Von Vinhasa's portfolio

VONVINHASA P (503) 558-1550 F (503) 558-1741 [email protected]

Welcome to my portfolio ENTER


Process

ZOE Tea for Life is a subsidiary of a major soft drink company looking to break into the organic tea market.

The target market consists of people from ages 20-45. With this in mind I developed an overall style of organic meets hipster.

The logo is organic in nature with rough edges and bold lettering. The leaves reach out towards the morning sky and the colors of green and rich brown complement the organic feel.

Illustrator

Description

Identity for ZOE Tea for LifeProposed Branding

Publication colorC 35, M 0, Y 100, K 40

Web site color669933






Process

The stationery and all collateral is based around the logo.The logo with it's organic feel against the rigid bold center line, which mimics the iced tea bottle shape, gives the two elements contrast. The heavy center line also serves as an anchor for the logo.

Illustrator

DescriptionCollateral for ZOE Tea for Life


Process

This is a series of three ads which will be featured in publications that cater to the target audience of Zoe Tea for Life.

First ad is for a new drink made from a special “secret” formula of tea leaves.

“Back in Black” was chosen for the strong rock and roll reference while giving a sense of power to the drink.

This combination of slick packaging with an organic drink is what being organically hip is all about.

Photoshop, Illustrator

DescriptionMagazine Ad, 1Proposed Series of Three Ads


Process

Second ad is a showcase of the iced teas Zoe Tea for Life is ready to launch into the market.

The vibe is candy and lipstick.

“Simply Irresistible” is a reference to all things sweet and it just happened to be a very popular song from the 80’s.


DescriptionMagazine Ad, 2


Process

Third ad is the most organiclooking piece. Only the three flavored teas are featured.

The feel for this ad is elegant classic rocker.

All three ads show the brand as organically hip by balancing contrasting elements of the 80’s Pop-Rock culture with a modern flair and vibrant style.

Phtoshop, Illustrator

DescriptionMagazine Ad, 3


Process

Design a web site that shows consistency to the brand identity and vibe of organically hip.

The web site uses the brown logo for the mark and also has a very elegant worldly feel to it.

I wanted to give the site a sense of dimension and surrealism by using the floating scroll throughout the site. The main attributes that needed to be met were: clear navigation, brand recognition, and clean composition.

Photoshop (design), Dreamweaver (comps)

DescriptionProposed Web Site for ZoeTea for Life


Process

I researched the existing logo and company to get a feel of what needed to change and what to keep.

The first thing I did was to attach a symbolic figure to the existing logo and revamp the typography.

The symbol depicts a person reaching for the stars searching for knowledge.

This gives it a brand with which people could identify with. I also did a multi-use style logo to be used in various publications and advertisements.

The colors of the symbol are playful and bright.

Illustrator

DescriptionRe-Branding of OMSI ImageProposed Multi-Usage Logo Concept


Process

I designed the collateral for OMSI with the intent on using both positive and negative vertical logo styles.

Illustrator

DescriptionIdentity for OMSIProposed Collateral


Process

This ad is for an exhibit featuring weapons of mass-destruction. The overall feel is of distress and strength.

The circular logo was used for this ad with a white background to really make the logo pop against all of the distressed artwork.


DescriptionOMSIProposed Exhibit Ad


Process

I designed the logo and name badges for each member of our team. This design was chosen out of six comps juried by my peers.

The logo reflects the bold and vibrant creativity of each of the individuals as one collective multi-media agency.

Bold colors and overlapping circles illustrate how the team worked as a unit.

Fusion is born.

Illustrator

DescriptionLogo Design and Name BadgesIntegrated Media Team at MHCC


Process

This ad shows the quirky off-beat sense of humor from the design team.

The imagery is simple but the message is powerful.


DescriptionAd for Fusion Creative Multi-Media


Process

I designed these graphic images to show how the rich media would be captured on four different widescreen televisions of the MHCC kiosk.

The main objective was to showcase the integration of Graphic Design, Digital Photography, Sound Design and Video Motion Graphics as a new program created at MHCC called Integrated Media.


DescriptionRich Media GraphicsMHCC Kiosk TV Display


Process

The Fusion team decided to take a face-to-face approach in the marketing campaign. Thus, the mall kiosk was born.

The kiosk not only targets the intended audience, but also is a vehicle to show off the Integrated Media program to potential students everyday.

This is an illustration of the concept and the pictures are of a scale model I built to reinforce the graphics.

Illustrator, Physical scale model

DescriptionProposed Marketing StrategyMall Kiosk- MHCC Integrated Media

photo of 3d model photo of 3d model photo of 3d model


Process

The concept:Relate the seasons to a time frame of an induviduals life from birth to death by only using expressions of the hands.

Each individual had an area of expertise and we worked as a team to accomplish our goals within a specific time frame.

My role was as the Team Lead Colorist and all Photoshop duties.


DescriptionGroup Project - Team LeadCollabrative Piece on Seasons


Process

Glow-in-the Dark T-shirts that reflected the different styles of music that is in the playlist of the radio station (Heavy Metal and IDM).


DescriptionProposed Promotional T-shirts forX-58 College Radio


Process

The intent of this project was to turn a self portrait sketch into a practical real world situation.

The illustration just reminded me of something you would see at a comic book store.

Illustrator

DescriptionPersonal ProjectSelf Portrait - Graphic Novel Cover


Process

Large Format Scanning of artwork is a specialized field and Pushdot wanted to make their current and future clientele aware of this service.

