihood

Impact rating

Action to mitigate

Under-recruitment of participants

Low Major Currently hold waiting list of interested and eligible participants, social media marketing strategy already proven effective with target cohort, established referral links with local agencies, activities will be delivered by prominent local artists who have an established cult following, project planning.

Over-recruitment of participants

High Minor Continue waiting list system, eligibility confirmed upon referral/earliest opportunity to free up spaces if project deemed not suitable, retained service of professional bid writer to sources additional funding from a variety of sources in response to demand.

Access and quality maintained across a diverse programme of artistic activities

Medium Moderate Each artistic discipline is led by a distinct local creative in this field. E.g. Specialist artistic mentors in music production, photography, videography, etc. Plus continuous review of project monitoring and evaluation activities and collaborative weekly meetings to plan and review delivery.

Progression of participants post-project

Medium Minor We anticipate the majority of participants will progress into self-employment and business start-up which is not dependent on any external factors. Extension of local creative SME support programme until 2022 to support our emergent artists to grow their careers. Thriving local arts scene linked to Falmouth University and


continued growth of Cornwall’s creative (private) sector, project reviews and ACE activity report.

Managing income and expenditure

Low Minor Proven and experienced management team, regular project and management meetings, financial controls, retained independent accountant, project reviews and external grant funding reports.

13. Contact details

Senior Director: Kelly Thorne

Address: 4Elementz CIC, G23 Trevenson Road, Pool, Redruth, Cornwall, TR15 3PL

Mobile: 07969 762525

Email: [email protected]


mailto:[email protected]

Documents

s3da7fec4fa937eeb.jimcontent.com€¦ · Web view1. Organisational summary. 2. About your organisation . 2.1 Vision, mission, values . 2.2 History . 2.3 Legal status . 2.4 Our aims