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In what can only be describedas earth-shaking news, the Michi-gan Science Center is created anexhibit about earthquakes de-signed by University of DetroitMercy students.
The entire exhibit is the resultof a collaboration between Uni-versity of Detroit Mercy, FordMotor Company Fund (FordFund), Detroit Cristo Rey HighSchool and the Michigan ScienceCenter.
The exhibit explores the sci-ence behind earthquakes througha table exhibit especially designedby Detroit Mercy dual enrollmentstudents from Cristo Rey. Engi-neering students and facultyworked together with educators
at the Michigan Science Center,which is located in Detroit next tothe Detroit Institute of Arts.
They all got together to developthe concept, said Dave Pember-ton, spokesman for University ofDetroit Mercy, and later the proto-type for this interactive display.
The project was made possibleby a grant from the Ford Fund’sFord Community Corp. (FCC).
Through a partnership withDetroit Mercy’s Institute forLeadership & Service, FCC aimsto support faculty and studentswho are interested in developinga service-learning project tomeet the needs of a nonprofitorganization or target popula-tion in the metro Detroit area.
“I’m very thankful Ford Fundgives us the support to do proj-ects like this because it’s a greatopportunity,” said Detroit Mercygraduate Nynke Van Der Goot,who was one of the lead Engi-neering students on the project.“All the students involved in theproject learned a lot. For me, itgave me real-world experience.It’s also great that we can make adifference in the community.”
Van Der Goot and Detroit Mer-cy student Jonathon Mittelstaedtcreated the proposal to developa project for the Michigan Sci-ence Center. Once the proposalwas approved, Van Der Goot and
It’s finally here. Details ofCadillac’s 2019 Pedestal EditionATS-V Coupe and CTS-V SuperSedan have been made availableto the public.
The vehicle is designed to cele-brate the successful first 15years (2004-18) of its Cadillac V-Series sub brand, said Cadillacspokesman JL Lavina.
The limited-run models arealso meant to bid a grand farewellto the third generation of ultra-high-performance V-Series mod-els, and open the next majorchapter in the sub-brand’s story.
In total, 300 Pedestal Editionswill be built for sale in the U.S.,Canada, and the Middle East.
The special-edition variantsare named in tribute to CadillacV-Series’ time spent at the pinna-cle of luxury high-performance,said Lavina.
The Pedestal Edition of theCadillac ATS-V Coupe and CTS-VSuper Sedan features a commem-orative application of an all-newexterior color – Bronze SandMetallic, accented with BlackChrome trim and grille surround,V-Series forged light-alloy wheelsin After Midnight finish over mas-sive red Brembo brake calipers.
The Carbon Fiber Package,standard on every 2019 ATS-V,
®TechCenterNews®
VOL. 44 NO. 9 NOVEMBER 12, 2018Covers the Tech Center and the Immediate Area
WARREN, MICHIGAN
View This Week’s Edition at http://TechCenterNews.com
2019 Cadillac Pedestal Edition of the CTS-V Super Sedan
They’re talking about a brandnew day for GM – creating a newbrand to promote eBikes.
“Since committing to an all-electric future, General Motorsis developing revolutionary, flex-ible electrification technologiesthat will enable our team todream beyond the traditionalvehicle and give our customersthe freedom of movement thatthey seek,” said Jennifer Cath-cart, GM Marketing and Innova-tion manager for eBikes.
“Today, our team brought oneof those dreams to life when we
revealed two innovative, inte-grated and connected eBikes –one folding and one compact –without a brand.”
GM wants customers to be in-volved from the start, so thecompany is asking enthusiastsfrom around the globe to helpname the eBike brand usingwww.eBikeBrandChallenge.com.The deadline is Nov. 26.
The challenge participantresponsible for the selectedeBike brand name will receive$10,000 and nine other partici-pants responsible for runner-up
submissions will each receive$1,000.
“We’re going to launch theeBikes in the year 2019,” Cath-cart said. “We will present moredetails about the eBikes when weget closer to the launch date.”
It’s Not Your Grandfather’s Bike
GM’s compact eBike, as opposed to its collapsible version (see page 3)More than 500 animal lovers
visited 40 informational boothsand interacted with animals ofall kinds at Macomb CommunityCollege’s 15th annual People,Pets and Vets on Nov. 3.
