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May 24 th , 2007 Marco Túlio Pellegrini VP, Market Intelligence Phenom 100 and the European market VLJs Panel: What is the European Business Model?

VLJs Panel: What is the European Business Model?streaming.nbaa.org/ebace/slides2007/070524_vlj_pellegrini.pdf · Phenom 100 and the European market VLJs Panel: What is the European

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Page 1: VLJs Panel: What is the European Business Model?streaming.nbaa.org/ebace/slides2007/070524_vlj_pellegrini.pdf · Phenom 100 and the European market VLJs Panel: What is the European

May 24th, 2007

Marco Túlio PellegriniVP, Market Intelligence

Phenom 100 and the European market

VLJs Panel: What is the European Business Model?

Page 2: VLJs Panel: What is the European Business Model?streaming.nbaa.org/ebace/slides2007/070524_vlj_pellegrini.pdf · Phenom 100 and the European market VLJs Panel: What is the European

Forward Looking Statement

This presentation includes forward-looking statements or statements about events or

circumstances which have not occurred. We have based these forward-looking statements

largely on our current expectations and projections about future events and financial trends

affecting our business and our future financial performance. These forward-looking

statements are subject to risks, uncertainties and assumptions, including, among other

things: general economic, political and business conditions, both in Brazil and in our

market.

The words “believes,” “may,” “will,” “estimates,” “continues,” “anticipates,” “intends,” “expects”

and similar words are intended to identify forward-looking statements. We undertake no

obligations to update publicly or revise any forward-looking statements because of new

information, future events or other factors. In light of these risks and uncertainties, the

forward-looking events and circumstances discussed in this presentation might not occur.

Our actual results could differ substantially from those anticipated in our forward-looking

statements.

Page 3: VLJs Panel: What is the European Business Model?streaming.nbaa.org/ebace/slides2007/070524_vlj_pellegrini.pdf · Phenom 100 and the European market VLJs Panel: What is the European

Air Transportation

Industry Highlights

Page 4: VLJs Panel: What is the European Business Model?streaming.nbaa.org/ebace/slides2007/070524_vlj_pellegrini.pdf · Phenom 100 and the European market VLJs Panel: What is the European

Air Transportation Industry Highlights

2005

Business Aviation Growth

Traditional Commercial Offer

Hassle factorSmall cities:

Low frequenciesNo direct flights

Reduced premium offers

New Operation Models

2007

Air Taxi

Branded Charter

TransportationAlternatives

Airline Premium Service Initiative

Airline Short-haul Premium Service

Page 5: VLJs Panel: What is the European Business Model?streaming.nbaa.org/ebace/slides2007/070524_vlj_pellegrini.pdf · Phenom 100 and the European market VLJs Panel: What is the European

European commercial flight scenario

Flight delays and hassles expected to increase

Terrorist Attack

U.S. 9/11

Increased airport security worldwide

TerroristPlot

Heathrow 8/10

Tighter airport security at European airports150% traffic increase at Biggin Hill Airport100% increase in charter demand

13% rise in delays in 20054.1% traffic increaseIncreasing

Air Travel Demand & Congestion

Source: Eurocontrol Trends in Air Traffic, Vol.1, 2006

Increasing Hassle Factor

Page 6: VLJs Panel: What is the European Business Model?streaming.nbaa.org/ebace/slides2007/070524_vlj_pellegrini.pdf · Phenom 100 and the European market VLJs Panel: What is the European

European Charter Activity

Source: “The Air Charter Market”, AIN (Nov,2006)

European charter activity is growing, despite cost increase

European charter demand has enjoyed strong growthCharter operator revenues increased 26% in 2006, on averageDemand is expected to continue to increase, especially in growing markets like Russia

Charter operators are concerned about costsFuel prices continue to increaseExpensive landing and handling fees at some airports

European charter prices have increased

Page 7: VLJs Panel: What is the European Business Model?streaming.nbaa.org/ebace/slides2007/070524_vlj_pellegrini.pdf · Phenom 100 and the European market VLJs Panel: What is the European

European Fractional Industry

European Fractional market is evolving

NetJets Europe GrowthGrowth of 1,250% since 2002 2005: 27 new aircraft deliveries2006: 113 aircraft total fleet and new aircraft acquisitionCurrent customer base of more than 1,000

