Information system report about:

WALL*MART

Making of Rport

Under supervision of:-

Dr: Ahmed Mustafa

Team members:

1-Osama Gamal Darwiesh

2-Ahmed Hamdy Tawfik

3-mohamed Hamdy Hofny

4-Ahmed Elsman Ibrahim

-In this report we will cover the topics down here :

we will study

The customer relationship management in the wall-mart company and its website:

And its components:

1-Contact and account management.2-Sales.3-Marketing and fulfillment.4-Customer service and support.5-Retention and loyalty programs.And take them step by step :

1-Contact and account management.

-Wall mart website provide highly excellent customer service account and contact management:* First if you are a new customer you should sign up for a new account here:- New Customer.

* And provide the customers with a help tutorial to create your account in wall mart. How to Create an Account.

* And manage your account on the website of wall mart

manage your account.

*And after you have an account you will have the next capabilities:

Your payment method her: Payment Method Details your trial balances Gift Card/Trial Offer Balances your address book Address Book your alerts Communication Preferences & Alerts and if you want t change your name and password :Change Name, Email and Password

-and you canview complete your order history.

2-Sales.

-wall mart works on the cross-seling way the customer come to us to buy something he want but when he come he will buy things that he doesn’t expect to buy .wallmart provide every order from every type to every customer at any time.

Wall mart has several departments specialized in everything the customer interested in and we will find these departments here in this photo:-

wallmart departments sales:

-Every customer will find any information and question about how he order their orders : -In the ordering tab in the website:-Ordering

You have all the information to help you to make your order easily

Products and Merchandise How to Order How to Track Your Orders Security and PrivacyShipping and Returns Safety and Privacy on Walmart.com

Shopping Tips Walmart Services

3-Marketing and fulfillment.-Walmart has always aimed at increasing sales through its friendly prices.-Walmart has been aggressive in reversing it's 7 consecutive

quarters of same store sales declines with a variety of marketing tactics.- Walmart's Grocery business continues to be a growth factor for their company's business strategy and they are rapidly embracing social media and developing mobile strategies at a rapid clip.

Marketing program include:-product-place-price-promotion

Walmart Marketing Tactics - Connecting the Dots:-Merchandising Walmart Broadened their Product Assortment (adding back products they cut back) along with a simplified Ad Match Guarantee with Low Prices Every Day on Everything.

-Smaller Format Stores and Local Focus:

Go local and small format with their 10,000 sq ft Walmart Express and launching Walmart Express in a Chicago food desert..

-Walmart's Social Media and Mobile Strategies: Making Walmart "virtual" to be with the customer anytime and anywhere launching new Walmart Shopping Apps. Getting Close to You through Your SmartPhone " It allows a receipt to be sent to a smartphone in place of a paper receipt.

4-Customer service and support.

-Who want to contact :

-wall mart give the customer excellent care and interesting and call u any time through email,telephone and fax to be in touch with you

-and in your events they send a messages to your telephone and emails.

-also,they send you the new offers of their orders daily,weekly and monthly.

5-Retention and loyalty programs.

Ther is akey feature about wall mart loyalty program:-

Supporting its brand promise of “Everyday low prices” with weekly price scans of 60 competitors to make sure they deliver on the promise

A renewed layaway payment plan to ease the pain of major purchases for customers

Re-stocking it shelves with a broader selection of goods, reversing an attempt to streamline inventory and offering more choice to customers

Giving attention to private label product lines, focusing on its George clothing line

Walmart doesn’t have an explicitly named loyalty program, nor is it awarding promotional currency or giving away punch cards and key fobs at the register.

Best Regards :)