Vocabulary • Nouns Adjectives/adverbs/phrases

– customer respected – characteristic(s) overnight– brilliant idea In contrast,…– quality came up with 想出 (解決方法 )– solution in large quantities– vision remarkable– packages– cosmetics (=make-up)– opportunity– equipment– financing 資金– marketing

• Verbs– found (founder)– have (sth) in common– hire– identify– raise capital– solve– surf the internet– take risks– Deliver– meet (the need) 符合需求

Know entrepreneurs mentioned in this lecture!

• Jeff Bezos Amazon• Bill Gates Microsoft Corporation• Jerry Yang Yahoo! (p.63)• Anita Roddick The Body Shop (p. 62)• Frederick Smith FedEx (p. 62)

• What qualities do all entrepreneurs have in common?

• What differences are between them? • What are the six steps in the entrepreneurial

process?• Why are entrepreneurs cultural heroes in the

United States?