CASE STUDY

Absolut Vodka were promoting their limited edition Absolut Masquerade gift pack vodka;

They needed to influence tastemaker audiences to seek out & purchase them;

With Urban Junkies, we created a guide to both pure & hedonistic events, places and services in London, mirroring the themes of the campaign while also providing much sought after editorial content;

Combined with site takeovers & daily newsletter support, we over-delivered on expected views by 50% and achieved an average dwell time of over 3 minutes.

Delivering ad-funded guide books