Highlights included live spayand neuter surgeries and a teddybear clinic where children couldbring in injured stuffed animalsfor loving repair.
The event was sponsored byMacomb Community Collegeand the Michigan VeterinaryMedical Association, said SeanPatrick, manager of Media Rela-tions at MCC.
The special event allowedthose attending to interact withanimals of all kinds includinghousehold pets, reptiles, exotic
MCC Stages EventFor the LoveOf Your Pet
Van Der Goot, left, discusses earthquake machine with Byrd.
UD Mercy Seeks to Shake Up Student Awareness of STEMCONTINUED ON PAGE 5
CONTINUED ON PAGE 3
Cadillac Elevates New 2019 V-Series to a Pedestal
CONTINUED ON PAGE 5
Sometimes it’s just nice to beable to help. In summer 2006, Dr.Jim Osborn and his wife Amy Jowelcomed their newborn son,Austin (middle name Hatcher),into the world. Within weeks,their bright, cuddly baby boy be-gan to show signs of an illness,and days later, they would learnhe had inoperable brain cancer.
Just two weeks later, young“Hatch” died. Devastated, thecouple decided to honor theirson by helping other parents ofchildren stricken with cancer –and through their loss, theAustin Hatcher Foundation forPediatric Cancer was born.
The Osborns registered thecharity the following Decemberwith the mission to help raiseawareness of pediatric cancerand to provide support for fami-lies struggling to cope with its ef-fects and treatment. LeveragingJim Osborn’s experience as an
orthopedic surgeon guided themto a holistic approach to sup-porting cancer survivors –healthy lifestyle education, psy-cho-oncology and diversionarytherapy coupled with industrial
arts as a form of reparative ther-apy.
As longtime motorsports en-thusiasts, the Osborns turned to
Baby’s Loss is Cancer Research’s Gain
Ford donated a 2019 Explorer to the Austin Hatcher Foundation.
by Jim Stickford
Volvo is transforming.Those were the words spoken
by Anders Gustaffson, seniorvice president of the Americasand president and CEO of VolvoCar USA at the Automotive PressAssociation gathering Nov. 8.
Speaking at the Gem Theaterin Detroit about the future of theVolvo brand in the United States,he said, “We are known for thesafety of our vehicles, but we arenow focusing on design, technol-ogy and electrification.”
He told reporters at the Nov. 8gathering that the great thingabout the United States is thatit’s not really so much a countryas a continent when it comesto Volvo developing a brandstrategy.
That was important to consid-er because Volvo used to be a Eu-
Volvo to Focus on Design,Technology, Electrification
Gustafson
CONTINUED ON PAGE 2
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Mittelstaedt, along with DetroitMercy Associate Professor ofMechanical Engineering Nassif
Rayess, taught a class withdual enrollment students fromDetroit Cristo Rey, who weretasked with creating an idea forthe project.Dual enrollment is a special
program at Detroit Mercy, whichallows high school students totake classes at the university forcollege credit.The students toured the Michi-
gan Science Center and devel-oped several different ideas be-fore settling on the EarthquakeTable, Pemberton said. Soonafter, Van Der Goot, Mittelstaedtand Professor of Mechanical En-gineering Jonathan Weaver builtthe prototype, which was recent-ly tested at the Michigan ScienceCenter.“It’s amazing,” said Van Der
Goot, who graduated in May andnow works as a product engineerat The Woodbridge Group.“When we started, it was just
an idea, a very vague idea, but Ireally wanted to see a new exhib-it in the Science Center.“Now the prototype is here
and it’s really a feeling of accom-plishment.”The Earthquake Table allows
Science Center guests to createstructures and then test howthey would hold up to simulatedearthquakes. Guests can learndifferent techniques used inmodern buildings to ensure theirstructures are sound.“Users learn how to build a sta-
ble structure so it doesn’t shakeas much,” Van Der Goot said.“For example, if you use trian-gles, you can build a more stablestructure than just havingsquares. It gets people interestedin earthquakes and maybe thescience behind earthquakes.”The project is in its final stages
after being tested by ScienceCenter patrons, with plans for itto become a permanent exhibit.“I think they came up with a
really great design,” said CassieByrd, chief learning officer at theMichigan Science Center. “Thenice thing about the exhibit is itssimplicity. It’s gotten us excitedabout how we might incorporate
more community-built exhibitsinto our galleries.”Van Der Goot said the dual en-
rollment students really enjoyedthe class, and she’s hopeful itwill encourage them to pursue acareer as an engineer.“Sometimes high school stu-
dents think engineering is allmath,” Van Der Goot said. “Ithought maybe it will be cool forthe students to do somethingthat’s more real life, then maybethey’d get more interested in en-gineering. It can motivate themto think, ‘Oh, engineering is fun.There’s a lot of cool stuff thatgoes into engineering.’ Becausethere are not enough engineersin the world right now.”For more information on the
Ford Community Corp., visithttps://www.udmercy.edu/about/mission-vision/lead-serve/ford-community-corps.php.For more information on De-
troit Mercy’s engineering pro-gram visit https://eng-sci.udmer-cy.edu/academics/engineering/index.php.
