10 REASONS TO PARTNER WITH US

Fashion Quarterly is New Zealand’s style authority, trusted for 40 years. NZ's most widely read fashion title, the iconic brand offers an intelligent, fun, global and inclusive view on style and the place that fashion occupies in the cultural conversation — while reflecting the diversity of New Zealand women. The magazine complements a constantly updated conversation on FQ.co.nz, social media and events. From personal style to luxury travel, success to self-care, our savvy audience wants to be inspired, informed and entertained, no matter where they are.

STYLEFQ’s guide to having fun with fashion. Our style pages help readers develop their personal style, with shopping edits, trends, workshops, in-depth profiles and the news to know.

LIFE & CULTUREAll of the ways to live a full and stylish life, with a unique FQ spin on food, wine, homeware, entertaining, books, arts and culture, motoring and parenting.

FASHION Premium fashion shoots with New Zealand’s best creative talent, showcasing hero pieces and expressing the mood of the season. This is where our readers come to dream.

CAREER This section celebrates the many ways to be successful today, with personal stories, practical workshops, workwear and beauty ideas, financial advice, technology and more.

BEAUTY & WELLNESS Inspiring ways to help our readers feel and look their best. The latest in skincare, treatments, makeup, fragrance, hair, health, fitness, wellness, mental health and self-care.

TRAVELFrom luxury local stays to international hot spots, our well-travelled readers want to know the most stylish destinations — and what to do when they get there.

INSPIRES A STYLISH LIFE1

LEADS CONVERSATIONS

JAN JUNMARFEB APR MAY JUL DECSEPAUG OCT NOV

ISSUE 1 : THE 'BE KIND' ISSUE

ON SALE FEB 17

ISSUE 2: THE 'FQ AT 40' ISSUE

ON SALE APRIL 27

ISSUE 3: THE 'POWER OF US' ISSUE

ON SALE AUG 3

ISSUE 4: THE 'BE YOU' ISSUE

ON SALE NOV 16

NZ FASHION WEEK ACTIVATIONS

GLOBAL FASHION WEEKS

AWARDS SEASON

GLOBAL FASHION WEEKS

PRIDE WEEK

SUMMER FESTIVAL STYLE

MENTAL HEALTH AWARENESS WEEK

FESTIVE GIFT GUIDES

SUMMER EVENT STYLE

MISS FQ INFLUENCE AWARDS

MET GALA IN NEW YORK

ETHICAL FASHION GUIDE LAUNCHES

INTERNATIONAL WOMEN’S DAY

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FQ’S TURNING

40!

HAS 40 YEARS OF INFLUENCE3

In 2020, Fashion Quarterly will celebrate 40 years of showcasing New Zealand style – combining a unique style heritage with a forward-thinking approach.

Launched by Paula Ryan in 1980, the magazine has been a record of New Zealand's fashion, social, cultural and design history; helping shape our local fashion and creative industries and the way in which many New Zealand women engage with style. Over 40 years, the brand has been a platform for the work of the country's top fashion designers, photographers, writers, stylists, models and talent.

Fashion Quarterly will mark this milestone with a series of activations throughout 2020, across print, digital, parties and events.

Talk to your Bauer representative for more information about this exciting year of celebrations.

Clockwise (top left):

Spring 2015; Autumn 1991; Winter 1986;

Autumn 1992; Spring 2005; Autumn 1991.

REACHES A YOUNG & AFFLUENT AUDIENCE

159,000Fashion Quarterly readership

72%Metropolitan readers

13,003Circulation

27.3% Are in the top 3 OCCs

The way Fashion Quarterly readers feel about style goes way beyond appearances — it’s a lifestyle. Nearly eight out of 10 agree** that wearing good clothes is part of leading a good life. Shopping is important to the FQ reader: collectively, they spend $29m on fashion, and $30m on beauty and beauty services by the time another issue goes on sale.

87%FEMALE

13%MALE

Age of core target

20-49with primary readers having a household income of

$144,000*

This is

41%* above the average NZ household income.

Source: Consumer and Media Insights April 2018 – March 2019, *FQ primary readers. Circulation source: Audit Bureau of Circulation April 18 – March 19, average net circulation. **NZ’s Biggest Fashion Survey 2015.

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CONNECTS WITH WOMEN

Source: Consumer and Media Insights April 2018 – March 2019. Google Analytics 1 August 2019 - 31 August 2019

FQ PRINT

159,000

MISS FQ SOCIAL + EDM

59,641

MISSFQ.CO.NZ

63,711PLUS

EVENTS

FQ.CO.NZ

112,210FQ SOCIAL + EDM

86,807

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TOTAL TOUCHPOINTS

584, 378

@fashionquarterly

@FQmagazineNZ

facebook.com/fashionquarterly

IS ALWAYS ON The Fashion Quarterly reader is always on the go, so it’s important that we are wherever they are. Engaging with readers 24/7 and delivering timely content that fits into their busy lives, FQ.co.nz offers news, interviews, insider insights, shopping tips, beauty buys and exclusive content extended from print. Updated by digital editor Kelly McAuliffe and the FQ team, our online home offers an authoritative voice and respected edit of what’s in style.

