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We are a market & social research consultancy that provides research insights (solutions) to support evidence-based interventions.
OUR VISION
To be the No1 world class African research consultancy.
OUR VISON
To provide complete , correct and clear understanding of African people [Topline Africa Insights(TAI)]
OUR MISSIONExcellence, Professionalism,growth and genuine engagement of all people.
OUR VALUES
We provide research insights that guide customer (beneficiary) recruitment & retention strategiesto drive impact or profitable growth. To be in good business (or programs) is to simply retain customers (beneficiaries) profitably (sustainably).
OUR VALUE PROPOSITION
CUSTOMER (BENEFICIARY) RETENTIONWe cover the entire research value chain from organizational problem identification (Terms Of Reference) through data collection
right up to research results communication & action recommendations using workshops approach
1. Angola 2. Benin3. Botswana4. Burkina Faso5. Burundi6. DRC Congo7. Egypt8. Ethiopia9. Ghana10. Kenya11. Eswatini12. Lesotho
13.Malawi14.Mozambique 15.Namibia16.Nigeria17.Rwanda18.Sierra Leone19.South Africa20.Tanzania21.Togo22.Uganda23.Zambia 24.Zimbabwe.
OUR FOOTPRINT
❑ We have full service offices in South Africa & Zimbabwe where our services cover the entire research value chain. ❑ In the Rest Of Africa (ROA) through strategic collaborations with local partners we collect data & provide country insights
❑ Brand Health Check (BHC);❑ Customer Satisfaction Survey (CSS);❑ Innovation Testing( concept, product ,pack etc);❑ Knowledge, Usage & Attitude ( KUA) Surveys❑ Topline Africa Insights (TAI)
OUR SOLUTIONS
❑ Customer Experience (CX) Monitoring (Mystery Shopping);❑ Monitoring & Evaluation (M&Es)/Impact studies;❑ Audience sizing, segmentation & profiling;❑ Graduate Tracer Studies &❑ Topline Help Desk (THD).
OUR TOOLKIT
❑ Topline Online Panel Surveys (TOPS): we do research using electronic database (panel) of customers or beneficiaries.❑ Topline Desk Insights (TDI): derived from pertinent literature, customer records (databases), past research & media.❑ Topline Off The Shelf (TOTS) Research based on prevailing trends: e.g. Covid-19, Topline Africa Insights (TAI) report.❑ Topline Help Desk (THD), we collaborate with Clients on projects to further mine insights as well as share skills & resources..
SECTORS WE SERVE
❑Banking;
❑Developmental/NGOs;
❑Education/Skills Development;
❑Hospitality;
❑Insurance/Funeral;
❑Media;
❑Public Service/Municipalities/Parastatals;
❑Research;
❑Retail/FMCG;
❑Telecoms;
❑Transport/Automobile &
❑Wellness/Health/Pharmaceutical.
“We are generally impressed with the professionalism of the TRS team in terms of meeting deadlines, presentation of insights as well as quality of deliverables in general……”, Director General, Postal & Telecommunications Regulatory Authority of Zimbabwe (POTRAZ)
“Topline Research Solutions has conducted a number of research studies for us….. We are impressed with their research expertise and very satisfied with the quality of the work……met the objectives and provided us with valuable insights……”, HEAD: Client & Market Insights, Insurance…., South Africa
“ …. has outsourced fieldwork in Southern Africa to Topline Research Solutions. Every time we have been very impressed …the excellent communication … Several projects have been logistically challenging and intensive ….Even these were handled competently and professionally. ” Research Director, …., South Africa
Vimbai Kadzura MademutsaHead: Services Sector
Gladys MuchenjeHead: Projects & FMCG Sector
Brian MahuniHead: Public Service & NGO Sector
Daphne Chitiyo: Admin ManagerSithembile Muyambo. Executive Personal Assistant
OUR MANAGEMENT
CEO & CUSTOMER HAPPINESS DIRECTOR
Patson Gasura: [email protected] for Group shareholder & key stakeholder interests
• BSc Honours Agric Economics, University of Zim (UZ), 1992• Joined market/in & social research industry, Feb 1993• Led more than 500 projects for 120 Clients in 24 countries.• Dynamic of Successful Management, SMI, Texas, USA, 2001• Masters Degree Strategic Management, Derby, UK,2004• Founder of TRS South Africa in 2007 & TRS Zimbabwe in 2009• Member of Southern African Marketing Research Association
(SAMRA) & Pan African Media Research Association (PAMRO)• SAMRA Accredited Researcher (SAR)• Advanced Certificate in Company Direction (ACCD), by Institute Of
Directors (IOD). Own BrandPG. www.patgasura.com
MANAGING DIRECTOR
Pauline T. Gasura : [email protected] for business strategy, management guidance, contracts & statutory compliance.
• Co-founder of Topline Research Solutions (TRS) – 2007• Masters in Business Leadership (MBL) – UNISA, 2010
• Dissertation on Project Management Principles
• Member of Southern African Market Research Association (SAMRA)
• Member of South African Institute of Professional Accountants (SAIPA) - 2011
• Bachelor of Accountancy (BAcc) Honours –UZ, 1993• Former Skills Development Facilitator (SDF) for ServicesSETA
RESEARCH DIRECTOR
Dr Tafadzwa Charity Chanyowedza: [email protected] for new business development, research value chain & capacity building (including staff skills development)
• BA Psychology (Hons), Africa University, 2001• Started career in Human Capital Development, skills
development and internal communication, 2001• Masters in Business Administration, University of
Zimbabwe, 2011• PHD in Business & Econs, Stafford University, 2018• Joined Market & Social research – 2019• PanAfrican Researcher, experience in 15 countries
OUR DIRECTORS