Several hundred GM employ-ees attended a special VeteransDay event honoring our nation’smilitary at the VEC building.The Nov. 8 gathering began
with the presentation of the col-ors. The color guard from thenearby U.S. Army TACOM com-mand posted the colors.This was followed by a talk
from Steve Hill, GM vice presi-dent of U.S. Sales, Service andMarketing.GM spokeswoman Jasmin
Saleh said that he is also the ex-ecutive champion for the GM Vet-erans Employees ResourceGroup.Hill spoke about the three pil-
lars of veterans’ needs – job, ve-hicle and home. He then sharedinformation about how GM helpsveterans by means of the annualgala that supports the StephenSiller Foundation.The money raised to help the
foundation goes toward the con-
struction of “smart” homes, Hillsaid. These homes are designedaround the needs of veteranswho have had limbs amputated.Hill then talked about GM’s Mili-tary Discount Program and thecompany’s Hiring Heroes initia-tive.Combined these efforts and
programs help veterans meet thepillars of their needs, Hill said.In addition to Hill’s speech, a
$1,500 check was presented tothe GM Vets Returning Home ini-tiative by David Small, UAW pres-ident of Local 160; TonyChurchill, UAW Local 160 Veter-ans Committee chairman; SteveRawa, financial Veterans Commit-tee chairman at Local 160; andShannon McClintock, a designerand member of GM’s VeteransAffinity Group at the Tech Center.Pablo Estrada, Jr., a brigadier
general for the Michigan NationalGuard as well as a senior manu-facturing engineer, spoke about
the guard and its missionsaround the world.He was followed by Keith Nat-
trass, head of GM Military andVeterans Affairs, who spokeabout the company’s support of
the military and its history of mil-itary defense over the past 100years, including reinventing mo-bility on the battle field with newtechnology (fuel cell) GM prod-ucts.
PAGE 2 NOVEMBER 12, 2018TECH CENTER NEWS - WARREN
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Author Susan Whitall is com-ing to the Civic Center branch ofthe Warren Library on Thursday,Nov. 15, at 6 p.m. to talk abouther book, “Joni on Joni: Inter-views and Encounters with JoniMitchell.”Books will be available for pur-
chase and signing, said Warrenlibrarian Paul Konkolesky.Space is limited so those inter-
ested in attending should call586-574-4564 to reserve a spot,said Konkolesky.
Author VisitingWarren Library
CONTINUED FROM PAGE 1
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Hill spoke of GM’s efforts to help create “smart” homes for amputees.
GM Honors Nation’s Veterans at Tech Center Ceremony
Ford Works With Students to Develop Earthquake Device
BANGKOK (AP) – Tesla saidNov. 8 that its new board chairreplacing Elon Musk will be atechnology and automotive in-dustry veteran, Robyn Denholmof Australia’s Telstra.The appointment to the full-
time position takes effect imme-diately though Denholm willleave Telstra, Australia’s biggesttelecoms company, after a six-month notice period, Tesla said.An Australian, Denholm is Tel-
stra’s chief financial officer andhead of strategy and already hasserved on Tesla’s board as an in-dependent director. She hasworked at Sun Microsystems andheld finance management postsat Toyota in Australia.“I believe in this company. I
believe in its mission and I lookforward to helping Elon and theTesla team achieve sustainableprofitability and drive long-termshareholder value,” Denholmsaid in a statement.Musk agreed to vacate his
post as board chairman as partof a settlement with U.S. regula-tors of a lawsuit alleging heduped investors with misleadingstatements about a proposedbuyout of the company.The settlement with the Secu-
rities and Exchange Commissionallowed Musk to remain CEO ofTesla but required him to relin-quish his role as chairman for atleast three years.Musk cited Denholm’s long ex-
perience in the tech and auto in-dustries as strong advantagesand said in a statement that helooked forward to working withher.