PAGE VIEWS

112,210 unique users per month

6.43 pages per session and average dwell time of

1M 15S

ENGAGEMENT 1.9 MILLIONviews per month*

EDM 15,187subscribers

CATEGORIES FASHION BEAUTY LIFE CULTURECAREER

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Source: Consumer and Media Insights April 2018 – March 2019. Google Analytics 1 August 2019 - 31 August 2019 *unduplicated readership, duplicated online users, social users and EDM subscribers.

BRINGS STYLE TO LIFE7

“PEOPLE ARE NOT PIXELS, BINARY CODE OR FRAGMENTS OF DATA. THEY WANT TO COMMUNE, THEY WANT TO EXPERIENCE ALL FIVE SENSES. WHILE WE LIVE IN A DIGITAL WORLD, HUMANS ARE ANALOGUE AT HEART."

Fashion Quarterly has a strong event schedule, with established events that bring the brand to life and celebrate the best of New Zealand fashion.

The team curate an experience that transcends the pages of the magazine and furthers the digital and social connection Fashion Quarterly has with its multi-platform audience and New Zealand's fashion influencers.

We’re constantly looking to expand our experiential approach, working with key clients on naming rights or category sponsorships, whether it be ticketed series, one-off events, custom client events and much more.

89% of FQ readers would be likely, or very likely, to consider going to events associated with their favourite magazines.

72% want to attend events where they can shop or sample.

76% say fashion & beauty events are most appealing.

SOURCE: Bauer Media Insights Panel, All Woman Talk, March 8-26 2019, S=1200

The Miss FQ Influence Awards; Fashion Quarterly and Miss FQ show at NZ Fashion Week

CONNECTS WITH MILLENNIALS AND GEN Z

MISS FQ IS OUR MILLENNIAL , GEN Z BRAND EXTENSION

Borrowing from the fashion credibility and aspirational values of the Fashion Quarterly masthead, Miss FQ provides cutting-edge inspiration for teens and millennials on all things fashion, beauty, celebs, fitspo, life and love. Launched in 2016 at MissFQ.co.nz and key social channels, the brand has since cemented itself as the go-to destination for smart, sassy and fashion-obsessed young women who want to be the first to know what’s #trending both at home and abroad.

Source: Google Analytics Oct 17-18; EDM & Social followers as of December 2018.

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UNIQUE VISITORS

36,000/month

PAGE IMPRESSIONS

278,000/month

FACEBOOK

34KINSTAGRAM

14.3KEDM

10,685

IS POWERED BY STYLE EXPERTS

ZOE WALKER AHWA, EDITOR-IN-CHIEFInterested in the stories behind the clothes that women choose to wear, Zoe has over 10 years' experience as a fashion journalist. She approaches fashion from a feminist, political and business angle — and appreciates a good read and sensible mid-heel.@iamzoewalker

JESSICA-BELLE GREER, FEATURES EDITORWriter Jessica-Belle likes to champion new trends, real advice and compelling stories — from how to wear the latestfashion looks to must-attend cultural and career events, trending travel locations and talented Kiwis taking on the world.@jessicabellegreer

MARCEL GULL, CREATIVE DIRECTORWith over 15 years publishing experience, Marcel is a passionate supporter of New Zealand's design and fashion industries. Growing up surrounded by artisans, Marcel learnt an appreciation of the elegance of simplicity in design.@marcelgull

EMMA GLEASON, FEATURES DIRECTOREmma is fascinated by the role clothing and fashion play in our culture, identity and economy. When not cooking or listening to a podcast, the avid traveller can probably be found playing board games or hunting for vintage fashion gems online.@emmagleason

KELLY MCAULIFFE, DIGITAL EDITORKelly is obsessed with (in no particular order): British humour, accumulating expensive shoes, the intersection of fashion and tech, French beauty brands, crime podcasts, hip hop

yoga, New York, and trying to be Nadia Lim in the kitchen. @kellyjmcauliffe

GEMMA NOTT, DESIGNERFuelled by all things design, you'll often find this passionate creative flicking through tangible material for daily inspiration. When she’s not at work creating visual content, she renews her creativity by reading a good book, getting outdoors or planning her next adventure.

