Washington Health Benefit Exchange

Outreach Technical Advisory Committee

August 12, 2014

Meeting Protocol

▪ Open public meeting

▪ Callers are in listen-only mode

▪ Participation limited to Outreach TAC Members

▪ Public comment period at end of meeting

▪ GotoWebinar▪ Chat feature▪ Raise your hand▪ We will unmute committee members (please mute

your own phone)

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Outreach Technical Advisory Committee Membership

Eric Earling Premera

Carrie Glover Within Reach

Julie Severson Neighborhood House

Matthew McColm Office of Raul Martinez Farmers Insurance

Robin Hilleary Moda Health

Sally Mildren Coordinated Care

Courtney Normand Planned Parenthood Votes Northwest

Patricia Gepert Wash. Association of Community and Migrant Health Centers

Brittany Jones Cowlitz Indian Tribal Health Clinic new!

Suzanne Pak Cornerstone Medical Services

Dr. James Polo Mary Bridge Children’s Healthcare

Grace Sandoval Healthpoint

Mary Wood Health Care Authority

Agenda

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• Welcome and HBE Update• Health Literacy• Washington Healthplanfinder Business• Questions/Discussion

Washington Health Benefit Exchange

Health Benefit Exchange Update

September 12, 2014

Kelly Boston

HBE Updates – System Activities

▪ Enrollment/payment transactions with Carriers ▪ Substantial progress being made to correct payment/enrollment transactions▪ August 30 release – high priority code fixes▪ Audits resolved 18,000 account issues related to payments▪ Working to complete remaining issues by end of September

▪ Upcoming releases preparing for open enrollment▪ September 20 – Corrections▪ November 10 – Renewal functionality, loading new plan information

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Updates - Consumer Survey▪ Collect input on service improvements▪ Correspondence▪ Healthplanfinder – ease of use, plan selection ▪ Consumer assistance – reasons, experience

▪ Telephone Survey▪ 40 questions – 15 minutes▪ English and Spanish▪ QHP, WAH, Individual, mixed, SHOP, enrolled, eligible but not enrolled

▪ Characteristics – insurance status, access to care, need for care

▪ Survey begins next week

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HBE Updates - Budget

▪ Board meeting – August 14, 2014 (special budget meeting)▪ Board adopted a proposed budget of $59 million▪ Requires legislative action to increase appropriation▪ Increases allocations for marketing/communication and IPA/Navigator

▪ No cost extension

▪ Additional Level 1 grant request▪ Call Center▪ Navigator

▪ Cost allocation - Medicaid

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2015 Health Plans

▪ OIC/HBE Approved 10 Carriers, 82 QHPs (individual/family)

▪ 5 Pediatric dental plans

▪ Bridgespan offering first Platinum level plan

▪ 3 plans still under review by OIC (2 health/1 dental)

▪ 2 small group Carriers (Moda/Kaiser)

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Upcoming meetings

Exchange Board September 15 8 am – 9 am (tentative)Exchange Operations September 17 1 pm – 3 pmTribal Advisory WorkgroupSeptember 18 2 pm – 4 pmExchange Board September 25 9 am – 3 am Navigator TAC September 25 3 pm – 4:30 pmHealth Equity TAC September 30 3 pm – 4 pmAdvisory Committee October 2 1 pm – 3 pmConsumer Workgroup October 2 11 am – 12 pmAgents-Brokers TAC October 7 9:30 am – 10:30 amPlan Management Workgroup October 7 1 pm – 3 pmSHOP TAC October 9 1 pm – 2 pmPolicy Committee October 14 1 pm – 3 pm

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Washington Health Benefit Exchange

Health Literacy Update

September 12, 2014

Pam Cowley

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Health Literacy Vision

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All Washington residents know how and where to access health insurance. All Washington residents understand their health insurance options, their rights, their cost, their responsibilities and their coverage. All Washington residents know the value of health insurance in staying healthy across the lifespan.

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Phases of Work

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NeedsAssessment

Design andDevelopment

Review and Acceptance

Incorporate toolsinto pertinent areas of work

Survey of Navigator, Outreach and Health Equity Technical Advisory; focus groups with consumers and community partners. Finalize decisions on strategies.

Creative development, exploration of nontraditional tools and stakeholder recommendations.