Tesla Names NewHead of Board
Cathcart said the eBikes weredesigned by GM engineers at theTech Center in Warren. Whilethey have experience designingdrivetrains and electric systems,they are used to doing that forautomobiles and not eBikes.“It’s a heck of lot simpler to de-
sign an eBike,” Cathcart said.“There are a lot fewer movingpieces that need to go together.They may be simpler, but look atthe eBikes that were designed.One is foldable and one is com-pact. They are innovative andhave many safety features. We’llrelease more details in 2019. ButI will say that we will take theeBike to the next level.”GM has many iconic brands,
Cathcart said. And GM wants itseBikes to have their own “iconic”brand voice. And one way to helpmake that happen is to get itsbuyers engaged in the brandright off the bat.“We want to tap into the cre-
ativity of our new customers,”Cathcart said. “And I must saywe’ve been astounded by thenumber of people who have sub-mitted ideas on the brand’s newname. We have had a lot of en-gagement with the public.”“As an avid cyclist and urban
commuter, I know how great itfeels to get where I’m going easi-ly and to show up sweat-free,”said Hannah Parish, director ofGeneral Motors Urban MobilitySolutions. “We blended electrifi-cation engineering know-how, de-
sign talents and automotive-grade testing with great mindsfrom the bike industry to createour eBikes. Now we want to ex-pand our thinking beyond thecompany walls and hear frompeople who like to move andhave rad ideas.”Here’s what GM is looking for,
Cathcart said. Simple, smart andbold concepts capable of bring-ing the eBike brand to life andfun ideas capable of being under-stood around the world. Peoplewho enter name ideas should ex-plain why that name is a goodone in about 100 to 150 words.“This is part of GM’s larger vi-
sion for the future – a future withzero crashes, zero emissions andzero congestion,” Cathcart said.“We are solving transportationneeds. In this case we’ve come
up with two eBikes that are trulyinnovative and are designed tobe an answer to hardship forpeople who live in cities.”GM will announce the win-
ners in early 2019. Details areavailable at eBikeBrandChal-lenge.com.
This Is Not Your Grandfather’s Bike
®TechCenterNews®
NOVEMBER 12, 2018 PAGE 3COVERS THE TECH CENTER AND THE IMMEDIATE AREA
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The holiday shopping seasonis here and Macomb County isworking to help local retail busi-nesses serve their customers inan effort to support independ-ently owned and operated retail-ers this season.To that end, the Macomb
County Department of Planningand Economic Development(MCPED) is partnering with FirstState Bank and the SterlingHeights Regional and MacombCounty chambers to launch theShop Local Macomb campaign.This is the second year of the
campaign, which encouragesholiday shopping at small busi-nesses in Macomb County, saidJohn Paul Rea, director ofMCPED.“Shopping local is one of the
easiest things we can do to sup-port our independently ownedbusinesses," said Rea. “These re-tailers help us build vibrantcities and towns by attractingvisitors and new residents.Which means that spendingmoney at these businesses dur-ing the holiday season has an im-pact far beyond sales figures.”Shop Local Macomb and its
corresponding social media com-petition will officially launch onNov. 23.Rea said that in the interim,
campaign organizers are askingindependently owned and oper-ated retail businesses in Ma-comb County to submit their
Shop Local Saturday (Nov. 25)deals and other holiday dis-counts to a digital portal here:http://bit.ly/ShopLocalMacomb.There is no charge to submit
and all information collected willbe promoted on MakeMacombY-ourHome.com and a variety ofother mediums.Anecdotally, businesses that
participated in this manner lastyear saw an increase in foot traf-fic on that Saturday, Rea said.“We heard from many busi-
nesses after the Shop Local Sat-urday event last year, and thosethat had the extra promotionthrough our outlets experienceda greater number of shoppersthan they had in years prior,”saidMelanie Davis, president of theSterling Heights Regional Cham-ber of Commerce. “So submittingyour deals and discounts is aneasy and free way to spread theword about your business andget new customers.”These efforts are part of larger
efforts by Macomb County tohelp local businesses and keepmoney made in the county stayin the county, Rea said.Businesses interested in shar-
ing their holiday deals throughthe online portal are asked to doso by Friday, Nov. 16, Rea said.Additional information regard-
ing the Shop Local Macomb cam-paign and its social media com-petition will be announced short-ly.
