Warren C. Weber1

Communication, Design, And Quality In Communication, Design, And Quality In The Changing WorkplaceThe Changing WorkplaceCommunication, Design, And Quality In Communication, Design, And Quality In The Changing WorkplaceThe Changing Workplace

Warren C. WeberWarren C. Weber

California State Polytechnic University, California State Polytechnic University, PomonaPomona

Communication

Design Business

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Purpose Purpose Purpose Purpose

What Is Communication?

What Is Design?

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DesignDesign DesignDesign

. . . is the process of seeking to optimize consumer satisfaction and company profitability through the creative use of major design elements (performance, quality, durability, appearance, and cost) in connection with products, environments, information, and corporate identity

Philip Kotler and G. Alexander Rath“Design: A Powerful But Neglected Strategic Tool”

The Journal of Business Strategy, Fall, 1984, p 17.

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The Changing Workplace The Changing Workplace The Changing Workplace The Changing Workplace

Organizational Missions And Objectives– Corporate Identity And Image

Culture– Becoming Diverse

– Women, Visible Minorities, And Immigrants

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The Changing Workplace The Changing Workplace (II)(II)The Changing Workplace The Changing Workplace (II)(II)

Structure– Decentralized, Computerized, Team Oriented

Relationships– Computerized—Often Less Personal, Distant,

Asynchronous

– Teams—Design And Make Decisions

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Technology and ChangeTechnology and Change Technology and ChangeTechnology and Change

It’s A Digital World– Sound, Text, Graphics, Images, Video, Internet

Desktop Publishing Diffusion– Document Creation (Information Interfaces)

Interactive Design Focused On End-User (Customer)

The Paperless Office

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Technology and Change Technology and Change (II)(II)Technology and Change Technology and Change (II)(II)

Increasing Significance Of Graphics– A Visual World

Rapid, Personalized, Virtual Communication, Mass Customization– Meeting Rapid Change

Communication—Interface Of Product And User

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Total Quality Management (TQM)Total Quality Management (TQM)Total Quality Management (TQM)Total Quality Management (TQM)

Increase Communication Quality—– Manage Time

– Reduce Costs

– Improve Customer Service

– Build Teamwork

Be Aware Of Copyright Issues

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Total Quality Management Total Quality Management (II)(II)Total Quality Management Total Quality Management (II)(II)

Control The Document Process Set Graphic Standards For Design Use Electronic Standards And Templates Build Interactive Documents

–Object Linking And Embedding (OLE).

–Open Doc

Assure Consistency Of Messages– CFQ—Client-Focused Quality

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How Businesses CommunicateHow Businesses CommunicateHow Businesses CommunicateHow Businesses Communicate

Products And Packaging– Environmental Concerns

– Global Recognition (Samsung)

Corporate Identity—– A Variety Of Image Management Tools

– Information Tools—Interactive Documents, Annual Reports, Teaching Aids, Marketing

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New Communication StrategiesNew Communication StrategiesNew Communication StrategiesNew Communication Strategies

Communication Design—A Powerful Strategic Tool– Creating Content

Writing, Design, And Visuals Are All Valuable Assets

–Document-Based Re-Engineering

– Focus on End User

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New Communication New Communication Strategies Strategies (II)(II)

New Communication New Communication Strategies Strategies (II)(II)

Communication Design (Cont’d.)– Modularity

– Fixed Elements Which Can Be Updated Or Customized

(Interactive)

– Simplification Information Not Understanding Credible, Accessible Content

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New CommunicationNew CommunicationStrategies Strategies (III)(III)

New CommunicationNew CommunicationStrategies Strategies (III)(III)

Plan Globally, Respond Locally

Leverage Centralized Know-How, But Have Local Input

Build Infrastructure– Integrate Graphic Standards, Processes, And Systems

Rethink Relationships– Integrate Project Teams To Speed Decisions

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Assuring Communication Assuring Communication SuccessSuccessAssuring Communication Assuring Communication SuccessSuccess

Involve end users in document development and evaluation to insure communications keep pace with market needs.

Customers respond to poorly presented or organized information or difficult to navigate documents by taking their business elsewhere.

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Innovations And Curriculum Innovations And Curriculum DevelopmentsDevelopmentsInnovations And Curriculum Innovations And Curriculum DevelopmentsDevelopments

Technological Innovations– Computers, New Media, Internet, New

Uses Kinko’s (discontinued)

– 24-Hour Macintosh Rental

– 100 Videoconference Centers Communicate With More Than 3,000 Public And Private Facilities In 38 Countries.

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Classroom Design Activities Classroom Design Activities Classroom Design Activities Classroom Design Activities

Design Principles– Role and importance of design

– Typography, color/contrast, layout

Design Cases—Corporate Identity, Signage, Information Tools– Understand design

– Write reports and present orally

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Classroom Design Activities Classroom Design Activities (II)(II)Classroom Design Activities Classroom Design Activities (II)(II)

Software• Word processors, Drawing Programs, Desktop

Publishing• Create logo, newsletter, etc.

• Templates, Outlines, Graphs (OLE)• Word, PowerPoint

Presentations, Letters, & Reports• Students are required to use well-designed

visuals

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Curriculum DevelopmentsCurriculum DevelopmentsCurriculum DevelopmentsCurriculum Developments

Electronic Studio: An Information Environment For Teaching And Learning

Design, Total Quality Management And Entrepreneurship: An Integrative Course In Applied Creativity