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Wallpaper* Media Information 2018
Audience Profile
International, intelligent and influential, Wallpaper* is the world’s most important design and lifestyle magazine brand. Since 1996, Wallpaper* has attracted a sophisticated global audience by constantly pushing into new creative territories and ensuring that its coverage of everything from architecture to motoring, fashion to travel, interiors to jewellery remains unrivalled.
Wallpaper* readers are voracious, educated and discerning consumers with tremendous spending power. These affluent young professionals live and breathe fashion, architecture and interiors and are often leaders in these fields. These true aficionados are passionate about design in all forms and appreciate genuine luxury in every part of their lives. Whether searching for beautiful luggage or a stunning dining table, they look to Wallpaper* as the authoritative design and lifestyle magazine to recommend products with both style and substance.
34 median age
52/48 male / female
91% visit wallpaper.com
74% live in cities
52% have been reading for over 5 years
£79,866 average salary
67% employed within the creative industries
29% own their own company
87% university graduate
47% own more than one property
London HQ
Global Contributors
Readers in 100 Countries
Mission: to Inspire the Influential
Global Circulation of 100,008 BPA Jan 2016
International Distribution
30% UK 30% US
30% Europe 10% Rest of World
Insight
Wallpaper* 2018 Issue Themes
January: Next Generation
Design Awards preview Design stars of the future Main fashion: Major players and new talent
February: Design Awards
A year of bests, from cities to sofas Main fashion: Best of S/S18 collections
March: Fashion
Cover-to-cover style for S/S18
April: Global Interiors
Inspiring design from Australia, Ireland, Japan, The Netherlands, Portugal, Turkey German supplement Main fashion: Casual luxury S/S18 Jewellery
May: Salone Preview
Watches and jewellery special Main fashion: Tailoring S/S18
June: Transport, Travel & Technology
Flights of fancy and dream destinations Go-to gadgetry Main fashion: Outerwear Eyewear
Insight
July: Design Directory
Kitchen & Bathroom supplement Architects’ Directory Main fashion: Pre-fall collections
August: Handmade IX
Specially commissioned, our very own world of Wellness & Wonder
September: Fashion
Cover-to-cover style for A/W18
October: Guest Editors
Best Urban Hotels Smallpaper* Main fashion: Casual luxury A/W18 Jewellery
November: Smart Art
Studio Time: the Smart Art special Contract furniture Main fashion: Cruise collections
December: Entertaining & Technology
Wine & Design Main fashion: Tailoring Watches
Wallpaper* 2018 Issue Themes
Insight
Copy Dates
ISSUE ON SALE COPY DATE BOOKING DEADLINE
January 14 Decmber 2017 20 November 2017 13 October 2017
February 11 January 2018 04 December 2017 06 November 2017
March 08 February 2018 03 January 2018 11 December 2017
April 08 March 2018 05 Febuary 2018 05 January 2018
May 12 April 2018 06 March 2018 05 Febuary 2018
June 10 May 2018 06 April 2018 09 March 2018
July 14 June 2018 04 May 2018 06 April 2018
August 12 July 2018 05 June 2018 09 May 2018
September 09 August 2018 04 July 2018 12 June 2018
October 13 September 2018 06 August 2018 10 July 2018
November 11 October 2018 03 September 2018 08 August 2018
December 08 November 2018 05 October 2018 14 September 2018
Insight
Print Rate Card 2018
GBP PAGE SPREAD
1st spread – €46,400
1st bank – €37,900
1st bank consecutives – €28,800
Contents, masthead, contributors, IBC €24,168 –
Premium 3-page unit, contents, editor’s letter €43,300 –
Premium (first third) + editorial openers €22,048 €33,400
Island €22,048 €33,400
Front half €20,488 €31,400
Run of magazine €17,992 €27,000
Outside back cover €31,000 –
Guaranteed right hand / consecutive / island +15% –
Loose inserts from €85 per thousand –
Bound-in inserts from €135 per thousand –
Gatefold Available on request –
BESPOKE* 2018
Bespoke creative solutions from €35,000
Insight
Digital Rate Card 2018
*A 15% Premium will be applied for roadblocking of channels or content
DISPLAY
Leaderboard €48cpm
MPU €52cpm
Super MPU €65cpm
Billboard €103cpm
Filmstrip €74cpm
Newsletter €3,000
MOBILE
Mobile Banner €48cpm
Wallpaper* daily sponsorship €9,600
Interscroller €76cpm
TAKEOVERS
Standard Homepage Triptych from €8,900
Standard Channel Triptych from €4,800
Dynamic Homepage Triptych from €14,000
Dynamic Channel Triptych from €7,200
Expandable Triptych €12,353
VIDEO
In Read €123cpm
Insight
Contacts
Global HQ Publisher Malcolm Young [email protected] Tel: 44.20 3148 7718
Advertising Director Dave Harvey [email protected] Tel: 44.2031487722
Digital Advertising Director Scott Lambert [email protected] Tel: 44.20 3148 7726
Bespoke Director Matthew Johnston [email protected] Tel: 44. 20 3148 7704
Global Partnerships Director Sarah Martin [email protected] Tel: 44.20 3148 7703
Italy Marcella Biggi (Design) [email protected]
Antonella Mongeri (Fashion) [email protected]
Paulo Mongeri (Comercial) [email protected]
Germany, Austria and Switzerland Peter Wolfram [email protected] Tel: 49.89 9611 6800
France Magali Riboud [email protected] Tel: 33.1 42 56 33 36
USA (Northeast) Ilaria Anghinoni [email protected] Tel: 1.917 940 8430
USA (West Coast) Kiliaen Murphy [email protected] Tel: 1.310 467 4577
Thailand Sarah Martin [email protected] Tel: 44.20 3148 7703
Australia Sarah Martin [email protected] Tel: 44.20 3148 7703
Hong Kong, Taiwan and Korea Herb Moskowitz [email protected] Tel: 852.2838 8702
China Maggie Li [email protected] Tel: 86.10 6588 0051
India Ravi Lalwani [email protected] Tel: 91.22 4220 2118
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