Macomb County Aids LocalRetailers During Holidays
PAGE 4 NOVEMBER 12, 2018TECH CENTER NEWS - WARREN
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to their friends at SEMA and theracing community to help themcreate the Hatcher Foundation’sEducation Advancement Center.The group includes professionaltherapists, arts and crafts pro-grams, and an automotive pro-gram, where kids can take partin building custom show cars.This past summer Ford donat-
ed a brand-new 2019 Ford Ex-plorer Sport to the AustinHatcher Foundation for the kidsto customize into an eye-catch-ing show vehicle, Sherwoodsaid. The high-performance Ex-plorer was part of the Ford dis-play at this year’s SEMA show inLas Vegas. “Wemerged motorsports with thera-py in an effort to make recoveryfun and not sterile,” said Jim.“There’s a lot of science andamazing technology in both therecovery therapy and motor-sports industries, so with a lit-tle adaptation, they work verywell together to improve recov-ery and long-term quality oflife.”“Some kids got to work on the
upholstery, some on the racksand some on the lights,” saidJohnathan Myren, Austin Hatch-er Foundation’s Industrial ArtsDirector. “It serves as a diver-sion from the things they’re go-ing through, and we seeprogress in terms of their cogni-tive function and fine motorskills.”
“One of the things that hap-pens to kids undergoing chemoor radiation therapy is they losedexterity, so they need occupa-tional therapy to help restruc-ture their sensing,” said Jim.“Diversionary therapy is exactlywhat it sounds like. It gives yousomething fun to distract youfrom the things going on.”A number of aftermarket sup-
pliers donated parts and servic-es for the build, including BF-Goodrich, Yakima, RIGID lights,Paragon Wheels, Borla Exhaust,Hypertech, Traxda and WizardsProducts, Sherwood said.Wastegate Technologies andWrap Artists created and in-
stalled the custom wrap, withTop Notch Customs LLC andFully Loaded Interiors providingpowder coating and customleather interior.“I have to thank Ford Motor
Company for allowing us to par-ticipate in this project,” saidJim. “It’s been awesome to seethe kids working on this, and tohear the excitement in theirvoices when they finally got tosee the finished product.”After SEMA, the Hatcher
Foundation plans to use the Ex-plorer to support its HealthyLifestyles program and later willauction it off to help fund sur-vivor support programs.
Loss of Baby is Gain for Cancer Research
Ford donated a 2019 Explorer to the Austin Hatcher Foundation.
CONTINUED FROM PAGE 1
ropean automaker but is nowowned by the Chinese, run bySwedes and has just completed alarge manufacturing plant justoutside of Charleston, S.C.Volvo had previously an-
nounced that the company willhave electric powertrains for allof its vehicles by the year 2020.While the internal combustionengine will not totally disappear,the company is focusing its ef-forts on EVs.And for that to work, Volvo
must pay attention to the resid-ual values of EVs, Gustaffsonsaid.These types of vehicles
haven’t done well on the used-car side of the equation.It’s vitally important that Vol-
vo’s new vehicles, especially theones that are EVs, keep theirresidual value.The company is growing in the
U.S. The recently-reported Octo-ber sales showed that 2018 num-bers were 26 percent up from2017. But Volvo still has onlyabout 1 percent of the U.S. mar-ket.Gustaffson said Volvo’s suc-
cess in the auto industry is de-termined by residual values andthat “you can’t pay the bills” justby trying to grow market share,but rather by coming up withnew ways for consumers to useVolvo vehicles.That’s why the brand has
launched its “Care by Volvo” sub-scription service, Gustaffsonsaid. Now people interested inVolvos can buy a car, lease oneor use Care by Volvo’s subscrip-tion service.Care by Volvo differs from leas-
ing in that customers don’t haveto negotiate a price.Subscription prices are the
same across the country, andthanks to Volvo’s concierge serv-ice, consumers don’t have tomake a down payment. They justpay one monthly fee – that in-cludes premium insurance nomatter where a person lives –maintenance and excess wearcoverage.They can upgrade to a new
Volvo in as little as 12 months –and they have a 15,000-mile al-lowance per year.
