VISUAL STORYTELLING

TECHNIQUES FOR NONPROFITS

Amos Ochieng | East African Community Media Network (EACOMNET)

Follow me: @ochiengamos

Presentation done during Lake Victoria Rights Programme (LVRP)

E- Leadership and Policy Advocacy Retreat | 15th – 21st September, 2013

Maanzoni Hotel - Machakos County, Republic of Kenya

Watch and Learn, ask questions anytime

• Why this matters • Elements of a Visual Story • Production Tips/Filmmaking

Basics

OUTLINE

• Facebook have shown that users like photos twice as often as text updates?

• Users also share videos 12 times more than

photo and text posts combined.

Did you know?

Humans are visual first, verbal second

What does this mean for your organization? It means that you must start telling your organization’s “story” (the work you do, people you help, funds distribution) in a way that people find compelling, concise and original. This is where visual storytelling comes to play.

Visual Storytelling: Ideas, emotions and plot are expressed through performance and aesthetics as opposed to dialogue (The International Film School of Paris). Visual storytelling uses graphic design, infographics, illustration, and photography to convey information in the most elegant, entertaining, and informative way.

In this era of information overload, people are relying more on videos, pictures or infographics to quickly assess whether a cause or organization is worth supporting.

Elements of a visual story

A single photograph has the power to shift public policy and engage civil society

http://www.flickr.com/photos/78873336@N04/8808438852/sizes/k/in/photostream/

Technology has made it possible for everyone to be a reporter or publisher

Production Tips

• Word clouds • Infographics • Commoncraft shows • Short documentary

Word Clouds

HANDS ON EXERCISE 1. To visualize using a word cloud all the points said

about the woman on the wall

Photo: @ochiengamos

Picture: @ochiengamos

Tool: www.tagul.com Cost: Free Ease of use: Give it a try

Outcome from the hands-on

Infographics Discussed in a separate slide

This is your chance to put this knowledge into action today to communicate in the

most powerful way possible.

If there is anything you would like to follow up don’t hesitate to contact me

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ochiengamos@gmail.com, +254729355550