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CASE STUDY

Measuring Web Content Clarity for Worldwide Brands

DigitasLBi part of Publicis Groupe (www.digitaslbi.com) is a global

marketing and technology agency working with brands like Avis,

Cunard, AstraZeneca and Saudi Aramco.

Murray Cox is Director of Content Strategy at DigitasLBi. He wanted to

objectively measure online content clarity and selected VisibleThread

Clarity Grader to do this efficiently.

“The ‘traffic light’ reports have changed the content conversation

in my client engagements. It has been a game changer. Clarity

Grader gives us immediate insight into web content clarity for

target websites. We can immediately show our clients how they rank

against their competition. Since we measure clarity objectively against the

competition, it moves the conversation to a different place. It’s an

essential part of our business development approach.”

How DigitasLBi uses VisibleThread Clarity Grader

Murray runs audits on client websites with Clarity Grader. The readability

reports indicate overly complex language that damages the brand.

To see how VisibleThread can help you, request a demo or free audit

report here: sales@visiblethread.com

At a Glance

Market-leading global marketing

and technology agency adopts

VisibleThread Clarity Grader

Working with global brands like

Coca Cola, Delta Airlines and

eBay

Using VisibleThread Clarity

Grader to audit and bench mark

web clarity for global clients

Key Benefits

Better engagement with clients

using Clarity Grader metrics

Ability to sell client copywriting

services using Clarity Grader

reports

Help client brands understand

how they rate against their

competitors

Contacts

VisibleThread North America

1101 E. 33rd Street

3rd Floor, Suite #C300

Baltimore, MD 21218

(443) 451-7005

VisibleThread Europe

5-7 Westland Square

Pearse Street

Dublin 2

Ireland