Visual storytelling 2014 webinar

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Make Your Marketing Memorable Through Visual Storytelling




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Quote on lower person reading article.

Social Media Todays numbers are growing exponentially lately, which is great for Jive because as we develop new content we ccan

WE are unique in our reach


#SMTLiveOur SpeakersEkaterina Walter is a social media trailblazer and an author of the Wall Street Journal bestseller Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg, as well as upcoming book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand. A recognized business and marketing thought leader, she is a sought-after international speaker and a regular contributor to leading-edge print and online publications such as Forbes, Fast Company, Huffington Post, and Entrepreneur. Walter led strategic and marketing innovation for brands such as Intel and Accenture, and is currently a co-founder and CMO of BRANDERATI. @Ekaterina

Jessica Giogliois the public relations and social media manager for Dunkin' Donuts. In this role, Jessica works with a cross-functional team to manage Dunkin Donuts social media strategy across Facebook, Twitter, Pinterest, Instagram, Google+, Vine and YouTube. From producing highly engaging content, to tweeting fans as ^JG, and launching the companys first-ever blog, Behind the Beans, Jessica enjoys celebrating DD fans & giving them a front row seat to whats brewing at Dunkin Donuts.@savvybostonian


Make Your Marketing Memorable Through Visual Storytelling




Thinking in pictures is our nature. Our verbal mind does not work without our visual mind.

A picture is worth a thousand words@Ekaterina

Images speak to the heart@Ekaterina

Images transcend cultures and languages@Ekaterina

Images tell stories@Ekaterina

208,300 photos are posted to Facebook27,800 photos shared on Instagram100 hour of video are uploaded to YouTube

@EkaterinaEvery Minute:Pics it or it didnt happen

Average modern adult attention span is between 2.8 and 8 seconds.90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster by brain than text.94% more total views attracted by content containing compelling images than without.Viewers spend 100% more time on web pages with videos.

@EkaterinaMarketers Why?


In the age of infobesity, there are several ways to stand out from the noise. Visual storytelling is one of them.

Use Infographics@Ekaterina

Publishers who use infographics grow in traffic an average of 12% than those who dont

Pinterest is a great traffic driver!@EkaterinaPinterest accounts for 25% of retail referral traffic (> than G+, YT, LI)

Sephoras Pinterest followers spend 15X more that their Facebook fans

Slideshare is a go-to network for biz info and education @Ekaterina

Slideshare is fantastic for lead gen!@Ekaterina

Boost Your Newsletter Open Rates With Cartoons @EkaterinaMarketers using cartoons see newsletter open rate of 45% vs. 5-8%


@EkaterinaFind Ways to Add Humor

H&R Block: The hipsterfication of taxes

Add Value.@Ekaterina

Add Value + Entertain.@Ekaterina


Customize for every platform.@Ekaterina

Make marketing personal!



Make marketing personal!

@EkaterinaDont just create marketing campaigns.Build Tribes! Inspire Movements! @Ekaterina

Keeping Passionate Fans Running With Visual Storytelling

Jessica Gioglio @savvybostonian

A BranDD Built For Social Media & Visual Storytelling


We dont own our social media channels - our fans doDunkin Donuts Social MantraDd

Cover slide

Where To Run on Dunkin

11 MM+ Facebook Fans 3,500+ YouTube subscribers 2.1MM video views 510,000+ Twitter Followers

4,900+ Pinterest followers

38,700+ Google+ followers

100,000+ Instagram followers

19,000+ Vine followers


DDefining The Business Case For Social

Cultivate & celebrate a highly engaged, loyal online community of DD fans

Reinforce Dunkin as an all-day, everyday destination (menu items, loyalty, mobile)

Support go-local needs of business in U.S. and abroad

Support brand growth & awareness in new markets


Why Visual Storytelling?

Changing Consumer Behaviors & PreferencesBranDD PersonalityAlignment With Business Goals & Objectives

Storytelling Strategy: The Magic Is In The DD Mix

Celebrate & Engage Fans

Own the Everyday

Sprinkle in Special Promos/Initiatives


Lesson #1: Celebrate Fans & Put Them In The SpotlightDDs Facebook Fan Of The Week (FotW)


Lesson #2: Embrace Your Fans As Storytellers #mydunkin


Lesson #2: Embrace Your Fans As Storytellers #mydunkin


Lesson #3: Personalize Your Story

Lesson #4: Leverage Promotions To Curate Amazing Content#dresseDD Halloween Twitter & Instagram ContestInspired by fan behaviorHighly creative, share-worthy user-generated contentFun and irreverent, yet puts the branDD front and centerSupports brand shift into highly visual social media content


Lesson #5: Embrace UnexpecteDD Opportunities For Engagement

ESPN/Vine Monday Night Football Program


Key TakeawaysCelebrate fans by putting them in the spotlightEmbrace visuals to tell your storyTailor content & messaging to targeted audiencesUse community insights to structure contests, promotionsTake a 360-degree approach maximize traditional & media integrations through social





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