JetCardsOffered in Europe by Skyjet, NetJets Europe, Air Partner and Chauffair Share

Sources: www.netjetseurope.com; www.rati.com

Page 8: VLJs Panel: What is the European Business Model?streaming.nbaa.org/ebace/slides2007/070524_vlj_pellegrini.pdf · Phenom 100 and the European market VLJs Panel: What is the European

Successful operation – Customer base: 14% growth/month

Launched in 2005 for long-haul flights Launched program with NetJets Europe in 2006 10 flights/day expected in 2007 and growingPoint-to-point flights are being currently offered

Lufthansa Private Jet case

New York City

Frankfurt

ACJ or BBJ – 48 pax

Citation Excel

Source: www.lufthansa.com, B&CA MEBA ShowNews, January 2007

Point to point with Excel

Airlines and Business Aviation Synergy

Page 9: VLJs Panel: What is the European Business Model?streaming.nbaa.org/ebace/slides2007/070524_vlj_pellegrini.pdf · Phenom 100 and the European market VLJs Panel: What is the European

Current Offer – Charter vs. Airline

The right VLJ can fill the gap

All preliminary data

Sources: CharterX; Expedia

0

5

10

15

20

25

30

0 100 200 300 400 500 600 700 800 900 1000

Stage Length (nm)

Roun

dtrip

pric

e (US

$ x 1,

000) Charter Price – Light Jet

Airline – Full Fare

Huge Gap

Top 25 European business aviation airports

+ Hassle factor

Page 10: VLJs Panel: What is the European Business Model?streaming.nbaa.org/ebace/slides2007/070524_vlj_pellegrini.pdf · Phenom 100 and the European market VLJs Panel: What is the European

Source: Embraer (adapted from Jet Solutions)

Yearly Total Cost

Frac

tiona

l Own

ersh

ip

Used

Fra

ctio

nal

Jet c

ards

mem

bers

hips

Airc

raft

Mana

gem

ent

Char

ter O

n-De

man

d

Sche

duled

Cha

rter

“Biza

v”Ai

rlineTr

aditi

onal

Owne

rshi

p

Commercial Aviation

Cost Branded CharterNew Business modelsAir Taxi

Industry Answer: Business Models Evolution

Page 11: VLJs Panel: What is the European Business Model?streaming.nbaa.org/ebace/slides2007/070524_vlj_pellegrini.pdf · Phenom 100 and the European market VLJs Panel: What is the European

Forecast

Deliveries continue growing, particularly in the VLJ segment

0

200

400

600

800

1000

1200

1400

1984

1986

1988

1990

1992

1994

1996

1998

2000

2002

2004

2006

2008

2010

2012

2014

2016

ULTRA LARGE

ULTRA-LONG RANGE

LARGE

SUPER MID-SIZE

MID-SIZE

MID-LIGHT

LIGHT

VERY LIGHT

World Bizjet Deliveries Forecast (2007-2016)

Page 12: VLJs Panel: What is the European Business Model?streaming.nbaa.org/ebace/slides2007/070524_vlj_pellegrini.pdf · Phenom 100 and the European market VLJs Panel: What is the European

2,125 executive jets US$ 41 billion in the next 10 years

EMEA Bizjet Deliveries Forecast (2007-2016)

Very Light Light Midlight Midsize SuperMidsize

Large Ultra-longRange

Ultra-Large

412333

182

276 248315

225

133

Very Light19%

Light16%

Midlight8%Midsize

13%

Supermidsize12%

Large15%

Ultra-Long Range11%

Ultra-Large6%

Page 13: VLJs Panel: What is the European Business Model?streaming.nbaa.org/ebace/slides2007/070524_vlj_pellegrini.pdf · Phenom 100 and the European market VLJs Panel: What is the European

+

Traditional Business Market: 412 AircraftTraditional Business Market: 412 AircraftTop-Down Analysis: Econometric ModelBottom-up Analysis: Regional Analysis

New Business Models Fleet: 600 - 650 AircraftNew Business Models Fleet: 600 - 650 AircraftTop-down Analysis: Business Travelers Assessment