Illustrator

DescriptionPostcards for Pushdot StudioLarge Format Scanning


Process

The key to this campaign was consistency in look and speed of animation.

Designing was done in Photoshop and Illustrator then imported into Flash for programming of animations.

Flash (animation),Photoshop (design),Illustrator (design)

DescriptionInteractive Flash BannersMHCC Integrated Media


Process

The song I chose for this project was“Folsom Prison Blues” by Johnny Cash.

I decided on a pine wood texture for the background. The woody texture lends a country feel to the project.

Layout was done in Illustrator and Photoshop then imported into Flash for animation.

Illustrator (story board)Photoshop (design)Flash (animation)

DescriptionKinetic Text Project. A Typographic Rendition of Folsom Prison Blues


Process

The focus of this project was to design and program a clean and clutter-free web site in Dreamweaver and explore the different possibilities of using CSS and HTML as the main method of programming.

Dreamweaver (programming)Photoshop (design)

DescriptionProject Web Site forMark Jones Photography


Process

Project for Phoenix Fund a division of MercyCorps. Book highlighted the photography of Joni Kabana and the donors who went to India and Nepal for humanitarian issues.

My color choices for the layout were driven by the strong photographic pictures of the local aid recipients and the foreign landscapes.

InDesign, Illustrator, Photoshop

DescriptionBook for the Phoenix Fund 2008 Donor Trip.


Process

Positioned the photos and text in a contrasting fashion to show the diverse geographic and cultural lifestyles in these countries.

InDesign, Photoshop

DescriptionDouble Spread From the Phoenix Fund 2008 Donor Trip Book.

Border CrossingInto Nepal to Bitamrod, then Ilam

After traveling for

several hours down

from the Darjeeling

Hills, we made our

way through Bagdogra

and on to the Nepal

border. By this time, it

was dark and we were

very tired and hungry.

The border crossing

procedure was very

odd...

After driving through

chaotic roads with

rickshaws, jeeps, mo-

torcycles and people

coming at our cars

with lightening speed

(how do they man-

age to not get into

crashes?) we came to

the border and saw

that it was darkened,

with hardly anyone

around. Apparently,

they turn off the elec-

tricity to save energy.

One by one, we all

went into a room

where the Nepalese

border officials were

sitting by candlelight.

It was an eerie feeling

as they looked over

our passports and

asked any pertinent

questions.

Since it was dark, we

had a difficult time

locating all of our

bags and getting them

transferred from the

Indian vehicles to

the waiting Nepalese

vehicles.

When we entered the

new cars, we noticed

that they put some

signs in the front

windows. Apparently

there is political strife

here as well, and by

placing this indica-

tor in the window

it would allow us to

roam freely without

the threat of police or

political party stops.

We did get stopped

several times, how-

ever, but our guide

was able to talk our

way through.

• To join a dynamic and creative team as a Graphic Designer who brings motivation, creativity, a strong work ethic, excellent communication skills and emphasis on attention to detail.

• Design: Corporate branding, problem solving, logo creation, creative thinking, target marketing, designing for web sites, collateral design, publication design, illustration, and photography.

Superb Photoshop and Illustrator skills in print and web based applications.

• Production: Pre-press setup, color corrections, press checks, file management, and file conversions.

• Art Director for identity wear company specializing in T-shirt design, apparel design, silk screening, embroidery, and creation of signage from concept through execution.

• Owner of Indie Label responsible for CD layouts, packaging, promotional collateral and apparel for musicians/bands. Project management and leadership skills whether working within a team or independently. Ability to pursue, develop, and maintain business relationships.

• Adobe Creative Suite 3, Photoshop, Illustrator, InDesign, Acrobat, Type Tool 2, Flash, QuickTime, Dreamweaver, HTML, ProTools, Reason, BIAS Peak, Soundsoap, Roxio Toast, iPhoto, GarageBand, and iMovie. Excellent in Mac (OS X) and PC (Windows).

• Shortwave Records, Inc. Damascus, OR : President 1998-currentIndependent Recording Studio/Record Label that offers CD layouts, CD packaging, promotional collateral and apparel for musicians/bands along with ability to promote and book musical events. Independent apparel design company, specializing in Native American Designs with clients across the US and Canada.• Pushdot Studio, Portland, OR : Internshipwinter & spring 2008 Print production for small specialty printing company. Prep digital files for pre-press, photo re-touching and compositing in Photoshop, design promotional flyers and handbills, quality control and critical proofing of printed projects, color management, color correction, production including clipping paths, trimming finished artwork and sending files to the RIP. • Dangerr Creative, Portland, OR : Internship summer 2007Print and web production for small agency. Designed collateral, prepared story boards, Flash, research, corporate branding.• Sports4U, Vancouver, WA : Art Director 2000-2001 Directed design consultations, presentations to clientele, met strict deadlines, and completed projects within budget.

VONVINHASAPO Box 730, Boring OR 97009

P (503) 558-1550F (503) 558-1741

[email protected]

OBJECTIVE

EXPERIENCE

SOFTWARE

EMPLOYMENT

EDUCATION • Mt. Hood Community College, Gresham, OregonAssociate of Applied Science Degree in Graphic DesignJune 2008 • Portland State University, Portland, OregonBS in Arts & LettersDecember 1993

Documents

Von Vinhasa's portfolio