VISUAL STORYTELLING VISUAL LANGUAGE TECHNIQUES AND MEDIA CONTENT PRODUCTION PROCESS

summerschool.iedmadrid.com SUMMER SCHOOL One week workshop

Course Director and Coordinator: Icíar Thomas Duration: from July 2nd to July 6th 2018 Schedule: 04:30pm to 09:30pm (Monday to Friday) Students: those studying any discipline related with any visual form. Admission process: an updated CV is requested. Certification: an accredited certification will be submitted upon satisfactory completion of the course. Attendance: class attendance is mandatory and essential in order to obtain this diploma.Price: 850 € Accommodation in Madrid (optional): hospitality@madrid.ied.es. Admissions: +34 914 480 444. summerschool@madrid.ied.esFor more information: summerschool.iedmadrid.com

Related Courses:

Design Experience Summer Course

Illustration and Drawing Summer Course

Curso de Verano de Diseño Gráfico y Creatividad

Curso de un Año de Total Design

VISUAL STORYTELLING VISUAL LANGUAGE TECHNIQUES AND MEDIA CONTENT PRODUCTION PROCESS

summerschool.iedmadrid.com SUMMER SCHOOL One week workshop

Cover page picture: Aitana Gago, Marta Ortíz y Christina Schwertschlag. Workshop Visual Storytelling October 2015

Page 2 picture: CARMELA Studio

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Visual Storytelling Summer CourseIED Summer School Madrid

T he IED Summer School offers you an alternative for this summer, which will allow you to take advantage of your holidays and train in the design area that interests you most,

get to know new people, come into contact with great professionals in this sector and enjoy a unique experience in a multidisciplinary environment. The philosophy of the IED Summer School is to learn enjoying and stimulating the creative capacity of the student, something that is reflected in the structure of the summer courses that combine theory classes with lots of practical sessions divided between masterclasses, talks, visits to companies and professionals, and even trips outside Madrid to find out about the sector at first hand and make contact with the current reality of the workplace.

In addition, the summer school teachers of all the summer school courses are well-known professionals who belong to the different schools of the IED Madrid (IED Moda, IED Visual, IED Design and IED Management Lab) and also give classes in the degree courses in Design, Diplomas and post graduate courses.

The aim of the courses offered by the IED Summer School is to fully immerse students in the world of design, offering them the chance to learn about a specific area of this broad discipline and establish synergies with professionals and experts, which will allow them to create their own network of contacts.

Have a different summer with the IED Summer School!

Who are the courses aimed at? The courses are directed at people over 18, both students and professionals. In order to adapt to different profiles, the IED Summer School offers a wide variety of courses specializing in different fields (fashion, graphic, product and interior design, gastronomy and digital strategy, among others).

How are they structured? The courses vary in length from one to four weeks. Classes take place in July and are given from Monday to Friday, from 16:30 to 21:30 h. Which are the star modules? In some courses students have the possibility of registering for the star modules. These one-week modules, consist of a trip outside Madrid, during which the students will visit establishments and companies related to the course subject and will learn at first hand the secrets of the sector from professionals and experts, who will open the doors of their

businesses to them and share their personal experience. Where are the courses given? The summer courses are given in the three spaces of the IED Madrid: the Palacio de Altamira (calle Flor Alta, 8), the modernist building on Larra Street (calle Larra, 14), both located in the centre of the city, near the Gran Vía and the Malasaña neighbourhood, and the industrial warehouse, FabLab (avenida Pedro Díez, 3) just twenty minutes from the city centre by public transport. How do I register? Places in all the summer courses are limited, so it is advisable to begin the registration process a few months in advance. You can get in contact with us by e-mail (summerschool@madrid.ied.es), telephone (+34 914 480 444) or Skype (info.iedmadrid).

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Discover Madrid

Page 6 pictures: #livefromiedsummerschool 2015

As well as immersing yourself in a multidisciplinary atmosphere, the summer courses will allow you to discover the cosmopolitan city of Madrid. Whether you are from Madrid or are an international student, the IED Summer School will inform you about the exhibitions, events, night life, concerts and even weekend getaways that will be organized throughout July in the capital and that will enable you to make the most of your free time, get to know new people and discover the city from a more creative perspective.

MORE INFORMATION IN: summerschool.iedmadrid.com/download/24

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The conveying of events in words, sound and/or images, often by improvisation or embellishment. Stories or narratives have been shared in every culture as a means of entertainment, education, cultural preservation, and instilling moral values. Crucial elements of stories and storytelling include plot, characters and narrative point of view.