TACs and key stakeholders offered review. Translation process begins.

Finalize tools and production. Storefront the materials in the website, print shop and outreach toolkits.

Timeline will be based on contract services agreements.

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• Assessment Findings

• Key Materials• Glossary of Terms (8 Languages)• Social Media most confusing insurance terms• Regional promotions• ABC’s of Insurance Guide• Getting Health Insurance if You’re Not a Citizen• Tribal Handbook• Infographics and video

• Timeline, Campaigns and Implementation

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Assessment, Design and Development

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Assessment, Design and Development

Clear and Simple DesignAvailable in 8 Languages

How it Works

Assessment, Design and Development

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Clear and Simple DesignInsurance Terms

How it WorksAvailable in 8 Languages

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Based on data taken from Oct. 1, 2013 through Feb. 28, 2014

ABC’s of Health Insurance

Assessment, Design and Development

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Based on data taken from Oct. 1, 2013 through Feb. 28, 2014

Step-by-Step Guide to Better HealthAvailable in 8 LanguagesReading Level Grade 5.3

Regional Campaigns with Health Literacy Messages

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Based on data taken from Oct. 1, 2013 through Feb. 28, 2014

Washington Health Benefit Exchange

Washington Healthplanfinder Business Update

September 12, 2014

Kristi Stickland

New Branding▪ SHOP has been rebranded to Washington Healthplanfinder Business

▪ Washington Healthplanfinder Business is a customer-friendly, online marketplace that allows employers to compare plans, decide their contribution level and manage payment – all in one place. Small business owners can also access tax credits when they enroll through Washington Healthplanfinder Business.

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Core Messages▪ More control

▪ Through Washington Healthplanfinder Business, small business owners can choose the range of coverage they want to offer and their contribution level.

▪ Employees have the freedom to view plans side by side and choose the level of coverage that fits their needs and those of their family.

▪ Administrative ease

▪ Washington Healthplanfinder Business makes it easy for small business owners to see the costs and benefits of covering themselves, their families and their employees.

▪ Washington Healthplanfinder Business makes the administration process simple through consolidated billing, saving businesses time and hassle.

▪ Help is available

▪ If you have questions, expert support is available online, on the phone and in person through local brokers.

▪ There are hundreds of registered brokers who can answer questions and help small businesses cover their employees through Washington Healthplanfinder Business.

▪ Washington Healthplanfinder Business is a reliable resource and the only place where small businesses can access health insurance tax credits

▪ Washington Healthplanfinder has already helped a million individuals enroll in quality, affordable health coverage.

▪ Small business owners can access tax credits when they enroll through Washington Healthplanfinder Business.

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Carriers and Plans▪ 23 plans approved by HBE Board of Directors in August▪ Kaiser Health Plan of the NW: Clark and Cowlitz counties▪ Moda Health: Statewide

▪ New broker Quoting Tool available in October

▪ Washington Healthplanfinder Business opens October 17, 2014

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Marketing

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▪ Working with GMMB to develop communications and PR plan

▪ Target groups:

o brokers

o small business owners

o entrepreneurs

o mico-businesses

o industry professionals

o chambers of commerce

o business incubators

▪ Earned media: food truck events, partnerships, share your story

Collateral Materials▪ Available at wahbexchange.org

▪ Washington Healthplanfinder Business fact sheet

▪ Broker fact sheet

▪ Info postcard

▪ Toolkit for brokerso Talking pointso Postcard for lead generationo Social media contento Web badges

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Broker Outreach▪ Brokers are a key influencer of the success of Washington

Healthplanfinder Business

▪ Broker Trainings Sept.-Nov.

▪ Call to Action to find a broker is standard on all business outreach materials

▪ Partnership with WAHU

▪ Business News: NEW bi-weekly newsletter

▪ Washington Healthplanfinder Business LinkedIn group

▪ Social media engagement

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Upcoming Outreach▪ Social media- beginning of October

▪ Media- press releases, op-ed from HBE

▪ Partnerships:o Puget Sound Business Journalo Business Incubatorso Uber, Lyft or Yellow Cabo WAHUo Small Business Associationo Insurance Carriers

▪ Correspondence to 4,300 employer accounts

▪ Chambers of Commerce presentations

▪ Small Business Saturday- following Thanksgiving

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Questions and Comments

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