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© Watertight Marketing Ltd LOYALTY LOYALTY TRIAL TRIAL AWARENESS AWARENESS EVALUATION EVALUATION ADOPTION ADOPTION INTEREST INTEREST THEIR NEEDS THEIR THEIR EMOTION LOGIC TEAM TIME 3 9 6 12 THE Watertight MARKETING FRAMEWORK watertightmarketing.com/ifpconf From the best-selling book by Bryony omas

Wate tight MARKETING FRAMEWORK - Wayfinder · "This isa breakthrough marketing book for small businesses " Mark Mason CEO, Mubaloo WATERTIGHT MARKETING DELIVERING LONG-TERM SALES

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© Watertight Marketing Ltd

LOYALTYLOYALTY

TRIALTRIAL

AWARENESSAWARENESS

EVALUATIONEVALUATION

ADOPTIONADOPTION

INTERESTINTEREST

THEIR NEEDS THEIR THEIREMOTION LOGIC TEAMTIME

39

6

12

THE Watertight MARKETING FRAMEWORK

watertightmarketing.com/ifpconf

From the best-selling book by Bryony Thomas

WHAT?WHAT?WHAT? HOW?HOW?HOW? WHO ELSE?WHO ELSE?

Your Message Your Core Tool Their Influencers

© Watertight Marketing Ltd

AW

AR

ENES

SIN

TER

EST

EVA

LUA

TIO

NTR

IAL

AD

OP

TIO

NLO

YALT

Y

watertightmarketing.com/ifpconf