The service can be signed upvia a smart phone app.This program helps Volvo be-
cause cars that come back at theend of their subscription con-tracts can go through the compa-ny’s resale infrastructure. Thishelps with residual prices andmakes sure there’s a market forVolvo EVs.“Subscription service is about
loyalty,” Gustaffson said. “Ourdream is that ‘Care for Volvo’ islaunched for the used-car side ofretail sales as well as for the new-car side. So when a car is re-turned, it can be used again.That helps with residual pricesand makes Volvos more valu-able.”When asked about the effect
tariffs might have on Volvo, andhow a new Congress would affectthe company, he said that thecompany will “do what it has todo” but that given its worldwidereach, and the fact that they willbe making cars in South Caroli-na, he wasn’t too worried.“We can handle tariffs,”
Gustaffson said. “But all OEMs,including those here in yourlovely city and in Europe andAsia, will be affected. I think thatthings will be handled using com-mon sense.“As to the new Congress, I can
only run the company based onwhat I know today. So it’s too ear-ly to tell how a new Congress willaffect things.”Gustaffson said it was impor-
tant that Volvo hire the bestworkers (for the Charlestonplant) it can find and that thecompany’s inclusive work cul-ture would be very attractive toprospective employees.He said that Volvo has set a
“university” where Volvo retail-ers and prospective employeescan be educated in the corporateculture and obtain the skills theyneed to make Volvo a vibrantbrand in the U.S.Gustaffson said Volvo has al-
ways been a safety leader andbeing number one means thatothers try to surpass you.But that competition has al-
ways fueled Volvo’s efforts andthat all new technology, he said,whether AV or EV will be createdaround the concept of safety be-ing built into every design.
Volvo to Focus on Design,Technology, ElectrificationCONTINUED FROM PAGE 1
is also featured in the PedestalEdition list of content for theCTS-V super sedan.
The interior of the PedestalEdition features the racing-de-rived and fully-integrated Per-formance Data Recorder video-data system with COSWORTHToolbox driver analysis software,the Rear Camera Mirror (CTS-Vonly) and the next-generationCadillac user experience infotain-ment system.
Since 2004, the V-Series subbrand has developed and provenCadillac’s performance creden-tials on both the street and racetrack, said Lavina. Key momentsinclude in 2004 the first-ever CTS-V sedan adding a new formula forhigh-performance to the Cadillaccatalog, putting the world on no-tice that the then-102-year-oldluxury brand would serve enthu-siastic drivers through authenticengineering and design, Lavinasaid.
2004 also saw the first-everCTS-V securing the V-Series’ firstracing victory in the Speed WorldChallenge sprint racing series atSebring International Raceway.
In 2008, the new, second-gener-ation CTS-V with 556hp set athen-record lap time for sedansof 7:59.32 on the famous Nürbur-gring Nordschleife race track inGermany.
In 2012, after making its debutin 2011 as the CTS-V.R Couperace car, Cadillac won four racesin the Pirelli World Challenge(PWC) series and was able to se-
cure both the Driver and Manu-facturer Championships.
In 2015, the third-generationCadillac V-Series models debutedwith a surprise: the ATS-V ar-rived as a Coupe and Sedan withthe first-ever V-Series V6 power-plant: the LF4 Twin Turbo V6 en-gine with 464 horsepower, pro-viding better all-around perform-ance than the second-generationCTS-V and a top track speed of189mph.
Meanwhile, the third-genera-tion CTS-V raised the bar, saidLavina, in its own category with anew design as well as lightweightarchitecture, and a “staggering”640 horsepower engine.
Looking to the next chapter ofgrowth and development for theV-Series, 2019 will see Cadillac re-lease the first-ever Cadillac CT6-V super sedan.
The CT6-V is the largest V-Se-ries model to date and possessesa Cadillac-estimated 550 horse-power, thanks to its all-new Cadil-lac Blackwing Twin Turbo V8 en-gine, and spectacular traction,said Lavina, as the first-ever V-Se-ries model with all-wheel drive.
Complimenting the all-wheel-drive system are all-wheel steer-ing and a limited slip differential.
