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PRESS INFORMATION16TH October 2104
UK TO HOST 2015 EUROPEAN OUTDOOR SUMMIT
The Outdoor Industries Association (OIA) is pleased to announce that it has been awarded the contract
from The European Outdoor Group (EOG) to
host the European Outdoor Summit (EOS)
conference in the UK in 2015. Following the
successful bid to host the event, the OIA has
selected the City of Sheffield in Yorkshire as
the preferred venue for the 2015 event which
will take place on October 14th – 15th.
Sheffield offers a fabulous range of
conference, hotel and outdoor sporting
facilities and is now embarking on new
marketing initiatives to promote and position it as the ‘Outdoor Capital City of the UK’. This follows shortly
after hosting one of the World’s largest sporting events – The Tour de France, which placed Sheffield on
the world stage as a sporting venue, playing
host to international visitors, athletes and
support teams from all over Europe. Not only
is it famous for ‘The Yorkshire Grand Depart’
element of the Tour but it sits on the edge of
the Peak District National Park where
Moss Nook House 6-8 Trenchard Drive
Manchester M22 5NA
Registered office: MBM Commercial LLP t: +44 161 498 61595th Floor, 125 Princes Street, Edinburgh, EH2 4AD e: [email protected] VAT registration No: 233362682 │ Registered in Scotland No: SC366266 w: theoia.co.uk
outdoor enthusiasts can enjoy a range of outdoor activities including rock climbing, bouldering and
mountain biking within minutes of leaving the city centre.
Commenting on the announcement, OIA Chief Executive, Andrew Denton
said, “We put forward a comprehensive bid to host the EOS and I’m really
pleased and proud that we have been awarded the opportunity to organise
the 2015 event in the UK. Having researched several different venues we
feel that the city of Sheffield offers all the facilities that we need and expect,
and more! Not only does the ‘Marketing Sheffield’ team have a great deal of
experience in hosting international events but the facilities within the city are
fantastic and the team are extremely enthusiastic about getting involved and
providing the necessary logistical support for the conference.
We are already looking forward with excitement to
next year, planning an impressive line-up of guest
keynote speakers and a comprehensive programme
interactive seminars and workshops. We also hope
to showcase to the international audience and to our
members, everything that Sheffield and the
surrounding Peak District has to offer in terms of
outdoor recreational activities.”
Mark Held, General Secretary of the EOG was delighted to announce the UK as the host country for 2015
and in awarding the organisation of the event to the
OIA, said, “Following the successful bid by Andrew
and his team, we are convinced that the OIA deserve
to host the 2015 event and will do an exceptional job
of organising a great conference. Their challenge is to
push the boundaries yet again and I’m looking forward
to see how the plans progress during the lead up to
Moss Nook House 6-8 Trenchard Drive
Manchester M22 5NA
Registered office: MBM Commercial LLP t: +44 161 498 61595th Floor, 125 Princes Street, Edinburgh, EH2 4AD e: [email protected] VAT registration No: 233362682 │ Registered in Scotland No: SC366266 w: theoia.co.uk
October 2015. I hope that the wider European outdoor industry and EOG members will support the event
again next year in Sheffield.”
Conference management, organisation and marketing will be handled by specialist outdoor PR and event
management agency MCS which already handles all the administration for the OIA. Additional event
support is also being provided by the ‘Marketing Sheffield’ team.
EndsAbout the OIA www.theoia.co.uk
The Outdoor Industries Association (OIA) is the trade membership body that represents manufacturers, retailers and other organisations that provide products and services for the outdoor leisure pursuits market in the United Kingdom. It provides leadership and promotes the outdoors, persuasively representing the industry's interests in all outdoor recreational activities and at every level and is a high profile, campaigning and lobbying organisation that has developed a strong voice and credibility within government. Its objectives include:
• Supporting outreach programmes to encourage more people to enjoy the outdoors• Lobbying and informing on issues pertinent to the industry in the UK and Europe • Promoting careers and training in the industry• Providing up to date and relevant industry research and insight to help inform and direct strategies• Promoting and collaborating on sustainability and environmental good practice• Providing value for money for members
About Sheffield www.welcometosheffield.co.uk/conference
Sheffield lies at the heart of the UK with easy access by:Road – using the UK motorway network including the M1, M62 and A1(M) Rail – fast connections to London (2hrs), Paris (5hrs by Eurostar) Air – serviced by Manchester, Doncaster and Leeds/BradfordSheffield’s’ ‘Climbing Works’ is the biggest ‘Bouldering Wall in the UK’Sheffield is the only core city with a national park within its city boundary: a third of the city lies in the Peak District National ParkSheffield is regarded as the ‘Climbing Capital’ of the UK with both access to gritstone climbing and bouldering in the Peak District – five miles from the city centreSheffield is home to Steve Peat – Downhill Mountain Bike World ChampionSheffield has conference facilities for 15,000 delegatesSheffield has 2,000 hotel rooms within five minutes walk of the main city centre venues
About EOS 2015 https://vimeo.com/108601768
Moss Nook House 6-8 Trenchard Drive
Manchester M22 5NA
Registered office: MBM Commercial LLP t: +44 161 498 61595th Floor, 125 Princes Street, Edinburgh, EH2 4AD e: [email protected] VAT registration No: 233362682 │ Registered in Scotland No: SC366266 w: theoia.co.uk
Andrew Denton talks about winning the 2015 bid.
Sheffield Host City https://www.youtube.com/watch?v=zVM6JUT62C8&feature=youtu.be
A short video of the host city
The European Outdoor Summit and the EOG
The Summit is an initiative of the European Outdoor Group (EOG), the association set up to represent the common interests of the European outdoor industry.
As a pan-European organisation the EOG is uniquely placed to support the Summit, which will be held in alternate years in different countries.
The national outdoor groups representing these countries will organise each Summit, allowing each event to assume its own identity, content and experience, but with the Summit remaining open to all.
For further information please contact:
Andrew Denton, Chief Executive Officer [email protected]
Lauren Mackenzie, Marketing & Communication [email protected]
Moss Nook House 6-8 Trenchard Drive
Manchester M22 5NA
Registered office: MBM Commercial LLP t: +44 161 498 61595th Floor, 125 Princes Street, Edinburgh, EH2 4AD e: [email protected] VAT registration No: 233362682 │ Registered in Scotland No: SC366266 w: theoia.co.uk
Moss Nook House 6-8 Trenchard Drive
Manchester M22 5NA
Registered office: MBM Commercial LLP t: +44 161 498 61595th Floor, 125 Princes Street, Edinburgh, EH2 4AD e: [email protected] VAT registration No: 233362682 │ Registered in Scotland No: SC366266 w: theoia.co.uk