The term ‘storytelling’ is used in a narrow sense to refer specifically to oral storytelling and in a looser sense to refer to narrative technique in other media.

On this course you will gain a deep understanding of visual language and learn how to develop a concept that can be told on different platforms. This will be done by learning how to develop a brief, working on a live project and producing media content.

Introduction

Storytelling: Once upon a time

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Projects: Aitana Gago, Marta Ortíz y Christina Schwertschlag. Workshop Visual Storytelling October 2015

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Visual Storytelling Summer CourseIED Summer School Madrid

Objectives

By the end of the workshop you should be able to generate a concept through all of his phases. Topics Covered

• Developing concepts: Creating a language form • Digital technology as applications for ideas• Crossmedia briefs • Create content for various media• Photo and Lightning Basic Knowledge• Design: Layout Basic Knowledge• Digital Media: Editing platforms• Work Flow and Basic knowledge of Photoshop / Lightroom / Pr / Ae / Fc• Pitching ideas and portfolio presentations Course Outcomes

• Understand the fundamentals of transmedia storytelling• Identify and evaluate the components of effective transmedia campaigns • Develop a crossmedia brief and respond to it with confidence • Produce content and launch it on digital platforms

Picture: CARMELA Studio

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Visual Storytelling Summer CourseIED Summer School Madrid

PHOTOSHOP

• Bits and Formats• Workspace• Basic Tools: levels, curves and colour• Zone Editing: layers• Smart Objects Workflow• Video editing PHOTO

• SEE N LOOK: Brief History• Trends: Contemporary Visual Language• Camera Basics: Working in Manual• RAW and JPGE

Programme

LIGHTNING

• Concepts and Properties• LEARNING TO SEE: Analysing visual concepts• Who is Who: Technical aspects• Main studio setups

DESIGN

• Trends: Inspire to create• Layout: Types and Formats

Projects: Aitana Gago, Marta Ortíz y Christina Schwertschlag. Workshop Visual Storytelling October 2015

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Visual Storytelling Summer CourseIED Summer School Madrid

Director

Icíar Thomaswww.ithoestudio.com

Icíar Thomas is currently the coordinator of the Design School workshops of the IED Madrid and director of the creative studio ITHO. She has worked simultaneously in the world of fashion, interior design and visual arts, and has, therefore, the perfect multidisciplinary profile for directing and coordinating the Design Experience and Visual Storytelling Summer Program, as she did for many years with the Total Design Course.

Faculty

Manuel Toro

Cofounder of CARMELA, an I+D creative lab base on Madrid that develops visual possibilities for innovation and experimental media. His work explores the uses of story-making, transmedia and the creation of new bodies of literary and visual work trough mixed (photography, film, design, installation). He has been working on the gap between technique and form trough photography and film. He is currently working between Spain, Mexico and Canada.

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Visual Storytelling Summer CourseIED Summer School Madrid

School of the Palacio de Altamira An 18th century baroque palace, declared a National Historic-Artistic Monument in 1977.

Larra School This building, erected in 1908 and located right in the centre of Madrid, was the first IED School in the capital.

Fab Lab The new work space of the IED Madrid puts the most cutting edge technology at your disposal.

The summer courses will be held in:

Installations

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IED Summer School Madrid

T he IED Summer School is the part of the IED Madrid directed towards refreshing the summer months with dynamic

and practical courses, where students can experiment and develop their abilities in the discipline that interests them most.

These courses are a starting point for those who want to continue training in the IED Madrid, for the centre currently has a comprehensive training offer that includes degrees in Design, IED Diplomas, Masters of Design and Innovation, Masters, Intensive Masters and Postgraduate Courses.

As well as being considered a benchmark centre. The IED Madrid is a cultural institution, spreading design and its connections with other disciplines such as architecture, art, film and music.

With a clear vision of the future directed towards innovation and experimentation, the IED brand is synonymous with international prestige and educational excellence, which is supported by its fifty years of experience as an institution specialized in design, visual communication and fashion.

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IED Madrid is constantly in contact with the business world as part of its curriculum, with a relationship that runs parallel to the training course.

Teaching and business are intertwined in each of the courses, enriching the educational experience of the students with case studies, competitions, involvement in projects, etc.

This link is consolidated in most programmes with the completion of a final project in which the student makes use of all the knowledge acquired during the course.

To promote these synergies, the IED Madrid has a Business Bureau where agreements with public and private entities are activated, to develop educational content as part of our Career Guidance.

The aim is to facilitate access to the employment market and to create a network of professional contacts from the start of the academic year.