Ordering for the 2019 CadillacV-Series Pedestal Edition beganthe first week of November, withproduction commencing laterthis month.
MSRP pricing for the 2019 ATS-V Coupe Pedestal Edition startsat $77,090, and $102,590 for the2019 CTS-V Pedestal Edition, Lav-ina said.
Both prices include destina-tion freight charges but excludetax, title, license and dealer fees.
by DAVID McHUGHAP Business Writer
FRANKFURT, Germany (AP) –Germany luxury automakerBMW said Nov.7 that its net prof-it fell 24 percent in the thirdquarter.
The company spent more onnew technology and faced mar-ket disruptions due to othercompanies failing to getvehicles certified in time fornew European Union emissionstests.
Net profit fell to 1.40 billioneuros ($1.6 billion) from 1.84billion euros in the year-agoquarter.
The figure was short of the1.61 billion euros foreseen by an-alysts surveyed by financial in-formation provider FactSet. Rev-enues rose 4.7 percent to 24.74billion euros.
The Munich-based automakersaid it was increasing its invest-ment in the new technologiessuch as autonomous and electriccars that are expected to trans-form the industry in comingyears.
Research and development ex-penses in the first nine months ofthe year rose by 400 millioneuros to 3.8 billion, and are dueto total 7 percent of sales for theyear.
BMW managed to get its carscertified under tougher newemissions tests, but Daimler andVolkswagen both had to sell offuncertified vehicles ahead of theSept. 1 deadline, leading to pres-sure on prices.
The company also faced head-winds from warranty actions andtrade tensions. It had 679 millioneuros in charges for recalls andservice actions, dominated bythe recall of 1.6 million vehiclesin Europe and Asia to fix an emis-sions control component thatcan cause the vehicle to catchfire.
New Chinese import taxes oncars, imposed in retaliation tonew U.S. tariffs on Chinesegoods, also hit BMW because itmakes cars in the U.S. and ex-ports them to China.
The company’s single largestplant is in Spartanburg, S.C.
BMW said the tariff conflicthad undermined consumer confi-dence.
The profit margin on sales, akey earnings metric, fell sharplyto 4.4 percent from 8.6 percentfor the automotive business.BMW also makes motorcyclesand has a financial services busi-ness.
“Our forward-looking ap-proach has absolute priority,”
said CEO Harald Krueger, as thecompany spends to expand inelectric vehicles and autono-mous driving as well as offeringtransportation as a service thatdoesn’t involve owning a car.
The company has agreed toform a joint venture with Daimlercombining the two companies’efforts in smartphone apps fortaxis, parking locator servicesand car sharing.
BMW Sees 3Q Profits Decline by 24 Percent
NOVEMBER 12, 2018 PAGE 5TECH CENTER NEWS - WARREN
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Aiden Anderson fed a goat at MCC’s 15th annual People, Pets & Vets.
birds and large animals. The freeevent featured more than 50 in-formation booths offering a widevariety of information on animalcare and disease prevention inaddition to information on veteri-nary careers.
Attendees got to learn aboutanimal behavior, child safety,pet first aid, puppy socialization,pet home hospice, commonpet toxins, animal eye careand emergency care as wellas alternative treatments – in-
cluding acupuncture and herbalremedies.
Representatives were on handfrom local animal rescue groupsand Leader Dogs for the Blind.Also available was informationon miniature pony rescue, thera-peutic horseback riding and vet-erinary rehabilitation therapy.
Accredited by the AmericanVeterinary Medical Associationand the American Animal HospitalAssociation, Macomb’s associatedegree program teaches studentsabout animal handling, restraintand conducting examinations.
MCC Uses Hands-On Way toPromote Veterinary ClassesCONTINUED FROM PAGE 1
Cadillac Honors the History of the V-Series
The Pedestal Edition features the latest in infotainment technology.
