SOCIAL MEDIA CHECKLISTSensible

for Businesses

Identify the challenges they’re struggling with:

Age Range:

Gender:

Occupation:

Income Level:

Education Level:

Industry:

# of Employees:

Type of Business:

Revenue:

Identify the most common questions they have (your sales team hears them all the time!):

Demographics:

DEFINE YOUR target audience

PRO TIP: Focus your content and social posts on information that’s relevant to your target audience. This is important: you don’t want to annoy people or promote yourself too much!

CREATE interesting content TO SHARE

Address the pains of your target audience

Answer frequently asked questions about your products, services, or industry

Address common misconceptions about your industry

Add a post to your company page _____ times per day

Add your events to your Facebook company page to help boost registration

Write a comment...

Respond to follower commentsPromote your posts and offers using Facebook Advertising Identify a monthly budget: $_______

• Promote content offers and blog posts to increase traffic to your website

• Promote your company page to increase awareness and fans

• Create an offer (discount, coupon, etc.) to drive sales

Update Status Add Photos/Video

What’s on your mind?

All Invites Saved Hosting + Create

Ask people to comment, like, or share posts

PRO TIP: Don’t forget to tag people and pages in your posts Use relevant #hashtags in your posts

Write ___ new blog post(s) each week Create ___ new content offer(s) a month

PRO TIP: Use your target keywords in post titles and content

Target keywords:

• Longer posts (800-1200 words) get the most ROI. Use amix of shorter (300-500 words) and longer posts.

• Include a large featured image and relevant metadescription on your post to enhance shareability

• Optimize posts to include target keywords

• End each post with a call to action that links to a landingpage for a relevant content offer

• Include social sharing buttons on your post to encourageother people to share your content

B l o g P o s t s C o n t e n t O f f e r s

• Types of content offers include checklists, ebooks,infographics, tip sheets, webinars, etc.

• Create a landing page and form for each offer, along with athank you page to provide a download link

• Include a featured image and relevant meta description onyour landing page to enhance shareability

• Include sharing buttons on landing pages to encourageother people to share your content

201 156 90 103

Username

1892 453 346

@Username

TWEETS FOLLOWING FOLLOWERS

Retweet posts from influencers and followers

Post at least _____ tweets per day

Use Twitter Cards to embed rich media into your tweets and ramp up user interaction

• Circulate blog posts

• Circulate content offers

• Include a call to action

• Attach images to tweets• Thank others for circulating your content

• Respond to complaints or support requests

Follow _____ new people or companies weekly

Read ____ articles posted by industry influencers and competitors to stay on top of trends

Monitor mentions and retweets

Consider using Twitter polls to encourage interaction and learn more about your followers

What’s happening?

Reply Retweet Like More

PRO TIP: Encourage your employees to establish a LinkedIn profile to help circulate company content to their professional network

Each week, review your calendar and connect with people you’ve met

Add company updates ___ times per week

Scan industry groups for trends and news ___ times a week

Update your company profile at least ___ times a monthAsk for professional recommendations from customers and colleagues ___ times per month

• Customers

• Colleagues

• Partners

• Prospects

• Keep tone professional

• Circulate blog posts

• Promote content offers

• Encourage event registration

• Circulate job postings

• Respond to questions and comment on discussions

• Post relevant content offers and blog posts from your company and other sources (if group rules allow)

• Upload or link to SlideShare presentations from speaking engagements

• Upload or link to non-confidential work samples

• Update relevant experience and certifications

PRO TIP: Add #hashtags so posts appear in trending topics Use promoted tweets Identify a monthly budget: $ _______

Always use keywords in

your pin descriptions & board titles

• Infographics

• Images from blog posts (and link to the posts)

• Behind-the-scenes company photos

• Company videos and demos

• Memes with text displaying your company’s philosophy

Each week, add ___ new pins and boards to your company page

Follow ___ new inspiring boards each week from users related to your industry

Add boards that your

clients would be interested in

PRO TIP: Make sure pins link back to your website to drive traffic

Republish your original blogs on your personal LinkedIn Pulse

Give professional recommendations to customers and colleagues ___ times per month

PRO TIP: Don’t forget to use LinkedIn to research prospects and job candidates before meeting with them

Subscribe to new channels inyour industry ___ times a month

Find ___ new videos each week to share on Facebook, Twitter, and Google+

Plan a video that showcases an area of business expertise

Use cards and annotations as powerful calls to action to drive traffic and leads to

Engage a videographer for company events―interview loyal customers and enthusiastic employees, and post testimonials to YouTube

PRO TIP: Keep the videos relevant to your industry, but don’t forget to sprinkle in some fun

What to Watch

My Channel

My Subscriptions

History

Search SlideShare for content relevant to your target audience, and share on your company’s social networks

• Presentations

• Infographics

• eBooks

• Case Studies

Update SlideShare at least ____ times per month

Write ___ blog posts per month sharing great content from SlideShare that would help your target audience

Content to add to Slideshare:

Create clickable CTAs right in the slides of the decks you upload

PRO TIP: Always remember to credit the source of the content and link back to their website or blog as a professional courtesy

Upload Now

USERNAME

Edit your profile

posts

User Name

followers following212 876 149

• Photos

• Memes

• Infographics

• Videos/demos

Content to add to Instagram:

Add multiple, relevant hashtags to each post (Instagram will let you include up to 30 tags!)

• Images of your office

• Pictures of company events and parties

• Memes with text displaying your company’s philosophy

Tell your company’s story by posting:

Add original content ___ times per week

Promote at least ___ posts from influencers and thought leaders each week

Follow and feature at least ___ customers or followers per week Follow

PRO TIP: Don’t forget! Instagram has a native 15-second video component, which is the length of a TV commercial. Consider how you can tell stories and educate followers with this feature.

Follow topics and subtopics related to your business

Overview Topic FAQ Feed Most Viewed Writer

Post a blog ___ times per month

Create new topics that aren’t on the site yet

PRO TIP: Be helpful, not self-promotional. Quora users are looking for answers, not salespeople.

Social Media

What is Quora?Quora is a Q&A service that’s also a great place to show thought leadership and engage with others

1

thewholebraingroup.com | 734.929.0431 |

Ask and answer questions ___ times per week

Ideal time of day to catch your target audience: ___

Broadcast ___ times per month

Share your broadcast on Twitter and turn on the location tagging option

PRO TIP: Live-engage with your customers during your scopes by responding to comments as they come in.

• New product release

• Live Q&A/Ask Me Anything

• Behind the scenes

• In-the-moment storytelling

• Creative engagement initiative

Choose content to live stream:12

Hot Air Balloon Smalltown, US

Jane Doe

LIVE