EMEA VLJ Deliveries Forecast (2007-2016)

VLJ EMEA Deliveries Forecast 1,012 – 1,062 Aircraft

Page 14: VLJs Panel: What is the European Business Model?streaming.nbaa.org/ebace/slides2007/070524_vlj_pellegrini.pdf · Phenom 100 and the European market VLJs Panel: What is the European

Phenom 100 Applicability

Page 15: VLJs Panel: What is the European Business Model?streaming.nbaa.org/ebace/slides2007/070524_vlj_pellegrini.pdf · Phenom 100 and the European market VLJs Panel: What is the European

Phenom™ 100 – Design Drivers

Premium comfortOutstanding performanceDocile flying characteristics Next generation engines Human factors

Business Aviation Focus

Designed for high utilizationHigh availabilityLow operating cost

Commercial Aviation Experience

++

Competencies uniquely position Embraer to deliver design drivers

Page 16: VLJs Panel: What is the European Business Model?streaming.nbaa.org/ebace/slides2007/070524_vlj_pellegrini.pdf · Phenom 100 and the European market VLJs Panel: What is the European

Preliminary data

Seamless cockpit & cabin design

Phenom™ 100 – Design Drivers

Page 17: VLJs Panel: What is the European Business Model?streaming.nbaa.org/ebace/slides2007/070524_vlj_pellegrini.pdf · Phenom 100 and the European market VLJs Panel: What is the European

Preliminary data

* 4 occupants @ 200 lb, NBAA IFR reserves (100 nm alternative, 35 min) ** 4 occupants @ 200 lb, VFR 45 min reserves *** MTOW, ISA, Sea Level

Range* 1,160 nmVFR range ** 1,320 nmMMO Mach 0.70

Baggage Compartment - 45 cu.ft

FWD Baggage Compartment - 5 cu.ft Wardrobe - 5 cu.ft

Max ceiling FL 410

TOFL*** 3,400 ft

Phenom™ 100 – Floor Plan and Performance

Page 18: VLJs Panel: What is the European Business Model?streaming.nbaa.org/ebace/slides2007/070524_vlj_pellegrini.pdf · Phenom 100 and the European market VLJs Panel: What is the European

Air Taxi(20,000)

Fractional(12,000)

(8,000)

Charter &BrandedCharter

Preliminary data

Phenom 100

Cycles

(2,000)Private Owner

EXTENDED LIFE35,000

VLJ (nearest competitor)

15,000

Economic Life – Typical Utilization over 10 years

Favors Residual Value

Page 19: VLJs Panel: What is the European Business Model?streaming.nbaa.org/ebace/slides2007/070524_vlj_pellegrini.pdf · Phenom 100 and the European market VLJs Panel: What is the European

Traditional Market vs New Business Models

Current Charter Branded CharterAir Taxi

(per seat on demand)

Per aircraftRound tripUnlimited85% managed aircraftVarious models

Utilization (FH/year) 600 - 800 1,000 – 1,500 1,000 – 2,000

Low operating costs Low operating costs

Regulation

Operational Challenges for the New models

Aggregation factor

High utilization High utilization

Price StrategyPer seatPer aircraft

One way One way

Fleet Ownership Wholly ownedOperation Region

Wholly ownedPre determined Pre determined

Single aircraft typeFleet Composition Single aircraft type

The Phenom Jets fit well in the new business models

Page 20: VLJs Panel: What is the European Business Model?streaming.nbaa.org/ebace/slides2007/070524_vlj_pellegrini.pdf · Phenom 100 and the European market VLJs Panel: What is the European

All preliminary data

Sources: CharterX; Expedia

0

5

10

15

20

25

30

35

0 100 200 300 400 500 600 700 800 900 1000Stage Length (nm)

Roun

dtrip

pric

e (US

$ x 1,

000) Charter Price – Light Jets

Airline – Full Fare

Phenom 100 - Filling the Gap

Phenom 100 tapping the gap

Estimated Air Taxi per-seat Price – Phenom 100Estimated Branded Charter Price – Phenom 100

Top 25 European business airports

Page 21: VLJs Panel: What is the European Business Model?streaming.nbaa.org/ebace/slides2007/070524_vlj_pellegrini.pdf · Phenom 100 and the European market VLJs Panel: What is the European

