Mobile Tracking & Measurement

Founded: 2010

Head office: Toronto, Canada

Satellite Offices: London, Vancouver, Dubai,

Proprietary state of the art

technology platform Consistently Outperform

Industry performance benchmarks

Specialization within the In-App

Advertising

Access to global in-app

inventory

Worked with 250+ of the Fortune 500

Brands OUR DIFFERENTIATIONS: Targeting: Enhanced In App targeting methodologies. v  App Retargeting

v  Geo targeting & Geo Retargeting

v  Gender and Age targeting

v  Audience Behavior profiling.

Business Intelligence: Transforming `Mobile Data’ into relevant data based on KPIs v  Comprehensive Real Time Reporting Dashboard

v  Measuring user engagement beyond CTR metrics

v  Leveraging Data visualization tools to provide campaign insights

Creative: Transitioning Brands to a 'Mobile First' creative execution

v  Develop cutting edge Mobile Rich Media execution to ensure client engagement

v  Deliver all mobile ad creative formats ( Video, Rich Media, Native Ads,etc)

v  Provide creative analytics and advisory for mobile first execution

Certified partners with

What can be tracked?

TRACKING THROUGH GPS ENABLED DATA

Source:  Addic,ve  Mobility  EngageFront/Metamarket  

232 Million Daily Bid

Requests

High Density Low Density Monthly Bid Requests

3.30 Million Daily Unique Users

REAL-TIME OPTIMISATION

DATA 51,986,365 bytes per second

MACHINE LEARNING

APP ENGAGEMENT

AUDIENCE TARGETING

USER INTEREST Male  25,  highly  engaged  in  content  related  to  Health  &  Fitness.  Has  visited  a    gym  in  the  past  week.  Currently  

engaged  in  sports  related  content.

USER LOCATION

AD SERVED (DAY-PART)

ALGORITHMIC OPTIMISATION

Addictive Mobility’s machine learning system analyses 1st party data sources in real-time to produce app clusters and user profiles to serve true intent targeting.

OPTIMAL TARGET

LOCATION

DAYPART

INTEREST ENGAGEMENT

WHAT CAN WE MEASURE?

Rich Media Expandable & Video Interstitial

Time Spent

Unique Users

Store Locator

Video Quartiles

Game Plays

Breakout by Region

Breakout by Device

Age and Gender

PROGRESS 25% 53%

PROGRESS 50% 48%

PROGRESS 75% 46%

VIDEO COMPLETE 45%

POST CAMPAIGN REPORT | DAWN OF THE PLANET OF THE APES

TOTAL VIDEO PERFORMANCE % COMPLETION OF VIDEO

289,273

Complete Rate

Video Starts

Video Completed

130,623

45.2%

VIDEO COMPLETTION BY PROVINCE POST CLICK PERFORMANCE

Flight Dates: July 4, 2014 – July 12, 2014 48.6% Complete Rate 41.7% Complete Rate

41,805  

239  

745  

799  

0   5,000   10,000   15,000   20,000   25,000   30,000   35,000   40,000   45,000  

Video  to  Landing  Page  

Get  Tickets  

Watch  Trailer  

Poster  CTA  Of  total  interac,ons,  1.83%  clicked  on  the  poster  

Of  total  interac,ons,  1.71%  watched  the  trailer  

Of  total  interac,ons,  0.55%  clicked  on  ‘Get  Tickets’  Engagement

Rate

Total Interactions

43,588

14.45%

Province   100%   75%   50%   25%  ON                                          68,444                            70,276                            72,169                            79,966    BC                                          22,398                            23,282                            23,965                            26,664    AB                                          14,352                            15,097                            15,789                            18,620    QC                                                5,423                                5,593                                5,945                                7,908    MB                                          10,597                            10,893                            11,028                            11,592    NS                                                4,043                                4,111                                4,181                                4,498    SK                                                1,963                                2,051                                2,165                                2,522    NB                                                1,178                                1,205                                1,254                                1,474    NL                                                1,723                                1,778                                1,807                                1,969    PE                                                      502                                        512                                        534                                        596    

                                   130,623                        134,798                        138,837                        155,809    

0.00%  

0.20%  

0.40%  

0.60%  

0.80%  

1.00%  

1.20%  

1.40%  

1.60%  

 476    

 1,751    

 2,372    

 6,307    

 133,582    

 -­‐          20,000      40,000      60,000      80,000      100,000      120,000      140,000      160,000    

Bodega  Site  

Beats  

 Find  Store  

Game  Start    

Record    

0.94%  

0.95%  

0.98%  

1.00%  

1.04%  

1.04%  

1.12%  

1.13%  

1.13%  

1.17%  

0.00%   0.20%   0.40%   0.60%   0.80%   1.00%   1.20%   1.40%  

MI  

OH  

WA  

NC  

IL  

PA  

GA  

FL  

NJ  

NY  

POST CLICK PERFORMANCE CTR% PERFORMANCE BY TOP REGION

21,576,627

CTR

Impressions

Clicks

221,361

1.03%

TOTAL CAMPAIGN PERFORMANCE

Flight Dates: August 11, 2014 – September 29, 2014 0.95% CTR 1.45% CTR

Avg. Time Spent 35s

Engagement

Interactions

144,488

65%

Female: 38% Clicks

Male: 62% Clicks

DAILY CTR% PERFORMANCE

DAILY CTR%

TOP PERFORMANCE BY CTR%

1.49

% C

TR

Of  total  interac,ons,  1.21%  clicked  on  ‘Start  Beats’  

Of  total  interac,ons,  0.33%  clicked  on  ‘Website’  

Of  total  interac,ons,  92.45%  scratched  the  ‘Record’  

Of  total  interac,ons,  4.37%  clicked  on  ‘Game  Start’  

Of  total  interac,ons,  1.64%  clicked  on  ‘Find  Store’  

21-08-14

POST CAMPAIGN REPORT | PEPSI CO. – BRISK HALF & HALF

Addictive Mobility uses the term True Target: Take all aspects of a user’s mobile experience and target based on the 4 major values of that experience.

Location: Hyper-location leverages the users geographical behavior to decipher points of interest.

Engagement: Engagement is based on the users choice of apps and ad engagement within the past 24 hours.

Time: Time of day, day of week is measured against engagement and location to understand when and where is the best time to serve ads to each individual user.

Demographic: Age and gender targeting using 1st party data and predictive modeling. Audience Profiling (Gender, Age, HHI)

TRUE TARGETING

OPTIMAL TARGET

LOCATION

DAYPART

INTEREST ENGAGEMENT

THANK YOU FOR MORE INFORMATION CONTACT:

Wahid Omer | Sales Director wahid@addictivemobility.com

@addictivelabs PH: 00 44 (0)74 1586 6589