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BENJAMIN ALEXANDER, STYLISTWith a master’s degree in fashion and sustainability from Whitecliffe, the inaugural winner of Project Runway New Zealand understands the industry from various viewpoints. The stylist is also the director and designer of his eponymous label.@benjaminalexander_

CAN TELL YOUR STORYSPONSORED EDITORIAL Integration into native editorial pieces. Fashion Quarterly seamlessly integrates your brand into editorial content we know our readers will love. We create and lead the content with brand infusion throughout the editorial.

ADVERTORIAL Advertiser-led content written and designed by the Fashion Quarterly editorial team.

CUSTOM CONTENT Bespoke collaborations between editorial and an exclusive advertiser, created specially to meet client objectives.

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Swarovski Mother's Day campaign and sponsored editorial HP The Reinventors campaign

Omega Sponsored career sectionH&M Custom contentAdashiko AdvertorialRNZB Custom content

Joico Sponsored content

CUSTOM IMAGERYLed by Bauer fashion director Sally-Ann Mullin, our in-house fashion team, The Fashion Department, can create premium custom imagery for brands, including campaign imagery, lookbooks and catalogues, portraits, images, video and more.

INSIGHTSOur Insights IQ team champions research and brings data to life through knowledge curation and storytelling to create business solutions for our brands and advertising partners.

DIGITAL MARKETING SOLUTIONSBauer Connect creates best-in-class online content and digital marketing solutions for small and medium-sized New Zealand businesses, including website and social media content, Google Ads (formerly Google Adwords) and SEM campaigns, search engine optimisation, email marketing, digital display campaigns and much more.

WE ARE AT YOUR SERVICE

The Fashion Department for Farmers campaign.

PRINT ADVERTISING RATES Double page spread $13,000Full page $6500Third page vertical* POAFull page custom content $8200Double page spread sponsored editorial $16,200

PREMIUM POSITION RATESInside front cover $15,500Outside back cover $8000First double page spread $14,000First full page $7000

DIGITAL ADVERTISING RATESRun of site display: $45 CPM15” video pre roll: $100 CPM

HOMEPAGE TAKEOVER Exclusive homepage advertiser for 1 week: $4000 p/w— includes 30k ROSite impressions

CHANNEL SPONSORSHIP Fashion/Beauty/Life channel from $3500

E-NEWSLETTERWeekly e-newsletter ad inclusion: $1000Weekly e-newsletter content + ad inclusion: $1500

SOCIAL POSTSFacebook & Instagram (with editorial approval): POA

Note: All guaranteed positions will carry a 10% loading fee. *Please note there is a limit to the broken space we can accept. Bauer Media cannot guarantee placement for broken space. The Publisher reserves the right to final approval of all magazine advertisements. Rates do not include Goods and Services Tax (GST). GST of 15% will be added to the above rates with invoicing. All rates quoted are in New Zealand dollars.

FQ RATECARD

$4500 + amplification costs

$1500

CONTENT SOLUTIONS Custom content, written by FQ’s digital content producers; angle determined in collaboration with client and campaign:

Custom content — content supplied by client

Competition win page

FQ and FQ.co.nz can cater to any brief or campaign. We’re happy to work on custom content features and/or print integration that’s relevant to the campaign activity.

ON-SALE DATE

BOOKING DEADLINE

MATERIAL DEADLINE

CANCELLATION DEADLINE

ISSUE 1 Feb 17 Jan 21 Jan 28 Jan 7

ISSUE 2 April 27 March 31 April 7 March 16

ISSUE 3 Aug 3 July 7 July 14 June 22

ISSUE 4 Nov 16 Oct 20 Oct 27 Oct 5

SIZE H x W (mm) CASUAL 2 ISSUES 3 ISSUES 4+ ISSUES

Quarter page 129 x 93 $1,430 $1,360 $1,280 $1,140

12 x 1 129 x 44 $935 $890 $840 $750

6 x 2 62 x 93 $935 $890 $840 $750

SIZE TYPE H x W TYPE AREA (mm) TRIM (mm) BLEED (mm)

Double page spread 267 x 420 297 x 450 307 x 460

Full page 267 x 195 297 x 225 307 x 235

Third page vertical bleed 267 x 65 297 x 77 307 x 87

MAGAZINE

MAGAZINE DIRECTORY

SPECS

2020 DEADLINES

* Dates are subject to changeBAUER MEDIA GROUP: Shed 12, CityWorks Depot. RECEPTION: 90 Wellesley St, Auckland. Private Bag 92512, Wellesley St, Auckland 1141. bauermedia.co.nz. Ph 09 308 2700

CONTACT US

GENEVIEVE ALICommercial brand managerGeAli@bauermedia.co.nz

FQ EDITORIALfq@bauermedia.co.nz(09) 308 2700

KIM CHAPMANDirectory classifieds(07) 578 3646 | (021) 673 133classifieds@xtra.co.nz

LISA DEKENDirect account manager (027) 703 6592LDeken@bauermedia.co.nz