© 2016 Canoe Ventures, LLC. All rights reserved.

VODAd Impression

2016 Q2 Report

© 2016 Canoe Ventures, LLC. All rights reserved.

VOD Dynamic Ad Insertion (DAI)

Canoe Enables National TV Network Programmers to easily insert

advertising into their free Video on Demand (VOD) programming on

MVPDs’ VOD platforms

consumer picks TV program from cable VOD menu

consumer watches TV programconsumer watches ads inserted as ad breaks

occur before, during and after the program

© 2016 Canoe Ventures, LLC. All rights reserved.

Definitions and Methodology

HouseholdSubscriber of the cable service. A household can have one or multiple viewing devices and/or persons.

Cable/MSO/MVPD

Multi-system or multichannel operator (e.g. Comcast, Cox). Distributor of multiple television networks to the Household.

Ad Impression

One viewing of an advertisement by a single device of the Household. Measured by the first-frame in Play Mode.

Campaign

Coordinated series of advertisements with a single idea or theme. It is typically broadcast through several television networks. A Canoe Campaign is the instruction set for executing a Canoe Order. A campaign may contain one or multiple Campaign Line Items.

DMA

Designated Market Area. A geographic area that represents specific television markets.

© 2016 Canoe Ventures, LLC. All rights reserved.

Definitions and Methodology

Break

Grouping of ad placements (e.g. Pre-Roll, Mid-Roll)

Entertainment

Group of ads scheduled previous

to entertainment content beginning.

Pre-Roll

Group of ads scheduled within the

entertainment content.

A VOD session typically has

multiple Mid-roll breaks (e.g. Mid-roll

1, Mid-roll 2, etc.)

Mid-RollGroup of ads

scheduled following the end of the entertainment

content.

Post-Roll

© 2016 Canoe Ventures, LLC. All rights reserved.

TV Networks Include:

© 2016 Canoe Ventures, LLC. All rights reserved.

Footprint

130+ DMAs { 49 of the top 50 }

Canoe homes in DMA

35M+ HOUSEHOLDS ON:

© 2016 Canoe Ventures, LLC. All rights reserved.

Ad ImpressionsQ2 2016 Total

4,8

49,0

98

,075

0

1,000,000,000

2,000,000,000

3,000,000,000

4,000,000,000

5,000,000,000

6,000,000,000

Impressions

© 2016 Canoe Ventures, LLC. All rights reserved.

Ad ImpressionsQ2 2016 By Break

569

,28

7,56

3 4,17

9,4

81,

112

100

,329

,40

0

0

500,000,000

1,000,000,000

1,500,000,000

2,000,000,000

2,500,000,000

3,000,000,000

3,500,000,000

4,000,000,000

4,500,000,000

Pre-Roll Mid-Roll Post-Roll

© 2016 Canoe Ventures, LLC. All rights reserved.

Ad ImpressionsQ2 2016 By Day of Week

66

6,7

71,7

16

634

,511

,938

621

,972

,929

645

,638

,66

1

66

2,8

87,

220 810

,175

,152

80

7,14

0,4

59

0

100,000,000

200,000,000

300,000,000

400,000,000

500,000,000

600,000,000

700,000,000

800,000,000

900,000,000

© 2016 Canoe Ventures, LLC. All rights reserved.

Qtr1 Qtr2 Qtr3 Qtr4

2016 2015 2014

Ad Impressions2014 through 2016 YTD

2014: 6.3B Ad Impressions

2015: 11.8B Ad Impressions

2016 YTD: 9B Ad Impressions

© 2016 Canoe Ventures, LLC. All rights reserved.

CampaignsTotal Campaigns Running In Q2 2016

2,16

6

0

500

1,000

1,500

2,000

2,500

© 2016 Canoe Ventures, LLC. All rights reserved.

Campaign Types

Campaigns Running in Q2 2016

78%

22%

External client ad campaigns Network Tune-In ads

{ Category Types Include }

Apparel, Armed Forces, Auto Care, Auto Sales, Beer & Wine,

Dating Services, Education, Electronics, Energy Drinks,

Financial, Fitness, Food, Gaming, Hard Cider,

Health & Beauty, Healthcare, Home Delivery,

Home Furnishing, Home Improvement, Hospitality,

Housewares, Industrial, Insurance, Outdoor,

Packaged Goods, Pet Care, Pharma, QSR, Retail,

Ride Share Services, Shipping, Spirits, Tax Prep,

Technology, Theatrical, Toy, Travel

© 2016 Canoe Ventures, LLC. All rights reserved.

Campaigns

For campaigns that utilize { Frequency Capping }

the average campaign caps at

Impressions per episode.

2

1

4

1

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

Pre-Roll Mid-Roll Post-Roll

Average Ad Opportunities per Break