Press release

BELIEVE IN WETTERIntroducing Clean Surf powered by Girbau and Ideal.

A brilliant, modern and expert collaboration that will benefit any eco-responsible on-premise laundry or professional textile care operation!

Care for your delicate garments without the need for dry cleaning solvents. Safer for the environment. Safer for your health. Ecologically and enomically sound, saving water and energy!

GIRBAU TEAMS UP WITH IDEAL TO LAUNCH CLEAN SURF, A CLEANER, SAFER AND COOLER WAY TO CLEAN!

Introducing a rad wet cleaning solution that brings OPLs and professional textile care operations everything they need to get started with Clean Surf wet cleaning!

Clean Surf wet cleaning helps professionals take better care of delicate, vintage and soiled garments with a gentle treatment that doesn’t use controversial components like perchloroethylene.

Girbau calculates that initial investment and running costs of Wet Cleaning are a fraction of the costs associated with dry cleaning! Plus you can do loads and loads of laundry too!

MAKING WAVES23th September 2019

Girbau, the world leader in total professional laundry solutions, is teaming up with Ideal, an independent family-run British company that formulates professional laundry and biodegradable wet clean detergents, to launch a new turnkey Wet Cleaning system for OPLS and professional textile care operations. Named CLEAN SURF, this innovative, modern and relevant solution comes with everything you need to carefully clean clothes in water, NP Girbau

including Girbau’s state-of-the-art machinery and Ideal’s biodegradable detergents and stain removal expertise!

This new system sprang from the combination of Girbau’s 60 years of experience as the world leader in manufacturing laundry machinery and Ideal’s know-how in eco-responsible detergent manufacture.

CLEAN SURF has many ways of adapting to the needs of professional textile care businesses. It comes with complete Wet Cleaning training for folks just getting started on their adventure into responsible textile care, and experienced cleaners interested in washing with water and biodegradable detergents without the use of toxic components like perchloroethylene!

In the words of Mercè Girbau, CEO of the company, “This agreement reaffirms our steadfast push for Wet Cleaning and bringing value to our clients’ businesses. To achieve this, Ideal and Girbau have teamed up to offer the UK market a unique, comprehensive solution that facilitates and helps businesses implement the wet cleaning method which brings many advantages in terms of the environment, health and economic and energy savings.”

CLEAN SURF MEANS BRIGHTER COLOURS, BETTER STAIN REMOVAL AND CLEANER CLOTHES! CLEAN SURF stands out for its brilliant results by guaranteeing effective laundering and keeping the colours of delicate, vintage or soiled garments bright. All of this is thanks to the mild treatment at carefully controlled ambient temperature in the washing, drying and finishing processes!

As a world leader in manufacturing laundry machinery, Girbau offers the most innovative Wet Cleaning solutions. For this process, the company has developed the HS SERIES line of washing machines, characterised by their versatility, efficiency and profitability. This line comes equipped with the Inteli Control system, which has a range of customizable programmes to adjust the cycles according to needs, along with the possibility of managing the entire process. For the drying phase, Girbau provides its advanced D SERIES dryers, which also have a smart control panel to easily programme the cycles in a personalised fashion.

IDEAL have designed a set of biodegradable detergents to ensure textiles look visibly clean and smell super fresh, using a blend of non-toxic eco-responsible

NP Girbau

surfactants for brilliant soil removal at ambient temperatures. The CLEAN SURF wet clean range consists of three products; AHOY SPOT, AHOY WASH & AHOY FINISH along with a final rinse sanitiser; AHOY CLEAN and specialist leather and suede cleaning products; HOWDY FAST & HOWDY SALVE.

GIRBAU’S BELIEF IN WET CLEANING The Wet Cleaning system is the ecological and environmentally sustainable alternative to dry cleaning, since it replaces the use of chemical solvents with water and biodegradable detergents. Furthermore, the short duration of the washing and drying programmes means that Wet Cleaning machines consume considerably less water and energy.

With Wet Cleaning, Girbau has calculated that the initial investment and costs of the washing process may be halved. Furthermore, with this system the variety of compatible garments is up to 5 times higher than in drying cleaning processes, encompassing 97% of fabrics. The effectiveness of Wet Cleaning, a solution designed particularly to treat delicate and heavily soiled garments, is amply proven thanks to its cleaning results: brighter colours, fresher fabrics and more pleasant odours.

ABOUT GIRBAU (www.girbau.com)

Founded in 1960, Girbau is a leading company in the world providing comprehensive professional laundry solutions targeted at the industrial, commercial and vended sector. They are renowned for their innovation, efficiency, quality and reliability. Headquartered in Vic (Barcelona), the company operates in 100 countries, has 15 subsidiaries in Europe, North and Latin America, Oceania and Asia, and manufacturing centres in Spain (Vic), France (Aix-les-Bains) and China (Shanghai). The group has more than 1,000 employees and invoiced 170 million euros in 2018. Its steadfast focus on innovation, energy efficiency and sustainability make Girbau a benchmark in its sector, with initiatives like the Girbau Lab and cutting-edge solutions like Mobile Laundry and Girbau Sapphire, which allow laundry to be remotely managed. It is currently the fifth largest manufacturer of industrial laundry solutions in the world.

ABOUT IDEAL (www.idealmanufacturing.com)

Independent, family-run and 100% committed to eco-responsible detergent formulation, manufacture and supply. We proudly make all our products at the Ideal factory in Northamptonshire.

WE’VE GOT CHEMISTRYNP Girbau

A real British manufacturer with soul, a sense of humour, chemistry know-how, genuine laundry expertise, loads of freshness, a bright future and an impressive history! We were the first to introduce fully built detergents to British commercial laundry and we have been at the forefront of wash technology ever since. The new generation of exciting, highly qualified, young chemists in the Ideal R&D lab keeps on innovating!

WE DON’T DO DRY CLEANING

Plus, we don’t make dry cleaning solvents or detergents. From now on, we are totally committed to professional laundry and wet cleaning detergent technology. Here at Ideal, we can get behind wet cleaning. We like it. We believe in it. We’ve seen how good the results can be...

We believe that wet cleaning is cleaner than dry cleaning, much better at removing and suspending particulate and proteinaceous soils. We know that garments smell, look and feel better. It’s also safer to work with and the system offers real undisputable flexibility; you can still use the same machine to do loads and loads of laundry too.

There have been loads of articles published about how, when and who can claim to have first invented ‘wet cleaning’... To be honest, who really cares. It’s all about who’s doing it now. Who’s interested in making it relevant, affordable, cooler, better – and what is it going to take to reach that tipping point.

We choose to work with Girbau, a family- run manufacturer of professional laundry machinery.

Together, we believe that wetter is a better way to clean!

NP Girbau