Visual storytelling 2014 webinar

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PowerPoint PresentationMake Your Marketing Memorable Through Visual Storytelling #SMTLive1157,345Submit your questions in the GotoWebinarPresentation windowFollow along and share your thoughts on Twitter at #SMTliveJoin the Conversation#SMTLivehttp://www.marketingprofs.com/charts/2013/11340/digital-marketers-on-twitter-share-retweet?adref=nl080613Quote on lower person reading article.Social Media Todays numbers are growing exponentially lately, which is great for Jive because as we develop new content we ccan WE are unique in our reach 2#SMTLiveOur SpeakersEkaterina Walter is a social media trailblazer and an author of the Wall Street Journal bestseller Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg, as well as upcoming book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand. A recognized business and marketing thought leader, she is a sought-after international speaker and a regular contributor to leading-edge print and online publications such as Forbes, Fast Company, Huffington Post, and Entrepreneur. Walter led strategic and marketing innovation for brands such as Intel and Accenture, and is currently a co-founder and CMO of BRANDERATI. @EkaterinaJessica Giogliois the public relations and social media manager for Dunkin' Donuts. In this role, Jessica works with a cross-functional team to manage Dunkin Donuts social media strategy across Facebook, Twitter, Pinterest, Instagram, Google+, Vine and YouTube. From producing highly engaging content, to tweeting fans as ^JG, and launching the companys first-ever blog, Behind the Beans, Jessica enjoys celebrating DD fans & giving them a front row seat to whats brewing at Dunkin Donuts.@savvybostonian3Make Your Marketing Memorable Through Visual Storytelling @Ekaterina@Ekaterina@EkaterinaThinking in pictures is our nature. Our verbal mind does not work without our visual mind. A picture is worth a thousand words@EkaterinaImages speak to the heart@EkaterinaImages transcend cultures and languages@EkaterinaImages tell stories@Ekaterina208,300 photos are posted to Facebook27,800 photos shared on Instagram100 hour of video are uploaded to YouTube@EkaterinaEvery Minute:Pics it or it didnt happen Average modern adult attention span is between 2.8 and 8 seconds.90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster by brain than text.94% more total views attracted by content containing compelling images than without.Viewers spend 100% more time on web pages with videos.@EkaterinaMarketers Why?@EkaterinaIn the age of infobesity, there are several ways to stand out from the noise. Visual storytelling is one of them. Use Infographics@EkaterinaPublishers who use infographics grow in traffic an average of 12% than those who dontPinterest is a great traffic driver!@EkaterinaPinterest accounts for 25% of retail referral traffic (> than G+, YT, LI)Sephoras Pinterest followers spend 15X more that their Facebook fansSlideshare is a go-to network for biz info and education @EkaterinaSlideshare is fantastic for lead gen!@EkaterinaBoost Your Newsletter Open Rates With Cartoons @EkaterinaMarketers using cartoons see newsletter open rate of 45% vs. 5-8%C@EkaterinaFind Ways to Add HumorH&R Block: The hipsterfication of taxes http://www.hipstertaxcrisis.com/Add Value.@EkaterinaAdd Value + Entertain.@Ekaterina1Customize for every platform.@EkaterinaMake marketing personal!@Ekaterina@EkaterinaMake marketing personal!@EkaterinaDont just create marketing campaigns.Build Tribes! Inspire Movements!www.ekaterinawalter.com @EkaterinaKeeping Passionate Fans Running With Visual StorytellingJessica Gioglio @savvybostonian A BranDD Built For Social Media & Visual Storytelling29We dont own our social media channels - our fans doDunkin Donuts Social MantraDdCover slideWhere To Run on Dunkin 11 MM+ Facebook Fans 3,500+ YouTube subscribers 2.1MM video views 510,000+ Twitter Followers 4,900+ Pinterest followers 38,700+ Google+ followers 100,000+ Instagram followers 19,000+ Vine followers31DDefining The Business Case For SocialCultivate & celebrate a highly engaged, loyal online community of DD fansReinforce Dunkin as an all-day, everyday destination (menu items, loyalty, mobile)Support go-local needs of business in U.S. and abroadSupport brand growth & awareness in new markets32Why Visual Storytelling?Changing Consumer Behaviors & PreferencesBranDD PersonalityAlignment With Business Goals & ObjectivesStorytelling Strategy: The Magic Is In The DD Mix Celebrate & Engage FansOwn the EverydaySprinkle in Special Promos/Initiatives34Lesson #1: Celebrate Fans & Put Them In The SpotlightDDs Facebook Fan Of The Week (FotW)35Lesson #2: Embrace Your Fans As Storytellers #mydunkin36http://www.youtube.com/watch?v=1YB8V9iV0qILesson #2: Embrace Your Fans As Storytellers #mydunkin37https://vine.co/v/hQgnKlqEpdV Lesson #3: Personalize Your StoryLesson #4: Leverage Promotions To Curate Amazing Content#dresseDD Halloween Twitter & Instagram ContestInspired by fan behaviorHighly creative, share-worthy user-generated contentFun and irreverent, yet puts the branDD front and centerSupports brand shift into highly visual social media content39https://vine.co/v/hQgnKlqEpdV Lesson #5: Embrace UnexpecteDD Opportunities For EngagementESPN/Vine Monday Night Football Program40https://vine.co/v/h15FI6tl0dLKey TakeawaysCelebrate fans by putting them in the spotlightEmbrace visuals to tell your storyTailor content & messaging to targeted audiencesUse community insights to structure contests, promotionsTake a 360-degree approach maximize traditional & media integrations through social41Questions?@savvybostonian42Upcoming Webinars1/21 Social Organization: What are Best Practices for Internal Collaborationhttp://socialmediatoday.com/social-collaboration-webinar1/28 The Social Customer Engagement Index: Use & Effectiveness of Social Media in Customer Servicehttp://socialmediatoday.com/social-customer-engagement-index-2013-webinar2/4 Mobile and The Store of The Futurehttp://socialmediatoday.com/mobile-store-webinar