Wall Mart PPT

8/12/2019 Wall Mart PPT

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STRATEGICMARKETING

Presented By:-

Abid Hasnain Malik

Asad Ishaq Warraich


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INTRODUCTION

Wal-Mart is the retail giant and one of the biggestcompanies in the world list in Fortune 500 list asnumber 1

Sam Walton was the founder in 1962 at BentonvilleArkansas America

Offer shoppers lower prices than they get anywhereelse

That basic strategy has shaped Wal-Mart's cultureand driven the company's growth


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INTRODUCTION

Wal-mart helps people around the world savemoney and live better -- anytime and anywhere -- inretail stores, online and through their mobiledevices. Each week, more than 245 millioncustomers and members visit our 10,800 storesunder 69 banners in 27 countries and e-commerce

websites in 10 countries. With fiscal year 2013sales of approximately $466 billion, Walmartemploys 2.2 million associates worldwide.


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INTRODUCTION

Wal-Mart has been able to keep its prices low --cutting-edge technology, a frugal corporate culture

and a push to make suppliers sell merchandise atcheaper and cheaper prices

Wal-Mart is largest company in the world, 138million shoppers visit Wal-Marts4750 stores in theworld.

The market it caters is mass market and thiscompany is the most admired companies of allFortune 500 companies list, its revenues in 2003are $245 billion


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INTRODUCTION

Wal-Mart is such a big and massive company that ithad produce an effect on the economy of USA,

which economist called as Wal-Mart Effect

Wal-Mart eliminates the middle men who takes up amajor portion of cost for example Wal-Marteliminates the middle men in procuring the Jeansbrand George whose price reduced from $26.67 toa mere $7.85 and thats the job of increasingcustomer value


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SWOT ANALYSIS

Wal-Mart is a powerful retail brand. It has areputation for value for money, convenience and awide range of products all in one store.

Wal-Mart has grown substantially over recent years,

and has experienced global expansionA focused strategy is in place for human resource

management and development. People are key toWal-Mart's business and it invests time and moneyin training people, and retaining a developing them.

STRENGTHS


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SWOT ANALYSIS

Wal-Mart is the World's largest grocery retailer andcontrol of its empire, despite its IT advantages,could leave it weak in some areas due to the hugespan of control.

Since Wal-Mart sell products across many sectors

(such as clothing, food, or stationary), it may nothave the flexibility of some of its more focusedcompetitors.

The company is global, but has a presence inrelatively few countries Worldwide.

WEAKNESSES


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SWOT ANALYSIS

To take over, merge with, or form strategic allianceswith other global retailers

The stores are currently only trade in a relativelysmall number of countries. Opportunities for futurebusiness in expanding consumer markets, such as

China and India. New locations and store types offer Wal-Mart

opportunities to exploit market development.

Opportunities exist for Wal-Mart to continue with its

current strategy of large, super centers

OPPORTUNITIES


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SWOT ANALYSIS

Being number one means that you are the target ofcompetition, locally and globally.

Being a global retailer means that you are exposed topolitical problems in the countries that you operate in.

The cost of producing many consumer products tends tohave fallen because of lower manufacturing costs.Manufacturing cost has fallen due to outsourcing to low-cost regions of the World. This has lead to pricecompetition, resulting in price deflation in some ranges.

Intense price competition is a threat

THREATS


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CORPORATEOBJECTIVES

Providing customers what they want, when theywant it, all at a value.

Treating each other as we would hope to betreated, acknowledging our total dependency on

our associates-partners to sustain our success. Wal-Mart objective is to continuously expand into

different, new markets


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MARKETDRIVENOBJECTIVES

Wal-Mart has objectives driven from its slogan

Save Money Live Better

Every Day Low Prices


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MARKETDRIVENSTRATEGIES

Offering a broad assortment with even lower prices Meeting local needs and leveraging global

resources

Leveraging Member insights to deliver value and

quality


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SEGMENTATIONS

Wal-Mart segments the market on demographicbasis, opening stores in close proximity of the masslocalities, it has created four different store formatswith newer ones coming in near future, and thesefour types are

Discount stores

Sam Club

Bud Club

Supercenter


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QUESTIONS

Documents

Wall Mart PPT