Education and business come together in each of the courses, enriching the experience of our students

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Student Services

Companies

The IED Madrid Hospitality Service helps students to find an accommodation and to obtain all the documents necessary to study in Spain (NIE, VISA…).

For any further information, contact with the Hospitality Service: IED Madrid- Palacio de Altamira, Calle Flor Alta 8 Email: hospitality@madrid.ied.es Phone: (+34) 91 448 04 44.

Hospitality

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General Information

ISTITUTO EUROPEO DI DESIGN. C/ Larra, 14 - 28004 Madrid. Mercantile register: Tome 7617, Book 0, Folio 201, Section 8, Page no. M - 123199, 1st registration. Director IED Madrid: Riccardo Marzullo.

The IED offers Official Degrees in Design – Graphic Design, Product Design, Interior Design (code 28073045), whose training leads to the obtaining of an official and recognized qualification by the Education Department of the Madrid Region, order number 364/2010, of the 2nd of February, 2011. Provisional study plans, pending approval. Itineraries in the process of being regulated by the Madrid Region. The IED also teaches courses leading to its own qualifications, which do not lead to an official qualification, – three-, two- and one-year courses, MAs, advanced training, specialization and summer courses. In some cases, special technical skills will be required.

All courses are attendance-based. For any information on the duration of each course, start and end dates, number of teaching hours and practical hours, please see the leaflets for each department, available to all students. The cost of school material varies depending on the course chose, ranging between €20 and €160. Additionally, the cost of the necessary materials to carry out projects ranges, depending on the course chosen, between €30 and €270. The cost of this material will be the responsibility of each student, taking into account that the IED offers its students the use of its IT, fashion and product design workshops. The courses are taught from Monday to Friday at the premises of the IED, and, occasionally, on Saturdays. The timetable runs from 9:00 to 23:00. The minimum number of registrations to carry out a course is 15 students. The hours mentioned in each programme include teaching hours, project tutorials, practical classes in laboratories and cultural visits, depending on each course.

The IED offers a Professional Guidance Service to its students, as well as the practical experience agreement form (a maximum of 400 hours) and the list of available companies. The registration period opens eleven months before the start of the course, and closes once the available places have been filled. The annual fee is divided into a registration fee and a course fee. The reservation of each place will be formalized by means of the payment of the registration fee. The IED recognizes students’ right to drop out of a course in certain cases. This information, as well as that describing

the causes, formalities and consequences of the resolution of the contract, is included in the general regulations, available to the public at the offices of the Information and Guidance Service and Administration Department.

The IED organizes a yearly competition to offer a grant which may cover the course fee. As of the publication of this leaflet, the IED Master Madrid has a faculty of active professionals made up of 15 PhDs, 145 graduates and 53 professionals with other qualifications. The prices of the courses depend on their duration, the credits offered, the language in which they are taught and the provenance of each student. For more information please write to info@madrid.ied.es.

REGISTRATION FEE PAYMENT: BANK DEPOSIT AND SUBMISSION OF THE BANK RECEIPT BY FAX TO 91 448 01 22 OR E-MAIL TO info@madrid.ied.es SPECIFYING THE NAME OF THE STUDENT. Payments from Spain: Banco Popular Español. C/ Génova, 20 · 28004 Madrid. Istituto Europeo di Design. Account Number: 0075-0322-81-0600446618.

Payments from abroad: Banco Popular Español. C/ Génova, 20 · 28004 Madrid · Spain. Istituto Europeo di Design. Swift code: POPUESMM. IBAN Code: ES65 0075-0322-81-0600446618. In cash: CHEQUE MADE OUT TO ISTITUTO EUROPEO DI DESIGN S.L. CREDIT CARD (VISA, MASTERCARD). PAYMENT OF THE COURSE FEE: A single payment of the total course fee (by means of one of the payment options listed for the registration fee), to be paid one month prior to the start of the course. Payment in instalments by financing the course fee through a financial institution, processed one month prior to the start of the course, as described in the information leaflet available to students at the Information and Guidance Service and Administration offices of the IED Madrid. Acceptance is subject to approval by the financial institution.

The ISTITUTO EUROPEO DI DESIGN, S.L reserves the right to update, modify or remove the information contained in this information leaflet. Additionally, the company fulfils all personal data protection security measures as stated in RD 1720/2007.

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IED MadridFlor Alta 8, 28004 Madrid

IED Master MadridLarra 14, 28004 Madrid Fab Lab IED Madrid Avenida Pedro Díez, 3.28019 Madrid

T. +34 914 480 444info@madrid.ied.esSkype: info.iedmadrid

summerschool.iedmadrid.com

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