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Web Usability Workshop
Kreitzberg Library
November 22, 2013
Agenda • Why web usability? • Learning from data • Personas and primary tasks • Writing for the web • Next up…
Questions & thoughts welcome anytime
Why web usability is important
“Don’t Make Me Think”
Steve Krug 2nd Edition
Learning from data
Male 74%
Female 26%
Undergraduates 2013-2014
Corps 65%
Civilian 19%
Comm. 16%
Undergraduates by Lifestyle 2013-2014
Undergraduate Majors
2013-2014
Most Popular 1. Criminal Justice – 396
students 2. Mechanical Engineering – 159
students 3. Nursing – 158 students
Only six majors have over 100
students.
Smallest major is Chinese – one
student.
Faculty 2012-2013
161 Full Time 166 Part Time
216 Men (66%) 111 Women (34%)
Student to Faculty Ratio
12:1
Average Class Size
Lower Level
18.4 Upper Level
12.2
# of Full Time Faculty 1. English (15) 2. Mathematics (12)
3. Architecture & CJ (11 each)
http://projectinfolit.org/
Sad Adjectives
Library is Used 24%
Use online library resources frequently
44% Occasionally
LJ Study
Nearly all students use the library
website. ECAR Study pg. 11
Top Reasons for Using University Desktops 1. Printing 2. Laptop Sub
3. Accessing the library ECAR Study pg. 26
88% Use databases
for course research
PIL
Now now now!
75% want immediate answers
to questions. LJ Study
68% want what they need on site.
LJ Study
Do not think of librarians
83% use instructors for
course research. Only 30% use
librarians. PIL
“…strong preference for consulting course instructors and friends and
peers.” ERIAL Preliminary Report pg. 8
Faculty Tendencies "Faculty members are more likely to recommend online
than onsite services and resources to their students.“
LJ Study
“Faculty training still does not acknowledge the fact that digital media
literacy continues its rise in importance as a key skill in very discipline and
profession” Horizon Report pg. 9
Entering the Library Website
my.norwich
63.91%
Visit Trends
Internet Explorer is the most popular
browser.
Very little traffic from mobile devices.
Less than 4%.
74.15% Windows Nearly 96% of visitors go to one of three pages, then
leave.
Our Patrons Guide
http://guides.norwich.edu/ourpatrons
Personas
What are personas?
• Fictional characters • Have a story • Based on existing knowledge & data
James
CC BY-NC
Olivia
CC BY-NC
Writing for the web
How People Read on the Web
Skim and scan Read in an F pattern – top and left sides of the page
Only about 32% make it to the 5th
paragraph At most read 28% of
the content, more likely 20%
Style Guidelines • Put essential messages near top of the page • Use headers to organize and break up content • Cut unnecessary text • Write in a conversational style using active voice • Use parallel structure • Make good use of links • Watch out for jargon (think about what our users call things)
Before
After
Tone & Voice Voice
The distinct overall personality, style or point of view of writing on your website. KL is user focused and professional-friendly.
Tone How you say it. Adapted to your audience.
How should our web copy be…
What is up next
Upcoming Plans • Editing pages based on guidelines • Usability testing • Migration to LibGuides2
Other ideas…..?