Time Saved2h45m

Source: CharterX, Expedia,April/07

Case Study: Mission Zurich to Bremen

60’80’

50’

75’

20’

10’

Commercial Branded Charter

60’‘Check-in

Zurich to Munich

Connection

Munich to Bremen

Check-out

Branded Charter with Phenom 100: 64% time savings

10’

Bremen

Zurich Munich

Commercial Flight

Branded Charter

Total: 4h35m 1h40m

Page 22: VLJs Panel: What is the European Business Model?streaming.nbaa.org/ebace/slides2007/070524_vlj_pellegrini.pdf · Phenom 100 and the European market VLJs Panel: What is the European

Dem

and

Dyna

mics

Indu

stry

Offe

r Evo

lutio

n Why New Business Aviation Models Now?

1986

1st Air TaxiResearch

1999

NASA SATS

1996

NASA GAPWillians EJ22

2000

Eclipse

2002

Cessna Mustang

2005

PHENOM Unveiling

2001

9/11

2006

HondaJet

Heathrow

1994

NASA AGATEHighway in the sky

Increasing Hassle and Flexibility Demand

2004

US delays record

World Wealth Growth 231 k

> $30M

250 k> $30M

19 k$5-$30M

21 k$5-$30M

Garmin G1000

2003

PW 600 series

EmbraerStudies

Avidyne - Entegra

1977

Fox Jet

Increasing Demand for Convenient Air Travel

Right Product Availability

New Business Models Feasibility

WONDAIR

Page 23: VLJs Panel: What is the European Business Model?streaming.nbaa.org/ebace/slides2007/070524_vlj_pellegrini.pdf · Phenom 100 and the European market VLJs Panel: What is the European

First Phenom 100® Assembly

First Phenom 100 Fuselage – Botucatu Plant – March 5th, 2007

Phenom 100: Design becomes reality

Page 24: VLJs Panel: What is the European Business Model?streaming.nbaa.org/ebace/slides2007/070524_vlj_pellegrini.pdf · Phenom 100 and the European market VLJs Panel: What is the European

First Phenom 100® Assembly

Phenom 100: Design becomes reality

Page 25: VLJs Panel: What is the European Business Model?streaming.nbaa.org/ebace/slides2007/070524_vlj_pellegrini.pdf · Phenom 100 and the European market VLJs Panel: What is the European

Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q42004 2005 2006 2007 2008

Entry Into Service

Business Plan Approval

Business Plan Preparation

Business Case Approval

Joint Definition Phase

First Metal Cut

First Flight

Sub-Assembly

Final Assembly (on schedule)

Detailed Design and Flight Test Campaign

Program on schedule

Phenom 100® Program Progress

Page 26: VLJs Panel: What is the European Business Model?streaming.nbaa.org/ebace/slides2007/070524_vlj_pellegrini.pdf · Phenom 100 and the European market VLJs Panel: What is the European

(May 2007)

Phenom Jets – over 400 firm orders in 30 countriesAll images are for illustration purpose only and may not represent the real and final product accurately.Some features are optional items not included in the baseline aircraft and are subject to price increase and lead-time analysis.The information contained herein is subject to the disclaimer presented in the last page of this document/presentation.This presentation is the property of Embraer-Empresa Brasileira de Aeronáutica S.A.("Embraer") and shall not be copied, in whole or in part, or used in any manner, except with Embraer´s prior written consent.

The world also discovers Phenom Jets

Page 27: VLJs Panel: What is the European Business Model?streaming.nbaa.org/ebace/slides2007/070524_vlj_pellegrini.pdf · Phenom 100 and the European market VLJs Panel: What is the European

Thank You!

Page 28: VLJs Panel: What is the European Business Model?streaming.nbaa.org/ebace/slides2007/070524_vlj_pellegrini.pdf · Phenom 100 and the European market VLJs Panel: What is the European

Due to time span between the date of this document/presentation and the entry into service of the

aircraft, Embraer reserves the right to revise this document/presentation whenever occasioned by

product improvement, government regulations or other good cause.

The information contained herein is the property of Embraer S.A. and shall not be copied or used in any manner except with Embraer´s written consent.