Washington Health Benefit Exchange

Outreach Technical Advisory Committee

April 17, 2015

Meeting Protocol

▪ Open public meeting

▪ Callers are in listen-only mode

▪ Participation limited to Outreach TAC Members

▪ Public comment period at end of meeting

▪ GotoWebinar▪ Chat feature▪ Raise your hand▪ We will unmute committee members (please mute

your own phone)

2

3

Outreach Technical Advisory Committee Membership

Eric Earling Premera

Carrie Glover Within Reach

Matthew McColm Office of Raul Martinez Farmers Insurance

Robin Hilleary Moda Health

Sally Mildren Coordinated Care

Courtney Normand Planned Parenthood Votes Northwest

Patricia Gepert Wash. Association of Community and Migrant Health Centers

Brittany Jones Cowlitz Indian Tribal Health Clinic

Jaelen Pace Volunteers of America

Suzanne Pak Cornerstone Medical Services

Dr. James Polo Mary Bridge Children’s Healthcare

Mary Wood Health Care Authority

Michael McKee- New International Community Health Services

Agenda

4

• Welcome and HBE Updates• Tax Campaign & SEP• 2015 Communications & Outreach Plan• Questions

Washington Health Benefit Exchange

HBE UpdatesKristi Stickland

Budget UpdateHouse $124M• Comparable to other state-based marketplaces• Allows the Exchange to maintain its current level of operations• HBE will be able to provide an adequate customer support network • Allows HBE to make needed website improvements over the next two years• Funds the Exchange through a current two percent state tax on all health insurance premiums associated

with Exchange enrollment, assessments for insurance companies that offer Qualified Health Plans offered through the marketplace, and funding from the Health Care Authority for Medicaid services provided by the Exchange.

Senate $86M• Threatens the viability of Washington Healthplanfinder and has considerable impacts to our customers,

insurance companies and the long-term success of the Exchange. • Does not allow the Exchange to utilize any state funding generated from the current two percent state tax, as

well as reimbursements for outreach and enrollment services provided to more than 1.8 million Medicaid customers

• Drive up the cost of health plans by relying primarily on increasing the current assessment to participating companies by 238 percent.

Late last week, Ron Sims, HBE Board Chair issued a statement regarding the HBE legislative budget proposals.

General Updates

Medicaid Plan Selection Consumer Usability – April Community stakeholder mailing list MPS@hca.wa.gov

Premium Aggregation Removed from Washington Healthplanfinder In development and testing in late summer (TBD) Consumer and Navigator/Broker messaging will be available later

this summer, prior to OE3

Washington Health Benefit Exchange

Tax Campaign/SEP UpdateBethany Frey

Tax Campaign/1095-A Formswahbexchange.org/1095A

Flyer for Tax Preparers- New!Flyer for Navigators and Brokers- New!

Outreach materials and information:▪ Navigators and Brokers▪ CPA, tax preparers

▪ 17,000 email list of CPAs

▪ Media▪ Social Media

Spring 2015 Special Enrollment

The Spring 2015 Special Enrollment Period starts February 17 and will end on April 17, 2015. The deadline to apply for coverage during this Spring Period is 4:59 p.m. on April 17.

Broadly defined – barriers to enrollment, tax penalty, renew issues

No documentation requirement Does not replace SEP for those with a

“qualifying event” or conditional eligibility requirements

FAQs

▪ February 17-April 17• 18,000 Special Enrollments opened by an account worker• Approximately 9,000 customers have enrolled

▪ Open for consumers who experienced:• system delays• technical defects in Washington Healthplanfinder• misunderstandings regarding penalties for not having

insurance• unclear instructions regarding the necessary steps for 2015

enrollment

▪ Individuals may request the SEP by calling the call center

Washington Health Benefit Exchange

2015 Communications & Outreach PlanKristi Stickland & Bethany Frey

2015 Communications & Outreach PlanObjectives:

▪ Revitalize communications channels to enhance the Customer Support experience and educate consumers about the enrollment process. (social media, toolkits, website, etc)

▪ Nurture Qualified Health Plan Enrollment among targeted and diverse populations of Washington State residents. (campaigns, diverse populations, small business)

▪ Rebuild trust with customers and stakeholders leading into the third year of open enrollment (crisis communications, story arc, operational support)

▪ Activate grassroots engagement and local media coverage through enrollment tours, strategic partnerships and storytelling.

2015 Communications & Outreach Plan▪ Limited budget

▪ Funding from partners, carriers, advertising funds

▪ Digital Engagement▪ Social media

▪ Increased customer support

▪ Corp website redesign

▪ Targeting QHP populations▪ Running events▪ Restaurants, wineries, breweries▪ Small businesses- National Small Business Week (May 4-8)

2015 Communications & Outreach Plan

▪ Special Enrollment/ Qualifying Events Campaigns▪ Moms, Women Owned Businesses

▪ MamaCon, Business Among Moms events- May

▪ LGBTQ▪ Pride Fest- June

▪ Graduations, Moving▪ College Outreach- May/June

▪ Distributing Health Literacy Tools and Info

Questions

16