CONTINUED FROM PAGE 1
PAGE 6 NOVEMBER 12, 2018TECH CENTER NEWS - WARREN
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LANSING, Mich. (AP) – DebbieStephens remembers raising herhand in her East Lansing JuniorHigh School class to correct ateacher who told the studentsthat Henry Ford invented theauto assembly line.“My great-grandfather did that
before he did,” Stephens recallssaying.Ford’s claim to fame was the
mechanized assembly line, but itwas Stephens’ ancestor RansomEli Olds who came up with theidea for mass production. Work-ers in his factory would roll chas-sis on carts to allow parts to beadded to them.More than a half-century later,
Stephens, who is now 66 andlives in Dublin, Ohio, is still fight-ing to preserve her great-grand-father’s legacy, which is deeplyrooted in Lansing.Debbie Stephens, her husband
Peter Stephens, and a group ofmore than a dozen auto histori-ans, companies and electricworker unions have scored a ma-jor victory in their efforts to keepthat history alive in Lansing.They spent three years raising
money – they won’t say howmuch – to buy the only knownsurviving 1899 Olds electric car.The 119-year-old four-seater
has been on loan to the R.E. OldsTransportation Museum, but itwas in danger of going into thehands of a private collector.“It’s so much a part of R.E.
Olds and the history of this mu-seum it couldn’t go anywhere buthere,” Bill Adcock, executive di-rector of the museum, told theLansing State Journal.It cements Olds’ legacy as the
only auto pioneer who experi-mented with four types of poweron early cars: steam, gas, electricand diesel.While electric cars seem like a
recent development, early autopioneers experimented with
them. Though they were consid-ered reliable, they were also veryexpensive.Olds built his first vehicle in
1887, a three-wheel steam-pow-ered car with a gas boiler. By1899, he had developed severaldifferent types of motorized vehi-cles. That’s the year the Olds Mo-tor Vehicle Co. and Olds GasolineEngine Works were combined toform Olds Motor Works. Manu-facturing was moved to Detroit.Around that time, he was ex-
perimenting with electric carsand offered them for sale, thoughit’s unclear if any were ever sold.Olds electric was priced at$1,600, which is $48,000 in to-day’s prices. Other companiessold 8,000 electric cars by 1900,according to a history suppliedby the museum.A disastrous 1901 factory fire
is believed to have destroyed 15Olds electric cars. The survivingelectric Olds was likely off site atthe time of the fire.After the fire, Olds moved back
to Lansing and dropped the elec-tric vehicles to concentrate onthe gas-powered Curved Dash,Debbie Stephens said.“The gasoline cars were cheap-
er to produce. His goal was tomake cars for what became themiddle class,” she said.But even if Olds continued to
produce electric vehicles, helikely would have “hit the samewall” as other electric car manu-facturers, said Peter Crisitello, aNew Jersey auto history buff andexpert on electric cars. Advance-ments in internal combustion en-gines made them the favoredtype of car, and gasoline powerbecame the accepted technologyover electric and steam for therest of the 20th century.With electric vehicles in the
rear-view mirror and all but for-gotten, the rare 1899 Olds elec-tric was uncovered in a Lansing
garage in 1959. Two brothers,Don and Ken McDowell, pur-chased the car and stored it foryears. In 1996, they loaned it tothe R.E. Olds Transportation Mu-seum.The brothers have since died.
After their deaths, the descen-dants started getting inquiriesfrom car collectors to purchaseit.Stephens and others feared
that the car might be sold to acollector in Europe or Asia, nev-er to be seen in Lansing again.The three-year fundraising
effort was led by Lansing attor-ney Jim Neal, a volunteer at themuseum.
Historic Electric Car Staying in Lansing
DETROIT (AP) – Two formerFiat Chrysler executives and aunion official have been sen-tenced to prison in a corruptionscandal at a labor training cen-ter.Jerome Durden, who con-
trolled the finances at the UAW-Chrysler National Training Cen-ter, was sentenced Nov. 7 to 15months in prison. MichaelBrown, who helped run the cen-ter, was sentenced to a year inprison. United Auto Workers offi-cial Keith Mickens got a similarsentence.Seven people have pleaded
guilty in the federal probe, in-cluding Fiat Chrysler’s formersenior labor negotiator. The in-dictment alleged there was aconspiracy between some com-pany officials and senior mem-bers of the union to use moneyfrom a training center for travel,clothes, booze and other luxu-ries. The union’s FCA negotiator,General Holiefield, died in 2015.
FCA Executives,UAW Officials
Get Prison Time
NOVEMBER 12, 2018 PAGE 7TECH CENTER NEWS - WARREN
PAGE 8 NOVEMBER 12, 2018TECH CENTER NEWS - WARREN
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