1Web Content Management Module

Web Content Management Module

Business RequirementsOrganizations want to present their brands online engagingly and consistently across all channels. They also want to be able to drive online sales by delivering unique landing pages and product-specifi c editorial content. They want to offer a superior shopping experience by offering customers exactly the products they are searching for. And fi nally, they want to ensure that they can coordinate all of their content across all channels. To do all this, they need a fl exible, integrated eCommerce and content-management solution that offers compatibility and effi cient data transfer between the functions.

SolutionThe hybris Web Content Management module is a marketing and publishing tool that offers Web content management capabilities that are fully integrated with product content management (PCM) and omni-channel commerce functions. The hybris Web Content Management module makes it easy to manage content across channels – including online, mobile, and Rich Internet Applications – from a single user interface. The solution supports such features as comprehensive preview capabilities preconfi gured for both desktop and mobile devices and the ability to make changes via live edit which enable organizations to easily place and re-use cross-channel marketing campaigns. It features drag and drop of components, synchronization of single components, as well as whole sections and pages, responsive images management and on-the-fl y changes to product content. The hybris Web Content Management module supports multi- and macro-site implementations. Users can select

The hybris Web Content Management module is a marketing and publishing tool that offers Web content management capabilities that are fully integrated with product content management (PCM) and omni-channel commerce functions.

Fig. 1: Create an engag-ing and modern online store by using a respon-sive page template.

from a wide range of page templates and content components to easily update or create new pages. Editorial content can be com-bined with and linked to specifi c products. Built-in user-friendly URLs support search engine optimization by making it easy for search engines to index content, which can help achieve higher rankings. Unicode-standard language support and multi-language content management facilitates localization activities. You can even aggregate content from multiple sources, perform A/B testing for pages and page components (e.g. for promotions), and manage your publishing workfl ow to control content go-live schedules. Organi-zations can achieve a broad range of cost, quality, and productivity benefi ts from basing their content- and commerce-driven websites on a single technology and content source.

Responsive SitesResponsive web design is originally defi ned by responses to the needs of the users and the devices they’re using. The layout of a site changes based on the size and capabilities of the device. For example, on a phone, users would see content shown in a single column view; a tablet might show the same content in two columns. With hybris WCMS users can easily create and manage responsive sites from within a single UI. The default implementa-tion offers four breakpoints to cover resolutions of different types of devices available in the market. Additionally, responsive com-ponents ensure appropriate image sizes for a given breakpoint. You can also assign different images for different devices.

Feature Overview

▪ User-friendly Web Content Management Cockpit ▪ Omni-channel support ▪ Page templates to easily create sites for all channels ▪ Fully responsive storefront components ▪ Four responsive breakpoints for desktop, wide desktop, tablet and mobile experience.

▪ Page template editor ▪ Live edit functionality to edit content while browsing the site ▪ Ability to place and reuse marketing campaigns ▪ Ability to publish landing pages for promotions, categories, and products

▪ Ability to publish content from hybris PCM and hybris Commerce

▪ Ability to display categorized products on customized pages (e.g. seasonal products, special offers, etc.)

▪ Publishing workfl ow management ▪ Synchronization of updated items on component, section or site level

▪ A/B testing for pages and/or components ▪ Separation of content and layout ▪ Linking of editorial content and products ▪ Enhanced preview functionality with ability to simulate access conditions (e.g. date, time of day, etc.)

▪ Pre-defi ned preview context for various desktop and mobile devices

▪ WYSIWYG editor for direct administration of content in preview mode

▪ Formatting options for content (text, paragraph, positioning, and much more)

▪ Management of complex formats like images, text, HTML, video, etc.

▪ Role-based access to content elements for groups and single persons

▪ Ability to add dynamic user restrictions based on user groups ▪ Multi- and micro-site support

OptionalWorkfl ow

▪ Forwarding of content changes to the appropriate manager for signoff (requires hybris Workfl ow module)

Fig. 2: The Web Content Management Cockpit enables you to eas-ily create, manage, and publish content across all channels.

▪ Classic tree navigation for easier site administration and quick browsing through sites and catalogs

▪ Ready to use components built with state of the art technologies, like Bootstrap, Less, JQuery, OWL Caorousel, etc.

Benefi ts

→ Avoid integration costs by using one application for commerce, PCM, and content management

→ Make content easily available across all output channels from a single cockpit

→ Enable fast and easy creation of fi rst-class,multi-function sites with the Web Content Management Cockpit

→ Provide consistent online and mobile site management by adding structured and unstructured content as well as multimedia objects from the same data source

→ Simplify project administration through intuitive navigation, page editing, and preview functionality

→ Save costs and lower implementation time by only needing to create and maintain one site for all devices

→ Create a seamless omni-channel customer experience easily

→ Manage responsive sites from a single, intuitive business UI (WCMS Cockpit) incl. preview mode for different devices

→ Integrate and manage user-generated content

2Web Content Management Module

3Web Content Management Module

About hybris software hybris software, an SAP Company, helps businesses around the globe sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers OmniCommerce™: state-of-the-art master data management for commerce and unifi ed commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris’ omni-channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, effi cient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. Both principal industry analyst fi rms rank hybris as a “leader” and list its commerce platform among the top two or three in the market. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum fl exibility. Over 500 companies have chosen hybris, including global B2B sites W.W.Grainger, Rexel, General Electric, Thomson Reuters and 3M as well as consumer brands Toys“R”Us, Metro, Bridgestone, Levi’s, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris is the future of commerce™. www.hybris.com | sales@hybris.com

Version: March 2015 Subject to change without prior notice © hybrishybris is a trademark of the hybris Group. Other brand names are trademarks and registered trademarks of the respective companies.