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trend.radar
VOK DAMS : ILMInstitut für Live-Marketing
TREND-Strend.radar
David Korte
April 2007
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Why an Agency?
Consumer Industry Agency DMC/parnters
Value Chain
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Trends in former days ...
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Trends today…
temporary
contrary
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Trends and Countertrends …
hedonistic and purist
ecological and high-tech
urban and outdoor
futuristic and retro
global and local
…
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TREND-Study
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Basics …
Bolz
Horx
Rifkin
Gladwell
Steinle
Häusel
Schirrmacher
Gerken
Wippermann
BosshartMetzger
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TREND-Status
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Extreme (S)hopping
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Lifestyle of Health and Sustainability (LOHAS)
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Eco-tist Movement
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Fast, faster, more virtual…
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TREND-S in Use
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Eco-Luxury Resorts
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Concierge Gadgets
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Marketing of the future
There are many Next Big Things
What counts: faster, smarter, braver and different!
There is no Next Big Thing
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Experts‘ wisdom – ooops…
«Who wants to listen to actors?»Warner Brothers on audio supported movies, 1927
«I am of the opinion that there is a market for 5 computers worldwide, that‘s it.»Thomas Watson, CEO of IBM, 1943
«We don‘t like their sound and guitar music is on the way out.»Decca Recording Co.' Statement why the Beatles were rejected, 1962
«640 Kilobyte! That’s enough for everybody.»Bill Gates, 1981
«The car is completely developed. What else should come?»Carl Benz, 1920
«Now that more than 50 Japanese cars have been sold in the USA, the Japanese car industry reached its climax!»Business Week, 1968
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VOK DAMS : ILMInstitut für Live-Marketing
[email protected] DAMS : ILMInstitut für Live-Marketing GmbH
PLatzhoffstraße 2442115 WuppertalGermany
Phone: +49 202 38 907-402Fax: +49 202 38 907-499
